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2012/12/14 18:41:33
Subject: LOUD commercials banned by FCC
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Longtime Dakkanaut
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Finally, something even politicians agree on. The people have spoken and the CALM Act has been put into effect. The system works!
http://www.cnn.com/2012/12/13/showbiz/tv-ad-volume/index.html
Washington (CNN) -- Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING!
Beginning Thursday, the Federal Communications Commission is barring broadcasters and pay TV providers from airing excessively loud commercials, saying ads must maintain the "same average volume" as the programs they accompany.
The move -- which undoubtedly will make many TV viewers happier, and save countless marriages -- addresses a problem that, regulators say, is almost as old as television itself.
Loud commercials have been a leading source of complaints to the FCC since its consumer call center began reporting top complaints in 2002.
Since January 2008, the FCC has received about 1,000 complaints and about 5,000 inquiries, the commission said.
Congress mandated the change in the aptly named Commercial Advertisement Loudness Mitigation, or CALM, Act in 2010. Last year, the FCC set a December 13, 2012, deadline for full compliance.
Until now, the FCC says it didn't regulate the "loudness" of commercials mainly because it was difficult to craft rules. For one thing, loudness is subjective.
So, for years, the commission advised customers to mute their TVs or lower the volume.
The CALM Act bill had wide bipartisan support, passing the Senate unanimously and the House by a voice vote.
Bill supporters Rep. Anna Eshoo, D-California, and Sen. Sheldon Whitehouse, D-Rhode Island, and industry representatives plan an event in Washington on Thursday to mark the full implementation of the law.
The FCC says it has granted two temporary waivers to the law: one to South Georgia Governmental Services Authority, a municipal cable system, because of financial hardship; and to WPFO in Waterville, Maine, which asked for a grant because it is relocating its facilities.
Non-commercial television stations are exempt from the act. Political ads, however, must comply.
The FCC will not monitor compliance, but instead will rely on consumer complaints to assist the commission to enforce the rule.
Complaints can be filed by using the online complaint form, 2000G, at http://www.fcc.gov/complaints.
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This message was edited 1 time. Last update was at 2012/12/14 21:56:02
I RIDE FOR DOOMTHUMBS! |
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2012/12/14 19:07:08
Subject: LOUD commericals banned by FCC
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Hallowed Canoness
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Cool! Not that I actually watch TV any more but that's still pretty awesome.
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I beg of you sarge let me lead the charge when the battle lines are drawn
Lemme at least leave a good hoof beat they'll remember loud and long
SoB, IG, SM, SW, Nec, Cus, Tau, FoW Germans, Team Yankee Marines, Battletech Clan Wolf, Mercs
DR:90-SG+M+B+I+Pw40k12+ID+++A+++/are/WD-R+++T(S)DM+ |
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2012/12/14 19:07:22
Subject: LOUD commericals banned by FCC
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5th God of Chaos! (Yea'rly!)
The Great State of Texas
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 Lt. Coldfire wrote:Finally, something even politicians agree on. The people have spoken and the CALM Act has been put into effect. The system works!
http://www.cnn.com/2012/12/13/showbiz/tv-ad-volume/index.html
Washington (CNN) -- Say goodbye to one of the greatest irritants of modern life: television commercials that are MUCH LOUDER THAN THE SHOW YOU ARE WATCHING!
Beginning Thursday, the Federal Communications Commission is barring broadcasters and pay TV providers from airing excessively loud commercials, saying ads must maintain the "same average volume" as the programs they accompany.
The move -- which undoubtedly will make many TV viewers happier, and save countless marriages -- addresses a problem that, regulators say, is almost as old as television itself.
Loud commercials have been a leading source of complaints to the FCC since its consumer call center began reporting top complaints in 2002.
Since January 2008, the FCC has received about 1,000 complaints and about 5,000 inquiries, the commission said.
Congress mandated the change in the aptly named Commercial Advertisement Loudness Mitigation, or CALM, Act in 2010. Last year, the FCC set a December 13, 2012, deadline for full compliance.
Until now, the FCC says it didn't regulate the "loudness" of commercials mainly because it was difficult to craft rules. For one thing, loudness is subjective.
So, for years, the commission advised customers to mute their TVs or lower the volume.
The CALM Act bill had wide bipartisan support, passing the Senate unanimously and the House by a voice vote.
Bill supporters Rep. Anna Eshoo, D-California, and Sen. Sheldon Whitehouse, D-Rhode Island, and industry representatives plan an event in Washington on Thursday to mark the full implementation of the law.
The FCC says it has granted two temporary waivers to the law: one to South Georgia Governmental Services Authority, a municipal cable system, because of financial hardship; and to WPFO in Waterville, Maine, which asked for a grant because it is relocating its facilities.
Non-commercial television stations are exempt from the act. Political ads, however, must comply.
The FCC will not monitor compliance, but instead will rely on consumer complaints to assist the commission to enforce the rule.
Complaints can be filed by using the online complaint form, 2000G, at http://www.fcc.gov/complaints.
Is this like the registry where we're on the do not call list but still get lots of calls?
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-"Wait a minute.....who is that Frazz is talking to in the gallery? Hmmm something is going on here.....Oh.... it seems there is some dispute over video taping of some sort......Frazz is really upset now..........wait a minute......whats he go there.......is it? Can it be?....Frazz has just unleashed his hidden weiner dog from his mini bag, while quoting shakespeares "Let slip the dogs the war!!" GG
-"Don't mind Frazzled. He's just Dakka's crazy old dude locked in the attic. He's harmless. Mostly."
-TBone the Magnificent 1999-2014, Long Live the King!
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2012/12/14 19:26:04
Subject: LOUD commericals banned by FCC
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Depraved Slaanesh Chaos Lord
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Frazzled wrote:Is this like the registry where we're on the do not call list but still get lots of calls?
No, this is the one that you never notice while you're fast-forwarding through the commercials on your PVR/Tivo.
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2012/12/14 19:28:29
Subject: LOUD commericals banned by FCC
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Old Sourpuss
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I didn't notice any difference lol...
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DR:80+S++G+M+B+I+Pwmhd11#++D++A++++/sWD-R++++T(S)DM+
 
Ask me about Brushfire or Endless: Fantasy Tactics |
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2012/12/14 21:09:06
Subject: LOUD commericals banned by FCC
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Decrepit Dakkanaut
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I want to know how much we are paying the guy that has to come up with all the acronyms like CALM...
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2012/12/14 21:17:11
Subject: LOUD commericals banned by FCC
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Roaring Reaver Rider
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 d-usa wrote:I want to know how much we are paying the guy that has to come up with all the acronyms like CALM...
Not enough.
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2012/12/14 21:19:38
Subject: LOUD commericals banned by FCC
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[MOD]
Otiose in a Niche
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d-usa wrote:I want to know how much we are paying the guy that has to come up with all the acronyms like CALM...
Not nearly what he's worth!
the USA PATRIOT Act is still my favorite. The Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act. that's some serious acronyming right there. Nick Fury Agent of SHIELD would be proud.
Anyway on this...
People still watch TV?
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2012/12/14 21:43:47
Subject: LOUD commericals banned by FCC
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Anti-Armour Swiss Guard
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The key words in the 'law' are "saying ads must maintain the "same average volume" as the programs they accompany".
So somewhere between the softest and loudest parts, based on duration.
Average does not mean median. They've been trying to do this here, but they don't get specific enough in the wording (or even better - have TVs with an ALS setting (you can get stereos with it, and even mp3 players.) (Auto level setting. Boosts softer levels whilst damping the louder ones).
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I'm OVER 50 (and so far over everyone's BS, too).
Old enough to know better, young enough to not give a ****.
That is not dead which can eternal lie ...
... and yet, with strange aeons, even death may die.
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2012/12/14 22:52:52
Subject: LOUD commercials banned by FCC
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[SWAP SHOP MOD]
Yvan eht nioj
In my Austin Ambassador Y Reg
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Hope they do this over here, its an insipid trend that is creeping into UK programming too now. It started with the satellite channels but now happens on terrestrial stations too - channel 4 is a particular culprit.
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2012/12/14 23:00:55
Subject: Re:LOUD commercials banned by FCC
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Loyal Necron Lychguard
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Meh, nice try but it won't change much. All they will do is slam the audio through massive compression like radio stations. So it will still be loud...and the sound quality will be worse.
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 11,100 pts,  7,000 pts
++ Heed my words for I am the Herald and we are the footsteps of doom. Interlopers, do we name you. Defilers of our
sacred earth. We have awoken to your primative species and will not tolerate your presence. Ours is the way of logic,
of cold hard reason: your irrationality, your human disease has no place in the necrontyr. Flesh is weak.
Surrender to the machine incarnate. Surrender and die. ++
Tuagh wrote: If you won't use a wrench, it isn't the bolt's fault that your hammer is useless.
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2012/12/14 23:10:41
Subject: LOUD commericals banned by FCC
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Decrepit Dakkanaut
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I watch Robot Chicken, Cops, and Football! Commercials during sporting events are really bad at this.
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DA:70S+G+M+B++I++Pw40k08+D++A++/fWD-R+T(M)DM+
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2012/12/14 23:11:40
Subject: LOUD commercials banned by FCC
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Longtime Dakkanaut
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Yeah, pretty much all I watch these days are sports and the commercials get pretty violent.
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I RIDE FOR DOOMTHUMBS! |
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2012/12/14 23:58:20
Subject: LOUD commercials banned by FCC
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Dakka Veteran
Anime High School
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There's no commercials on NHK world.
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2012/12/15 03:56:55
Subject: LOUD commercials banned by FCC
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[MOD]
Otiose in a Niche
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CNN and BBC world for me, and DVDs of course.
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2012/12/15 03:59:24
Subject: LOUD commercials banned by FCC
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Most Glorious Grey Seer
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Now they just need to ban loud commercials on Yahoo! and Hulu.
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This message was edited 1 time. Last update was at 2012/12/15 03:59:33
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2012/12/15 04:19:25
Subject: Re:LOUD commercials banned by FCC
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Last Remaining Whole C'Tan
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This thread title should have been all caps.
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 lord_blackfang wrote:Respect to the guy who subscribed just to post a massive ASCII dong in the chat and immediately get banned.
 Flinty wrote:The benefit of slate is that its.actually a.rock with rock like properties. The downside is that it's a rock
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2012/12/15 12:58:29
Subject: LOUD commercials banned by FCC
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Bane Knight
Inverness, Scotland.
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Within seconds of a commercial break starting I hit the mute button anyway, so while I'd welcome the banning over here it would only benefit me when in other peoples houses.
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2012/12/15 18:00:52
Subject: LOUD commercials banned by FCC
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Decrepit Dakkanaut
Mesopotamia. The Kingdom Where we Secretly Reign.
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The only time I ever see a commercial is during sports events, which are typically pretty loud anyway.
Still, back in the day before DVR I can recall startlingly loud commercials.
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Drink deeply and lustily from the foamy draught of evil.
W: 1.756 Quadrillion L: 0 D: 2
Haters gon' hate. |
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2012/12/15 20:49:20
Subject: LOUD commericals banned by FCC
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Captain of the Forlorn Hope
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American Football is a very popular program on TV, so yes "People still watch TV".
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"Did you notice a sign out in front of my chapel that said "Land Raider Storage"?" -High Chaplain Astorath the Grim Redeemer of the Lost.
I sold my soul to the devil and now the bastard is demanding a refund!
We do not have an attorney-client relationship. I am not your lawyer. The statements I make do not constitute legal advice. Any statements made by me are based upon the limited facts you have presented, and under the premise that you will consult with a local attorney. This is not an attempt to solicit business. This disclaimer is in addition to any disclaimers that this website has made.
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2012/12/16 12:58:31
Subject: Re:LOUD commercials banned by FCC
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Longtime Dakkanaut
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I've noticed a difference.
I guess advertisers will resort to extreme lighting techniques to try get buyers attention now.
I see multicolored beams of bright laser lights shooting into my peripheral vision during commercial breaks.
GG
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2012/12/16 20:28:45
Subject: Re:LOUD commercials banned by FCC
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Decrepit Dakkanaut
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 generalgrog wrote: I see multicolored beams of bright laser lights shooting into my peripheral vision during commercial breaks. GG
And cleavage. We have a lot of Hispanic car dealership commercials here in Houston. Yowsa! 
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This message was edited 2 times. Last update was at 2012/12/16 20:29:21
DA:70S+G+M+B++I++Pw40k08+D++A++/fWD-R+T(M)DM+
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2012/12/16 21:56:57
Subject: LOUD commercials banned by FCC
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Fixture of Dakka
Manchester UK
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I must say, you guys have absolutely gakloads of ads on TV. It made TV unwatchable for me when I was in the States. Christ knows how you put up with it.
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 Cheesecat wrote:
I almost always agree with Albatross, I can't see why anyone wouldn't.
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2012/12/16 22:49:52
Subject: LOUD commercials banned by FCC
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Hallowed Canoness
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 Albatross wrote:I must say, you guys have absolutely gakloads of ads on TV. It made TV unwatchable for me when I was in the States. Christ knows how you put up with it.
By having Netflix instead of regular TV
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I beg of you sarge let me lead the charge when the battle lines are drawn
Lemme at least leave a good hoof beat they'll remember loud and long
SoB, IG, SM, SW, Nec, Cus, Tau, FoW Germans, Team Yankee Marines, Battletech Clan Wolf, Mercs
DR:90-SG+M+B+I+Pw40k12+ID+++A+++/are/WD-R+++T(S)DM+ |
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2012/12/17 02:52:25
Subject: Re:LOUD commercials banned by FCC
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5th God of Chaos! (Yea'rly!)
The Great State of Texas
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 kronk wrote: generalgrog wrote:
I see multicolored beams of bright laser lights shooting into my peripheral vision during commercial breaks.
GG
And cleavage. We have a lot of Hispanic car dealership commercials here in Houston. Yowsa!
Yet another advantage to a multicultural society!
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-"Wait a minute.....who is that Frazz is talking to in the gallery? Hmmm something is going on here.....Oh.... it seems there is some dispute over video taping of some sort......Frazz is really upset now..........wait a minute......whats he go there.......is it? Can it be?....Frazz has just unleashed his hidden weiner dog from his mini bag, while quoting shakespeares "Let slip the dogs the war!!" GG
-"Don't mind Frazzled. He's just Dakka's crazy old dude locked in the attic. He's harmless. Mostly."
-TBone the Magnificent 1999-2014, Long Live the King!
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2012/12/17 11:58:54
Subject: LOUD commercials banned by FCC
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Huge Hierodule
The centre of a massive brood chamber, heaving and pulsating.
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Well thank goodness for that.
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Squigsquasher, resident ban magnet, White Knight, and general fethwit.
 buddha wrote:I've decided that these GW is dead/dying threads that pop up every-week must be followers and cultists of nurgle perpetuating the need for decay. I therefore declare that that such threads are heresy and subject to exterminatus. So says the Inquisition!
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