How much is a reasonable price for a 40k starter game box set like Black Reach? (in US dollars)

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**ParatrooperSimon**

anything over $85 dollars is just getting into the ripoff state.

$50-60 is a fine price

**Thatguy91**

id say around 95-99 dollars. Thats still a massive saviing so I dont think anyone can complain about that price.

**stubacca**

In the UK, it's £65 so that's about $100, which I think is totally about the right price consider the stuff you get in it is worth about £110 or so ($170)

So people can't really complain about the price, at all

Automatically Appended Next Post:

ParatrooperSimon wrote:anything over $85 dollars is just getting into the ripoff state.

$50-60 is a fine price

That's ridiculously cheap! If you're saying $50 US that's £31, that's the price GW charges retailers - so how are retailers supposed to make any money if they aren't making profit?

**Proioxis©**

At what it is, $100 isn't such an unbearable a price-tag.

Although, what would wholly justify the $100 tag is if they were to add two "starter edition" dice, a starter brush, 4 paints and plastic glue.

With all that, including the templates, transfers, books and TWO starting ~500pt strike forces, I think $100, even $120 would be a great price.

My only gripe with AoBR was that there wasn't any glue, paint or even dice included in such a "starter" set.

**axeman1n**

There were dice. There were measuring "sticks". The models were snap-fit, so you didn't need any glue. The AoBR was an epic win in my oppinon.

**Proioxis©**

axeman1n wrote:There were dice. There were measuring "sticks". The models were snap-fit, so you didn't need any glue. The AoBR was an epic win in my oppinon.

That's right, I forgot about the dice since I picked up the other dice/box thing. Also, although they were snap-to-fit, I still glued mine. Meh, either way, but I do agree: AoBR was and is epic.

Another note, I think it would be nice to have actual sprue-sets, not dumbed down snap-together. Or, at the very least, an option for it e.g. two different "starter" sets; Pro/Standard or something along those lines.

**Destrado**

50 dollars is my pick. It's an entry into the game, still lacks all the rules (codexes) and doesn't cover all the options.

I can build a big army around it (AOBR in this case); it doesn't mean they're losing money. In my case, I wouldn't start a Space Marine army if I had to buy everything separate. But with two of these boxes I have a good number of Troops, and I'll consider buying a box of Terminators so I can also get Heavy Flamers and Cyclone Missile Launchers for the generic Termies. So, in several ways, it can stimulate the sale of other kits; while Tactical Marine kits might sell a little less, the other kits' rise will probably compensate.

This is from my point of view, obviously.

**Scambone**

I surprised myself and said $100+
In models alone you'd spend more than that to get a tactical squad, termies, a captain, and a dread... and that's just the SMs. Cheaper is fine w/me, as long as the quality doesn't get any worse. The BR marines were not as customizable as a real set.

**Adrian Fue Fue**

$20 - $50 is stupid crazy.

If GW released that set, then every player would have 6,000 points of duplicate models on the table just painted to different sceams.

I get starter sets for around $70... That is a fare price for basic models on a playable army. Add another $70 to make that basic into something playable.

**Canuckish**

I voted for $100, but i may be crazy, but for those who mention $60 is a loss for GW are crazy, it costs them less then $10 to make that box set, perhaps the loss is to the amount of profit, sure i can see that, but how many AoBR sets did they sell? How many people have piles of Ork Boys and Tact marines they thought where cool, but have since collected dust.

**jalittrell**

It costs more than $10 to make this set, probably between $18-$30 per unit depending on production runs and initial cost of molds, dies, etc. Anything over $70 is not just letting GW bend you over, but you asking for more. At $120, they've made their money back 4 times over.

At $55 or so, GW is making nearly 100% pure margin, and at $65 retailers get some margin as well. This is a starter set to lure in new gamers. It shouldn't break the bank to introduce them into the game. Advocating for $100 or more is GW apologism at its worst.

**NidMaster40000**

infinite_array wrote:$60. You know, the price it was when it was released.

This.

**Ovion**

£50 give or take £5 is a perfectly reasonable cost for a starter kit.
£60 is pushing it a little, though at the ultimate upper-end of reasonable.

I feel the basic troops though (at £22 each now) (and frankly, most of the range) have gone past that point.

**burgerking ork**

I say 60-70. All you people complaining about GW prices, remember "something is worth exactly how much someone is willing to pay for it"

If you don't like it, don't buy it.

**Hargus56**

I say $75 and I'm the first to hate on GW for the price increases when you start paying over $4 for a 20/25mm figure and over $15 for some of the mounted special choices in fantasy... FYI GW I will not pay retail at a GW store for these... however that aside you don't see Infinity or Warmahordes with there own stores, they might have a store at their company HQ/factory. There are 6 GWs within 50 miles of myself: http://www.games-workshop.com/gws/storelocator/search.jsp#page=results&radius=50&address=Brentwood%2C%20CA%2094513%2C%20USA&latlng=37.93414,-121.696744&showGWS=true&showIndependantRetailers=true

So you really can't compare it to any other industry there are no other companies that support the gaming communities like GW, and while independent stores are out there as a business, GW needs to charge more to operate those stores. You don't see Amazon with a bunch of a box stores, cause you have to lease those buildings and hire employees, provide benefits, unemployment and other services to those employees as well as maintaining the systems, inventory and security. Amazon or Newegg can charge cheaper prices because they are just warehouses that don't have to worry about servicing customers. I'm not defending GW at all and the price increases since I started the hobby 2 years ago have turned me off a bit.

**CapnBloodbeard**

Heh, retail in Australia (and don't forget, our dollar is worth a touch more than yours), we're hitting $170ish, if memory serves correctly. Might be a bit lower, around $150, but either way it's stupidly expensive.

The GW hatred down here is more to do with the 'Australia Premium' that most companies like to put on products.

Makes $80-90 on Ebay look dirt cheap.

**firl21**

65-70 is very fair. (in usd)
This way players can get into the game for cheap. I payed 40 for a chaos half of DV and thats what got me into the game.

**angel of ecstasy**

A buck. I'd go "Here's a buck, GW."

**cox.dan2**

I think around $100 is usually standard for a starter set. Especially when it has 2 armies worth of models and some other stuff. I always like the scenarios that come out of these too, I know Black reach had none but Macragge had a few that made it fun to play.

**Color Sgt. Kell**

djdutton wrote:

realistically GW should recognize that even if they lose money on the starter set that its still gonna draw people into the game and eventually get the to buy other models which GW can make money on. I remember when AoBR costed only $75 and that's what got me into the game. At $99 dollars now it probably would get to that point mentally where I couldnt justify buying it and I think others would agree.

I agree with this, but I think it should be around 50. But anyways it will get people not willing to lay down a ton of cash to play. Then the'll get hooked and buy a bunch more boxes and codexes.

**KalashnikovMarine**

Bout $100,

I think I got a very fair deal with DV. Considering all told I spent $200 and got a 2000 point DA Successor army I'd say I made out like a bandit. Just from the DV boxes... (I traded my Chaos for double the DA) I got

2x Tactical Squads ($80)
2x Termie Squads ($100)
2x Ravenwing Bike squadron ($80)
Special Characters ($10-$14 apiece)

So honestly it's hard to complain too much about the Starter kits for the value you're getting for price.

**SneakyMek**

Hmm i would say mabey around 70 dollars max, cause even though you get plenty of figures they aren't really of the top quality and are only limited to a few poses.

**dalsiandon**

SneakyMek wrote:
Hmm i would say mabey around 70 dollars max, cause even though you get plenty of figures they aren't really of the top quality and are only limited to a few poses.

That's actually what I paid for that starter set was $70.00 US.

**washout77**

Something like AoBR and DV? Around $50-$70.

Now, something like the new Flames of War Open Fire! set...I would gladly shell out $100-$110 for that. You basically get 2 full, around 800 point armies, that can work into ANY list from the Germans or Brits/Americans with a few more models to cover weak flanks. Oh, and you get terrain. Card-board terrain, but still more than what AoBR gave me haha

**Rimedur**

I think 100$ is a fair price, with the army beeing split between two friends that want to get into Warhammer, 50$ is a good price for the models and accesories you get with it.

**Diogenesethedog**

It's far beyond over priced, and gamesworkshop does not seem to understand that they are killing the hobby. When game stores stop stocking gw products, because the quality had decreased, but the price has gone up people wont buy it.

GW seems to be pushing for GW only retail. Very dumb. A product as rad as 40k is a builboard. People see it and want to try it,look into it ect

From the continued price hike, it will stop showing up in stores. There is only one GW store here in Toronto. They have like 4 tiny tables and zero space. It's the flagship store wall to wall gw product. The store is out of the way of everything. And sells nothing else, I don't see the point of this plan GW has. At least here in toronto the sugested retail is insane. Further more GW will not take a loss if they droped the price 25% Any profit is still profit.

Has no one petioned GW? Do they know they are being greedy and harmful to the hobby.

**Chi3f**

My friend and I each bought a box for $45 after discount and split the models (My marines and his Orks). It was good for me because I knew I could sell them off at a decent price. Seeing this now for $100+ makes me scratch my head. That pricing is beyond me...

I also think it's a good hook for new players to have a lower priced starter box. Brings new blood to the fold and gets them drooling over more stuff. It's what got me playing War machine.

**jprp**

Considering GW rules are obsolete in about 10 seconds and Zombies (game) sell 100 minis for 7-8 uk pounds then anything above £10 is probably a rip-off.

**Ovion**

jprp wrote:
Considering GW rules are obsolete in about 10 seconds and Zombies (game) sell 100 minis for 7-8 uk pounds then anything above £10 is probably a rip-off.

Zombies!!! is great and I love the game, but your views a little skewed there and both are rather different games.
One is a massive variable wargame, with 16 playable armies, numerous combinations of each individual army, and individual unit stats as well as huge (if sometimes inconsistent) lore behind it.
The other is a board game where you draw tiles to make the board, have 1 set of players, against 1 set of enemies, that you almost always kill on a 4+ (some mild variation here and there) with the idea of 'hey, lets kill zombies' behind it.

Yes, it's £8 for a bag of 50-100 Zombies (of one of the 5 varieties of Zombie, Zombie Babe, Zombie Clown, Zombie Dog or Zombie Kid, with a few available in Glow in the Dark)), but they're all the same monopose, simple sculpt, cast in a rather basic material with minimal detail.
for example:

And the 40K models there are from the starter kit (current and AOBR), and among the most basic sculpts going.

I'm also not sure where you get the idea that GW rules are 'obsolete in about 10 seconds' either.

Yes, Zombies is a great game, but the pieces are basic (and quite right too for what it is and how many you need), and yes GW is overpriced (by 20-40%), but saying tabletop games shouldn't cost more than £10 for 100 models, because a game that has rules that fit one 1 piece of A4 paper does it, is like saying Transformers toys shouldn't cost more than £2 because Poundland sells Change-Bots for £1, or that Airfix kits shouldn't be more than £5 for 4, because toy stores sell bags of army men and tanks for £3.

**jprp**

Ovion wrote:
jprp wrote:
Considering GW rules are obsolete in about 10 seconds and Zombies (game) sell 100 minis for 7-8 uk pounds then anything above £10 is probably a rip-off.

Zombies!!! is great and I love the game, but your views a little skewed there and both are rather different games.
One is a massive variable wargame, with 16 playable armies, numerous combinations of each individual army, and individual unit stats as well as huge (if sometimes inconsistent) lore behind it.
The other is a board game where you draw tiles to make the board, have 1 set of players, against 1 set of enemies, that you almost always kill on a 4+ (some mild variation here and there) with the idea of 'hey, lets kill zombies' behind it.

Yes, it's £8 for a bag of 50-100 Zombies (of one of the 5 varieties of Zombie, Zombie Babe, Zombie Clown, Zombie Dog or Zombie Kid, with a few available in Glow in the Dark)), but they're all the same monopose, simple sculpt, cast in a rather basic material with minimal detail.
for example:

And the 40K models there are from the starter kit (current and AOBR), and among the most basic sculpts going.

I'm also not sure where you get the idea that GW rules are 'obsolete in about 10 seconds' either.

Points are- the rules are effectively worth nothing as by the time you have collected the models and painted a decent sized force say 10000+ you will only get a few games before they are obsolete.
Despite what games workshop would have you believe the material used to make figs are not expensive they could sell you 100 plastic figs for £10 and still be well in profit.

Yes, Zombies is a great game, but the pieces are basic (and quite right too for what it is and how many you need), and yes GW is overpriced (by 20-40%), but saying tabletop games shouldn't cost more than £10 for 100 models, because a game that has rules that fit one 1 piece of A4 paper does it, is like saying Transformers toys shouldn't cost more than £2 because Poundland sells Change-Bots for £1, or that Airfix kits shouldn't be more than £5 for 4, because toy stores sell bags of army men and tanks for £3.