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How big will the shipping container be they will have to send it in?

cadbren wrote:

treslibras wrote:

 heartserenade wrote:

The Division Of Joy wrote:
this place makes me chuckle with the anti-GW rants sometimes!

It's clearly a PR thing, and a good one as it's got the community talking. If it gets a sale then brilliant, if not then it's made an army that has just had a book released even more of a talking point.

But yeah, it's GW that have dropped the ball here....

It's got the community talking negatively about them. Has anyone in this thread said anything positive about this move?

So how is this good for PR if it makes the community think negatively of you (or at best, find it ridiculous)? If it's a PR move, it's a bad PR move.

PR rule #1: There is no such thing as "bad PR".

Miley Cyrus at the VMAs?

The VMAs happened, then she released Wrecking Ball a few days later, and it's the fastest video ever to get 100 Million views on Vevo. The previous record was held by... Miley Cyrus.


There is no such thing as Bad PR.

 Steve steveson wrote:
But the problem is that they don't actually seem to have done anything wrong. It's all very odd, but I haven't seen a truly valid bit of crtitisium about this. Honestly, it really dose seem like the same old people with the same old negativity. I mean, even on page 6 we still have people complaining that you don't get a discount or anything extra, when you do.

It's an advertising campaign that exaggerates and draws attention to the worst aspect of their product. You don't need 2,000,000+ points of Space Marines to play a game, but this is an advert that says "Look at how many Space Marines you should want to buy! Look at how much you should want to spend! Doesn't that make you feel like buying Warhammer 40,000 for your kid as a Christmas present?"

And the answer to that is no. This offer is the anti-starter set: a big, in your face abomination that gives a bad first impression of the product, before you've even bought anything.

If i was filthy rich i'd get it, and pay someone else to paint it all for me. Then one night i'd play drunken godzilla with some boots on and see if i could stomp them all. Any survivors would automatically become my veteran squads.

 Breotan wrote:
There's no such thing as bad publicity.

Pithy, but wholly inaccurate and shows a complete misunderstanding of the basics of PR and corporate goodwill (which is actually a valuable asset). See also Exxon Valdez, Microsoft DRM policy, pink slime, Penn State/Sandusky, etc.

 jmurph wrote:

 Breotan wrote:
There's no such thing as bad publicity.

Pithy, but wholly inaccurate and shows a complete misunderstanding of the basics of PR and corporate goodwill (which is actually a valuable asset). See also Exxon Valdez, Microsoft DRM policy, pink slime, Penn State/Sandusky, etc.

I'll just refer you to the previous posts about Miley Cyrus' stunt at the VMAs.

Again, Jake Lloyd and his non-existent career. Michael Jackson before his death.

XBOX ONE.

 jmurph wrote:

 Breotan wrote:
There's no such thing as bad publicity.

Pithy, but wholly inaccurate and shows a complete misunderstanding of the basics of PR and corporate goodwill (which is actually a valuable asset). See also Exxon Valdez, Microsoft DRM policy, pink slime, Penn State/Sandusky, etc.

You've mixxed in criminal acts, that's not PR, that's committing a crime... Oh Exxon, record profits, Microsoft (they're just fine), fast food? (booming), Penn State (give them 3 years at most).

Indeed, once you get past a certain point, nothing you do matters anymore, it all just feeds the machine. Sickening, really.

You get some extras now with the kit (copied and pasted from the site):

Alongside the entire Chapter of Space Marines you'll also receive a signed copy of Codex: Space Marines;
a signed copy of Insignium Astartes (the definitive guide to the heraldries and squad markings of the Ultramarines);
a full Chapter organisation chart;
a breakdown of the composition of each of the 10 companies;
a signed art print of the Codex: Space Marines book cover;
and a signed art print of Paul Dainton's painting of the Ultramarines assembled for battle.

 AlexHolker wrote:

 Steve steveson wrote:
But the problem is that they don't actually seem to have done anything wrong. It's all very odd, but I haven't seen a truly valid bit of crtitisium about this. Honestly, it really dose seem like the same old people with the same old negativity. I mean, even on page 6 we still have people complaining that you don't get a discount or anything extra, when you do.

It's an advertising campaign that exaggerates and draws attention to the worst aspect of their product. You don't need 2,000,000+ points of Space Marines to play a game, but this is an advert that says "Look at how many Space Marines you should want to buy! Look at how much you should want to spend! Doesn't that make you feel like buying Warhammer 40,000 for your kid as a Christmas present?"

And the answer to that is no. This offer is the anti-starter set: a big, in your face abomination that gives a bad first impression of the product, before you've even bought anything.

your posts remind me of reading the socialist worker newspaper, who manage to find ways of twisting every single piece of legislation that the government produce into 'government shafts the poor again'.

It is very amusing though. Keep it up!

UPDATE!

The Ultramarines Chapter One-Click has DROPPED IN PRICE to.... $11500.00USD. The home page banner added an ad that reads 'Includes Unique Exclusive Extras' Shipping has now been updated for 2-3weeks.

Feeling bad for ALL those people whom purchased at the higher price

Did anyone actually buy it?

 Desubot wrote:
Did anyone actually buy it?

obviously there were so many buyers that they could reduce the price on it just like they do every year with the best selling kits........I don't even believe that.

Me and a few mates did discuss throwing in 1000-2000 each and getting it. But we decided beer for a year might be the better choice.

 bu11etmagn3tt wrote:
Pic doesn't show all the vehicles either....

I would pay it, IF.........came with lmtd edition codex & lmtd edition rulebook & carry cases for everything, plus dice, templates, Apoc lmtd book(s).....

and a thank you card....

all hand deliverded by Kayden Kross....

OMG, that is funny! I even said days ago they should include bonuses &/or extras! LOL, they heard me & others....


So now you get -

Alongside the entire Chapter of Space Marines you'll also receive a signed copy of Codex: Space Marines; a signed copy of Insignium Astartes (the definitive guide to the heraldries and squad markings of the Ultramarines); a full Chapter organisation chart; a breakdown of the composition of each of the 10 companies; a signed art print of the Codex: Space Marines book cover; and a signed art print of Paul Dainton's painting of the Ultramarines assembled for battle

and a price drop!

Still over my monthly, & yearly, and even decade gaming budget.

 Ratius wrote:
Me and a few mates did discuss throwing in 1000-2000 each and getting it. But we decided beer for a year might be the better choice.

Somewhat coincidentally, I could probably name about 40,000 other things I would rather spend that amount of money on.

I can't really understand who this deal is meant to appeal to - anyone who has an Ultramarines duvet cover and eats and breaths marines (really anyone who would consider spending this much money) would surely want to buy something with some character, rather than what is essentially the Saturday morning royal mail delivery for a big GW store, diverted to someone's house. A crate of identikit box sets, it's just so unbelievably dull.

And signatures are something easily obtainable (for £0) for anyone who has ever attended a gaming show.

Err, those extras have been there the whole time. To quote this very thread...

BairdEC wrote:
They do give a few "extras," but I'd bet they're added to the cost.

Alongside the entire Chapter of Space Marines you'll also receive a signed copy of Codex: Space Marines; a signed copy of Insignium Astartes (the definitive guide to the heraldries and squad markings of the Ultramarines); a full Chapter organisation chart; a breakdown of the composition of each of the 10 companies; a signed art print of the Codex: Space Marines book cover; and a signed art print of Paul Dainton's painting of the Ultramarines assembled for battle.

However, it is nice that they've rounded the price down by a whole £65

wufai wrote:
UPDATE!

The Ultramarines Chapter One-Click has DROPPED IN PRICE to.... $11500.00USD. The home page banner added an ad that reads 'Includes Unique Exclusive Extras' Shipping has now been updated for 2-3weeks.

Feeling bad for ALL those people whom purchased at the higher price

It always included the extras, which are essentially only bragging rights within a very small, selective community. Also, they probably dropped the price after someone pointed out that you could get all the miniatures for less through a 20% off webstore.

Since it is mostly people who are seriously into the hobby that would buy it, they have to offer it at a price better than they can find online. The kids who are regulars at the hobby store aren't going to be the ones to purchase this bundle and I seriously doubt most hobby groups would.

it doesn't really help that it's just the same crap spammed over and over and over again. 45 rhinos??? who wants that?
first 5 death company you assemble/paint. awesome kit! that was fun. next 5. ehhhhh ok. 10-15. shoot me.

kb305 wrote:
it doesn't really help that it's just the same crap spammed over and over and over again. 45 rhinos??? who wants that?
first 5 death company you assemble/paint. awesome kit! that was fun. next 5. ehhhhh ok. 10-15. shoot me.

If you have the money to buy this, you have the money to have someone assemble and paint it for you.

I hope the mods will be lenient with me but I find the idea of this offer totally ridiculous. I find the chorus is very apt.
[youtube]http://www.youtube.com/watch?v=P9O6pCYyelA

 Civik wrote:


Since it is mostly people who are seriously into the hobby that would buy it,

See.. I don't think this is. Anyone who was that into marines, where they were contemplating spending this much money, wouldn't be buying multiple piles of the same kits and building such a bland and characterless collection - they would be getting 'veteran' units from Forgeworld (of older armour marks, champions, special characters), FW vehicles and vehicle upgrades, brass logos and decals. They would be searching ebay for some older, out of production or limited edition special characters, and buying different bits from other (non-standard) marine components to mix things up. They would probably even be using 3rd party components from Maxmini, Paulson, Chapterhouse and Anvil (as an example - Anvil's 'recon' marines). There are even loads of other kits available right from GW.com which would make it that much more interesting.

I really, really can't see who this offer would appeal to - unless it's someone who doesn't understand the value of money, and for the most part the only comments of "I'm gonna buy it!" have come across as sounding like teenagers playing chicken about running out into traffic, and egging each other on.

I would be very surprised if even a single one of these has sold.. it can surely only serve to act as advertising - Something which it seems to have achieved admirably..

 Pacific wrote:

...

I would be very surprised if even a single one of these has sold.. it can surely only serve to act as advertising - Something which it seems to have achieved admirably..

Not as surprised as GW would be


edited to fix the quotes

With One-Click I can do a few things to this thread...

 Alpharius wrote:
With One-Click I can do a few things to this thread...

Do it! Put this puppy to bed!

 Pacific wrote:

 Civik wrote:


Since it is mostly people who are seriously into the hobby that would buy it,

See.. I don't think this is. Anyone who was that into marines, where they were contemplating spending this much money, wouldn't be buying multiple piles of the same kits and building such a bland and characterless collection - they would be getting 'veteran' units from Forgeworld (of older armour marks, champions, special characters), FW vehicles and vehicle upgrades, brass logos and decals. They would be searching ebay for some older, out of production or limited edition special characters, and buying different bits from other (non-standard) marine components to mix things up. They would probably even be using 3rd party components from Maxmini, Paulson, Chapterhouse and Anvil (as an example - Anvil's 'recon' marines). There are even loads of other kits available right from GW.com which would make it that much more interesting.

Okay, let me rephrase, 'that would be their target audience.'

If you had that much money to blow, I'd definitely rather be able to use forgeworld/3rd party stuff to modify things to make them unique.

I've known a few proud to own a company of Marines with customizations, but I'm still pretty sure none are crazy enough to try for an entire chapter. Right now I'd take even half that money and get the hardware to build my own table, or perhaps invest it. The return is bound to be much higher.

wufai wrote:
UPDATE!

The Ultramarines Chapter One-Click has DROPPED IN PRICE to.... $11500.00USD. The home page banner added an ad that reads 'Includes Unique Exclusive Extras' Shipping has now been updated for 2-3weeks.

Feeling bad for ALL those people whom purchased at the higher price

Still 14, 000$ CAN on CAN GW... which represent 13 600$ US... Well done GW... Well done!

 Qcbob wrote:

wufai wrote:
UPDATE!

The Ultramarines Chapter One-Click has DROPPED IN PRICE to.... $11500.00USD. The home page banner added an ad that reads 'Includes Unique Exclusive Extras' Shipping has now been updated for 2-3weeks.

Feeling bad for ALL those people whom purchased at the higher price

Still 14, 000$ CAN on CAN GW... which represent 13 600$ US... Well done GW... Well done!

Stop, please. Our friends in Australia are laughing too hard and need to catch their breath.