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How long ago was the release of Blood of The Phoenix? .That featured the new Banshees and Jain Zar and was a whopping £140 rrp. That had a fair few more models in, but a lot were some older sculpts. IIRC that box hung around a while due to the price.

Ultimately if GW are consistent with one thing it is the inconsistency of their pricing. Take the recent Krieg/Ork big Kill team box...now available in 2 boxes (one starter and one ork terrain) for exactly the cost of the original big box so that initial one offered no real saving. Whilst the new kill team starter is cheaper than buying the individual Krieg and Ork sneaky boys infantry boxes combined.

Someone over on Bolter and Chainsword is saying that Omens is $199 USD rather than $210.

 GiToRaZor wrote:
I'm no mod, but could you all please stop with the personal attacks and stuff? I'm sure there are other places, like PMs, school backyards or gravestones where you write "I wish I argued more on the internet".

Not our fault some people have absorbed mindless consumerism into themselves so deeply, they see a criticism of a multi-million-dollar corporation that doesn't even know they exist and take it as a personal attack.

Pick your own explanation:

1. Pricing with inflation in mind.
2. Mostly new minis, not multikits, means the pricing won't be as aggressive than the typical battlebox which repackages and bundles mostly existing minis.
3. AoS is priced more aggressively (the sole Vanguard box released for AoS so far is priced at $125 vs $140 for 40k combat patrols) as its a smaller/less popular game and GW is trying to encourage people to buy-in with lower pricing, thus making comparisons to AoS battlebox pricing irrelevant.
4. GW is throwing darts at a board and picking prices that it thinks it can move product at and seeing if it works out.


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 Kanluwen wrote:
Someone over on Bolter and Chainsword is saying that Omens is $199 USD rather than $210.

Would definitely be a nice break if it was, though I would say its still pricy compared to other recent battleboxes.

 OrlandotheTechnicoloured wrote:
because that's how GW handles inflation & other cost increases rather than the old method or repricing everything once a year like they used to fo

(although they do occasionally boost the prices of old kits especially if they get a rebox)

so for a box of 10 40K troops the price of a new kit will most likely be the same or more expensive than the most recent box of 10 troops

Yea GW handles inflation by raising prices at 4x the rate of inflation. That's the same way they handle foreign currencies.

Pricing something and saying you're planning for inflation 5 years out is a weird way or doing it.

Toofast wrote:
Yea GW handles inflation by raising prices at 4x the rate of inflation. That's the same way they handle foreign currencies.

Just about every business is raising prices at 4x the official rate of inflation these days.

Toofast wrote:

 OrlandotheTechnicoloured wrote:
because that's how GW handles inflation & other cost increases rather than the old method or repricing everything once a year like they used to fo

(although they do occasionally boost the prices of old kits especially if they get a rebox)

so for a box of 10 40K troops the price of a new kit will most likely be the same or more expensive than the most recent box of 10 troops

Yea GW handles inflation by raising prices at 4x the rate of inflation. That's the same way they handle foreign currencies.

I…I see you have no idea of what inflation is calculated by?

Here’s a hint, it’s not Hobbies or Luxuries, not that the two are divisible.

Thats literally how it works though, at least when you're discussing a product that is expected to have a long shelf life - pricing for cars, cell phones and other "cyclical" products that will be replaced by a new model year every year/other year is a different story. When it comes to something thats going to sit for a while though, you have to price forward so that you can absorb a shrinking profit margin over time. Video games are an example of this, ever notice how its seemingly every "generation" that the prices for the average brand new triple A video game title goes up another $5-10. Theres a reason for that, and the timing is not really coincidental - the industry assumes a 5 year product life cycle per generation, as such the prices are expected to hold through that cycle before increasing again.

If you don't, what ends up happening is you're going to have to price up regularly every year to preserve profitability which just creates ill will with customers and consumers, as opposed to periodic price hikes every 4-7 years. In GWs case this whole inflation situation couldn't have come at a worse time, as they had priced up to a point where they were seeing record-setting profit margins (better than most tech companies) coupled with growing revenue which was basically an investors wet-dream. Inflation is now going to eat into those margins unless they hike prices again, which could potentially hurt their revenue instead, so they're in a bit of a pickle now. I suspect, given the seemingly rapid-fire pace of battlebox releases for 40k and AoS, coupled with the noticeable increase in price points for a number of newer kits that have bene released over the past 6 months or so, that GW might be trying to hold prices on existing SKUs while raising prices on new SKUs and attempting to offset both by doing more frequent high-cost bundle deals like these so that they can hit volume targets at a lower overhead (the margins on selling 6 different kits in 1 box is a hell of a lot better than selling 6 different kits in 6 different boxes) and preserve their margins without necessarily hitting their customers hard for it. At 125GBP/200-210USD this box set will still be a huge savings vs the individual cost of the contents. It may not be the deal we wanted, but its the deal we got, and when the individual kits are released many will regret not having jumped on it, as has been the case with boxes like Pariah Nexus and Octarius which were similarly panned as being overpriced but are working out to have been a better value than was anticipated once the individual kit prices were revealed.

The thing that's killing Eldar isn't the fact that most of their aspect warriors are still in resin... it's that GW keeps pushing their box sets to 50% higher pricing than other box sets.

Really don't understand this. It's gotta be one of those "if Eldar players really want this, they'll shell out the cash for it"

Where the mentality they need is "we need to lower the price a little so more people get into Eldar and get sucked into the rabbit hole"