Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you: No adverts like this in the forums anymore. Times and dates in your local timezone. Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance. Email notifications for threads you want to watch closely. Being a part of the oldest wargaming community on the net. If you are already a member then feel free to login now.

And many, many, many hundreds more that don't, and that only get worse when they are ported across.

 Mymearan wrote:

Herzlos wrote:

 Mymearan wrote:
Looking at the homepage for Artcode, they haven't yet released a game but the founders are veterans from Relic, which also might explain the partnership. This has great potential.

But then it's starting with mobile/tablet space, so it's not going to be, well, anything good.

Except there are hundreds of great mobile games that rival PC/console games.

More like dozens, with other games being ported over from consoles/pcs/handhelds, or emulated.

 H.B.M.C. wrote:

They helped us create the scenarios and did a great job in summarising the key opportunities, but what impressed me the most was how well they facilitated the workshops.

That is the most wanky bit of corporatespeak buzzword salad I've heard in a long time. The sentence is utterly meaningless. The only word it's really missing is "synergy".

Really? It seems relatively straightforward to me. The service that PRWD extends beyond just making a website (and, based on their other work, expect a prominent toolbox ribbon that fills your screen with a menu when you mouse over it...) to include helping their client establish requirements beyond 'does what our site does, but better' likely through collecting impressions on the existing site from a focus group.

Saying they facilitated that process well is a direct compliment to the core service that they provide. As to exactly what they did to impress them... maybe they catered the focus group with little sandwiches?

I'm a User Experience Researcher, I'll translate what this all means.

Games Workshop has begun a digital transformation plan to connect its various in-store and digital channels and improve customer experience.

The global games retailer, which has a loyal community of customers who frequently visit the store, is hoping to improve customer experience online.

Pretty self-explanatory, they are looking at their website and they want to improve it.

Partnering with PRWD, the retailer has already conducted one-to-one user research to connect businesses to their customers in the digital age. These insights have been used to create UX designs for the Games Workshop website, as well as creating the digital strategy, which includes plans for online personalisation.

They have had people come in for usability research on their website. Probably had them do simple tasks ("Find all Space Marine products under $35"). and tracked errors and inefficiencies and used that to come up with redesigns for the website. So, look for a website redesign at some point.

On, and as for personalization, think Amazon, where they recommend products based on previous purchases. They could also change pretty much anything on the website once they know enough about you to put you in a particular category of user.

"Twenty minutes into the first of two days’ worth of workshops I knew we’d made the right decision. Not just that the user testing itself was worthwhile, but that [PRWD] were very well equipped to get the most out of the sessions," said Jim Butler, global web sales manager at Games Workshop.

"They helped us create the scenarios and did a great job in summarising the key opportunities, but what impressed me the most was how well they facilitated the workshops. In just a few short meetings it felt like they had gained a deep insight into our customers, our products and our business, which meant they were able to ask precisely the right questions to extract the maximum value from the project."

GW hired this firm to do user experience research and they kicked it off with a long workshop. They did more user testing (brought people in to do things on the website). The "Scenarios" are what you start the tests with and what the user reads to put them in the mind of a customer. For example, you might have "Imagine you have been a Games Workshop customer for 3 years. You own several Warhammer 40K armies that you have built and painted using Games Workshop products. You would like to know more about the Age of Sigmar and browse the models. You have come to the Games Workshop website to learn more." Then you perform a series of tasks based on that scenario.

This quote is basically saying the firm did a good job building scenarios and running research.

Paul Rouke, founder and CEO at PRWD, which also works with Wilko, Moss Bros, Bensons for Beds and Schuh, added: "To have Games Workshop join our growing list of major multi-channel retailers we work with is such a great achievement for us. In my experience, Games Workshop are one of the few (of a slowly growing number of) brands who truly recognise the importance of gaining a deep understanding of their users’ behaviour, in order to establish the foundations for continuous growth through intelligent conversion optimisation.

"I fully expect the insights we will be providing will deliver Games Workshop with long term, strategic insights which will help drive their digital transformation over the next few years."

Conversion optimization is a fancy way of saying they want to increase the amount of "Add to Carts" on the website. So the whole point of all this is to give the website users what they want when they want it so they will spend more money. One area they mentioned is personalizaiton, so that is what they are thinking now.

Personally, I think they need more actual content on the website. Fluff background, scenarios, battle reports, interviews with the designers. You know, all the stuff White Dwarf is supposed to be doing soon. Perhaps an army builder section with an easy way to purchase the products you have put into your army. But we will see what the research shows.

I am just glad they are actually DOING research.

 H.B.M.C. wrote:

They helped us create the scenarios and did a great job in summarising the key opportunities, but what impressed me the most was how well they facilitated the workshops.

That is the most wanky bit of corporatespeak buzzword salad I've heard in a long time. The sentence is utterly meaningless. The only word it's really missing is "synergy".

They had table dancers, beer, and Tom got to snort coke off a hooker's ass! What a workshop!

 Mymearan wrote:


Except there are hundreds of great mobile games that rival PC/console games.

And a million crappy shovelware ones...

It's at least a bunch of ex-Relic guys, so maybe it has a chance to be good? I'm really bummed that mobile's the lead platform though, that sucks. Deathwatch was okay on my phone but that's about it.

Didn't Mrs Kirby trouser several £M for the new website? Yet they've already called in "the experts".

For a start make the damn websites remember which country I'm in rather than resetting me to Belgium or Norway every time I visit the site.

Freeblade is also an excellent game for the tablet platform.

I'll chime in and say I've been enjoying the battlefleet gothic game on my phone.

For some reason I was under the impression that it was some kind of 'one ship' affair but so far it's been a very accurate (or perhaps just accurate-feeling) recreation of the tabletop game.

 Mymearan wrote:

Herzlos wrote:

 Mymearan wrote:
Looking at the homepage for Artcode, they haven't yet released a game but the founders are veterans from Relic, which also might explain the partnership. This has great potential.

But then it's starting with mobile/tablet space, so it's not going to be, well, anything good.

Except there are hundreds of great mobile games that rival PC/console games.

PfffffhahaHAHAHAHAHAHA

Good one chief, top bantz.

Vashones wrote:

On, and as for personalization, think Amazon, where they recommend products based on previous purchases. They could also change pretty much anything on the website once they know enough about you to put you in a particular category of user.

Ugh, blerg. You know what gets me to regularly visit a website and to buy from a webstore? A clear, consistent, universal layout, designed for desktop users, that gives me control of the "user experience" and lets me find what I came to find easily. Amazon has become the last place I look when I want to buy something these days, because half of every damn page is taken up with their facile "recommendations" and sad, amateur-hour-psychology upselling techniques.

At this point I pretty much only visit the GW website for sprue pics & 360s, the fastest way for them to turn that into no visits at all is for them to implement a new design that decides it knows what I want better than I do.

"Personalization" is a fething con, it's the wet-dream of advertising hacks not a user-friendly design innovation, and the sooner the present trend for it dies the better.

[Bull0 697884 8804629 d6cb6c7354ff3f60641150f9cef5df3.jpg]

 DoI_Not_Like_That wrote:


Automatically Appended Next Post:

 Tannhauser42 wrote:
If GW wants to improve my digital experience:
Bring back the mobi format for their ebooks.
Realize that iOS isn't the biggest market share.
Lower the prices on their ebooks to a rational level. $50 for C:SM in eBook form is pants on head crazy.

What confuses me at the moment is that for Age of Sigmar, you can buy a print book, you can buy the app content, but you can't buy both for one price. If I buy a battletome I should totally get a one-use download code for the content in the app.

Alot of people have asked for that and the FB's responses sound like they're thinking on it. Hopefully the new digital focus will mean that this demand will be anwsered.

I'm neutral on that issue. I enjoy the battletomes for lore, printed out warscrolls for play and the app for quick rule look-ups. (The request for official warscroll card printouts is also in demand, Funnily enough. )

 Desubot wrote:

Slayer-Fan123 wrote:
I hope this means they bring back the old format for their website. Oh how I miss it so...

I dont think that is changing

its honestly not that bad.

not great and has problems but not unusable

im just glad to see them changing

I'm also okay with how the current site is. It's very efficient. (Despite the wrong location start-up.)

A step back into the days of extra content for fluff lovers and crunch seekers would also be very welcomed, though.

 Breotan wrote:
Sales will remain down as long as price remains a barrier to entry.

There's been speculation that the lowered entry by the Start collecting boxes and new better value boxes has hurt sales as GW is producing at the same cost for less income.

So sales are going to remain low one way or another in the short term.

 Mymearan wrote:

Herzlos wrote:

 Mymearan wrote:
Looking at the homepage for Artcode, they haven't yet released a game but the founders are veterans from Relic, which also might explain the partnership. This has great potential.

But then it's starting with mobile/tablet space, so it's not going to be, well, anything good.

Except there are hundreds of great mobile games that rival PC/console games.

Haha, well as others so kindly pointed out, it's more like dozens than hundreds.

That said, as long as the mobile games feature fun content, cool backgrounds and creative ideas (so no chess), they can serve as nice advertisements and good time killers.

I don't think Apple allows free downloads codes from physical purchases, so AFAIK its not possible. Correct me if I'm wrong.

 Mymearan wrote:

Except there are hundreds of great mobile games that rival PC/console games.

Can you name any?

I mean, I've got a few mobile games that I love, but they are nothing like PC/console games from when I had time to do that. I've got a racing game that's on par with PC games of about 15 years ago, but that's about it.

[For disclosure, on my phone now I've got Carcassonne which is brilliant, a snooker game, street racing game, Boom Beach, a couple of motocross games and at some point Angry birds, and I've spent hundreds of hours on them. PC wise the last few things I played were Total War: Rome, Euro Truck Simulator & Need For Speed: Most Wanted. None of those games are vaguely new, but there's nothing comparable in the mobile space, for the simple reason that touch screens just don't provide the inputs and mobile processors don't have the performance).


Automatically Appended Next Post:

Wachaza wrote:
Didn't Mrs Kirby trouser several £M for the new website? Yet they've already called in "the experts".

For a start make the damn websites remember which country I'm in rather than resetting me to Belgium or Norway every time I visit the site.

Just not encoding the country in the address would be awesome - so that if I follow a link on here it doesn't get changed to the US until I fix it, at which point it's forgotten where I was.

Whoever made the site ran a survey on it a couple of times asking for feedback, and Dakka users provided a comprehensive list of implementation bugs with the site, none of which seem to have been fixed yet. I'm not expecting this one feedback session to change much unless GW find a way to make it even more salesy.

 reds8n wrote:
that sounds perilously close to consumer research and the like.

I'm gonna wait to see of GW rolls on the Perils of the Warp table before coming to conclusions.

This is not something I'm going to believe easily - GW reversing their policy of "we dictate what our customers do".

This is bizarre.. First GW is sponsoring events, even running them at indy tournaments now they are conducting research?

Don't they know innovation and research are banned in the Imperium?

 Kirasu (Excommunicate Traitoris) wrote:

Don't they know [Redacted] and [Redacted] are banned in the Imperium?

Filthy heretic!

Have no fear people.

They are not engaging the community rather PRWD is using transaction data readily available from GW web site in order to improve sales uplift within the web store.

PRWD basically access data from analytic tools already in place.

Don't worry At no point will you, the consumer, be asked if you want SIsters, Plastic Thunderhawks or if you want Nids and GS cult to be battle brothers.

Oh thank feth, I thought I'd entered an alternate reality in which 40k's community had a future.

http://feed4gaming.com/warhammers-tactical-mordheim-coming-to-mobile/

Mordheim, Games Workshop’s tactical tabletop game, will soon be playable on your mobile device. Nottingham-based Legendary Games has announced that Mordheim: Warband Skirmish will see a limited launch in late 2016.

Per Legendary Games’ press release, their version of Mordheim will feature player-vs-player action, where customizable warbands will face off in the demolished city, looking for shards of wyrdstone and artifacts and outmaneuvering opponents. Warbands are customizable and upgradeable, with detailed stats and equipment loadouts.

At launch, Mordheim: Warband Skirmish will feature three factions of Mercenaries: Reikland, Middenheim, and Marienburg. More factions will be released later as downloadable content.

“I and the rest of the team working on this have lived and breathed the Warhammer World ever since we were kids, and are looking forward to recreating a faithful and exciting rendering of Mordheim on mobile platforms,” said Legendary CEO Ewan Lamont.

A playable beta of the game will be available at Warhammer Age of Sigmar Open Day 2016 on August 13.

From Legendary’s press release, here’s the list of key features:

Multiplayer online – players will go up against other real player’s warbands
Launching on iOS with plans to follow up on Android and Amazon soon after
Starting with the three Mercenary factions all others and hire swords will follow as DLC
Tactical turn-based gameplay with incredible action sequences
Recruit, customize and train your warband
A rich powerful immersive fantasy world capturing the feel and RPG aspects of the IP
Legendary plans to launch Mordheim: Warband Skirmish on iOS in “limited territories” by the end of the year, with Android and Amazon app store releases planned to follow in 2017.

The post Warhammer’s Tactical Mordheim Coming to Mobile appeared first on Gameranx.

Note this is a different game than the Mordheim PC one.

Oh god we're entering the information age D: