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I just followed a link from the Tabletop Gaming News site and saw the new Apocalypse release. I liked the design of it so thought I'd take a look... just out of interest in the design. What a shock that was £150 for this box of rules & cards, with a custom Apocalypse figure box costing the same...gulp! whilst there I had a nose around and saw that Baneblades are £80 now. I must be missing something here as that just seems to be silly money. How on earth do they sell the stuff at that price?!

They slap a limited edition sticker on it usually.

Let's see how it sells.

GW prices went past my limit over two years ago, but obviously people have still been buying things.

£150 may be past the limit or it may not. It depends on whether you think it is good value for money.

In my view, I could buy Apocalypse, or I could buy two or three big boardgames like Twilight Imperium and Super Dungeon Explore for the same money. Or a decent army for a historical game, and so on. Apocalypse does not have the value to me.

For other people, the new Apocalypse may be an awesome way to get more use out of the 40K models they already own.

The Lord of Skulls for $160 USA, just boggles my mind. I am not even really complaining about it since I wouldnt buy it at $100. That price is not even an issue to me, its far beyond remote consideration. I really like 40k and fantasy and have enjoyed the game for years but I cannot wrap my head around paying that much for a model.

If GW can make money off of that then congratulations to them because I just cant fathom how they expect a lot of people to buy it. If they can actually make money off that then 40k must be in really excellent shape and GW will live forever because they have discovered some freaking magical method of separating people from their money that works really well.

Does anyone now what the price of the Baneblade was when it came out? Currently its $140 which also just strikes me as completely crazy. Its at least a nice model, but wtf $140???

I guess my old epicast baneblade will have to satisfy me even though it is quite a relic and very mediocre compared to the GW one. I only use for scenery though since I dont play apocalypse.

I also dont understand why the picked the old Deathdealer from epic, it was the worst of all the khorne war engines. I honestly liked all those old khorne demon engines from epic and have quite a few of them. Now if someone such as myself, who liked the old epic khorne warmachines, which are admittedly kind of funky, thinks the khornemower is just nutso, I cant see how this model will sell.

The ridiculous chaos demon khorne chariot is a gem compared to khornemower, wtf is going on at GW.

I think the Baneblade was £50 when it first came out.

Ahahaha, Khornemower.

Yeah forget buying this stuff. They want $200 NZD for that Lord of Skulls... for comparison, minimum wage here after tax is $10/hour with change. So twenty hours at any of the various crappy student jobs... not a chance

I love how they offer absolutely no discount to buy any of the Bulk formations for apocalypse. It is EXACTLY the same price to buy these models individually.


Which two-bit online marketing course did these guys graduate from?

I still am planning to be stuff for July when my wife renews my monthly budget.

These are specialty items that rarely get used. Apocalypse itself is a rarely played variant, as it can a while just to complete one player turn. The Collector's and Gamer's editions are spiffed up versions of this release, and thus cost more.

Its simple economics.

Anyway, if you really want to play Apoc on a budget, try Vassal and ask for an Apoc game, there the only thing you'll need to buy are rulebooks.

JWhex wrote:
The Lord of Skulls for $160 USA, just boggles my mind. I am not even really complaining about it since I wouldnt buy it at $100.

Then why are you worried about it? GW is not a charity, they make luxury items to make money. Is their stuff expensive? Yes. Do we need it to live? No. My calls to Ferrari have gone unanswered to complain about their prices.

Why is it so hard for people to understand why a collector's edition would be expensive? Or is all this stuff supposed to be dirt cheap?

GW sells little plastic men. Whoever plays Apocalypse is probably willing to pay those prices if they really want. What, think that's expensive? What about the people that have FW's 500£+ Titans? I don't think they sent a mail to FW asking for a price drop.

Really, it only depends if you can and are willing to save up and get one of their models. They are a luxury item.

I think they're doing what many of us feared would occur: raising the prices around the world until they're roughly equal to Australian prices. This theory is further strengthened by the fact that none of the existing models have increased in price here in Australia (since they were expensive to begin with)

Still, I can't help but echo solofalcon's sentiment (regarding apocalypse models specifically): it's a niche within a niche, people who think it's worth the 170 dollary-dos will buy it, anyone who doesn't won't, and as it's a variant of the main game, players won't really be affected.

Now if they made Rhinos $160 apiece, it'd be a whole different story...

 Kilkrazy wrote:
Let's see how it sells.

GW prices went past my limit over two years ago, but obviously people have still been buying things.

£150 may be past the limit or it may not. It depends on whether you think it is good value for money.

In my view, I could buy Apocalypse, or I could buy two or three big boardgames like Twilight Imperium and Super Dungeon Explore for the same money. Or a decent army for a historical game, and so on. Apocalypse does not have the value to me.

For other people, the new Apocalypse may be an awesome way to get more use out of the 40K models they already own.

Twilight Imperium with its expansions, even at a 20% discount, is around that same $250 mark as the Gamer's Edition and Collector's Edition of Apoc.

That being said. I own all the expansion and Twilight Imperium...and also plan to buy into Apocalypse. Both well worth the coin!

Apoc stuff is always expensive. Go to Forgeworld and just look at the Titans, or hell just look at the Chaos Greater Daemons. The FW Bloodthirster is around $220 and IIRC point wise he's like 900 points or something to that effect.

And then there's always the Tau Manta, sitting pretty at 1.6k.


I will say though, If I had a couple grand lying around I would get the Siege of Angel's Redoubt.

 Iur_tae_mont wrote:
Apoc stuff is always expensive. Go to Forgeworld and just look at the Titans, or hell just look at the Chaos Greater Daemons. The FW Bloodthirster is around $220 and IIRC point wise he's like 900 points or something to that effect.

And then there's always the Tau Manta, sitting pretty at 1.6k.

The difference is that those are huge resin kits made by people who understand how to make models that look good. They're very appealing for dedicated painters, the fact that they have rules for using them in an occasional game is just a nice bonus for many of the people that buy them. That Khorne thing, on the other hand, looks like the kind of cheap toy you'd find in the discount bin at walmart. It would be overpriced at $16, asking $160 for it is just a joke.

 SoloFalcon1138 wrote:

JWhex wrote:
The Lord of Skulls for $160 USA, just boggles my mind. I am not even really complaining about it since I wouldnt buy it at $100.

Then why are you worried about it? GW is not a charity, they make luxury items to make money. Is their stuff expensive? Yes. Do we need it to live? No. My calls to Ferrari have gone unanswered to complain about their prices.

Why is it so hard for people to understand why a collector's edition would be expensive? Or is all this stuff supposed to be dirt cheap?

I am not worried about it or complaining, try reading a post you quote, you might make some sense in your reply. No one said the stuff was supposed to be dirt cheap.

Pity Ferrari didnt call you back, I got an email right away.

People are concerned about GWs 'insane pricing policy (tm)'.As it will eventually kill of their favorite games.

Having lost over 50% of their sales volumes over the last 7 years, and continuing this loss of sales volume at an ever increasing rate.
It will not be too long before GW games loose to much impetus to be self promoting .And then GW plc will be in serious trouble IMO.

Lanrak wrote:
People are concerned about GWs 'insane pricing policy (tm)'.As it will eventually kill of their favorite games.

Having lost over 50% of their sales volumes over the last 7 years, and continuing this loss of sales volume at an ever increasing rate.
It will not be too long before GW games loose to much impetus to be self promoting .And then GW plc will be in serious trouble IMO.

And thus Hasbro's plan to buy out GW for pennies to the dollar will be complete.

I buy most stuff for my armies, but I absolutely will not buy the Obelisk for my Necron force. Way too expensive. The cost of the Riptide was my ceiling on a single unit.

I'll just eBay the new C'tan shard, I'm sure I'll be able to find it. I don't even care if having the Obelisk on the table is mandatory to use - which I'm sure GW will make it - I just want every shard that comes out.

Pretty sure GW prices Apoc stuff like this because they know Apoc players with 20,000 point armies are so deep into the hobby they'll pretty much own them for the rest of their hobbying life and making a unit that expensive will still result in plenty of sales. Small-time players like myself who just want the models lose out because of that. Oh well.

 PrehistoricUFO wrote:
I buy most stuff for my armies, but I absolutely will not buy the Obelisk for my Necron force. Way too expensive. The cost of the Riptide was my ceiling on a single unit.

I'll just eBay the new C'tan shard, I'm sure I'll be able to find it. I don't even care if having the Obelisk on the table is mandatory to use - which I'm sure GW will make it - I just want every shard that comes out.

Pretty sure GW prices Apoc stuff like this because they know Apoc players with 20,000 point armies are so deep into the hobby they'll pretty much own them for the rest of their hobbying life and making a unit that expensive will still result in plenty of sales. Small-time players like myself who just want the models lose out because of that. Oh well.

The obelisk is pretty simple to make. I mean, just take some model Obelisk from some store that sells egyptian models, then paint it black and green and stick some shooty bitz on.

Done.

 SoloFalcon1138 wrote:

JWhex wrote:
The Lord of Skulls for $160 USA, just boggles my mind. I am not even really complaining about it since I wouldnt buy it at $100.

Then why are you worried about it? GW is not a charity, they make luxury items to make money. Is their stuff expensive? Yes. Do we need it to live? No. My calls to Ferrari have gone unanswered to complain about their prices.

Why is it so hard for people to understand why a collector's edition would be expensive? Or is all this stuff supposed to be dirt cheap?

There's a difference between expecting to be dirt cheap and being beyond what one would reasonably pay if one had the funds for it. The Apoc collectors edition is the most expensive CE that I can recall for any game (and is for merely an expansion nonetheless), the next closest being the Deathwatch Collectors Edition with a personalized calligraphy insert, gigantic metal case, and leatherbound book for $50 less.

I'm an Iron Warriors player, I love daemon engines and superheavies, I even picked up a couple Dinobots against my better judgement because they grew on me, but I will not be picking up the new Khorne-Zord thingy, as it fails massively to live up to my expectations of a $160 model, it looks like something I'd pick up at Toys-R-Us and with "ACTION AXE GRIP!" exclaimed on the box.

Really, GW will just keep up costing and up costing until EVENTUALLY enough people stop buying so that they lose enough money. If they have any sort of business sense, they will realize at that point they should take steps to lower the costs.

And for people saying they are luxury items and they shouldn't be cheap, that is true. But there is a difference between wanting a cheap price and a reasonable price. I don't expect a Ferrari to be cheap, but I don't expect to pay $1,000,000 for one either. GW would gladly get my service if they priced things a bit more reasonably.

The Lord of Skulls is okay, but I wouldn't pay $160 for it.

Having not had a GW army for over 4 years now, I have no agenda here. It was just so shocking to see such high prices. I do wonder who they are trying to market their stuff to nowadays? If I was still gaming, the idea of buying two Baneblades for £100 would of been something I'd of done. Either treating myself at Xmas or birthday, but one for £80?1 That's just insane.

Although I never bought any, I could see why somebody would pay £50 for a high quality luxury rulebook. In my day I had a thing for full colour rulebooks, there was something about them, a "shiny" affect you could say. However if you pause for a moment and reflect you start to see the pointlessness of it, in regards to GW. They have said many, many, many times that they are a miniatures company first and foremost, and given that there is a lot of debate about the quality of their rules. Why would you pay for a luxury set of rules that are dumbed down and will be invalid in a few years?

As an outsider looking in I do wonder who their customers are supposed to be? On the one hand most, if not all their stores are geared up pull in new kiddies to replace the ones that leave. Kiddies who might be able to mom & pop to fork out £100 - £150 at Xmas, but no way spend that amount on a rulebook set, or a "super, duper figure case". Or this luxury stuff is aimed at the veterans, who have the money to burn, yet they ignore on a day to day basis. It's like your not good enough for our day to day stuff, but we are happy to take advantage of you when it comes to the expensive stuff... just a thought.

 Wolfstan wrote:

As an outsider looking in I do wonder who their customers are supposed to be? On the one hand most, if not all their stores are geared up pull in new kiddies to replace the ones that leave. Kiddies who might be able to mom & pop to fork out £100 - £150 at Xmas, but no way spend that amount on a rulebook set, or a "super, duper figure case". Or this luxury stuff is aimed at the veterans, who have the money to burn, yet they ignore on a day to day basis. It's like your not good enough for our day to day stuff, but we are happy to take advantage of you when it comes to the expensive stuff... just a thought.

This is an excellent point. The prices have risen beyond what "Little Timmy" is affording or getting his parents to buy on anything but a "Birthday/Xmas" basis for most kids in the early teen/tween age range, and they likely can't even make it amongst themselves as with Magic where they can trade cards, sell rares, etc.

Then on the other side, we've got the situation of GW not catering to the people who could afford it, not providing any support for events and putting out *really* lame supplements in most cases (e.g. Crusade of Fire, Death from the Skies, Battle Missions, Planetstrike, etc) while making it increasingly financially unattractive to add to collections (or providing incentive to just got to Forgeworld), and several truly missed opportunities to generate enthusiasm (e.g. the CSM codex).

Price rises suck, and while there's always adjustments for inflation, some are out of left field. However, the Baneblade at least has the sprue for the Shadowsword in it too now, so the price rise is slightly easier to swallow. As for the collector's edition stuff, meh. It's cool, but hardly necessary. I don't like GW's prices, but I can generally stomach them when they're not something like the Dire Avengers, where it's half the stuff for the same price.

So long story short, this is another "OMG GW' prices are out of control!" thread, just exacerbated by the high-priced Apocalypse expansion. Haven't we heard enough about how expensive Warhammer is?

 SoloFalcon1138 wrote:
So long story short, this is another "OMG GW' prices are out of control!" thread, just exacerbated by the high-priced Apocalypse expansion. Haven't we heard enough about how expensive Warhammer is?

No. Never. This is a discussion that has only been going on longer than the median age of the users on this board, and it must be kept alive! We're so close to a breakthrough!

 Brother SRM wrote:

 SoloFalcon1138 wrote:
So long story short, this is another "OMG GW' prices are out of control!" thread, just exacerbated by the high-priced Apocalypse expansion. Haven't we heard enough about how expensive Warhammer is?

No. Never. This is a discussion that has only been going on longer than the median age of the users on this board, and it must be kept alive! We're so close to a breakthrough!

Yes the breakthrough, is that Forge World prices are not so insane now.

 SoloFalcon1138 wrote:
So long story short, this is another "OMG GW' prices are out of control!" thread, just exacerbated by the high-priced Apocalypse expansion. Haven't we heard enough about how expensive Warhammer is?

...eh, no. It's me just saying how shocked I was at the cost of GW stuff, as I'd not been involved for sometime. I have no idea whatsoever if their prices are justifiable or not, they were a shock. I know about paying out for an expensive hobby, I'm into photography and I like my extras, it just seems to be crazy prices.