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As Orlanth says, all the promotion and distribution is done by Hachette. GW are supplying the product and copy for the magazines, that's all; and I assume there'll be some sort of payments from Hachette to GW, but I don't know what form that will be - licencing, commission, whatever.

 Do_I_Not_Like_That wrote:

 Eiríkr wrote:
Any here from the UK seen the Warhammer 40,000 Conquest adverts on TV over the past couple of days? They play on C4 during the 6PM Simpsons break... Gotta say, GW are targeting the right market. Never thought I'd ever see the day where Games Workshop are being advertised on prime time television.

I'm not sure about a prime time audience

because I was watching ITV4 the other day, say about noon, and in between episodes of Minder and The Sweeney, I saw this Warhammer advert.

God knows what the target audience was at that time.

Which was a surprise. If any non-Brit dakka member is wondering what Minder and The Sweeney are, then Wikipedia is your friend

I wasn't aware that they were showing the advert on ITV4 at noon, but then I thought only housewives and the infirm watch ITV4 at that time of day. What are you doing at that time of day?

Well OK OK... I just thought it was neat to see a bit of Warhammer and Games Workshop on my television at 6PM. But if it's not really Games Workshop then who cares?

It's saturation advertising. You dont put ads out at peak times only, you place ads through the day. You never know when someone is watching. Its a reminder.

Please also remember that target audiences have variables. Kids may be at school at that time, but mums are not. Children, the actual target audience, might not be able to actually subscribe, they cant get Direct Debits. But when little Timmy comes home and wants a Warhammer 40000 Conquest subscription mum already knows a little bit about what he is asking for.

Daytime TV neatly hits disabled and unemployed customers, a sizable portion of GW customer base actually. JSA is about £70 week now maybe a little more. A poorer gamer can afford to set aside £8 of that.

Admittedly so far I have seen the advert on TV exactly once, but then I watch very little TV, and I just happened to be in the room when it aired bringing a cup of tea and doing medical stuff for my elderly and mostly chairbound father.


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 AndrewGPaul wrote:
As Orlanth says, all the promotion and distribution is done by Hachette. GW are supplying the product and copy for the magazines, that's all; and I assume there'll be some sort of payments from Hachette to GW, but I don't know what form that will be - licencing, commission, whatever.

Hachette will have a bulk deal at very low cost, possibly at some loss to GW at some points. Then there is the fee for the IP licence.

Lets face facts though. This is a GW product in disguise. GW staffers will have made most of the articles and there will be a lot of column inches that GW will have to write up, though Hachette writers can help they dont have authority to generate fluff themselves. The physical contents other than the magazine itself are all Citadel stock.

Hachette has to incur heavy losses getting the early seed issues out via discounts and Tv advertising. and I think many at GW would have forseen what would happen when Hachette sells three paints and three primarines for £2. It looks to me that they were braced for it wheras Hachette was not. As Hachette still need to pump out issue 1 and have it reach customers, and get past ebay hoarders who buy out whole shop stock there is a current second print run and a delay for issue 2. apparently GW has absorbed the cost of this by dismantling First Strike components from their own stock line plus a metric crapton of paints and handed them to Hachette at a price they can afford (likely small change) to achieve fulfillment.

Hachette MUST make the early subscription quotas, and I hear they have passed break even point already and are now working on building a workable profit. GW are in full assist, partly by a policy of one copy per customer within their own range of control. however that doesn't really help much as it gets Conquest out to existing customers. What GW wants is for new customers to get the product because this is be best hobbyist recruiting opportunity they have ever had. Kids come in with pocket money per week subscriptions, and are drip fed miniatures and hobby tools at a slow and affordable rate. By 2020 this intake will be conditioned painter-gamers with multiple 40K armies.

Two things are certain. First this could not have happened under older myopic GW leadership. Kirby and co with their 'max profits now' attitude could not have set up something like this and/or would not have adequately supported Hachette. Second it appear Hachette have wanted to do this for some time. here waas the trial run early this year, but also Hachette has a long running series of hardback Black Library books on their website I had no idea existed. This started January 2017 and is now up to issue 43.

Aye, I work four night shifts a week so have a more variable TV watching schedule than most. I have seen the ad in the mornings on Sky Sports, afternoon on many channels, 5pm Saturday on ITV just before World Of Sport Wrestling and in the evening and through the night elsewhere. There is a similar sports car part work that is doing similar saturation advertising, the business model is based upon hooking people early and getting them to subscribe.

Don't forget if you are on Sky or Virgin, your adverts are targeted towards you (or more correctly, your postcode).

You don't necessarily get the same adverts someone a few streets away gets.

Hachette will have a bulk deal at very low cost, possibly at some loss to GW at some points. Then there is the fee for the IP licence.

No loss to them really I’d imagine, the sprues for a lot of these kits will have been produced past the point of paying for moulds.
At that point it’s pence per mass of plastic.

Paints a small cost maybe..

Has anyone spotted Warhammer Conquest in the wild in the Netherlands/Benelux? I checked out my local newsagent last week, but didn't see anything (it was quite busy, so I didn't ask).

I'm looking for some cheap conversion material ;-)

UK only for the time being, might be plans to port it to the US, but ROW unknown.

Herbington wrote:
Don't forget if you are on Sky or Virgin, your adverts are targeted towards you (or more correctly, your postcode).

You don't necessarily get the same adverts someone a few streets away gets.

In some limited cases they are. There's no ad replacement on Channel 4 for instance though (indeed, Sky and Channel 4 have been at odds over advertising on All4 via Sky boxes for literally years). The Hollyoaks advert was there on the main FTA broadcast feeds.

 BrookM wrote:
UK only for the time being, might be plans to port it to the US, but ROW unknown.

Wasn't there an image from Italy floating around with a €1,50 price on the cover? Or is was that a fake (in image or location) and was that someone from Ireland?

Evening, 1st post from a very long time lurker. Has anyone else had trouble adding payment details?

I registered way back in March and was quite excited when I got the email in Aug saying it was being released. As I had moved in the intervening period I phoned the helpline and managed to get my address amended. The agent on the other line told me my reference number which wasn't working would activate on 29 Aug and a second email would be sent to get my payment details and offering the ability to order the premium set (with the 4 extra sets).

Whilst I've been able to add the subscription which shows 3 issues due to be delivered to my current address as of 24 Aug with a balance owed of £0.00 I've yet to receive anything, including the fabled 2nd email. I've clicked everything I can on the actual Hatchette Partworks website but don't seem to be able to give them my money. The only option I appear to have is to add a second subscription... I've tried phoning again but can't get an answer and I've sent 2 'contact us' forms to them from their website since 29 Aug without response.

I managed to programme the good lady wife into picking an issue one up from WH Smiths earlier whilst I was at work, but am now concerned that I have been expunged or declared traitorous extremist on their system. Is anyone else having similar issues?

Previously, if you don't have payment details on the system they will still send the issues to you on credit and you can then pay them off upon receipt via the website. I am not certain if they use the same system here.

Ended up doing that for a previous graphic novel collection after my standing order was somehow cancelled and I couldn't be bothered to go through the hassle of sorting it back out.

Once you are 2 deliveries behind they will stop sending more issues until you pay (I forgot to pay until a chaser later turned up every single time).

at the end of the day if this brings in a few new players so much the better, have had one or two at work ask me about it, one because one of his offspring asked and one for themselves, this is not a large office.

they are however engineers and one views the cost of this as small change compared to his addiction to lego

Just so people don’t get their hopes up too much.

It’s just rumor about this going to the US.
According to Hachette they haven’t ever send any part works outside of the UK of any kind, and currently have no plans to do so for any collections.

You can however order from them individual issues but I would imagine it costing a bomb.

I think the rumor was gaining traction as this is GW and maybe they’d do something, but unfortunately they aren’t really that involved so they won’t be paying our anything,
It’s down to Hachette expanding overseas, which I guess would require warehouses, staffing, subscribers etc.
(I know this would get subscribers as we gamers are everywhere, but they’d have to have success with multiple Partworks for it to be viable)

Hachette do release partworks in other countries and have partner companies they also use for countries where they don’t release directly. See this link for an example -

https://en.m.wikipedia.org/wiki/The_Official_Marvel_Graphic_Novel_Collection

I stand corrected then!
I was told that by one of their email replies, glad to see their customer services know what they’re talking about


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Bloody loads of countries on that list

I wonder if it’s only a few that have gone multi country, if big enough, I.e. Marvel.
Maybe GW could then, as they are already a worldwide company.

Flying_Fish wrote:
Evening, 1st post from a very long time lurker. Has anyone else had trouble adding payment details?

I managed to add details when I went to their site on my laptop. The option did not appear to be available when using my tablet or phone. Which device have you been using?

Additionally, I haven't received my first delivery yet.

Battle Games in Middel Earth was available in a lot of countries, wasn’t it? Certainly was in the Netherlands - ended up introducing me to the world of miniature wargaming.

However, that was DeAgostini, not Hachette. I don’t think I’ve seen Hachette partworks out here before. I’m guessing a lot depends on whether a) Hachette wants to expand this to mainland Europe (they’d need a distributor for that, so might not happen if they don’t have one already), or b) if Hachette just has the license to publish in the UK and Ireland, and for mainland Europe, the partworks can be published by another publisher with an esablished distribution network.

Aeneades wrote:
Previously, if you don't have payment details on the system they will still send the issues to you on credit and you can then pay them off upon receipt via the website. I am not certain if they use the same system here.

Ended up doing that for a previous graphic novel collection after my standing order was somehow cancelled and I couldn't be bothered to go through the hassle of sorting it back out.

Once you are 2 deliveries behind they will stop sending more issues until you pay (I forgot to pay until a chaser later turned up every single time).

Issue 1 has an offer in it for issues 2+3 plus the hobby kit all for 4.99 delivered and an option is given on the form for "invoice me later" , I used it because this offer is only usable with the paper form and I wasn't going to put my card details into the postal system! With stuff like this it's the best way as once you cancel, and have proof, then if they continue to send stuff to you it's legally yours. Obviously you have to abide by the stated notice period but after that, if they carry on sending, you've got free stuff.

Danny76 wrote:
I stand corrected then!
I was told that by one of their email replies, glad to see their customer services know what they’re talking about


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Bloody loads of countries on that list

I wonder if it’s only a few that have gone multi country, if big enough, I.e. Marvel.
Maybe GW could then, as they are already a worldwide company.

Hachette Livre are the largest publishing house in the world, of which Hachette Partworks is just one division. They dwarf GW. If they’d wanted to do this worldwide via their companies and partners they could have, but seems they underestimated demand.

Still not had mine yet. Any subscribers, early or otherwise, had theirs yet?

 filbert wrote:
Still not had mine yet. Any subscribers, early or otherwise, had theirs yet?

Nope but they have billed me for it.

Am I right in thinking #2 was delayed a week.

Spent some time yesterday going from place to place (where I'd seen #1) trying to find it... to no avail.

Yes I believe its due next week.

Warhammer 40,000: Conquest

19 mins · ...

We are extremely sorry to hear that the majority of subscribers have still not received their first dispatch. It appears that there was a problem with the first dispatch which was supposed to be sent last Friday. It has now come to our attention that this was not sent out until this Thursday.

We are investigating how this has happened and why as the publisher we were not made aware that this had occurred.

Everyone who subscribed before the end of August has now had their copies dispatched and we know that in some instances these have already arrived. The majority however will be arriving Saturday or early next week depending on how quickly Royal Mail delivers them.

We are sorry that we have not met the standards expected by you and apologise unreservedly.

Once you receive your first issues we hope that you will enjoy your new collection.

Best regards

Hachette Partworks Ltd

just posted on the facebook page, seems a fairly major mess up on the part of whatever subcontractor is putting this stuff in the post not to tell the person who pays the bill about, but at least Hachette now knows

(fingers crossed they do something good for the all effected subscribers too)

They definitely won’t do anything.

The resolution in their eyes is in that post:

“Sorry, but hope you enjoy the collection.”


Though I suppose if we complain enough then maybe they’ll do something.
Trouble is we are already subscribed, so they already have our money (and the payment plans set up I guess.


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But at least they made us aware.

Just want to get it in hand now..

My subscription first delivery has just arrived.

Guess I’m stuck indoors until around 1pm then! Stupid post.


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And it’s arrived! Yay!

Unexpected and smol bonus in Issue 2 is a thin card stock playing area. One side is just plain, the other has printed on Crates etc. It also comes with 6 D6. Haven’t broken them out of the packaging yet, but they more resemble cheap ones from your average Snakes and Ladders than GW style.

Actually kind of tempted to try the step by step guides and essentially just follow the Part-work. Exception will be I’ll undercoat with Black first, then paint over the base colours.

Oh, and ruleswise its just movement and shooting in Issue 2. I expect we’ll cover HTH in Issue 3, given it comes with Reivers.

Yeah, got it this morning

They’re the classic dice from the GW starter sets aren’t they?
The mat I didn’t know was in issue 2. Obviously only so useful, but good for getting people into the game I’m sure!

Postulating,

Given the Cargo Crates on the play mat, wonder if Issue 5-9 will be a character each, then the relevant terrain sprues?