Asmodee launch an entertainment division

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**reds8n**

https://icv2.com/articles/news/view/39973/asmodee-launches-entertainment-division

Asmodee Group, parent of Asmodee North America, has launched Asmodee Entertainment, a new division devoted to developing content such as films, TV series, and comics and graphic novels based on the company’s intellectual properties, primarily through strategic partnerships and licensing, the company announced.

The new division will be run by Andy Jones, who had a long career at Games Workshop in a variety of legal, licensing, and business development roles, among others, before joining Asmodee last fall. Jones will be joined by Darren Kyman as Senior Vice President of Business Development in Los Angeles. Kyman has consulted for Genius Brands and ThinkGeek, and was Head of Consumer Products and Business Development at Rovio (Angry Birds). Kyman also held consumer product marketing, retail, and brand development roles at three studios: MGM, Paramount, and Sony.

“Asmodee’s success has been built on telling amazing stories through the great games we develop,” Asmodee CEO Stephane Carville said of the new division. “With the launch of Asmodee Entertainment, we will be telling these beloved stores through brand new channels like feature films and graphic novels, while also introducing new fans to our portfolio.”

One property associated with Asmodee is already in the Hollywood pipeline; a Catan movie is currently in development (see “’Catan’ Headed for Big Screen”).

**Tannhauser42**

I foresee more comics and graphic novels rather than films and TV series.

**the_scotsman**

Every time I see an announcement like this, I just imagine a bunch of fat hollywood executives around a table speaking in stereotypical new york accents and sweating on the tops of their balding heads.

"Whatta we got, boys, whatta we got?"

"Uhhh, I suppose we'z could reboot King Kong another time?"

"Nah, dat doesn't work I called every washed up celebrity with a name people still recognize, all of 'em gots a 'no gettin' out acted by a cgi monkey' clause in their acting contracts now! Goddamn Andy Serkis ruinin' it for everyone. Come on, think, what do the kids like?"

"....Emojis?"

"Been done"

"........Cell..phone...Apps?"

"Angry birds, been done"

"Board games"

"BOARD GAMES?!?!?! YOU NUMBSKULL! YOU- waitta minute.

Board games.... board games...

How DID dat top hat guy make all da money? What's the connection with the scotty dog and the car? How's that iron going around the board all by itself? Why is the little mexican exclamation mark so Sorry? Why do the snakes own all them ladders? ITS A GOLD MINE LENNY GET ME WHATEVER SHMUCK OWNS THEM BOARD GAMES ON THE PHONE WE GOTTA GET ON THIS!"

**timd**

Antone have the story of why Andy Jones left GW?

**notprop**

Wow! They should make a Star Wars film.

Can you imagine? Everyone would love that...

**H.B.M.C.**

*insert joke about movies with proprietary dice and too many counters/cards here*

**AndrewGPaul**

timd wrote:
Antone have the story of why Andy Jones left GW?

Probably just a career move. Up to something with a bit more responsibility.

**Mad Doc Grotsnik**

H.B.M.C. wrote:
*insert joke about movies with proprietary dice and too many counters/cards here*

The sequel will contain a scene that stops a character in the prequel from being utterly useless, and instead must-have.

But sequel tickets will cost three times those of the prequels.

**AndrewGPaul**

To drag it out even further, that character will be redeemed, but in the sequel to a different film.

**Dysartes**

*tongue-in-cheek*

Hang on - they've published how many games, and are only now thinking about the entertainment factor?

**ced1106**

Shark-jumping has been an entertainment sport, yes.

Video game movies were such big hits, why not boardgames?

Spoiler:

**ProtoClone**

Dysartes wrote:
*tongue-in-cheek*

Hang on - they've published how many games, and are only now thinking about the entertainment factor?

I thought I smelled something burning.

It's at times like this that companies, who legally count as people, should unionize to save themselves from being exploited.