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This is not supposed to be a thread about the Space Marine codex rumors (as we have a big one over at the rumors section), but one that discusses GW and rumor leaks in general.

What's going on? 6 days before the new codex of the most popular faction of the most popular game in the GW company, and still no real rumors about points costs, stat changes, etc. We've only heard about the formations and some other odds and ends so far, mostly gleaned from leaked WDs.

Back in the day 50-60% of a codex's changes would be out 3-4 weeks before release, now everybody is sitting tight and keeping their fingers crossed 6 days before the release. Meaning people who preordered the codex actually dont have the faintest idea what they'll even be getting except a SM codex that comes with lots of formations.

Is this a precedent? Are GW improving as a company when it comes to sealing leaks and not spilling beans?

Will this attract more crowds of people to the FLGS on release day, everyone as eager to see what's new as the next person?

How exactly have they managed to be so tight lipped?

from what im hearing it's probably just going to be a small update book with very little in the way of changes. chapter tactics are remaining unchanged as are the majority point costs.
what is changing are a few wargear options, see dev squads and assault squads, and the addition of in codex formations.

 Sir Arun wrote:
Is this a precedent? Are GW improving as a company when it comes to sealing leaks and not spilling beans?

It's not really a precedent... GW have managed to kill the rumours for a while now. I don't think any of the recent codexes had significant leaks more than 1 week prior to release either.

Will this attract more crowds of people to the FLGS on release day, everyone as eager to see what's new as the next person?

GW obviously think so. Over the past 10 years GW have gone from giving information on new releases 2-4 months prior to release (not even talking about leaks, they used to advertise 2-4 months in advance in White Dwarf). Now they don't.

How exactly have they managed to be so tight lipped?

The same way any company finds leaks I guess, track down the people leaking stuff and confront them or fire them. I think a lot of leaks previously came from the printers, they got rid of those leaks so now any rumours only come out when the stores receive their stock a few days prior to release.

I find it amusing that in an era where companies actively try to advertise their new products before they get released (sometimes months and even years before release) and get the potential customers as hyped as possible, GW has chosen a policy of absolute secretism, to the point you don't know what they'll be releasing until you literally step on the shop and see it on the shelf.

You usually advertise your product because you want potential customers to know what you'll be releasing and prepare to buy it in advance. Yet GW does the exact contrary. Perhaps because they believe sales would drop even more if the potential customers had enough time to meditate their purchases instead of impulse-buying? Speaks volumes about their confidence on their own product and their potential customers.

 Korinov wrote:
I find it amusing that in an era where companies actively try to advertise their new products before they get released (sometimes months and even years before release) and get the potential customers as hyped as possible, GW has chosen a policy of absolute secretism, to the point you don't know what they'll be releasing until you literally step on the shop and see it on the shelf.

You usually advertise your product because you want potential customers to know what you'll be releasing and prepare to buy it in advance. Yet GW does the exact contrary. Perhaps because they believe sales would drop even more if the potential customers had enough time to meditate their purchases instead of impulse-buying? Speaks volumes about their confidence on their own product and their potential customers.

I've always looked at it as if they can't say what's coming, because sales will stop. Like say they announced in January that space marines will be coming out now, a large amount of the kits sold over the past few months wouldn't have sold, and then because people can't save their hobby money, they'd spend it on other things that are more immediate, rather than saving and buying all their kids now, meaning GW loses out.

Also I'm beginning to think that the leaks aren't really leaks, and that GW strategically release certain bits of information

Just to be a Negative Nancy, maybe there aren't any leaks because there's nothing WORTH leaking? Maybe all the Formations are dull and uninspired, the Detachments are just more restrictive versions of what is normally used anyway and the codex itself is just 200 pages of 'oh and here's a Decurion for you'.

All I know is, at $50 just for the ebook version, I simply don't care at all about this new codex.

 SharkoutofWata wrote:
Just to be a Negative Nancy, maybe there aren't any leaks because there's nothing WORTH leaking? Maybe all the Formations are dull and uninspired, the Detachments are just more restrictive versions of what is normally used anyway and the codex itself is just 200 pages of 'oh and here's a Decurion for you'.

I assumed this to be the case.

 Jimsolo wrote:

 SharkoutofWata wrote:
Just to be a Negative Nancy, maybe there aren't any leaks because there's nothing WORTH leaking? Maybe all the Formations are dull and uninspired, the Detachments are just more restrictive versions of what is normally used anyway and the codex itself is just 200 pages of 'oh and here's a Decurion for you'.

I assumed this to be the case.

I assume that the theory about the book is correct, but even then, leakers will leak. Even it being an incredibly boring book, it will be leaked to complain about how boring it is.

 SharkoutofWata wrote:
Just to be a Negative Nancy, maybe there aren't any leaks because there's nothing WORTH leaking? Maybe all the Formations are dull and uninspired, the Detachments are just more restrictive versions of what is normally used anyway and the codex itself is just 200 pages of 'oh and here's a Decurion for you'.

Yeah, I think you nailed it.

This just leaked....the new SM dex is the same as the old one with some formations, less fluff, less inspiration and maybe a higher price.

 MWHistorian wrote:
This just leaked....the new SM dex is the same as the old one with some formations, less fluff, less inspiration and maybe a higher price.

If that is the case I am glad I pirated the 6e codex.

 SharkoutofWata wrote:
Just to be a Negative Nancy, maybe there aren't any leaks because there's nothing WORTH leaking? Maybe all the Formations are dull and uninspired, the Detachments are just more restrictive versions of what is normally used anyway and the codex itself is just 200 pages of 'oh and here's a Decurion for you'.

The level of worth never seemed to impact any of the other leaked codexes.

SharkoutofWata wrote:Just to be a Negative Nancy, maybe there aren't any leaks because there's nothing WORTH leaking? Maybe all the Formations are dull and uninspired, the Detachments are just more restrictive versions of what is normally used anyway and the codex itself is just 200 pages of 'oh and here's a Decurion for you'.

Exalted for truth. Except I wouldn't expect any sort of Decurion-style formation of formations. That's for filthy heretics and xenos. True servants of the Emperor only use the CAD, as laid down during the Great Crusade.

MWHistorian wrote:This just leaked....the new SM dex is the same as the old one with some formations, less fluff, less inspiration and maybe a higher price.

GW's strategy for turning profits around: amp up the release schedule so as to make everybody buy new books. Space Marines always get updated to the new edition, so make the players of the most popular army buy an overpriced codex that doesn't fundamentally change anything.

Let's play a game once the new codex is out: Can you play with the old codex (TM)? I'm willing to bet that the total number of changes will only fill about a paragraph, let alone a single page.

 ClassicCarraway wrote:

 SharkoutofWata wrote:
Just to be a Negative Nancy, maybe there aren't any leaks because there's nothing WORTH leaking? Maybe all the Formations are dull and uninspired, the Detachments are just more restrictive versions of what is normally used anyway and the codex itself is just 200 pages of 'oh and here's a Decurion for you'.

The level of worth never seemed to impact any of the other leaked codexes.

I would venture to guess more people own the Space Marine Codex. Thus it will effect more people and that is why it is now an issue.

GW are experts at releasing the same codex with maybe an increased/decreased points cost on a few units here or there.

I saw "supposed" artwork released on B&C, it looked REALLY bad to the extent I'm sure it was a joke.

and a price increase.

I've found that much less people actually care about such stuff since 7-th eldar. GW can just throw whatever - won't make it worse.

 Quickjager wrote:
I saw "supposed" artwork released on B&C, it looked REALLY bad to the extent I'm sure it was a joke.

I saw some of the leaked artwork as well... I believe it was from their eBook previews. The art was completely out of whack compared to their current style. Looked more like the (good) pieces of fanart you find on deviantart

If you haven't noticed with the last several codexs, rumors don't show up untill just 2-3 days prior to the codex's release.

 CrownAxe wrote:
If you haven't noticed with the last several codexs, rumors don't show up untill just 2-3 days prior to the codex's release.

That is not true. Necron rumors were spilled at least 2 weeks before release, Eldar about 10 days.

 Korinov wrote:
I find it amusing that in an era where companies actively try to advertise their new products before they get released (sometimes months and even years before release) and get the potential customers as hyped as possible, GW has chosen a policy of absolute secretism, to the point you don't know what they'll be releasing until you literally step on the shop and see it on the shelf.

You usually advertise your product because you want potential customers to know what you'll be releasing and prepare to buy it in advance. Yet GW does the exact contrary. Perhaps because they believe sales would drop even more if the potential customers had enough time to meditate their purchases instead of impulse-buying? Speaks volumes about their confidence on their own product and their potential customers.

Except they still sale. Hype can be a double edged sword two, hype can die down too.

 Sir Arun wrote:

 CrownAxe wrote:
If you haven't noticed with the last several codexs, rumors don't show up untill just 2-3 days prior to the codex's release.

That is not true. Necron rumors were spilled at least 2 weeks before release, Eldar about 10 days.

Because they were releasing information in White Dwarf

Actually, there weren't really Eldar "leaks". GW told us about 2 changes -- distortion and scatter lasers -- in white dwarf. Then they told us about War Host. But coming from the official magazine isn't a leak

Am I now the only person who remembers that before the Windrider WD, everyone was moaning about how the Eldar codex was a waste of money because it came so close to the old 6e one, and would be nothing more than a reprint/reformat?

Nobody saying that now, and all the people who claimed they would still keep playing their 6e Eldar armies in my local scene... that lasted like, 1 week

For whatever reason, GW has chosen to hold this one close to the chest. Just wait about 2 more days and you'll know

I don't know about other parts of the world, but here people used seers, jetbikes and Wraith Knights under the old dex and they still using them now. The only difference is serpents going from five to two or three and wright guard being played outside of supplement list.

I for one hope they change the ap of grav guns. If GW makes it ap 4 or 5, with the same auto glance and wounding rules, it would make it more friendly for people whos armies didn't get grav or comperable stuff.

Makumba wrote:
I don't know about other parts of the world, but here people used seers, jetbikes and Wraith Knights under the old dex and they still using them now. The only difference is serpents going from five to two or three and wright guard being played outside of supplement list.

I for one hope they change the ap of grav guns. If GW makes it ap 4 or 5, with the same auto glance and wounding rules, it would make it more friendly for people whos armies didn't get grav or comperable stuff.

It won't happen, bud. If that was going to happen, the time to do it would have been Codex: Blood Angels. With Grav weapons in all the Astartes rules and AdMech, which isn't even a month old, plus a several brand new kits with grav (Devastator, Command Tanks, Kataphron), there is just no way there would be change like that until the next edition codices, if ever. On top of that, for Kataphron, they buffed grav to Heavy and gave it 4/6 salvo AP2. and a 30" range.

Besides, Graviton is not any more powerful than Distortion or Gauss, in their own way. At the end of the day, I think each faction will have its signature killer weapon that can slice up most durable units. Seems like the direction GW is going, anyhow.

Changed cover artwork.
A reduction in fluff that isn't directly supported by existing models.
Potential removal of some named characters.
Some formations inserted that involve buying multiple expensive model kits that don't sell well.
More weapon options for squads that are being re-released to encourage sales.

Did I miss anything? Probably but what ever

I thought most of the rumours were already covered?

1) Tank Squadrons with benefits: We can IG it up now, and having 3 of each has a bonus ability (3 Vindicators can now shoot 1 S-D Apoc Template instead of firing normally)

2) Grav Cannons are now a thing (As you can see in the new Dev squads)

3) Chapter tactics got buffed

4) Price decreases

5) Vanguard Veterans get some new assaulting special rule (People take Non-Gunslinging Vanguards?)

6) Formations, I'm hoping this includes 1 formation for each chapter tactic along with a few vanilla ones (An Astartes can dream...)

 Talys wrote:

Makumba wrote:
I don't know about other parts of the world, but here people used seers, jetbikes and Wraith Knights under the old dex and they still using them now. The only difference is serpents going from five to two or three and wright guard being played outside of supplement list.

I for one hope they change the ap of grav guns. If GW makes it ap 4 or 5, with the same auto glance and wounding rules, it would make it more friendly for people whos armies didn't get grav or comperable stuff.

It won't happen, bud. If that was going to happen, the time to do it would have been Codex: Blood Angels. With Grav weapons in all the Astartes rules and AdMech, which isn't even a month old, plus a several brand new kits with grav (Devastator, Command Tanks, Kataphron), there is just no way there would be change like that until the next edition codices, if ever. On top of that, for Kataphron, they buffed grav to Heavy and gave it 4/6 salvo AP2. and a 30" range.

Besides, Graviton is not any more powerful than Distortion or Gauss, in their own way. At the end of the day, I think each faction will have its signature killer weapon that can slice up most durable units. Seems like the direction GW is going, anyhow.

my faction didnt get any "signature killer weapons". In fact the new stuff we got is best when playing vs other IG players.

1) Tank Squadrons with benefits: We can IG it up now, and having 3 of each has a bonus ability

I am sorry, but you must be speaking about FW. Because IG doesn't get any good rules for taking squadroned vehicles.