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2012/09/22 01:29:45
Subject: GW NA to hand out penalties for early sale of products
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Incorporating Wet-Blending
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So one of my FLGS got this letter from GW warning against selling WD's and new Releases before 12:01 Saturday morning.
Hello Everyone,
As many of you already know we are implementing street dates for all of our New Release products as well as the White Dwarf Magazine effective 09/17/2012. These street dates will apply to all new releases and White Dwarf Magazines going forward and will be similar to the street date that everyone saw with the Limited Edition version of Dark Vengeance. All of these products will have a street date of 12:01 AM that Saturday. Until this day and time, these products cannot be sold.
An account that violates a street date will be subject to repercussions that start with losing the ability to purchase all New Releases until 30 days after their release for a time period of 6 months. Outlets that break street dates multiple times could be subject to loss of their account status with Games Workshop.
We are implementing these street dates to drive enthusiastic, excited hobbyists into your brick and mortar store(s). We look forward to helping you capitalize on this excitement. Please contact your Account Manager to discuss how we can help you further.
Thank you for taking the time to read this email and please let us know if you have any questions.
Sincerely,
Games Workshop NAS Trade Sales
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Mannahnin wrote:A lot of folks online (and in emails in other parts of life) use pretty mangled English. The idea is that it takes extra effort and time to write properly, and they’d rather save the time. If you can still be understood, what’s the harm? While most of the time a sloppy post CAN be understood, the use of proper grammar, punctuation, and spelling is generally seen as respectable and desirable on most forums. It demonstrates an effort made to be understood, and to make your post an easy and pleasant read. By making this effort, you can often elicit more positive responses from the community, and instantly mark yourself as someone worth talking to.
insaniak wrote: Every time someone threatens violence over the internet as a result of someone's hypothetical actions at the gaming table, the earth shakes infinitisemally in its orbit as millions of eyeballs behind millions of monitors all roll simultaneously.
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2012/09/22 01:31:50
Subject: GW NA to hand out penalties for early sale of products
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Lord of the Fleet
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So products cannot be sold until their agreed-upon release date...isn't that how it's always been anyway?
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2012/09/22 01:37:50
Subject: GW NA to hand out penalties for early sale of products
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[MOD]
Making Stuff
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More or less. It's just never been enforced too strictly. Automatically Appended Next Post: We are implementing these street dates to drive enthusiastic, excited hobbyists into your brick and mortar store(s).
Because nothing scores you sales like refusing to sell something to the guy standing in front of you with cash in hand, and telling him to come back tomorrow.
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This message was edited 1 time. Last update was at 2012/09/22 01:39:38
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2012/09/22 02:18:38
Subject: GW NA to hand out penalties for early sale of products
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Dakka Veteran
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 insaniak wrote:Because nothing scores you sales like refusing to sell something to the guy standing in front of you with cash in hand, and telling him to come back tomorrow.
Dont advertise that you have product that isn't for sale yet and you wont have that problem.
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2012/09/22 02:29:40
Subject: GW NA to hand out penalties for early sale of products
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Incorporating Wet-Blending
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skarsol wrote: insaniak wrote:Because nothing scores you sales like refusing to sell something to the guy standing in front of you with cash in hand, and telling him to come back tomorrow.
Dont advertise that you have product that isn't for sale yet and you wont have that problem.
Regular customers know EXACTLY when their FLGS gets it's shipment, no advertising required.
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Mannahnin wrote:A lot of folks online (and in emails in other parts of life) use pretty mangled English. The idea is that it takes extra effort and time to write properly, and they’d rather save the time. If you can still be understood, what’s the harm? While most of the time a sloppy post CAN be understood, the use of proper grammar, punctuation, and spelling is generally seen as respectable and desirable on most forums. It demonstrates an effort made to be understood, and to make your post an easy and pleasant read. By making this effort, you can often elicit more positive responses from the community, and instantly mark yourself as someone worth talking to.
insaniak wrote: Every time someone threatens violence over the internet as a result of someone's hypothetical actions at the gaming table, the earth shakes infinitisemally in its orbit as millions of eyeballs behind millions of monitors all roll simultaneously.
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2012/09/22 02:46:58
Subject: Re:GW NA to hand out penalties for early sale of products
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Sneaky Sniper Drone
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I don't get how GW would know if the sale was cash. Maybe they got Alpha Legion plants within the stores or something, LOL, but seriously I got a guy at a local videogame shop who sells games when he gets them-you just have to pay cash. Most FLGS could fudge the books until the release date comes through.
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Urdnot Wrex is not just pleased...he's Delighted!
 Enclave Tau army 4000 points (with Shadowsun side lined :( ) Red Corsairs (CSM/SM)
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2012/09/22 02:52:07
Subject: GW NA to hand out penalties for early sale of products
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Longtime Dakkanaut
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this policy has been in place for a while now
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DT:80S+++G+++M+B++I+Pw40k00+D++A(WTF)/areWD100R+++++T(T)DM+ |
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2012/09/22 03:02:35
Subject: GW NA to hand out penalties for early sale of products
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Dakka Veteran
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 Lordhat wrote:skarsol wrote: insaniak wrote:Because nothing scores you sales like refusing to sell something to the guy standing in front of you with cash in hand, and telling him to come back tomorrow.
Dont advertise that you have product that isn't for sale yet and you wont have that problem.
Regular customers know EXACTLY when their FLGS gets it's shipment, no advertising required.
Regular customers wouldn't complain about their store owner not wanting to get in trouble and, assuming everyone follows street date, it's not like they can buy it elsewhere, so no business lost.
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This message was edited 1 time. Last update was at 2012/09/22 03:02:55
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2012/09/22 03:15:36
Subject: GW NA to hand out penalties for early sale of products
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Incorporating Wet-Blending
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skarsol wrote: Lordhat wrote:skarsol wrote: insaniak wrote:Because nothing scores you sales like refusing to sell something to the guy standing in front of you with cash in hand, and telling him to come back tomorrow.
Dont advertise that you have product that isn't for sale yet and you wont have that problem.
Regular customers know EXACTLY when their FLGS gets it's shipment, no advertising required.
Regular customers wouldn't complain about their store owner not wanting to get in trouble and, assuming everyone follows street date, it's not like they can buy it elsewhere, so no business lost.
That's a big assumption.
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Mannahnin wrote:A lot of folks online (and in emails in other parts of life) use pretty mangled English. The idea is that it takes extra effort and time to write properly, and they’d rather save the time. If you can still be understood, what’s the harm? While most of the time a sloppy post CAN be understood, the use of proper grammar, punctuation, and spelling is generally seen as respectable and desirable on most forums. It demonstrates an effort made to be understood, and to make your post an easy and pleasant read. By making this effort, you can often elicit more positive responses from the community, and instantly mark yourself as someone worth talking to.
insaniak wrote: Every time someone threatens violence over the internet as a result of someone's hypothetical actions at the gaming table, the earth shakes infinitisemally in its orbit as millions of eyeballs behind millions of monitors all roll simultaneously.
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2012/09/22 03:17:11
Subject: GW NA to hand out penalties for early sale of products
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Dakka Veteran
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If it ends up being a false assumption, then there's nothing really to worry about then, as the policy will be effectively ignored. 
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2012/09/22 04:37:15
Subject: GW NA to hand out penalties for early sale of products
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[MOD]
Making Stuff
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skarsol wrote:Dont advertise that you have product that isn't for sale yet and you wont have that problem.
The stack of boxes with the GW logo on them that the courier just wheeled in on a trolley might be a bit of a giveaway.
Or that outdated way of finding out if a store has received something yet by asking if they have it yet. To which the answer is going to be; Yes, but I can't sell it to you until tomorrow. Which is stupid.
Set street dates don't actually accomplish anything useful for anybody concerned, unless you have a limited release product that is going to sell out fast. For a normal release, the only side-effect of selling, say, a White Dwarf magazine the day before the 'official' release is that somebody has a copy of White Dwarf the day before its official release date. It's not exactly going to stop the Earth's core from spinning.
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2012/09/22 04:56:19
Subject: Re:GW NA to hand out penalties for early sale of products
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Sneaky Sniper Drone
Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn
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The bottom line is it's GW making more PR decisions that make me wonder if they even have a marketing department or if they're just frakking stupid. Maybe a bunch of monkeys in suits, I don't know.
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*NYI*
 1850pnts
 lost
 Stolen
Beezlebub has never seen, a solider quite like me. Who not only does his job but does it happily. I'm the fear that keeps you awake. I'm the shadows on the wall. I'm the monsters they become. I'm the nightmare in your skull. I'm the dagger in your back, an extra turn upon the rack. I'm the quivering of your heart, a stabbing pain, a sudden start. |
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2012/09/22 08:20:07
Subject: GW NA to hand out penalties for early sale of products
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Using Inks and Washes
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No, from GW's (limited) point of view, it does make sense.
If Johnny public can go to his FLGS on a Friday and pick up his shinies then, what reason does he have to go into his nearest GW store and get them on the Saturday?
However, if, like me, the FLGS sells at prices lower than the GW store, Johnny will just wait until Saturday and still get them in his FLGS.
Despite GW thinking this is a smart move, it's still not doing them any favours!
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"Ask ten different scientists about the environment, population control, genetics, and you'll get ten different answers, but there's one thing every scientist on the planet agrees on. Whether it happens in a hundred years or a thousand years or a million years, eventually our Sun will grow cold and go out. When that happens, it won't just take us. It'll take Marilyn Monroe, and Lao-Tzu, and Einstein, and Morobuto, and Buddy Holly, and Aristophanes…then all of this…all of this…was for nothing. Unless we go to the stars." Commander sinclair, Babylon 5.
Bobtheinquisitor wrote:what is going on with APAC shipping? If Macross Island were real, they'd be the last place to get any Robotechnology.
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2012/09/22 08:40:52
Subject: GW NA to hand out penalties for early sale of products
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Dark Angels Librarian with Book of Secrets
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I really don't see too mich of a problem here. No one bitches when movies have to come out on a certain date, and mamy film distributors monitor DVD sales very tightly.
The only problem I see is rival stores reporting each other to GW to gain local market advantage.
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2012/09/22 09:11:18
Subject: GW NA to hand out penalties for early sale of products
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Unstoppable Bloodthirster of Khorne
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Videogames also have street dates. It's funny watching (via the internet) as one retailer or another breaks the date for a game, then they all go for it once word gets out. Funny how EA, Activision, Ubisoft, despite being much larger than GW can't push their retailers around. Unlike GW, which relies on their retailers predominantly being small niche hobby stores which they can bully. Also why GW got laughed out of Wal-Mart during negotiations to stock their product years ago...
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2012/09/22 09:24:24
Subject: GW NA to hand out penalties for early sale of products
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Fixture of Dakka
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Lordhat wrote:So one of my FLGS got this letter from GW warning against selling WD's and new Releases before 12:01 Saturday morning.
Hello Everyone,
As many of you already know we are implementing street dates for all of our New Release products as well as the White Dwarf Magazine effective 09/17/2012. These street dates will apply to all new releases and White Dwarf Magazines going forward and will be similar to the street date that everyone saw with the Limited Edition version of Dark Vengeance. All of these products will have a street date of 12:01 AM that Saturday. Until this day and time, these products cannot be sold.
An account that violates a street date will be subject to repercussions that start with losing the ability to purchase all New Releases until 30 days after their release for a time period of 6 months. Outlets that break street dates multiple times could be subject to loss of their account status with Games Workshop.
We are implementing these street dates to drive enthusiastic, excited hobbyists into your brick and mortar store(s). We look forward to helping you capitalize on this excitement. Please contact your Account Manager to discuss how we can help you further.
Thank you for taking the time to read this email and please let us know if you have any questions.
Sincerely,
Games Workshop NAS Trade Sales
Thats nothing. Standard issue form letter.
Funny how "The Hobby" wants to tell someone how to run thier business, though.
Want to tell me exactly how I can't play in a tourny because I don't use GW paint, now? LOL.... 
Question I would ask is- SO by this letter, ARE we going to get a direct delivery date that is going to be getting our products in on time, then, or are we going to get the SOP delay excuses as to how I can't have a magazine or product on the rack by the release dates....?
as with limits on products....
to think of a few.
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At Games Workshop, we believe that how you behave does matter. We believe this so strongly that we have written it down in the Games Workshop Book. There is a section in the book where we talk about the values we expect all staff to demonstrate in their working lives. These values are Lawyers, Guns and Money. |
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2012/09/22 16:32:10
Subject: GW NA to hand out penalties for early sale of products
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Stone Bonkers Fabricator General
We'll find out soon enough eh.
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Lordhat wrote:skarsol wrote: insaniak wrote:Because nothing scores you sales like refusing to sell something to the guy standing in front of you with cash in hand, and telling him to come back tomorrow.
Dont advertise that you have product that isn't for sale yet and you wont have that problem.
Regular customers know EXACTLY when their FLGS gets it's shipment, no advertising required.
Then they also know EXACTLY when the release date will be, no advertising required, so blaming Games Workshop for them coming in before that date and expecting special treatment is nonsensical.
This is standard practice for videogames, and has been for years. Crikey videogame publishers go after the customers who play games before the release date, nevermind the stores.
 scipio.au wrote:Videogames also have street dates. It's funny watching (via the internet) as one retailer or another breaks the date for a game, then they all go for it once word gets out. Funny how EA, Activision, Ubisoft, despite being much larger than GW can't push their retailers around. Unlike GW, which relies on their retailers predominantly being small niche hobby stores which they can bully. Also why GW got laughed out of Wal-Mart during negotiations to stock their product years ago...
Yeah, that's the way of it, all those stores follow the initial store in breaking the release date because they're all such badass rebels.
What a load of nonsense. Do you have any idea the hectic scramble that goes on at the retailers' various HQ's as they desperately seek the permission of the publisher to break the date when a competitor does it? Do you have any idea of the penalties they have to deal with if they don't ask permission? When a Retailer breaks a street date for a game, it always traces back to the machinations of some donkey-cave Regional Manager or incompetent store staff, sadly only the store staff ever seem to lose their jobs over it.
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This message was edited 1 time. Last update was at 2012/09/22 16:40:30
I need to acquire plastic Skavenslaves, can you help?
I have a blog now, evidently. Featuring the Alternative Mordheim Model Megalist.
"Your society's broken, so who should we blame? Should we blame the rich, powerful people who caused it? No, lets blame the people with no power and no money and those immigrants who don't even have the vote. Yea, it must be their fething fault." - Iain M Banks
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"The language of modern British politics is meant to sound benign. But words do not mean what they seem to mean. 'Reform' actually means 'cut' or 'end'. 'Flexibility' really means 'exploit'. 'Prudence' really means 'don't invest'. And 'efficient'? That means whatever you want it to mean, usually 'cut'. All really mean 'keep wages low for the masses, taxes low for the rich, profits high for the corporations, and accept the decline in public services and amenities this will cause'." - Robin McAlpine from Common Weal |
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2012/09/22 16:47:10
Subject: Re:GW NA to hand out penalties for early sale of products
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Using Object Source Lighting
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So what are we talking about here? 24/ 48 hours before official release dates?
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2012/09/22 17:24:22
Subject: Re:GW NA to hand out penalties for early sale of products
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Decrepit Dakkanaut
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These street dates will apply to all new releases and White Dwarf Magazines going forward and will be similar to the street date that everyone saw with the Limited Edition version of Dark Vengeance.
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2012/09/22 18:38:14
Subject: GW NA to hand out penalties for early sale of products
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Posts with Authority
South Carolina (upstate) USA
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I think GW corporate just likes to have the image in their heads of legions of crazed fanboys lined up outside stores anxiously awaiting their releases.
Sorry GW, if you want that response to your products start selling console games or Apple products.
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Whats my game?
Warmachine (Cygnar)
10/15mm mecha
Song of Blades & Heroes
Blackwater Gulch
X wing
Open to other games too
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2012/09/22 18:48:17
Subject: Re:GW NA to hand out penalties for early sale of products
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Lustful Cultist of Slaanesh
Sacramento, CA
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We are implementing these street dates to drive enthusiastic, excited hobbyists into your brick and mortar store(s).
That sounds pretty, but its not actually true. We always get our shipments on Friday and had never gotten pushback on selling as soon as we got them, but now that a GW store is opening in our area the sell-on date is being enforced. We have no problem with this, but this policy isn't doing anything to help *our* brick and mortar store - its to help *their* brick and mortar store.
We were open til midnight on Fridays anyway, now we'll be open til 1am and just sell the new stuff then.
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2012/09/22 19:26:49
Subject: GW NA to hand out penalties for early sale of products
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Stealthy Dark Angels Scout with Shotgun
Sheerness, Kent
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scipio.au wrote:Videogames also have street dates. It's funny watching (via the internet) as one retailer or another breaks the date for a game, then they all go for it once word gets out. Funny how EA, Activision, Ubisoft, despite being much larger than GW can't push their retailers around. Unlike GW, which relies on their retailers predominantly being small niche hobby stores which they can bully. Also why GW got laughed out of Wal-Mart during negotiations to stock their product years ago...
Lol. They do bully retailers. As the UK retailer game lol
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2012/09/22 19:53:28
Subject: GW NA to hand out penalties for early sale of products
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Fixture of Dakka
Bathing in elitist French expats fumes
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scipio.au wrote:Videogames also have street dates. It's funny watching (via the internet) as one retailer or another breaks the date for a game, then they all go for it once word gets out. Funny how EA, Activision, Ubisoft, despite being much larger than GW can't push their retailers around. Unlike GW, which relies on their retailers predominantly being small niche hobby stores which they can bully. Also why GW got laughed out of Wal-Mart during negotiations to stock their product years ago...
I was not aware of that. GW tried to push into Wal-Mart? That would have been huge in terms of sales number for them, no? Imagine the dividends then...
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2012/09/22 21:36:35
Subject: GW NA to hand out penalties for early sale of products
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Angry Blood Angel Assault marine
UK
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 Conrad Turner wrote:No, from GW's (limited) point of view, it does make sense.
If Johnny public can go to his FLGS on a Friday and pick up his shinies then, what reason does he have to go into his nearest GW store and get them on the Saturday?
However, if, like me, the FLGS sells at prices lower than the GW store, Johnny will just wait until Saturday and still get them in his FLGS.
Despite GW thinking this is a smart move, it's still not doing them any favours!
No....
It doesn't matter to GW where you buy your models; a GW store or an independant, as long as you're buying them. If GW were so against indies why do they insist on expanding their trade accounts year after year..?
GW want a single release date for their new models, books etc. They want to do it because it builds excitement / enthusiasm for that day and they can make a big deal of it.
Is it such a big problem for indies to respect the wishes of the company who's product they're selling and release it on that day?
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2012/09/22 22:01:32
Subject: GW NA to hand out penalties for early sale of products
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Bryan Ansell
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scipio.au wrote:Videogames also have street dates. It's funny watching (via the internet) as one retailer or another breaks the date for a game, then they all go for it once word gets out. Funny how EA, Activision, Ubisoft, despite being much larger than GW can't push their retailers around. Unlike GW, which relies on their retailers predominantly being small niche hobby stores which they can bully. Also why GW got laughed out of Wal-Mart during negotiations to stock their product years ago...
Its not usually major retaillers that break street dates rather that it happanes at store level through poorly trained staff and the customers that prey on here to help doris when they they know COD: Grand Theft Mario is due out. Indies have been very guilty of breaking street dates on high profile releases, they usually get punished in some way, but a lot buy grey anyeway.
I cant see GW breaking its own street dates, apart from some store managers jumping the gun, so FLGS should abide by the same conditions.
TBF pulishers got around indies breaking street dates by delivering on day of release, Imagine GW organising that!
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2012/09/22 22:10:23
Subject: Re:GW NA to hand out penalties for early sale of products
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Last Remaining Whole C'Tan
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I don't have a problem with this. I think their no-leaks strategy is dumb and stupid and impossible to boot, but nonetheless they made a strategic business decision that this is how they want to do it; and the vendors they sell them to agree to this when they agree to carry GWS merchandise. It's not any more outrageous then when EA started sending games later to Gamestops that were known to break street dates; a wholly reasonable thing to do.
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 lord_blackfang wrote:Respect to the guy who subscribed just to post a massive ASCII dong in the chat and immediately get banned.
 Flinty wrote:The benefit of slate is that its.actually a.rock with rock like properties. The downside is that it's a rock
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2012/09/22 22:12:08
Subject: GW NA to hand out penalties for early sale of products
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[MOD]
Making Stuff
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 Lorizael wrote:Is it such a big problem for indies to respect the wishes of the company who's product they're selling and release it on that day?
When it results in turning away sales because of some arbitrary sales cut-off, yes, it's a problem. Making it harder for people to sell your product is never a good thing.
If GW really want to make sure that product is not sold before a particular date, all they have to do is not deliver it until that date. I work in the transport industry... delivering on a specific date is not exactly an unusual set-up.
Penalizing retailers because they're too lazy to co-ordinate their own deliveries? That way lies madness.
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This message was edited 1 time. Last update was at 2012/09/22 22:12:21
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2012/09/22 22:25:42
Subject: GW NA to hand out penalties for early sale of products
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Longtime Dakkanaut
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This is basically people with ridiculous things that only make sense to them coming into conflict with the other.
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My Armies:
5,500pts 
2,700pts 
2,000pts 
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2012/09/22 23:14:48
Subject: GW NA to hand out penalties for early sale of products
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Grovelin' Grot Rigger
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Seems perfectly acceptable, if the manufacture and holder of your trade account tells you that the release day for this release is "x" whats the problem? would apple have done any different if they found O2 offering the Iphone5 a few days before official release day? it levels the field, its much worse in the UK, indies are not allowed to take pre orders before GW launch there own pre orders because certain companies use the leaks from WD to get the drop of GW .
Dont forget GW hates indies and if they could they would drop them like a bad smell,the fact they havent managed to force more of them out of selling GW stock for a discount still amazes me.
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2012/09/22 23:29:07
Subject: GW NA to hand out penalties for early sale of products
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Hunter with Harpoon Laucher
Castle Clarkenstein
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insaniak wrote:More or less. It's just never been enforced too strictly.
Automatically Appended Next Post:
We are implementing these street dates to drive enthusiastic, excited hobbyists into your brick and mortar store(s).
Because nothing scores you sales like refusing to sell something to the guy standing in front of you with cash in hand, and telling him to come back tomorrow.
NO, it hasn't been like this. And there was no enforcement because FLGS in the US were told for decades that they could put product out as soon as they got it.
The street date was only for GW stores. I asked about this every year and made sure of the rules.
They just changed the rules.
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....and lo!.....The Age of Sigmar came to an end when Saint Veetock and his hamster legions smote the false Sigmar and destroyed the bubbleverse and lead the true believers back to the Old World.
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4000+ points
1000 points 