Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you: No adverts like this in the forums anymore. Times and dates in your local timezone. Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance. Email notifications for threads you want to watch closely. Being a part of the oldest wargaming community on the net. If you are already a member then feel free to login now.

http://www.youtube.com/watch?feature=player_embedded&v=i58gku8wePE

why can't they just say nec's are coming out? Lol

if you freeze it around 0:29 you can see a symbol (necron?)

Because, as mentioned in the massive Necron thread(where this is posted, incidentally), they do not do these for us "hardcore" gamers who are chomping at the bit for any leaks.

They do this so that the casual gamers who come into the shops, don't post on these forums, etc can be pointed to the "What's New Today" section and get a feeling of satisfaction when they go "Oh my God, NECRONS ARE COMING BACK!".

I'm not a hardcore gamer, I've seen the leaks, but I still thought 'Holy flying Orc the Necrons are back!' when I saw the video.

Also, it's ambiguous enough that it could be Eldar, which would be interesting given the Necron hipe.

It's a Necron glyph, not an Eldar rune.

Someone posted the Biel-Tan rune as "what it could be", but the Biel-Tan rune has a flare on the arms leading outward that the glyph in the video did not have.

Kanluwen wrote:"Oh my God, NECRONS ARE COMING BACK!".

That is kind of expected from their rules though isn't it

If I didn't know Necrons were coming back already, I wouldn't have know what that video was supposed to be about.

Small, Far Away wrote:I'm not a hardcore gamer, I've seen the leaks, but I still thought 'Holy flying Orc the Necrons are back!' when I saw the video.

Also, it's ambiguous enough that it could be Eldar, which would be interesting given the Necron hipe.

Well, it's definitely Necrons, as I just got the product list sent to me by GW Trade Sales. I just assumed pre-orders would go up on the GW website today and the info would be officially out.

Small, Far Away wrote:I'm not a hardcore gamer, I've seen the leaks, but I still thought 'Holy flying Orc the Necrons are back!' when I saw the video.

Also, it's ambiguous enough that it could be Eldar, which would be interesting given the Necron hipe.

theres no way in the world its eldar lol not with all the leaks we've seen

And how would the casual gamer know that it's the Necrons? If i had seen this video without hearing the hype of Necrons i would probably think it'd be something else

It is marketing.

Think about it, if they had not done that, would this thread exist?
It costs them very little to make a short video like that, and it has generated this thread, and probably many others, telling people about what they have done.
If it is like this on Dakka, it is proably similar on all the other gaming forums.
Almost free marketing to a lot of people.

What you're missing, Raptors, is that here and on these other dedicated gaming forums like Dakka--it's not "OMG NECRONS ARE COMING!" it's "Wow, GW's so dumb. Gawd, we know Necrons are coming!".

But on the smaller, local gaming group sites where people don't trawl through rumormonger reports, seek out leaks, etc--the video gets posted with "Oh my gosh, there's a Necron glyph! Did you guys see that?! NECRONS ARE COMING BACK!".

I can attest to that, as someone literally posted that in my local gaming group's forum.

I just assumed pre-orders would go up on the GW website today and the info would be officially out.

Hi, there! The current SOP for the past few months is for all Advance Orders to go up on Fridays just after midnight GMT (7 PM Eastern Time US), technically first thing Saturday morning in the UK. The release date is usually exactly one week later (Dreadfleet excepted it had a 2 week lead time, all the others have been one week lead time since June). This is the post May 28, 2011 GW world.

GW marketing for necrons is fail

It's such a failure that a topic thread was immediately and excitedly started about it here on a major forum and on other major blogs and forums as well such as BoLS. Strange definition of failure. Oh, the forums (cue eye rolling and sigh).

Kanluwen wrote:What you're missing, Raptors, is that here and on these other dedicated gaming forums like Dakka--it's not "OMG NECRONS ARE COMING!" it's "Wow, GW's so dumb. Gawd, we know Necrons are coming!".

But on the smaller, local gaming group sites where people don't trawl through rumormonger reports, seek out leaks, etc--the video gets posted with "Oh my gosh, there's a Necron glyph! Did you guys see that?! NECRONS ARE COMING BACK!".

I can attest to that, as someone literally posted that in my local gaming group's forum.

lololol i can just picture those guys freaking out about something that's been known for some time haha


We can do without the rest thanks ! Reds8n

Not to be snarky at OP, but the fact that GW's marketing sucks is not news. The Pope is Catholic, bears do their business in the woods, etc.

Kanluwen wrote:What you're missing, Raptors, is that here and on these other dedicated gaming forums like Dakka--it's not "OMG NECRONS ARE COMING!" it's "Wow, GW's so dumb. Gawd, we know Necrons are coming!".

But on the smaller, local gaming group sites where people don't trawl through rumormonger reports, seek out leaks, etc--the video gets posted with "Oh my gosh, there's a Necron glyph! Did you guys see that?! NECRONS ARE COMING BACK!".

I can attest to that, as someone literally posted that in my local gaming group's forum.

I agree, it may not be big news to us, but it might be to some people.
Someone who isn't a member of a forum and just browses every so often would be more likely to notice with a lot of discussion going on. People who don't read rumours, or simpily don't belive them, get told about it.
Making a video will get many more people talking about it, as we are doing now, than simpily saying: 'Oh, by the way, we are going to release necrons next week'.

I am by no means a marketing expert or anything, these are just my opinions.

You know I sure would like to see official pictures of necrons on the GW site. To bad I have to wait another week even though the leaked pictures have been up for awhile now.

I'd also like to know if Chaos Legions is real or not, but I guess we won't know until 2 weeks before it comes out ... *YAWN*

RaptorsTallon wrote:
I am by no means a marketing expert or anything, these are just my opinions.

Indeed. The video has amped the local group's excitement level to 11.

What's more is that by starting the week with a video, they can slowly keep building the excitement. Maybe tomorrow they preview a Necron Lord, or something like that. Who knows?

Kanluwen wrote:They do this so that the casual gamers who come into the shops,... (and) go "Oh my God, NECRONS ARE COMING BACK!".

I think thats the failure of GW's marketing... anyone who actually has that reaction isn't a casual gamer. They're A) children with few other priorities in life... B) a gamer who's never had the money to become "hardcore" and thus sell their sou but would otherwise bel... or C) a hardcore gamer who's had their head buried in the sand... The casual gamer is one who hears "Necrons next" and goes "they'll be fun to play against" and never considers them because they have enough and their interest are more diverse so as to keep them from being lured into buying another army by such a petty and whimsical ploy.

So that 1-2% of casual gamers go "Wow" and the 90% of the devotee who make up 45% of gamers grumble... while the remaining casual players either grumble or shrug out disinterest for the whole issue.

I won't lie and say it's a good strategy, but it's their strategy.

Yeah, sure, the marketing is a failure and GW will be out of business in months because no one is excited about their new products or is willing to buy them. That's why there are dozens of pages of discussion about Necrons on this form alone, because GW marketing = failure. What planet do those kinds of comments come from? Anyway, love it, hate it or acting factually challenged about it, let's move on to actual news.

Here's NECRON PRODUCT INFO from THE WAR STORE:
http://www.thewarstore.com/

Prices are the US GW List Prices and The War Store's discounted prices.

SKU ItemName MSRP PRICE

49-01 CODEX NECRONS ~ NOV 5 33.00 26.40

49-06 NECRON WARRIORS ~ NOV 5 35.00 28.00

49-07 NECRON LYCHGUARD ~ NOV 5 33.00 26.40

49-08 NECRON DESTROYER ~ NOV 5 20.00 16.00

49-09 NECRON MONOLITH ~ NOV 5 66.00 52.80

49-10 NECRON IMMORTALS ~ NOV 5 33.00 26.40

49-11 GHOST/DOOMSDAY ARK ~ NOV 5 49.50 39.60

49-12 CATACOMB CMD BARGE ~ NOV 5 33.00 26.40

THE NECRONS ARE COMING! 

The above are the Necron items we should have in stock by Nov 5. Any other items are either releasing later in the month or are finecast. We are working to get Necron finecast items in stock, but I am not sure that we will have access to them. The above is all the Necrons we can take orders for right now.

If you would like to place an order please give us a phone call or email us a list of what you would like to get and we can email you a quote. We will set up preorders to bill in early November.

Just to be clear, is the US pricing and then Warstore pricing? Egads, given the whacked Canadian pricing I can only imagine what they are going to charge north of the border.
I really do need to get family down their to start acting as a GW mule to drive stuff across the border and ship it up.

Prices are the US GW List Prices and The War Store's discounted prices.

So, GW tries to be WotC now, only in bad.

The thing many people fails to realize is that large parts of the 40k community aren't on internet forums hunting leaks. A good amount of people find out about the new releases this way.

Marzillius wrote:The thing many people fails to realize is that large parts of the 40k community aren't on internet forums hunting leaks. A good amount of people find out about the new releases this way.

Unfortunately, those that think they know better will never have their minds changed. Best just ignore them.

BrassScorpion wrote:Yeah, sure, the marketing is a failure and GW will be out of business in months because no one is excited about their new products or is willing to buy them. That's why there are dozens of pages of discussion about Necrons on this form alone, because GW marketing = failure. What planet do those kinds of comments come from? Anyway, love it, hate it or acting factually challenged about it, let's move on to actual news.

I think you're putting words in our mouths. Kaluwen was speaking from the perspective that GW expects us to have extreme "wow" moments in their stores that perpetuate seemingly impulsive purchasing targeted at casual gamers. I just think its a disconnect, because by virtue of being "casual" those players tend not to get overly excited in that way. Those that do have that impulsive imperitive are rarely casual gamers. I'd actually go out on a limb and say most of the people who comes on to Dakka and posts are generally outside the scope of GW's target marketing effort. The fact we feel the necessity to discuss it is why we should be better targeted while those who don't care enough to be fanatical or obsessive will never garner the result GW wants; its also the reason GW feels no need to target us. They believe they have our attention in a way that is more than just a passing curiosity.

It is factual that in the years since GW's instituted its rumor control tight lipped policy, its sales volume has declined with revenue propped up and held stable reltaive to inflation only by its greater price tags. It is statistically a failure because its either contributed to a plataeu or failed to generate sales growth. GW's marketing its either a cause, part of a larger trend, or misread of its target demographic.

Marzillius wrote:The thing many people fails to realize is that large parts of the 40k community aren't on internet forums hunting leaks. A good amount of people find out about the new releases this way.

Give me a source on this, and I'll realize it. Disregarding, of course, the money machine kids that won't be around when the Necrons are released anymore anyway.
This 2011, not 1994.

Marzillius wrote:The thing many people fails to realize is that large parts of the 40k community aren't on internet forums hunting leaks. A good amount of people find out about the new releases this way.

How large a part of the community? GW's target demographic is 12-27 year old males in middle to upper class. Maybe if you add up all the other demographics in the minority you might break even with that; though I'm doubtful. The issue is that GW's marketing really ignores the fact that the demographic they've vocally targeted uses the internet. GW to many of this generation of gamers still has its head in la-la-land shangrila when it comes to that fact. At my FLGS, most of the gamers find out directly from forums and those that don't, find out from people who do. No one, I mean absolutely no one in my gaming store waits for GW's marketing.

Kanluwen wrote:Because, as mentioned in the massive Necron thread(where this is posted, incidentally), they do not do these for us "hardcore" gamers who are chomping at the bit for any leaks.

They do this so that the casual gamers who come into the shops, don't post on these forums, etc can be pointed to the "What's New Today" section and get a feeling of satisfaction when they go "Oh my God, NECRONS ARE COMING BACK!".

It's innefectual since they lack a broadcast channel to the general public for these teasers. The hardcore audience and it's friends are the only ones that will see these videos at all.


Automatically Appended Next Post:

Kanluwen wrote:What you're missing, Raptors, is that here and on these other dedicated gaming forums like Dakka--it's not "OMG NECRONS ARE COMING!" it's "Wow, GW's so dumb. Gawd, we know Necrons are coming!".

But on the smaller, local gaming group sites where people don't trawl through rumormonger reports, seek out leaks, etc--the video gets posted with "Oh my gosh, there's a Necron glyph! Did you guys see that?! NECRONS ARE COMING BACK!".

I can attest to that, as someone literally posted that in my local gaming group's forum.

Compare this teaser to the first necron video reveal and look at viewer rates and compare. GWs crappy little 50 second teasers aren't even worth doing from an advertising perspective. Their reach is microscopic and they don't viral like actual previews do.


Automatically Appended Next Post:

UltraPrime wrote:

Marzillius wrote:The thing many people fails to realize is that large parts of the 40k community aren't on internet forums hunting leaks. A good amount of people find out about the new releases this way.

Unfortunately, those that think they know better will never have their minds changed. Best just ignore them.

Oh, you mean they dont go around forums or look on youtube. They just go on youtube to look at videos they found on forums. Is this reveal on tv? radio? Theatres? No?

Then this is it's infection vector whether the people are hardcore or not.

Any chance of getting this locked or moved since its a rant and not actual news or a rumor?