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Made in gb
Ridin' on a Snotling Pump Wagon






Well, it’s here.

Well, actually, it’s here. Haha, tricked you. Kind of.

£12,000,000 up on last year is the bottom line. It’s definitely a slowing, but given COVID-19, perhaps too early to say their expansion is absolutely slowing.

I’m posting otherwise without comment, as I’m six pints in, and frankly I’m not smart in the analysis way!

Chapter Master Valrak has a video up on their licensing endeavours, which you can find here ——-> https://www.youtube.com/watch?v=uVdSGFb02Hg

   
Made in us
Archmagos Veneratus Extremis






Home Base: Prosper, TX (Dallas)

Huh, up 12 million when they essentially lost an entire quarter and didn't have a system update. Seems solid.

This message was edited 1 time. Last update was at 2020/07/28 18:15:04


Best Painted (2015 Adepticon 40k Champs)

They Shall Know Fear - Adepticon 40k TT Champion (2012 & 2013) & 40k TT Best Sport (2014), 40k TT Best Tactician (2015 & 2016) 
   
Made in gb
Ridin' on a Snotling Pump Wagon






Hence the ‘too early to say it’s a definite slowing’

   
Made in us
Longtime Dakkanaut




tl;dr: They made a ton of money, again, in the year to May 30. Dunno that that is going to be news to anybody.
   
Made in gb
Ridin' on a Snotling Pump Wagon






It’s....news to their stock holders?

   
Made in gb
Regular Dakkanaut





yukishiro1 wrote:
tl;dr: They made a ton of money, again, in the year to May 30. Dunno that that is going to be news to anybody.


Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting. Especially given they'd have had a weak Q4, when they closed down ~late March 20 for six weeks and future releases were thrown way off.

This message was edited 2 times. Last update was at 2020/07/28 18:54:54


 
   
Made in us
Longtime Dakkanaut





 Londinium wrote:
Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting.
Considering the price increases have caused much of their stock to increase by 50% (or more) in the last year alone, it's possible that they are selling fewer products to fewer customers, but making a larger profit on a per customer basis. If this is true, then they could actually be increasing profits while ultimately losing customers. That would be a terrible long term strategy for the company. Ask the 90s comic book industry.

It's also possible that they are retaining their customers and making more profits off them too, so who knows?
   
Made in us
Archmagos Veneratus Extremis






Home Base: Prosper, TX (Dallas)

 Sqorgar wrote:
 Londinium wrote:
Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting.
Considering the price increases have caused much of their stock to increase by 50% (or more) in the last year alone, it's possible that they are selling fewer products to fewer customers, but making a larger profit on a per customer basis. If this is true, then they could actually be increasing profits while ultimately losing customers. That would be a terrible long term strategy for the company. Ask the 90s comic book industry.

It's also possible that they are retaining their customers and making more profits off them too, so who knows?


Pretty sure that isn't accurate. Most of the increases on their primary stock were relatively minor overall. I'm not sure 50% even happened on any relevant product. And a lot of those increases came just before the shutdown. So GW didn't even get to benefit from the price hike in a meaningful way. And they lost a quarter of sales and still had their largest income year ever.

Best Painted (2015 Adepticon 40k Champs)

They Shall Know Fear - Adepticon 40k TT Champion (2012 & 2013) & 40k TT Best Sport (2014), 40k TT Best Tactician (2015 & 2016) 
   
Made in es
Grim Dark Angels Interrogator-Chaplain




Vigo. Spain.

 Sqorgar wrote:
 Londinium wrote:
Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting.
Considering the price increases have caused much of their stock to increase by 50% (or more) in the last year alone, it's possible that they are selling fewer products to fewer customers, but making a larger profit on a per customer basis. If this is true, then they could actually be increasing profits while ultimately losing customers. That would be a terrible long term strategy for the company. Ask the 90s comic book industry.

It's also possible that they are retaining their customers and making more profits off them too, so who knows?


That was exactly Kirby strategy and we know how it ended. Warhammer has EXPLODED in popularty and awareness in the last three years. I have never seen so much people talking about it, making content of it, on the internet, youtube, in person, etc...

 Crimson Devil wrote:

Dakka does have White Knights and is also rather infamous for it's Black Knights. A new edition brings out the passionate and not all of them are good at expressing themselves in written form. There have been plenty of hysterical responses from both sides so far. So we descend into pointless bickering with neither side listening to each other. So posting here becomes more masturbation than conversation.

ERJAK wrote:
Forcing a 40k player to keep playing 7th is basically a hate crime.

 
   
Made in us
Decrepit Dakkanaut





 Galas wrote:
I have never seen so much people talking about it, making content of it, on the internet, youtube, in person, etc...


Yea it is quite weird to see Warhammer go front page on reddit in non-Warhammer subreddit. There was a guy who engineered this ridiculous Primaris cosplay and I can only imagine the kind of exposure that GW gets from that.


   
Made in gb
Ridin' on a Snotling Pump Wagon






 Hulksmash wrote:
 Sqorgar wrote:
 Londinium wrote:
Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting.
Considering the price increases have caused much of their stock to increase by 50% (or more) in the last year alone, it's possible that they are selling fewer products to fewer customers, but making a larger profit on a per customer basis. If this is true, then they could actually be increasing profits while ultimately losing customers. That would be a terrible long term strategy for the company. Ask the 90s comic book industry.

It's also possible that they are retaining their customers and making more profits off them too, so who knows?


Pretty sure that isn't accurate. Most of the increases on their primary stock were relatively minor overall. I'm not sure 50% even happened on any relevant product. And a lot of those increases came just before the shutdown. So GW didn't even get to benefit from the price hike in a meaningful way. And they lost a quarter of sales and still had their largest income year ever.


Yeah, Sqorgar needs to present evidence for that statement.

   
Made in gb
Stubborn Dark Angels Veteran Sergeant






 Daedalus81 wrote:
 Galas wrote:
I have never seen so much people talking about it, making content of it, on the internet, youtube, in person, etc...


Yea it is quite weird to see Warhammer go front page on reddit in non-Warhammer subreddit. There was a guy who engineered this ridiculous Primaris cosplay and I can only imagine the kind of exposure that GW gets from that.




I have SOOOO many questions about this suit. Going to go look on reddit to see if some have answered it.

My main one is what is this guys heigh, because if he is actually that tall, it would totally make sense that his arms were that long, otherwise yeah, he has the most insane arm reach in human history if he is just an average height guy, or the hands on the suit are a working extension to his hands which are roughly elbow height.

Mind blown.

My hobby instagram account: @the_shroud_of_vigilance
My Shroud of Vigilance Hobby update blog for me detailed updates and lore on the faction:
Blog 
   
Made in us
Longtime Dakkanaut





 Hulksmash wrote:
Pretty sure that isn't accurate. Most of the increases on their primary stock were relatively minor overall. I'm not sure 50% even happened on any relevant product. And a lot of those increases came just before the shutdown. So GW didn't even get to benefit from the price hike in a meaningful way. And they lost a quarter of sales and still had their largest income year ever.
GW makes its money primarily on new releases (many of which sell out and never get reprinted, ever), and from about October to December, the number of new releases and price increases were really getting to absurd levels (anyone remember the $240 Blood of the Phoenix box or the $290 Necromunda starter? I think they were a few weeks apart, not including the Sisters of Battle pre-launch set, Xmas bundles, Annuals for everything, and even launching Aeronatuica Imperialis in that same window - it was some huge new release every week). I think they made a crap ton of cash during that quarter, but I think they blew their load too soon, and early 2020 was much lighter in releases and exciting products even before COVID happened. It probably would've been filler releases during this time as they built up to 9th edition anyway.
   
Made in us
Archmagos Veneratus Extremis






Home Base: Prosper, TX (Dallas)

Those goal posts heavy? That doesnt support your initial statement at all.

Outside of admech most of their new releases have stayed in the same window on new units for the last year.

Also i call bs on filler releases. We had a full aos army and a massive admech update that should have launched in that quarter window. We had 4 books that should have released and pushed sales of other product during that block. The books basically breathing new life into different armies gw had already made their wad on. Amd gw couldnt restock during that time because of the shut down.

Hell, we're still in a massive meta shut down which does drive a lot of sales. GW showing a solid profit when people knew 9th was coming after losing an entire quarter and building a new factory is solid.

This message was edited 1 time. Last update was at 2020/07/28 20:38:42


Best Painted (2015 Adepticon 40k Champs)

They Shall Know Fear - Adepticon 40k TT Champion (2012 & 2013) & 40k TT Best Sport (2014), 40k TT Best Tactician (2015 & 2016) 
   
Made in gb
Shas'la with Pulse Carbine




Eastern Fringe

 Sqorgar wrote:
 Londinium wrote:
Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting.
Considering the price increases have caused much of their stock to increase by 50% (or more) in the last year alone, it's possible that they are selling fewer products to fewer customers, but making a larger profit on a per customer basis. If this is true, then they could actually be increasing profits while ultimately losing customers. That would be a terrible long term strategy for the company. Ask the 90s comic book industry.

It's also possible that they are retaining their customers and making more profits off them too, so who knows?



This exact point is as old as GW itself. I remember the heated arguments in my local GW gaming club back in the 90's. The pages upon pages of "analysis" on Warseer and other forums over the years. All claiming that GW was running themselves into the ground. GW is doing unbelievably well, I don't think anybody (myself included) would have thought they would have come so far. I'm really curious as to what the next few years will bring, there are several opportunities currently being explored, if done well, could be massive for the company. The main one being getting their customers over onto a subscription model. I wonder how many people (eventually down the line once they have got their ducks in a row) would be willing to spend 4 quid a month to access a massive amount of information. Imagine a £4:00 pm subscription that gave you digital access to all the codexs and editions that there have ever been. All the old Warhammer Fantasy books. ETC. GW has a massive amount of material they could charge for that is essentially sitting unused.

The first rule of unarmed combat is: don’t be unarmed. 
   
Made in us
Longtime Dakkanaut





 Hulksmash wrote:
Those goal posts heavy? That doesnt support your initial statement at all.
Huh? My initial statement was that with the significant price increases, it is possible they are making more profit off fewer fans. And then I said, it is also possible that they are not losing fans too. Pretty sure I covered the concept of speculation by saying "it's possible", "if this is true", "could actually", "it's also possible", and "so who knows?". I honestly don't know, but I do know that when a company goes after whales, it will increase the profits in the short term, while destroying the fan base in the long one. And it feels to me that GW is probably going down that path.

For me, personally, the deluge of major releases in the end of 2019 led to significant burnout. The price increases and increased number of releases just made it impossible to play more than one GW game at a time. Like, if you play Warcry and Necromunda, they put both releases in a single month with about $600 worth of stuffy to buy. You don't have to get all of it - but you might want to and it is frustrating when you can't (especially when things go out of print immediately, like cards, terrain, and so on - the models will stick around, but nothing else will). 40k will always be the 800 pound gorilla, but all the other GW games are cannibalizing each other's playerbase. Necromunda isn't competing with Frostgrave or Infinity, it is competing with Warcry and Kill Team. AoS isn't competing against Warmachine or Legion, it is competing against 40k. Instead of having a GW customer who might buy anything GW puts out, they have a 40k customer, an AoS customer, a Warcry customer, and so on...and I think they know they and have been increasing the prices and number of supplementary releases for their different game lines to compensate.

Also i call bs on filler releases. We had a full aos army and a massive admech update that should have launched in that quarter window. We had 4 books that should have released and pushed sales of other product during that block. The books basically breathing new life into different armies gw had already made their wad on. Amd gw couldnt restock during that time because of the shut down.
Maybe filler was the wrong word for it. I meant more like perfunctory releases. For instance, Necromunda would've had a release during that time which would've been the predictable book, model kit, and strategy card pack. Adeptus Titanicus would've got a new model kit and a book (just did, if I'm not mistaken). Warcry probably would've got a new warband box and probably a new book. The campaign for 40k would've got a new model or two per book release. With 40k 9th edition coming up, they would've spent the majority of their energy building up to that release, both in production and in hype, and been somewhat bland in most of their other releases.

The Lumineth army would've been a big release, though I think their pre-launch set (similar to the Sisters of Battle set) was really where the majority of their sales were going to come from - and they got that out in time for this reporting period.
   
Made in us
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4th Obelisk On The Right

 Daedalus81 wrote:
 Galas wrote:
I have never seen so much people talking about it, making content of it, on the internet, youtube, in person, etc...


Yea it is quite weird to see Warhammer go front page on reddit in non-Warhammer subreddit. There was a guy who engineered this ridiculous Primaris cosplay and I can only imagine the kind of exposure that GW gets from that.




There is a depressing amount of "shouldn't he have been a white scar?" in the comments to that video. :(

 
   
Made in us
Warp-Screaming Noise Marine




 Hollow wrote:
 Sqorgar wrote:
 Londinium wrote:
Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting.
Considering the price increases have caused much of their stock to increase by 50% (or more) in the last year alone, it's possible that they are selling fewer products to fewer customers, but making a larger profit on a per customer basis. If this is true, then they could actually be increasing profits while ultimately losing customers. That would be a terrible long term strategy for the company. Ask the 90s comic book industry.

It's also possible that they are retaining their customers and making more profits off them too, so who knows?



This exact point is as old as GW itself. I remember the heated arguments in my local GW gaming club back in the 90's. The pages upon pages of "analysis" on Warseer and other forums over the years. All claiming that GW was running themselves into the ground. GW is doing unbelievably well, I don't think anybody (myself included) would have thought they would have come so far. I'm really curious as to what the next few years will bring, there are several opportunities currently being explored, if done well, could be massive for the company. The main one being getting their customers over onto a subscription model. I wonder how many people (eventually down the line once they have got their ducks in a row) would be willing to spend 4 quid a month to access a massive amount of information. Imagine a £4:00 pm subscription that gave you digital access to all the codexs and editions that there have ever been. All the old Warhammer Fantasy books. ETC. GW has a massive amount of material they could charge for that is essentially sitting unused.


You mean 4 quid a month plus the codex costs and supplement costs... you have to buy those to unlock them in the app. And you know how the share holders and execs get with the mere mention of not charging money or reducing costs on things they were charging for...

Beware of the man who works hard to learn something, learns it, and finds himself no wiser than before. -Kurt Vonnegut 
   
Made in gb
Alluring Mounted Daemonette




Soviet UK

 BrotherGecko wrote:
 Daedalus81 wrote:
 Galas wrote:
I have never seen so much people talking about it, making content of it, on the internet, youtube, in person, etc...


Yea it is quite weird to see Warhammer go front page on reddit in non-Warhammer subreddit. There was a guy who engineered this ridiculous Primaris cosplay and I can only imagine the kind of exposure that GW gets from that.




There is a depressing amount of "shouldn't he have been a white scar?" in the comments to that video. :(


Good to see racism isn't dead then.

For mother Soviet scotland oh and I like orcs  
   
Made in gb
Shas'la with Pulse Carbine




Eastern Fringe

macluvin wrote:
You mean 4 quid a month plus the codex costs and supplement costs... you have to buy those to unlock them in the app. And you know how the share holders and execs get with the mere mention of not charging money or reducing costs on things they were charging for...


At the moment, yes, but I wouldn't be surprised if GW is looking at 9th as a kind of transition from codex based rules to digital-based rules. It would allow GW to publish books focusing on expanding the Universe and lore without them being tied to the rules.

The first rule of unarmed combat is: don’t be unarmed. 
   
Made in au
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Versteckt in den Schatten deines Geistes.

 Mad Doc Grotsnik wrote:
£12,000,000 up on last year is the bottom line.
They should celebrate by raising the prices again.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in us
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The Great State of New Jersey

 Hollow wrote:
macluvin wrote:
You mean 4 quid a month plus the codex costs and supplement costs... you have to buy those to unlock them in the app. And you know how the share holders and execs get with the mere mention of not charging money or reducing costs on things they were charging for...


At the moment, yes, but I wouldn't be surprised if GW is looking at 9th as a kind of transition from codex based rules to digital-based rules. It would allow GW to publish books focusing on expanding the Universe and lore without them being tied to the rules.


Privateer Press tried this. Did not work. It disconnected the game from the fluff entirely and the casual/narrative community moved on to other games while the competitive community ran the game into the ground.

CoALabaer wrote:
Wargamers hate two things: the state of the game and change.
 
   
Made in gb
Twisting Tzeentch Horror






Great news. Stock is so damn high right now I'm almost considering selling. Pushing 10000p a pop!

Kind of crazy just how well they've done out of lockdown.




Automatically Appended Next Post:
 Mad Doc Grotsnik wrote:
It’s....news to their stock holders?


^

This message was edited 1 time. Last update was at 2020/07/28 22:44:30


 insaniak wrote:

You can choose to focus on the parts of a hobby that make you unhappy, or you can choose to focus on the parts that you enjoy.
 
   
Made in ca
Commander of the Mysterious 2nd Legion





chaos0xomega wrote:
 Hollow wrote:
macluvin wrote:
You mean 4 quid a month plus the codex costs and supplement costs... you have to buy those to unlock them in the app. And you know how the share holders and execs get with the mere mention of not charging money or reducing costs on things they were charging for...


At the moment, yes, but I wouldn't be surprised if GW is looking at 9th as a kind of transition from codex based rules to digital-based rules. It would allow GW to publish books focusing on expanding the Universe and lore without them being tied to the rules.


Privateer Press tried this. Did not work. It disconnected the game from the fluff entirely and the casual/narrative community moved on to other games while the competitive community ran the game into the ground.


IMHO they'd be better off doing a hybrid system. sell the books, but simply give digtal keys to people with the books. other companies do it and it's pretty popular, some people like the physical product

Opinions are not facts please don't confuse the two 
   
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New York

BrianDavion wrote:
chaos0xomega wrote:
 Hollow wrote:
macluvin wrote:
You mean 4 quid a month plus the codex costs and supplement costs... you have to buy those to unlock them in the app. And you know how the share holders and execs get with the mere mention of not charging money or reducing costs on things they were charging for...


At the moment, yes, but I wouldn't be surprised if GW is looking at 9th as a kind of transition from codex based rules to digital-based rules. It would allow GW to publish books focusing on expanding the Universe and lore without them being tied to the rules.


Privateer Press tried this. Did not work. It disconnected the game from the fluff entirely and the casual/narrative community moved on to other games while the competitive community ran the game into the ground.


IMHO they'd be better off doing a hybrid system. sell the books, but simply give digtal keys to people with the books. other companies do it and it's pretty popular, some people like the physical product


This is what GW announced they'd be doing. However, that still apparently requires a subscription to the app to read the digital text (which is really dumb if true).
   
Made in us
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Biloxi, MS USA

BrianDavion wrote:
chaos0xomega wrote:
 Hollow wrote:
macluvin wrote:
You mean 4 quid a month plus the codex costs and supplement costs... you have to buy those to unlock them in the app. And you know how the share holders and execs get with the mere mention of not charging money or reducing costs on things they were charging for...


At the moment, yes, but I wouldn't be surprised if GW is looking at 9th as a kind of transition from codex based rules to digital-based rules. It would allow GW to publish books focusing on expanding the Universe and lore without them being tied to the rules.


Privateer Press tried this. Did not work. It disconnected the game from the fluff entirely and the casual/narrative community moved on to other games while the competitive community ran the game into the ground.


IMHO they'd be better off doing a hybrid system. sell the books, but simply give digtal keys to people with the books. other companies do it and it's pretty popular, some people like the physical product


They ARE doing that in 9th. Every upcoming Codex includes a code to unlock in the App.

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Just remember folks. Panic. Panic all the time. It's the only way to survive, other than just being mindful, of course-but geez, that's so friggin' boring. - Aegis Grimm
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Gathering the Informations.

 Dr. What wrote:

This is what GW announced they'd be doing. However, that still apparently requires a subscription to the app to read the digital text (which is really dumb if true).

Go read the article that they posted, which has an image, rather than going off secondhand stuff.

No, you do not need a subscription to view the digital text if you have a key/purchase it.

Right here.

This message was edited 2 times. Last update was at 2020/07/29 00:36:18


 
   
Made in us
Powerful Ushbati





United States

 Hollow wrote:
 Sqorgar wrote:
 Londinium wrote:
Given their explosive growth since Rountree came in, the fact they're still increasing profits if at a slower rate is definitely interesting.
Considering the price increases have caused much of their stock to increase by 50% (or more) in the last year alone, it's possible that they are selling fewer products to fewer customers, but making a larger profit on a per customer basis. If this is true, then they could actually be increasing profits while ultimately losing customers. That would be a terrible long term strategy for the company. Ask the 90s comic book industry.

It's also possible that they are retaining their customers and making more profits off them too, so who knows?



This exact point is as old as GW itself. I remember the heated arguments in my local GW gaming club back in the 90's. The pages upon pages of "analysis" on Warseer and other forums over the years. All claiming that GW was running themselves into the ground. GW is doing unbelievably well, I don't think anybody (myself included) would have thought they would have come so far. I'm really curious as to what the next few years will bring, there are several opportunities currently being explored, if done well, could be massive for the company. The main one being getting their customers over onto a subscription model. I wonder how many people (eventually down the line once they have got their ducks in a row) would be willing to spend 4 quid a month to access a massive amount of information. Imagine a £4:00 pm subscription that gave you digital access to all the codexs and editions that there have ever been. All the old Warhammer Fantasy books. ETC. GW has a massive amount of material they could charge for that is essentially sitting unused.


Can I just say that I firmly believe Roundtree is playing the long game with the company.

5-10 years down the road, not a single person will remember fights over too many marine releases or what not. All the factions will be in full plastic, and all the old models relics in some 45 year old's collection he shows off to the children of fortnite players when he talks about the "golden age" of GW. Imagine what the game and the models will be like then? It's really an interesting thing.

You know, I wonder what the future holds now for FW?


Automatically Appended Next Post:
 McMagnus Mindbullets wrote:
Great news. Stock is so damn high right now I'm almost considering selling. Pushing 10000p a pop!

Kind of crazy just how well they've done out of lockdown.




Automatically Appended Next Post:
 Mad Doc Grotsnik wrote:
It’s....news to their stock holders?


^


I'm not sure how other geographic areas did, but in my area a lot of people who were able to work from home, just stopped spending. Yesterday our FLGS owner revealed to me that one of the regulars, who he hadn't seen in three months came in and dropped nearly 7 thousand dollars in the store across Magic, D&D, 40K and AoS and Nolzurs miniatures. Quite extreme, but damn if it didn't put a smile on the owners face!

This message was edited 1 time. Last update was at 2020/07/29 01:08:29


 
   
Made in us
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 H.B.M.C. wrote:
 Mad Doc Grotsnik wrote:
£12,000,000 up on last year is the bottom line.
They should celebrate by raising the prices again.


Give them time there is a lot of time between now and Christmas and if something like raising prices works they will just keep doing it. Do what works. GW is great at raising prices.

I can't see them going away from codexes entirely, it is their bread and butter. Having more books then an average college kid to play one army has been the way for years. I can't see that changing reguardless of an app.

They need a way to keep hobbyists in shape I mean they can't get a work out from lifting their empty wallets now can they?

This message was edited 1 time. Last update was at 2020/07/29 01:39:56


 
   
Made in us
Decrepit Dakkanaut





endlesswaltz123 wrote:


I have SOOOO many questions about this suit. Going to go look on reddit to see if some have answered it.

My main one is what is this guys heigh, because if he is actually that tall, it would totally make sense that his arms were that long, otherwise yeah, he has the most insane arm reach in human history if he is just an average height guy, or the hands on the suit are a working extension to his hands which are roughly elbow height.

Mind blown.


No fortunately he is not that tall. The drywall stilts help.
   
 
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