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I think GW need Apple far more than Apple need GW - even if they did release it early, there isn't really much GW can threaten Apple with.

I can completely understand why GW are doing this - they want all the attention, and they want to stop the massive leaks WEEKS in advance of every significant release they've had all this year.

But the thing is, they'll send you the stock, they'll tell you to hold onto it for a day, two days, three or four days BUT they still want paying 30 days after you get the stock in, by the time it's gone on sale you'll only have 25 days, or 21 days to pay it all off.

So there's more pressure for an indie to choose the 'popular' stuff, or maybe even none at all and wait a bit to see what sells well, in case it all fails miserably and is left to collect dust on a shelf, leaving them out of pocket


Automatically Appended Next Post:

 filbert wrote:
I think GW need Apple far more than Apple need GW - even if they did release it early, there isn't really much GW can threaten Apple with.

Another dude made the point on here that by the time that bloke got his copy of WD on the app store, it was probably already Saturday in the UK anyway - which is release date. Plus GW control all their content, if it's on the App Store it's because they put it there, not because Apple released it early.

The whole apple thing is nothing at all to do with the letters indie stores are getting

 stubacca wrote:

But the thing is, they'll send you the stock, they'll tell you to hold onto it for a day, two days, three or four days BUT they still want paying 30 days after you get the stock in, by the time it's gone on sale you'll only have 25 days, or 21 days to pay it all off.

It'd be great of all industries worked that way. Back when I ran an Anime/Nerd shop Navarre, AAAnime, RoBBY, and Hobby Link Japan wouldn't ship without payment upfront.

All of which had specified release dates for products.... and all of which gave at least 90 days notice of when something would be coming out.

 Cyporiean wrote:

 stubacca wrote:

But the thing is, they'll send you the stock, they'll tell you to hold onto it for a day, two days, three or four days BUT they still want paying 30 days after you get the stock in, by the time it's gone on sale you'll only have 25 days, or 21 days to pay it all off.

It'd be great of all industries worked that way. Back when I ran an Anime/Nerd shop Navarre, AAAnime, RoBBY, and Hobby Link Japan wouldn't ship without payment upfront.

All of which had specified release dates for products.... and all of which gave at least 90 days notice of when something would be coming out.

That's what annoyed me about GW with the new paint range earlier this year, absolutely no notice at all, and then BOOM! "you need 145 paints at £7.44 for a pack of six, oh, and a stand" I think it worked out to nearly £2000, god knows what that cost was the the US/Australia 0_o

 Mr. Burning wrote:
A release date known in advance should help generate hype, allow a retailer to plan special opening hours and promotions/activities. It can help increase revenue by having specific order incentives and cross promotions and help boost sales for those stores willing to put a bit of thought and graft into it. (that's how I would do it anyway).

Yes indeed, you can do all of that with a known release date. Whether or not there is an embargo on selling the product if it happens to arrive a day early makes little difference to that.

If a plan is in place for a release on x day, why should it be okay for retailers to jump the gun, obvioulsy the store is looking to maximise their own profit potential but on a straight sale basis stores will ultimately loose out.

If the stock is sent to the store, why is it ok for the supplier to expect the retailer to provide free warehousing until such time as the supplier deems it acceptable for them to start selling their product?

Again, if you want your product to be sold from a specific date, then just send it to the store for delivery on that date, or late the day before. All of the cloak and dagger, 'we'll cut you off if you sell stuff early, it's for your own good! The whole hobby will crash and burn if someone, somewhere, has a Chaos codex a day early!' nonsense is completely unprofessional, and just as completely unecessary.

 insaniak wrote:

If the stock is sent to the store, why is it ok for the supplier to expect the retailer to provide free warehousing until such time as the supplier deems it acceptable for them to start selling their product?

Again, if you want your product to be sold from a specific date, then just send it to the store for delivery on that date, or late the day before. All of the cloak and dagger, 'we'll cut you off if you sell stuff early, it's for your own good! The whole hobby will crash and burn if someone, somewhere, has a Chaos codex a day early!' nonsense is completely unprofessional, and just as completely unecessary.

Have you never bought a video game? This kinda stuff is as common as it gets. Midnight releases for big games become more like parties and most retailers still hold to the 12:01AM release time. Yes, people complain, but it sounds more like that kid in Charlie and the Chocolate Factory: "I want it now!"

I do however have problems with having no official word on any new releases until they're pretty much on the shelves. GW could be spending a lot more time ramping up the hype machine and telling me how awesome their shiny new pieces of plastic/resin are before they're released.

While a bit of pre-release publicity would be nice video game levels would be rubbish

That would let GW put up inflated stats and rules (the how great our new game will be hype) that are dramatically downgraded for the actual release but they don't have to publicise that)

It's why i've pretty much given up buying games until 3-4 months after they come out (well that and the game breaking bugs)

 JustPlainJim wrote:

 insaniak wrote:

If the stock is sent to the store, why is it ok for the supplier to expect the retailer to provide free warehousing until such time as the supplier deems it acceptable for them to start selling their product?

Again, if you want your product to be sold from a specific date, then just send it to the store for delivery on that date, or late the day before. All of the cloak and dagger, 'we'll cut you off if you sell stuff early, it's for your own good! The whole hobby will crash and burn if someone, somewhere, has a Chaos codex a day early!' nonsense is completely unprofessional, and just as completely unecessary.

Have you never bought a video game? This kinda stuff is as common as it gets. Midnight releases for big games become more like parties and most retailers still hold to the 12:01AM release time. Yes, people complain, but it sounds more like that kid in Charlie and the Chocolate Factory: "I want it now!"

I do however have problems with having no official word on any new releases until they're pretty much on the shelves. GW could be spending a lot more time ramping up the hype machine and telling me how awesome their shiny new pieces of plastic/resin are before they're released.

The problem I see with the current hype GW is building concerning its release schedule is this: They will invite you for a release party at the store, they even keep some stores open until midnight... for a pre-order. Just so you could stare at the GW website from the store and go "oooooh, shinies o' next week!" Waiting in line for a Harry Potter novel with hundreds of people, for video games with thousands of people and getting your stuff in exchange for money, that's fun and exciting. Getting an invoice and a piece of stale cake... not so much.

I would stay in the store all night with access to a bitz box to build and convert my newest kit, if I could plan my conversion ahead and they did the big midnight release thing, I really would. But right now there is zero advantage to reserving a copy of a 90$ heldrake that is not limited in any way shape or form. Even the limited editions could have been sent to stores only for release on the day and they would have sold just as well.

 SoloFalcon1138 wrote:


Just stop whining about the lack of pre-release info. There are probably just as many reasons why it doesn't come out as there are the reasons leaks get out i the first place. Once this stuff comes out, the wailing will cease, until the next release andnit will start anew...

SoloFalcon, you realise the guy is trying to run a store right?

I can completely sympathise with someone who has a shop to run, who probably has GW products down as one of his big money makers, and that company is doing absolutely nothing to help him make efforts to try and maximise that revenue.

The build up to the 6th edition box set was an absolute joke. There are still copies of the limited edition sat on the shelf at my local FLGS, and you have to reckon that if any attempt at marketing at all had happened then that would not be the case.

 Pacific wrote:

I can completely sympathise with someone who has a shop to run, who probably has GW products down as one of his big money makers, and that company is doing absolutely nothing to help him make efforts to try and maximise that revenue.

The build up to the 6th edition box set was an absolute joke. There are still copies of the limited edition sat on the shelf at my local FLGS, and you have to reckon that if any attempt at marketing at all had happened then that would not be the case.

QFT !! My FLGS still had Limited Edition Sets when I was there last, as well. From my microcosmic store community perspective, interest in GW has dropped precipitously in the last 12 - 18 months. Failcast was the start of it, all their subsequent paranoid and greedy policies have added to it, and the recent surprise releases of rediculously bad models seems to have solidified it.

"The King is dead. Long live the King(s) !! ". OK, overly dramatic but there are SO MANY new game systems that are producing amazing and different models to attract our interest and gaming dollar. GW has lost its edge and, rather than put resources into advertising and building up their product, they chose to flog the independant retailers and the fans of their product. Sorry, even the most loyal dog can only be kicked so long before biting and running away ....

The only gaming store I go to also has 4 limited edition copies of 6th on its shelf. Or it did a week ago, anyway. That store is also an hour and a half from me, and I would make my purchases on the days I was already up there, not making a special trip for release day. The day I was usually up there was Thursday-one day prior to when releases were usually put up before this new ruling. Sometimes I was able to get GW product on Thursday if it was in, sometimes not. But I wouldn't make a special trip two days later to get something that was in store Thursday that a company said I couldn't have. It's not just the cost of the box set for somebody like me-it's the cost of the box, plus the cost in gas (which costs a couple bucks for a 75 mile trip...). That's wasting money. Even if I'm lucky enough to have a 25% off coupon from the store, gas is a killer, plus additional wear and tear on my vehicle. GW (or any gaming company for that matter) tells me that their product is in, but I can't have it for 2 more days? Well, if I still want it, I'll buy it next time I'm in. But there is no guarantee.

On the plus side, my favorite store has a bunch of Mantic stuff on the shelf, so next time my 25% off coupon comes in...

 Myrthe wrote:


"The King is dead. Long live the King(s) !! ". OK, overly dramatic but there are SO MANY new game systems that are producing amazing and different models to attract our interest and gaming dollar. GW has lost its edge and, rather than put resources into advertising and building up their product, they chose to flog the independant retailers and the fans of their product. Sorry, even the most loyal dog can only be kicked so long before biting and running away ....

Having just come from GD UK, I have to disagree. The amount of people there, queuing for quite literally hours to throw ridiculous amounts of money at GW was just beyond belief.

The biggest seller was admittedly FW. They didnt do much advertising either and their GBP 50 Angron sold out in under 2 hours. That is over US$ 100.000,- on just one of the miniatures for sale before most people had even arrived. Crowds of people with 6, 7 or 8 bags stuffed full of GW boxes. Not even the new stuff. There was a bunch of guys dressed up as cosplay IG-Guardsman just packing at least a 100 or so boxes of IG tank-kits into a handcart to even be able to get it to their car. And they paid full retail price at the GW event for stuff that is so easy to have of a discounter or even eBay. Whole gaming/fan clubs with custom-made club-T-shirts, often 20 or 30 guys, who had come together, etc.., etc.. .

The vast majority of GW customers still simply dont quite live in the world of Kickstarters, Discounters and frugal online-bitz trading.

 Zweischneid wrote:

 Myrthe wrote:


"The King is dead. Long live the King(s) !! ". OK, overly dramatic but there are SO MANY new game systems that are producing amazing and different models to attract our interest and gaming dollar. GW has lost its edge and, rather than put resources into advertising and building up their product, they chose to flog the independant retailers and the fans of their product. Sorry, even the most loyal dog can only be kicked so long before biting and running away ....

Having just come from GD UK, I have to disagree. The amount of people there, queuing for quite literally hours to throw ridiculous amounts of money at GW was just beyond belief.

The biggest seller was admittedly FW. They didnt do much advertising either and their GBP 50 Angron sold out in under 2 hours. That is over US$ 100.000,- on just one of the miniatures for sale before most people had even arrived. Crowds of people with 6, 7 or 8 bags stuffed full of GW boxes. Not even the new stuff. There was a bunch of guys dressed up as cosplay IG-Guardsman just packing at least a 100 or so boxes of IG tank-kits into a handcart to even be able to get it to their car. And they paid full retail price at the GW event for stuff that is so easy to have of a discounter or even eBay. Whole gaming/fan clubs with custom-made club-T-shirts, often 20 or 30 guys, who had come together, etc.., etc.. .

The vast majority of GW customers still simply dont quite live in the world of Kickstarters, Discounters and frugal online-bitz trading.

Because they haven't woken up yet. I know, I was one of them until recently. They'll all feel MUCH better when they learn...

 Pacific wrote:


The build up to the 6th edition box set was an absolute joke. There are still copies of the limited edition sat on the shelf at my local FLGS, and you have to reckon that if any attempt at marketing at all had happened then that would not be the case.

No kidding. One of the stores here has at least 10 of the LE sets still available. And this is after they opened 6-7 of them to sell the components separately.

 timetowaste85 wrote:


Because they haven't woken up yet. I know, I was one of them until recently. They'll all feel MUCH better when they learn...

Or you could respect people for having their own opinions.

 Pacific wrote:

The build up to the 6th edition box set was an absolute joke. There are still copies of the limited edition sat on the shelf at my local FLGS, and you have to reckon that if any attempt at marketing at all had happened then that would not be the case.

Not to disagree, but even when GW had a relatively open information policy--this was the case.

I know for a fact that the old FLGS I frequented from 1997 to 2005, without fail, would end up with limited editions(most notably the old Army Boxes) sitting on the shelves.
Almost always it related to people expressing interest, the store owner acting on that interest after repeated confirmations from the customer and then the customer backing out for any number of reasons and the store having it sit on the shelves.

UltraPrime wrote:

 timetowaste85 wrote:


Because they haven't woken up yet. I know, I was one of them until recently. They'll all feel MUCH better when they learn...

Or you could respect people for having their own opinions.

I fail to see how that could be relevant.
Kidding. If you love the GW universe, and it's truly you that loves it...cool. If its GW brainwashing you that there is no other option and they keep telling you to continue loving them through all their crap, it's time to wake up.

 Zweischneid wrote:
Having just come from GD UK, I have to disagree. The amount of people there, queuing for quite literally hours to throw ridiculous amounts of money at GW was just beyond belief.

The biggest seller was admittedly FW. They didnt do much advertising either and their GBP 50 Angron sold out in under 2 hours. That is over US$ 100.000,- on just one of the miniatures for sale before most people had even arrived. Crowds of people with 6, 7 or 8 bags stuffed full of GW boxes. Not even the new stuff. There was a bunch of guys dressed up as cosplay IG-Guardsman just packing at least a 100 or so boxes of IG tank-kits into a handcart to even be able to get it to their car. And they paid full retail price at the GW event for stuff that is so easy to have of a discounter or even eBay. Whole gaming/fan clubs with custom-made club-T-shirts, often 20 or 30 guys, who had come together, etc.., etc.. .

The vast majority of GW customers still simply dont quite live in the world of Kickstarters, Discounters and frugal online-bitz trading.

Actually £50 is about US$81 ($1.62 to the £ at the moment), but even so I generally get your point. However, you do not make any allowance for people saving up and having a good time out. I used to go to just the one model show a year as it was the only one a friend of mine and I could both get to. Therefore we both saved up and spent a large chunk of our modelling budget at that one show where we could go a little crazy.

Since then I do not spend anywhere as much at any show, and I go to more than the one a year. I am finding it more difficult to spend money with GW, I have found other companies that I like the look of the models more, and give better value. Will I find the rules to be better, I don't currently know, but I am finding myself drifting away from the 'gaming' side of the hobby and more towards the painting awesome models side. And although GW has yet to stop producing models that spark something in my imagination, they are certainly doing so less often than they used to. Iron Core has spoken to me in a way WH40K hasn't for ..... well, probably since about the time the Tau came out originally. Mauser Earth have some cracking models, no game system I am aware of, just models begging to be built and detailed to amazing standards. I would have loved to get my hands on a "Knight Models" "Boba Fett" bust, but the line has been discontinued.

Maybe I can be tempted back, but that is going to take more effort than GW seem capable of making at the moment.

 Conrad Turner wrote:


Actually £50 is about US$81 ($1.62 to the £ at the moment), but even so I generally get your point. However, you do not make any allowance for people saving up and having a good time out. I used to go to just the one model show a year as it was the only one a friend of mine and I could both get to. Therefore we both saved up and spent a large chunk of our modelling budget at that one show where we could go a little crazy.

A) I read somewhere (Dakka) that they had 1500 Angrons. So by US$81,- it would be over US$ 120.000,- in under 2 hours. Not too shabby for a single 30mm mini in a fancy box.

B) If some people save up for a whole year to go on a splurge on Games Day.. perhaps. But that in itself tells you something about GW customers. These would be guys (and girls) who are not tempted by other temptations from cheaper and/or alternative games for a flull year, nor daunted by GW prices to head over to an online discounter. These people would be loyal fans steadfastly saving month after month to pay GW at premium prices just for the sake of "buying at the event" when they could simply whip out their mobile and get 20% right there. Not to mention not having to carry all the boxes back home yourself. The prospect of GW having thousands of customers like this is even more frightening than people just straining their credit card on the impulse of the moment.

 Zweischneid wrote:

B) If some people save up for a whole year to go on a splurge on Games Day.. perhaps. But that in itself tells you something about GW customers. These would be guys (and girls) who are not tempted by other temptations from cheaper and/or alternative games for a flull year, nor daunted by GW prices to head over to an online discounter. These people would be loyal fans steadfastly saving month after month to pay GW at premium prices just for the sake of "buying at the event" when they could simply whip out their mobile and get 20% right there. Not to mention not having to carry all the boxes back home yourself. The prospect of GW having thousands of customers like this is even more frightening than people just straining their credit card on the impulse of the moment.

Here's where you have the issue at taking this into account.

Angron? He's not going to be available at a 20% off retailer. In fact, he and the other Horus Heresy stuff was only available at the event.

FW is basically GW's "insert cash here" vending machine, because there is not really any independents/discounters out there willing to stock the stuff. The only competition they have are recasters--and the only people who buy from recasters knowingly are people who would not have been buying from FW anyways.

 Kanluwen wrote:

 Zweischneid wrote:

B) If some people save up for a whole year to go on a splurge on Games Day.. perhaps. But that in itself tells you something about GW customers. These would be guys (and girls) who are not tempted by other temptations from cheaper and/or alternative games for a flull year, nor daunted by GW prices to head over to an online discounter. These people would be loyal fans steadfastly saving month after month to pay GW at premium prices just for the sake of "buying at the event" when they could simply whip out their mobile and get 20% right there. Not to mention not having to carry all the boxes back home yourself. The prospect of GW having thousands of customers like this is even more frightening than people just straining their credit card on the impulse of the moment.

Here's where you have the issue at taking this into account.

Angron? He's not going to be available at a 20% off retailer. In fact, he and the other Horus Heresy stuff was only available at the event.

FW is basically GW's "insert cash here" vending machine, because there is not really any independents/discounters out there willing to stock the stuff. The only competition they have are recasters--and the only people who buy from recasters knowingly are people who would not have been buying from FW anyways.

Yes. But Angron is only the example I can try to get a measure of the price. But there were thousands of people just carrying boxes of Tau Battleforces or Fortress of Redemptions or - as described above - the 5 guys in full IG-cosplay who literally brought a handcart to drag away more Leman Russ and Chimera-kits than even 5 IG-Apoc armies could possibly ever use. No discount there. Not 1%. No "Buy 20 get 1 free". They still bought 20 of each of every Tank variation GW ever put out for IG it seems.

And yes, for FW, Angron sold out quickly. But Phantom Titans and Thunderhawks were also crossing the counter quite frequently.

And I do not really subscribe to the "saving-up-for-a-year"-theory. People buy a lot on impulse. If people would shop rationally, the entire marketing industry would be dead in the water (as would, on a smaller scale, the current Kickstarter phenomenon).

 Mathieu Raymond wrote:

The problem I see with the current hype GW is building concerning its release schedule is this: They will invite you for a release party at the store, they even keep some stores open until midnight... for a pre-order. Just so you could stare at the GW website from the store and go "oooooh, shinies o' next week!" Waiting in line for a Harry Potter novel with hundreds of people, for video games with thousands of people and getting your stuff in exchange for money, that's fun and exciting. Getting an invoice and a piece of stale cake... not so much.

I would stay in the store all night with access to a bitz box to build and convert my newest kit, if I could plan my conversion ahead and they did the big midnight release thing, I really would. But right now there is zero advantage to reserving a copy of a 90$ heldrake that is not limited in any way shape or form. Even the limited editions could have been sent to stores only for release on the day and they would have sold just as well.

I'll agree with you on this one. A midnight party for the honor of pre-ordering is bull-honkey. But then, I can also pre-order my shiny game months before-hand (and thankfully cancel a preorder if I think the game's going to suck.

 JustPlainJim wrote:
Have you never bought a video game? This kinda stuff is as common as it gets. Midnight releases for big games become more like parties and most retailers still hold to the 12:01AM release time. Yes, people complain, but it sounds more like that kid in Charlie and the Chocolate Factory: "I want it now!"

You've misunderstood my point. I'm not complaining about stores not selling me stuff early. I'm saying that a policy whereby stores are not allowed to sell product that they have sitting in the store until an arbitrary date is stupid, and potentially costs them sales. If I'm in the store, and I ask if they have a particular item yet, and they say 'Yes, but I can't sell it to you until tomorrow' then I'm not going to complain... but I'm also not going to buy it, obviously, because they're not selling it to me. The store trades the certainty of the customer standing in front of them waving money in their face for the possibility that this customer might come back tomorrow. And anyone who has spent any time in retail knows that the most important customer a store ever has is the one standing in the store right now with money in their hand.

I'm aware that companies other than GW do this. That doesn't make it any less stupid, or GW's claim that it 'builds excitement and drives people into stores' any more true. The people who are interested in organised release events will still go to them if the item actually went on sale a little earlier, because they're there as much for the event as to purchase.

 insaniak wrote:
because they're there as much for the event as to purchase.

This is so true, it's painfully unfunny.

As an example, I used to work for Barnes and Noble during the Harry Potter/Twilight release years. The mad spectacle of the midnight parties is something that can't be properly be expressed in words, you really had to be there to know what it was like. We're talking news crews salivating at the chance to interview some random Joe who happened to be first in line levels of insanity. Half the people there were there just for the party and the theatrics surrounding it more than to actually buy the damn books.

However, to hold those parties, we had an entire side store room filled with useless stock under lock and key for 1-2 weeks. Stock we couldn't sell for fear not just of losing that publisher's product but getting our asses sued off by said publisher. Hell, you could be fired just for opening one of those boxes to look at the damned things.

This is why you see the same people at a magic release s you did the week before for prerelease events. The handouts are worse yet the same people go for the event more then the product.

 Zweischneid wrote:
A) I read somewhere (Dakka) that they had 1500 Angrons. So by US$81,- it would be over US$ 120.000,- in under 2 hours. Not too shabby for a single 30mm mini in a fancy box.

B) If some people save up for a whole year to go on a splurge on Games Day.. perhaps. But that in itself tells you something about GW customers. These would be guys (and girls) who are not tempted by other temptations from cheaper and/or alternative games for a flull year, nor daunted by GW prices to head over to an online discounter. These people would be loyal fans steadfastly saving month after month to pay GW at premium prices just for the sake of "buying at the event" when they could simply whip out their mobile and get 20% right there. Not to mention not having to carry all the boxes back home yourself. The prospect of GW having thousands of customers like this is even more frightening than people just straining their credit card on the impulse of the moment.

OK, yes. As you didn't put the number sold in your original post, I took the US$ to be 100, not 100,000. And I don't deny that GD relies heavily on impulse buying during GD, just that that is the only reason loads of stuff is sold. It can also be down to a form of 'one-up-manship' where you can let people know you have been able to afford more stuff than them - even to the extent of putting more than you can realistically afford on a credit card and taking the rest of the year to pay it off. I don't particularly understand it myself, especially with the prices of GW stuff these days (And I have to admit, it's been about 10 years since I went to a GD. I saved up to get FW stuff, they wouldn't sell me just the bits I wanted for a conversion, so I didn't spend as much as I had planned, and came home with money still in my pockets).

And personally, I have better things to spend £50 on than a single 30mm mini, no matter the manufacturer nor how fancy the box.

It is true that GW does not like having their own local store if they can use FLGS. They actually say as much in their business statement. They are for most a manufacturing company and any actually stores they run for the stuff they make is almost an after thought.

 Kanluwen wrote:

 Zweischneid wrote:

B) If some people save up for a whole year to go on a splurge on Games Day.. perhaps. But that in itself tells you something about GW customers. These would be guys (and girls) who are not tempted by other temptations from cheaper and/or alternative games for a flull year, nor daunted by GW prices to head over to an online discounter. These people would be loyal fans steadfastly saving month after month to pay GW at premium prices just for the sake of "buying at the event" when they could simply whip out their mobile and get 20% right there. Not to mention not having to carry all the boxes back home yourself. The prospect of GW having thousands of customers like this is even more frightening than people just straining their credit card on the impulse of the moment.

Here's where you have the issue at taking this into account.

Angron? He's not going to be available at a 20% off retailer. In fact, he and the other Horus Heresy stuff was only available at the event.

FW is basically GW's "insert cash here" vending machine, because there is not really any independents/discounters out there willing to stock the stuff. The only competition they have are recasters--and the only people who buy from recasters knowingly are people who would not have been buying from FW anyways.

That isnt true. Indies cannot stock Forgeworld. We would certainly stock most of the range given the chance.

 stubacca wrote:
I can completely understand why GW are doing this - they want all the attention, and they want to stop the massive leaks WEEKS in advance of every significant release they've had all this year.

But the thing is, they'll send you the stock, they'll tell you to hold onto it for a day, two days, three or four days BUT they still want paying 30 days after you get the stock in, by the time it's gone on sale you'll only have 25 days, or 21 days to pay it all off.

So there's more pressure for an indie to choose the 'popular' stuff, or maybe even none at all and wait a bit to see what sells well, in case it all fails miserably and is left to collect dust on a shelf, leaving them out of pocket

Dunno about overseas its 30 days after the end of the month in aus. So if you get invoiced for it on the 1st of june, your account is due on the 30th of july, effectively 2 months.

In the video game world it is easy to understand why they want a game to be released on a specific day. Many gamers do not hold on to games for a long time. If the game dribbled out of the supply chain, then the publishers could be hurt badly by used sales.

In other industries, release days are used as hype. The likely pay off news outlets to run 'stories' about the events. They also try to generate a mob experience which some people desire. (Things that other people like, are seen as desirable to people who cannot think for themselves.)

GW on the other hand does not use the media in this fashion. Players are less likely to buy a kit and then resell it a short while later, as it takes time to assemble, etc.

White Ninja wrote:
It is true that GW does not like having their own local store if they can use FLGS. They actually say as much in their business statement. They are for most a manufacturing company and any actually stores they run for the stuff they make is almost an after thought.

GW does not always practice what they preach. They frequently open stores in areas that have been 'scouted out' by FLGS, thus screwing over the FLGS.