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I think the price is absolutely outrageous and it completely turns me off from him. I am glad I do not play Death Guard so this is not really my problem, but even if I did I hope I would refuse to buy him out of pure spite due to the price. Its just crazy.

He looks awesome, I'll buy him eventually in a year or two. Right now I'm more interested in the other things, like new Plague Marines, all the power-armor characters, Bloat Drone and Termis. Part of that is because he's so expensive.

Liam_Jordan wrote:

I personally don't think he's a bonkers price and is a pretty fantastic model.

He's clearly meant to be a pretty powerful model and the rules, points cost and £ price reflect this. I still have the DG half of the DImp set next to my painting desk. I like the fact I can pick up another set cheap, add in maybe some of the new Terminators, a couple of tanks and Mort for a full army for around £250-300, even if he's 25-30% of that then it's still well worth it in my eyes.

I had zero problems paying £50 for 2 T'au Commanders or £80 for a Y'varha Riptide Varient. So I don't get the difference here? Sure, it's over 50% of my monthly hobby/gaming/eating out budget but it's just a case of thinking a little ahead and deciding when it's worth it ☺️

Good job Azreal13, you put that chump in his place.

I voted last option. Its a gak model, gak price and no one should ever buy it.

It doesn't seem like a particularly out-of-line price given how many points he costs. 3.35 points per dollar is pretty normal. He's not making Death Guard a particularly expensive army to buy into.

What's sort of offensive is that he just isn't that much plastic. Now, I don't know what all determines the cost of models to GW. Maybe all the little doodads he's got hanging off of him make him a particularly difficult one to make. But... mostly these aren't very appealing. I'd actually prefer something simpler, full stop. If something simpler would also cost half as much, then that's pretty disappointing.

Or maybe the price is just because they can't expect to sell very many of them -- it's a unique character for a single subfaction of Chaos. In that case it seems hard to complain.

Dionysodorus wrote:
It doesn't seem like a particularly out-of-line price given how many points he costs. 3.35 points per dollar is pretty normal. He's not making Death Guard a particularly expensive army to buy into.

What's sort of offensive is that he just isn't that much plastic. Now, I don't know what all determines the cost of models to GW. Maybe all the little doodads he's got hanging off of him make him a particularly difficult one to make. But... mostly these aren't very appealing. I'd actually prefer something simpler, full stop. If something simpler would also cost half as much, then that's pretty disappointing.

Or maybe the price is just because they can't expect to sell very many of them -- it's a unique character for a single subfaction of Chaos. In that case it seems hard to complain.

Price is determined by how long it takes to insert the model into Nick Donaldsons bung shute in comparison with grade of pain.

FudgeDumper wrote:

Liam_Jordan wrote:

I personally don't think he's a bonkers price and is a pretty fantastic model.

He's clearly meant to be a pretty powerful model and the rules, points cost and £ price reflect this. I still have the DG half of the DImp set next to my painting desk. I like the fact I can pick up another set cheap, add in maybe some of the new Terminators, a couple of tanks and Mort for a full army for around £250-300, even if he's 25-30% of that then it's still well worth it in my eyes.

I had zero problems paying £50 for 2 T'au Commanders or £80 for a Y'varha Riptide Varient. So I don't get the difference here? Sure, it's over 50% of my monthly hobby/gaming/eating out budget but it's just a case of thinking a little ahead and deciding when it's worth it ☺️

Good job Azreal13, you put that chump in his place.

I voted last option. Its a gak model, gak price and no one should ever buy it.

Many find paying monthly for HBO a just cost for GOT i do not, many like MBW's and can justify the cost, i do not, everyone has points they are willing and not willing to pay for something.

I love models, i always have sense ive been 5, they give me joy, and having a model that takes days to make and weeks to paint for 160$, for me that 40hrs of enjoy meant is for sure worth it especially b.c i can display it, play with it for years to come.

You dont see value in this model, and that is Fully understandable

Not pointing you out, just using an example b.c i wanted to show a different view is all.

 Amishprn86 wrote:

FudgeDumper wrote:

Liam_Jordan wrote:

I personally don't think he's a bonkers price and is a pretty fantastic model.

He's clearly meant to be a pretty powerful model and the rules, points cost and £ price reflect this. I still have the DG half of the DImp set next to my painting desk. I like the fact I can pick up another set cheap, add in maybe some of the new Terminators, a couple of tanks and Mort for a full army for around £250-300, even if he's 25-30% of that then it's still well worth it in my eyes.

I had zero problems paying £50 for 2 T'au Commanders or £80 for a Y'varha Riptide Varient. So I don't get the difference here? Sure, it's over 50% of my monthly hobby/gaming/eating out budget but it's just a case of thinking a little ahead and deciding when it's worth it ☺️

Good job Azreal13, you put that chump in his place.

I voted last option. Its a gak model, gak price and no one should ever buy it.

Many find paying monthly for HBO a just cost for GOT i do not, many like MBW's and can justify the cost, i do not, everyone has points they are willing and not willing to pay for something.

I love models, i always have sense ive been 5, they give me joy, and having a model that takes days to make and weeks to paint for 160$, for me that 40hrs of enjoy meant is for sure worth it especially b.c i can display it, play with it for years to come.

You dont see value in this model, and that is Fully understandable

Not pointing you out, just using an example b.c i wanted to show a different view is all.

You just described the favourite customer of any company, the person who lack objective thinking. Mortarion is a universally flawed creation, if you like it I am happy for you, but you can not use "I like it" as leverage when judging something so structurally complex and with so many dormant facets like a manifestation in 3d space.

FudgeDumper wrote:

 Amishprn86 wrote:

FudgeDumper wrote:

Liam_Jordan wrote:

I personally don't think he's a bonkers price and is a pretty fantastic model.

He's clearly meant to be a pretty powerful model and the rules, points cost and £ price reflect this. I still have the DG half of the DImp set next to my painting desk. I like the fact I can pick up another set cheap, add in maybe some of the new Terminators, a couple of tanks and Mort for a full army for around £250-300, even if he's 25-30% of that then it's still well worth it in my eyes.

I had zero problems paying £50 for 2 T'au Commanders or £80 for a Y'varha Riptide Varient. So I don't get the difference here? Sure, it's over 50% of my monthly hobby/gaming/eating out budget but it's just a case of thinking a little ahead and deciding when it's worth it ☺️

Good job Azreal13, you put that chump in his place.

I voted last option. Its a gak model, gak price and no one should ever buy it.

Many find paying monthly for HBO a just cost for GOT i do not, many like MBW's and can justify the cost, i do not, everyone has points they are willing and not willing to pay for something.

I love models, i always have sense ive been 5, they give me joy, and having a model that takes days to make and weeks to paint for 160$, for me that 40hrs of enjoy meant is for sure worth it especially b.c i can display it, play with it for years to come.

You dont see value in this model, and that is Fully understandable

Not pointing you out, just using an example b.c i wanted to show a different view is all.

You just described the favourite customer of any company, the person who lack objective thinking. Mortarion is a universally flawed creation, if you like it I am happy for you, but you can not use "I like it" as leverage when judging something so structurally complex and with so many dormant facets like a manifestation in 3d space.

LOL WHAT? thats such a.. ok.... assuming a like all things GW (when i dont) and assume that b.c it is detail it has to have a flaw is backwards thinking. given your reason then EVERY model has flaws, and b.c you (from what i can tell) dont like flaws... why are you playing this game?

Edit: Dont want to say bad things took them out.

 Amishprn86 wrote:

FudgeDumper wrote:

 Amishprn86 wrote:

FudgeDumper wrote:

Liam_Jordan wrote:

I personally don't think he's a bonkers price and is a pretty fantastic model.

He's clearly meant to be a pretty powerful model and the rules, points cost and £ price reflect this. I still have the DG half of the DImp set next to my painting desk. I like the fact I can pick up another set cheap, add in maybe some of the new Terminators, a couple of tanks and Mort for a full army for around £250-300, even if he's 25-30% of that then it's still well worth it in my eyes.

I had zero problems paying £50 for 2 T'au Commanders or £80 for a Y'varha Riptide Varient. So I don't get the difference here? Sure, it's over 50% of my monthly hobby/gaming/eating out budget but it's just a case of thinking a little ahead and deciding when it's worth it ☺️

Good job Azreal13, you put that chump in his place.

I voted last option. Its a gak model, gak price and no one should ever buy it.

Many find paying monthly for HBO a just cost for GOT i do not, many like MBW's and can justify the cost, i do not, everyone has points they are willing and not willing to pay for something.

I love models, i always have sense ive been 5, they give me joy, and having a model that takes days to make and weeks to paint for 160$, for me that 40hrs of enjoy meant is for sure worth it especially b.c i can display it, play with it for years to come.

You dont see value in this model, and that is Fully understandable

Not pointing you out, just using an example b.c i wanted to show a different view is all.

You just described the favourite customer of any company, the person who lack objective thinking. Mortarion is a universally flawed creation, if you like it I am happy for you, but you can not use "I like it" as leverage when judging something so structurally complex and with so many dormant facets like a manifestation in 3d space.

LOL WHAT? thats such a.. ok.... assuming a like all things GW (when i dont) and assume that b.c it is detail it has to have a flaw is backwards thinking. given your reason then EVERY model has flaws, and b.c you (from what i can tell) dont like flaws... why are you playing this game?

Edit: Dont want to say bad things took them out.

Because this game can be great. Only thing holding it back is investors and satisfied customers.

Honestly I plan to fill the rest of my DG army out first. While I do like the model, I like virtually every other new DG model more.

The "how many Mortys will people buy" argument falls flat when you realize that Thanquol and Boneripper costs half the price (in fact, in CAD he costs almost the same as the Valk) and has the same amount of sprues. I doubt they projected that they would sell even more of Boneripper than, say, Nagash, the Glottkin, the generic Bloodthirster (this one especially, since THREE profiles for 40k was released for it), or the verminlords.

GW prices their models entirely based on what the current exchange rate is (and I do mean current, this has resulted in some items being more expensive in canadian than austrailia, while other items being the reverse, and sometimes items in canadian on par with US prices) and how much money they feel they can get away with, with almost zero attention to prior models (almost here, since the lord of change did get priced similarly to the BT instead of the more expensive Skarbrand).

You can try to rationalize it with all the business talk you want, but a cursory glance at GW's range can tell you that there is no real pattern to it. They have a monopoly on the game and can decide whatever price they want to set for it, and there's enough people with more money than sense to support them. As for people doing the whole "dollars to hours of enjoyment" comparison (or any of the sort really), my response is "If you need to make a justification at all, there's something wrong."

EDIT: In fact, I will take an oath now. If GW ever brings out a bundle that sets Mortarion/Magnus's price to be equal to or less than the current (as of this writing) price of Thanquol and Boneripper I will buy it/both no questions asked, even if it comes with a ton of crap that I either have or do not need (basically the bundle has a 45% discount).

If GW released a plastic Sanguinius as awesomely beautiful as Mortarion is ikky and charged £85 for him, I would curse GW for their price gouging and hand over the cash. I do tend to agree with earlier posts that Mortarion should look gaunt and skeletal in contrast to the rest of the bloated Nurgle faction.

Fortunately Mortarion is a cursed traitor so I don't need to work out how to afford him, just how to kill him.

The "if he was 80 bucks they'd sell double the amount" discussion annoys me. They're a business, I'm sure they have people calculating the price that yields the most sales versus the cost of production, correcting for the "you only need 1" argument. I'm sorry random internet guy, they know better than you. 140 is the price at which they'll sell enough to make a profit, apparantly.

Is it a lot?
Sure.

It's also my hobby, I set aside a small part of my income aside for it.
I've been playing for 20 years and the "it costs too much" discussion has been going on for as long as I've been in this game. It's become completely pointless to me. 8 wood elves for 15 guilders was considered too much.

It's always too much. Always has been, always will be.

I went to a seminar on Warhammer model design at warhammer world. The amount of time, love and thought that's poured into these models amazed me. I don't mind spending an amount of set aside money on these miniatures that artists spent months on to create.

I was turned off from GW a couple of years ago because of how I felt they were treating me as a loyal customer (last nidz codex which was missing half of the units). Now, while they're doing great, imho, as a company? I'm not too worried about it.

As for the model for Mortarion.. I had my doubts at first but it really grew on me. Can't wait to get mine next week.

Slamdunk for me.

Edit: goshdarned autocorrect

FudgeDumper wrote:

 Amishprn86 wrote:

FudgeDumper wrote:

Liam_Jordan wrote:

I personally don't think he's a bonkers price and is a pretty fantastic model.

He's clearly meant to be a pretty powerful model and the rules, points cost and £ price reflect this. I still have the DG half of the DImp set next to my painting desk. I like the fact I can pick up another set cheap, add in maybe some of the new Terminators, a couple of tanks and Mort for a full army for around £250-300, even if he's 25-30% of that then it's still well worth it in my eyes.

I had zero problems paying £50 for 2 T'au Commanders or £80 for a Y'varha Riptide Varient. So I don't get the difference here? Sure, it's over 50% of my monthly hobby/gaming/eating out budget but it's just a case of thinking a little ahead and deciding when it's worth it ☺️

Good job Azreal13, you put that chump in his place.

I voted last option. Its a gak model, gak price and no one should ever buy it.

Many find paying monthly for HBO a just cost for GOT i do not, many like MBW's and can justify the cost, i do not, everyone has points they are willing and not willing to pay for something.

I love models, i always have sense ive been 5, they give me joy, and having a model that takes days to make and weeks to paint for 160$, for me that 40hrs of enjoy meant is for sure worth it especially b.c i can display it, play with it for years to come.

You dont see value in this model, and that is Fully understandable

Not pointing you out, just using an example b.c i wanted to show a different view is all.

You just described the favourite customer of any company, the person who lack objective thinking. Mortarion is a universally flawed creation, if you like it I am happy for you, but you can not use "I like it" as leverage when judging something so structurally complex and with so many dormant facets like a manifestation in 3d space.

Universally flawed? With a different paintjob he looks spectacular. I personally won't buy it because it doesn't fit my personal aesthetics (I hate bling), but it really is not flawed for what it's supposed to be...

£63 for a shiny new model to paint... pretty decent for something that'll be painted and shifted on for the next project!

I'm also on board with leaving Mortarion as the last unit to pick up for my DG army.

Truth is, he's a centerpiece model and I don't really foresee using him in every game. It's gonna be annoying for opponents to have to face a primarch every time they play you, and of course he's not cheap so in smaller games it's not gonna be feasible to squeeze in the rest of the units you wanna play if you're bringing Morty along every time.I'm one of the people who's not a fan of big hero vs hero moments on the tabletop though, I prefer my home-brew chapter master/chaos lord leading the charge.

As far as the model is concerned I think he's pretty on point. The only thing I dislike is that he's floating on mist/miasma. Definitely would have preferred to have him perched on top of a rock on his own two feet. I am a huge far of them including the plumes of smoke rising from his back as an optional piece.

Price wise, he's about what I expected. The big monster heroes of each new faction over the last few years have been in the 120+/20$ range. It's hard to compare his size to other usits as a metric of cost. Look at Orks vs Harlequins: a box of 5 Harlequins costs $40, a box of 5 okr nobs costs $25. Arguably you get a lot more plastic for your money with nobz.

I look at it as a nice centerpiece model I may bring to the table on occasion. As such I'm in no hurry to pick him up; will do the rest of the army first.

The price talk is interesting. As an ork player I've mostly stayed on the lower end of the argument (I bought all 100 of my boyz on ebay for £20) but I have watched gw and how they are slowly inching their prices up again. Look at the prime marines (who are obviously going to replace normal marine models) they're all slightly more expensive to buy at £10 or so. Gw is like an ex boy friend who declared he has change but really he's just drinking and smoking behind your back.

 Lance845 wrote:
Consider that a hive tyrant/Swarmlord kit is about 50-60 bucks and about the same physical size.
Just think about that.

I can make arguments that this is a new Model and Game Workshop needs to 'recoup costs of development' but... the situation is always a lot more complicated then that. There really is no reason they couldn't sell this new Model at a far lower price, even half way between the current and your Stormlord example would be within the 'reasonably expected' range of most players. Selling it at a lower cost would likely lead to more Units being moved, which in turn leads to a greater profit margin. Moving more units at a cheaper price even addresses the 'development cost' equation better, as that cost is a fixed number and breaking it over more Units means it inflates the cost even less....

I, personally, view the excuse of 'development costs' to be a deflection away from the real reason they charge more for it - You Suckers are willing to pay our inflated price, so pay our inflated price!

Its nice - but not a model I need at that price.

 lolman1c wrote:
The price talk is interesting. As an ork player I've mostly stayed on the lower end of the argument (I bought all 100 of my boyz on ebay for £20) but I have watched gw and how they are slowly inching their prices up again. Look at the prime marines (who are obviously going to replace normal marine models) they're all slightly more expensive to buy at £10 or so. Gw is like an ex boy friend who declared he has change but really he's just drinking and smoking behind your back.

Not even. GW aren't hiding what they're doing, they're quite openly increasing prices, to the point where they discuss their approach in investor reports.

What GW do is increase the RRP of each band with each new release, hence Magnus is £80 and Mortarion is £85. They have now abandoned the annual across the board price rise, that used to breed so much ill feeling, in favour of incremental rises.

The average hobbyist doesn't seem to have quite realized this, hence we still get minor flashes of outrage with each new release, but I guess GW think that's better than a major outpouring of bile once a year. Plus there's the added bonus that a kit that's been out a year or two looks positively cheap in comparison to the latest releases!

 JinxDragon wrote:

 Lance845 wrote:
Consider that a hive tyrant/Swarmlord kit is about 50-60 bucks and about the same physical size.
Just think about that.

I can make arguments that this is a new Model and Game Workshop needs to 'recoup costs of development' but... the situation is always a lot more complicated then that. There really is no reason they couldn't sell this new Model at a far lower price, even half way between the current and your Stormlord example would be within the 'reasonably expected' range of most players. Selling it at a lower cost would likely lead to more Units being moved, which in turn leads to a greater profit margin. Moving more units at a cheaper price even addresses the 'development cost' equation better, as that cost is a fixed number and breaking it over more Units means it inflates the cost even less....

I, personally, view the excuse of 'development costs' to be a deflection away from the real reason they charge more for it - You Suckers are willing to pay our inflated price, so pay our inflated price!

I think you hit it right on the head. Mortarion presents a unique opportunity to ask any price because "you only need one", so most collectors will get one regardless of price if they're trying to complete their army.

The most gross example of over-the-top price inflation is the plague brethren kit: $40 for 3 marines and some paper.

On the other hand the codex is $40, which lets you get into the army for cheaper than an old codex costs and the DI sets gets you a small army for literally $60. It's a brilliant strategy; the buy in is not terrible, but as you commit you have to pay top dollar for the HQ and unique models. I mean; once you spend weeks painting your plague marines, pox walkers and characters, are you really gonna hold back over a $20-$40 inflation in cost? I consider myself pretty conservative with spending and even I am begrudgingly going to pay the price because it's a great model and I have no better/cheaper alternative to fileding him.

 Azreal13 wrote:

 lolman1c wrote:
The price talk is interesting. As an ork player I've mostly stayed on the lower end of the argument (I bought all 100 of my boyz on ebay for £20) but I have watched gw and how they are slowly inching their prices up again. Look at the prime marines (who are obviously going to replace normal marine models) they're all slightly more expensive to buy at £10 or so. Gw is like an ex boy friend who declared he has change but really he's just drinking and smoking behind your back.

Not even. GW aren't hiding what they're doing, they're quite openly increasing prices, to the point where they discuss their approach in investor reports.

What GW do is increase the RRP of each band with each new release, hence Magnus is £80 and Mortarion is £85. They have now abandoned the annual across the board price rise, that used to breed so much ill feeling, in favour of incremental rises.

The average hobbyist doesn't seem to have quite realized this, hence we still get minor flashes of outrage with each new release, but I guess GW think that's better than a major outpouring of bile once a year. Plus there's the added bonus that a kit that's been out a year or two looks positively cheap in comparison to the latest releases!

The main issue is, this tactic works. One of my friends deals in high end jewelry, and I mean really high end; this stuff makes Swarkovski diamonds look like costume jewelry (somewhere in the ballpark of 3000 for a pair of cufflinks. CUFFLINKS). He can not only sell this crap to people at insane prices, but actually manage to use the insane prices as a selling point. And yes, he's fully aware that the crap he's selling is crap; there is barely any difference in manufacturing his jewelry than a comparable, but far cheaper, version. But he knows how to bend his clientele through sales pitches, hype, and image, and managed to move about 4 million dollars worth of merch (which would be roughly a few thousand units) in under a month. And this was during the recession! (which he notes is an awesome time to move expensive junk for some reason; he actually did explain it to me but the intricacies of it made my brain crap out it's own brain.)

This is partially why I hate business people. Some of the tactics they use are downright dirty and diabolical; most consumers think they're smarter than the seller but the truth is far from it. The moment you think you're the smart one, you're doomed, since there's apparently whole essays (if not textbooks) written on how to exploit people thinking highly of themselves. This is why when I buy something, I always say which price I feel comfortable with (and hence, fair to me) rather than try to rationalize what would be an "ideal" price.

The above post says it as it is! Gw is as scummy as ever and you all let it happen. I've studied cults (even wrote theories about them) and how GW market and sell feels extremely cult like to me. You're not buying a game peice, you're buying the thing you need to be the top of your club, the crown of your collection, a good looking cult member! If this was about £30 it honestly would be still more expensive than I'd like to see but more ideal for a company selling a hobby game.
I'm just as bad as I love 40k but I play Ork and buy everything from Ebay so I geuss that's that... XD
One last story, I had a friend with an art degree who worked at GW and he left because they paid him peanuts! He went to work at a shopping centre as a janitor because they paid double! So obviously all this money we're pumping in isn't going towards production.

 Lance845 wrote:
Consider that a hive tyrant/Swarmlord kit is about 50-60 bucks and about the same physical size.

Just think about that.

Games Workshop has a long history of pricing models based more on in game value and less on box content.

Honestly, I think that's as apocryphal as "the new kit always gets the best rules."

I think it's probably more closely matched with the hero units, elite units and big stuff have always tended to be the unit types to attract strong rules, and they're also the unit types that would be projected to sell in lower volumes than transports, troops etc.. so have been priced more highly.

A lot of work has obviously gone into it. That said, I don't like it, and not in a way that I'm *supposed* not to like.

Price is madder than a box of frogs.

No sale.

For the UK Mortarion comes in at £85.00 which is comparable in price to Mangus who costs £80.00. I'll pick Mortarion up down the line but not until he would make a suitable addition to my Nurgle forces. Personally I think that the model looks to be incredibly high quality, it looks quite befitting for the character it represents and hopefully it maintains the high standards delivered so far with the 8th edition releases. It would be interesting to see some side by side comparisons of Mortarion and Magnus, as another point of consideration it would also be interesting to see a comparison with Guilliman.

Short version: I like the model, pricing is inline with comparable models but it's not purchase for me at this point in time as my current force size doesn't support it.

edit: Just in response to the proposed ideas of GW utilising resin/finecast for smaller production run models, this doesn't necessarily result in cheaper costs to the customer and based on past experience, the quality of product received by the customer is far less consistent with resin.

I won't be getting it because my Death Guard will likely never expand much further than the Dark Imperium set so I would never shell out £85, not to mention I have such a small amount of money to spend on models anyway (parents who take a dim view towards the hobby will do that to you, although you all seem like adults with jobs so it's hardly relevant) and I don't like how he looks, since I'm in the 'less bling and swirly bits' camp.

However, for a centrepiece model and something that would bring a lot of hobby enjoyment it doesn't seem too much? I dunno, I guess what I'm saying is if they released Corax for £85 I'd be straight on that for my Raven Guard successors, so I can see why DG players would buy a Mortarion. That said $140 does seem like a lot, but I there's shipping + driving it around the US + exchange rate.

It's a great model and I love how the face reminds me of 1980s Transformers art - especially Dan Reed and Andrew Wildman - and he has wings like a Zoanoid, but my Death Guard are only getting a few units other than DI as they are auxiliaries for my main Word Bearers army.

I absolutely love the model, although I am not happy at all about spending so much money on it. At least my FLGS knocks 5% off of GW's prices, although that's not much (but still better than nothing). Morty will make a great centerpiece in my up and coming Death Guard army.