Anti-Mag wrote:Kilkrazy wrote:Exactly.
GW's main market and main audience for WD are the junior teen newbies for whom it is all new and exciting.
They don't know or care that much of the material is recycled because they haven't been around long enough to know. Also, their critical faculties are underdeveloped because they are young.
A fair point, but why is this the case? Surely a hobby this specialized should try and retain the core support it has created? It's a sad fact that
WD has been relegated to a sort of promotional pamphlet; its longevity in peoples eyes is based on their age when they first bought the magazine.
...
...
Several reasons:
1.
GW isn't the hobby. It's
GW. It is only interested in promoting
GW.
It doesn't make sense for
GW to fill
WD with articles on how to make a defence bastion out of papier mache when they can fill it with articles onhow to make a big defence bastion out of two
GW bastion kits.
Anyway, veterans have already got the skills and knowledge to make their own defence bastion or they can find advice on the internet.
2. There's a limit to how much innovation
GW can make in order to keep vets interested. The last new faction was 8 years ago. The game will only support a certain number of factions anyway, because there is a limited number of army styles, after which you have different shaped or coloured models doing the same thing.
The fluff can't change. The rules can't change much. They've been developing them for nearly 20 years, they should be about done.
3. Veterans have open eyes and can find innovation and different ideas in historicals, pulp games and lots of other places where
GW doesn't compete.
4.
GW knows that a lot of vets keep buying
GW stuff anyway, despite all the complaints about prices rises and lack of codexes.
GW's strategy is to rejuvenate veterans' interest with expansions of
40K such as Apocalypse and Planetstrike, which create opportunities to sell new models and larger armies.
