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Does anyone know what the breakdown might be between 40k and fantasy for GW?

Does one dominate so much over another or what?

Please respond if you have a real good idea what these might be please.

40k is by far the more dominant but I don't know if an actual break down of how much has ever been published by GW.

Is that the perception in your country?

This is just some of the things that have been coming across.

Are we influenced by what is happening in out area or has someone got some facts. A percentile rating one against the other would be nice but I don't think I'll be that luck to see something like that.

It's common knowledge that 40k makes them most of their money, and that Space Marines are their best selling range. There's been lots of numbers thrown around as guesstimates (like Space Marines make up 50% of their total sales across al ranges), but GW don't release breakdowns across ranges like you want.

You know, I could have sworn being told/hearing at one point that Space Marines as a whole sell more than Fantasy.

I wouldn't be surprised if they did.

Warhammer 40k is pushed more than Fantasy.

God, Space Marines are unbearable. Could we have an ounce of flavor in this universe and deny them a vanilla box sale, kthx.

Just my observation but the way GW tend to push Fantasy more than anything else would indicate it is the lesser selling product line.

TedNugent wrote:God, Space Marines are unbearable. Could we have an ounce of flavor in this universe and deny them a vanilla box sale, kthx.

Mr. Ward would like to have a nice little word with you.

*pulls out blackjack*

Seems unlikely anyone outside GW managment will actually know the real numbers on this.

Perhaps they are not even important? GW is after all primarly a model making company, just because Warhammer Fantasy is a less popular game atm doesnt necessarily mean its models will sell poorly.
Who knows how many hobby guys are out there that only buy models to paint?

GW has said that 60% of all their sales are Space Marines of some form, and that the remaining 40% is pretty evenly split between the rest of their product lines the remainder of 40k, Fantasy, LotR, and hobby products. "Space Marines" being all flavors of loyalist marines: BA, DA, SW, GK, BT and SM combined.

I don't know that their's any tangible evidence, but I've heard the same as some have already said...

Space Marine sales alone outsell every other product they offer, combined.

aka_mythos wrote:GW has said that 60% of all their sales are Space Marines of some form, and that the remaining 40% is pretty evenly split between the rest of their product lines the remainder of 40k, Fantasy, LotR, and hobby products. "Space Marines" being all flavors of loyalist marines: BA, DA, SW, GK, BT and SM combined.

Citation?

rockerbikie wrote:Warhammer 40k is pushed more than Fantasy.

Not so much that but Sci-Fi is a lot more popular then Fantasy in pop culture ATM. (we are starting to see a shift in this) So it's only reasonable that 40K sells more. Also the Modern Warfare aspect of 40K appeals to more people. As well as the fact that 40K tends to be more simple then WHFB and tends to cost less money being that the point range on average is 1,500-2,500 vs 2,000 - 3,000 so you need less models.

I too have heard that said about the SM ratio but I've never seen any evidence for it.

That said, I wouldn't be surprised if it were true.

GW's business model is largely about churning newbs, and a lot of starting players probably choose SMs. They are usually in the starter box. They are designed to appeal to young teen boys, and so on and so on.

optimusprime14 wrote:

aka_mythos wrote:GW has said that 60% of all their sales are Space Marines of some form, and that the remaining 40% is pretty evenly split between the rest of their product lines the remainder of 40k, Fantasy, LotR, and hobby products. "Space Marines" being all flavors of loyalist marines: BA, DA, SW, GK, BT and SM combined.

Citation?

Yes a Citation would be great.

Everything so far in this thread is just conjecture, unless someones aunt here is the CFO of Games Workshop.

aka_mythos wrote:GW has said that 60% of all their sales are Space Marines of some form, and that the remaining 40% is pretty evenly split between the rest of their product lines the remainder of 40k, Fantasy, LotR, and hobby products. "Space Marines" being all flavors of loyalist marines: BA, DA, SW, GK, BT and SM combined.

When I worked at GW, I was told that Space Marines outsell every other 40k army put together. Until reciently fantasy used to be a good cash cow for GW, but I think even GW is starting to think that their prices are a little silly. =o]


Also remember that GW does sell alot of hobby supplies. Most people know better, but some people just want to have all the GW swag.


Automatically Appended Next Post:

Kilkrazy wrote:I too have heard that said about the SM ratio but I've never seen any evidence for it.

That said, I wouldn't be surprised if it were true.

GW's business model is largely about churning newbs, and a lot of starting players probably choose SMs. They are usually in the starter box. They are designed to appeal to young teen boys, and so on and so on.

Give this man a cupie doll =o] You hit the nail on the head Kill. =o]

What's funny is they say Space Marines outsell every other army, and in that include BT, DA, Vanilla, BA, SW and GK. That's 6 armies. Of coure they're going to outsell their other armies.

Where do/have "they said" this?

-Loki- wrote:What's funny is they say Space Marines outsell every other army, and in that include BT, DA, Vanilla, BA, SW and GK. That's 6 armies. Of coure they're going to outsell their other armies.

Well, they do say that the 6 SM armies outsell ALL other armies COMBINED.

That means BT, DA, Ba, SW, GK and SM outsells

Tyranids
Necrons
Tau
Chaos
Chaos Daemons
Orks
Eldar
Dark Eldar
Sisters
Imperial Guard
Beastmen
Bretonnian
Dark Elves
Dwarfs
High Elf
Lizardmen
Ogres
O&G
Skaven
Empire
Tomb Kings
Vampire Counts
Warriors of Chaos
Wood Elves

So 6 armies combined out-sells 24 armies combined. See how that works.

PS. This is of course all said with the assumption that the statement concerning SMs is actually true.

Some years ago when I worked for GW, every year all of the staff used to travel to Mecca (also known as Nottingham) for a training day. During some of the presentations they used to give overall sales figures of the different ranges. This was after the LoTR bubble had 'burst', but generally it was 40k with the most, followed by a gap and then LoTR with WFB narrowly behind it. Thinking back now, that was during 6th edition in the early noughties (what are you actually meant to call 2000-2010? ), and that was a pretty popular edition (I would say more so than 7th).

Not sure if they still do it these days though. Is there anyone on the board who currently works for GW? I think there was one guy a while ago, but he got tired of the 'bash-GW' threads and disappeared.

optimusprime14 wrote:
Citation?

The statistic comes from a couple of presentation made to investors and regional managers about 2-3 years ago. I really don't think anythings changed.


Automatically Appended Next Post:

Steelmage99 wrote:
Well, they do say that the 6 SM armies outsell ALL other armies COMBINED.

That means BT, DA, Ba, SW, GK and SM outsells

Tyranids
Necrons
Tau
Chaos
Chaos Daemons
Orks
Eldar
Dark Eldar
Sisters
Imperial Guard
Beastmen
Bretonnian
Dark Elves
Dwarfs
High Elf
Lizardmen
Ogres
O&G
Skaven
Empire
Tomb Kings
Vampire Counts
Warriors of Chaos
Wood Elves

So 6 armies combined out-sells 24 armies combined. See how that works.

PS. This is of course all said with the assumption that the statement concerning SMs is actually true.

Thats also ignoring LotR.

I don't know if it means anything but the number of messages in the 40K specific forums within DakDak are five or six times more than the WHFB specific sections.

aka_mythos wrote:

optimusprime14 wrote:
Citation?

The statistic comes from a couple of presentation made to investors and regional managers about 2-3 years ago. I really don't think anythings changed.

Hate to sound like a broken record but...citation?

A citation is a direct reference to a publication. This wasn't publicly published so how would I ever be able to cite it for you?

You're asking for physical proof of something shown on a power point slide... and then later conveyed to me by someone who attened a meeting. I'm not the only one who's pointed this out. You can take my word for or you don't, but lets not be thick and insist upon something no one could possibly produce for you.

Space marines from what I've seen and heard outsell WFB in general..

People may hate SMs but without them there is no GW

aka_mythos wrote:A citation is a direct reference to a publication. This wasn't publicly published so how would I ever be able to cite it for you?

You're asking for physical proof of something shown on a power point slide... and then later conveyed to me by someone who attened a meeting. I'm not the only one who's pointed this out. You can take my word for or you don't, but lets not be thick and insist upon something no one could possibly produce for you.

I'm asking for more proof than what you heard from a friend who was at a "meeting." I am not trying to be aggressive here, but honestly, on the internet (especially forums (ESPECIALLY gaming forums)) a few bits of rumor can easily whip up into a major storm of 'facts' that have no basis in reality, other than that the collective group really thinks it might be true. If you can't provide it, fine, but I'm not going to buy the claim. It's all the same "I heard from a friend of a friend of a friend" that rumors are made of.

Now do I think it makes sense? Absolutely. But it making sense doesn't equal proof in my eyes. Natural skeptic, sorry.

Would 40k not also be the larger seller because kids like guns?

curran12 wrote:

aka_mythos wrote:A citation is a direct reference to a publication. This wasn't publicly published so how would I ever be able to cite it for you?

You're asking for physical proof of something shown on a power point slide... and then later conveyed to me by someone who attened a meeting. I'm not the only one who's pointed this out. You can take my word for or you don't, but lets not be thick and insist upon something no one could possibly produce for you.

I'm asking for more proof than what you heard from a friend who was at a "meeting." I am not trying to be aggressive here, but honestly, on the internet (especially forums (ESPECIALLY gaming forums)) a few bits of rumor can easily whip up into a major storm of 'facts' that have no basis in reality, other than that the collective group really thinks it might be true. If you can't provide it, fine, but I'm not going to buy the claim. It's all the same "I heard from a friend of a friend of a friend" that rumors are made of.

Now do I think it makes sense? Absolutely. But it making sense doesn't equal proof in my eyes. Natural skeptic, sorry.

the evidence is plain and clear, and answers for itself. ask your LGS owner which of GW's products sell more in their shop.

I was just offering my help. I have nothing to gain here. Bye.