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From the GW site regarding advanced orders: http://www.games-workshop.com/gws/content/article.jsp?aId=17000005a

If you place your advance order by Sunday the 3rd July and have it delivered to your local Games Workshop Hobby Centre, we guarantee that it will be there for you to pick up on launch day, the 9th July. If you choose to have it delivered to another address and place your order by Wednesday the 6th July we will ship it out on Friday the 8th July (i.e. the day before release). Any orders placed after the 6th July will ship out on Monday the 11th July.

Really GW? Really? Way to spite your customers.

I've never received an advanced order on time from GW in the past so this doesn't really make much of a difference to me.

Things I've pre-ordered(until now) generally showed up a week before the release date, freak accidents in shipping aside.

Ya, they don't want people getting models before the release by accident. Makes sense to me.

I'm not seeing a problem.

Care to elaborate?

NoBaconz4You wrote:I'm not seeing a problem.

Care to elaborate?

Up until this, they shipped preorders to private residences at the same that they shipped to stores. This resulted in most people getting stuff early(sometimes up to a week).

In addition, if you preorder past their arbitrary cut off date(2 days before release), it won't ship until the Monday after the release weekend.

In short, they're making it that there's no reason to preorder unless you're doing it through the stores.

So they're eliminating the random guessing game of "Will I get my stuff before the release date or not?" and that's supposed to be a bad thing?

Don't see a big problem with this.
But then I don't see a big problem with people receiving things early either.
Just a bit more of the GW control freakery.

solkan wrote:So they're eliminating the random guessing game of "Will I get my stuff before the release date or not?" and that's supposed to be a bad thing?

That's an incidental side-effect.


But you know, if one person gets their miniature a week early, nobody else will buy it. GW are clearly just protecting their bottom line, so everyone should cut them some slack, here.

insaniak wrote:

solkan wrote:So they're eliminating the random guessing game of "Will I get my stuff before the release date or not?" and that's supposed to be a bad thing?

That's an incidental side-effect.


But you know, if one person gets their miniature a week early, nobody else will buy it. GW are clearly just protecting their bottom line, so everyone should cut them some slack, here.

Boy, sarcasm doesn't come across well on the internet. That was sarcasm, right? I get confused easily sometimes.

Anyways, this just ties in with something my local GW manager told us a month or two ago. Usually, if we pre-ordered something and had it shipped to the store, they would make the calls and let you pick it up in the store early. He was told to stop doing that around the time of the GK release. Now apparantly they don't want anyone getting anything early at all. So they're control freaks. Let me try and find my surprise face...I know it was here earlier...

It's the same thing the majority of video game shops try to do. Depending on how big the game, it usually affects how well it's followed.

Chibi Bodge-Battle wrote:Don't see a big problem with this.
But then I don't see a big problem with people receiving things early either.
Just a bit more of the GW control freakery.

I've stated this before and I'll state this again.

Games Workshop is going completely "closed sourced".

In this way they are in complete control (at least try to) of information that is to be given out.

This is very very bad news IMHO as it will further alienate their customer base.

Platuan4th wrote:In short, they're making it that there's no reason to preorder unless you're doing it through the stores.

But if you got it before the official release date you'll take pictures and put them on the Internet and other companies will see those pictures and somehow make ready-for-market copies of the model before the official release date arrives and that will destroy GW.

All GW are doing are keeping us, the gamers, safe from uhh... the Internet? Or something.

Yes it is really important to prevent news leaking out.
Little Timmy Wetpants (who doesn't frequent internet sites anyway) will pee him self with disappointment when the official release day announcement fun is ruined.

It is so much more fun peeing his pants with excitment when receiving the joyous news on the appointed DAY OF EPIPHANY

I think they are trying to drive the preorder sales to the brick and mortar stores. It makes sense based on how they calculate store sales. Even if I specify a home store on their website log in, when I buy anything from home it counts as a web sale not a sale for my local store. If I order in store and pay in store then it counts as a brick and mortar sale. I think they are hoping that by delaying all web sales they will be able to more accurately (they hope) tell which store managers are building sufficient "excitement" among their community and then praising/punishing them based upon those figures.

I'm not speaking to whether or not this will actually be effective/useful or whether it's an ideal business practice as I personally find it rather off putting. Based on the amount of pressure they put on their managers to sell and achieve gross it just seems reasonable they'd like to have another way to track their results.