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This message was edited 1 time. Last update was at 2023/05/06 13:13:08
"The larger point though, is that as players, we have more control over what the game looks and feels like than most of us are willing to use in order to solve our own problems"
tauist wrote: I was 5 minutes late and missed the box LOL
Oh well, this just means I will only get the campaign book and the extra terrain. I do have too many models anyway, one team less in my backlog hardly matters.
I hope Ashes of Faith will not end up the same, as I feel that box seems to have gathered exceptional interest.. But with GW no doubt prioritizing 10th edition and Leviathan boxes in their current production lines, every other box release will sell out immediately until 10th is out..
Given the name of the box, "I hope Ashes of Faith will not end up the same" sounds insanely funny. And yeah, it's very likely a vain hope. Not just because of 10th ed. GW's release pace and limited production capacity make discount FOMO a strategy, not an accident. There's no reason to expect that enough copies of Ashes of Faith were made to even come close to satisfying demand.
Indeed.. Ashes of Faith describes the vain sense of hope a GW customer has sitting by his computer, ten minutes before the box preorders go live.. love it! They are sick lil "fethers" innit
Yeah, I'm really concerned about the Ashes of Faith box (funny name not withstanding, lol), it's pretty much exactly what I want from a Kill Team product. I'm pretty fortunate in that I have a really awesome LGS that will take preorders before they are officially up and do a really good job at getting more product in through multiple distributors. I know Tuesday morning after the reveal of Ashes of Faith I gave them a call and they put me down for a preorder. That all said I don't feel like many people have an option like that, and even if they do people should have more than 24 hours to decide if they want to purchase a product.
I rarely pick up the GW big boxes, but it seems that even if I wanted to I wouldn't have an opportunity most of the time. This whole "my work called at 1000, I was off the phone by 1003, and when I went to preorder it was sold out" is absolutely ridiculous.
checking Ash reading the book, Votann team might just become my favourite. Their operatives seem impressively flexible. Kind of warming up to the Votann more overall, as representing a more idealist version of humanity compared to IoM..
This message was edited 3 times. Last update was at 2023/05/06 13:40:14
"The larger point though, is that as players, we have more control over what the game looks and feels like than most of us are willing to use in order to solve our own problems"
Ashes of Faith will be a fight for copies. 40k and KT players want Inquisition. 40k players want the cheap Cultists. Scalpers know how limited it will be.
Did I miss something? I see individual Arbites squads are going up for preorder today, but the Soulshackle book required to play them (and the Dark Eldar teams) are not?
me and my group were really lookin forward into buyin thi box, but turns out our LGS had like 20 copies and a lot of mfs went physically on second 1 to pre-buy it. And then there are no more copies available anywhere else.
What the hell am I suposed to do to buy GW stuff, fight with sharks?
This message was edited 1 time. Last update was at 2023/05/09 00:37:42
Garrac wrote: me and my group were really lookin forward into buyin thi box, but turns out our LGS had like 20 copies and a lot of mfs went physically on second 1 to pre-buy it. And then there are no more copies available anywhere else.
What the hell am I suposed to do to buy GW stuff, fight with sharks?
Greed Workshop will eventually sell the elements separately at higher prices, and that's when they want the lion's share of consumers to buy. By deliberately limiting their loss leader offerings they foster the FOMO mentality and encourage impulse buying, all of which increases their profits. Since the community has voted with their wallets, and continued to purchase despite these continued slaps in the face, GW is confident that this marketing strategy is the smart one for them.
This message was edited 1 time. Last update was at 2023/05/09 00:37:52
Garrac wrote: me and my group were really lookin forward into buyin thi box, but turns out our LGS had like 20 copies and a lot of mfs went physically on second 1 to pre-buy it. And then there are no more copies available anywhere else.
What the hell am I suposed to do to buy GW stuff, fight with sharks?
Greed Workshop will eventually sell the elements separately at higher prices, and that's when they want the lion's share of consumers to buy. By deliberately limiting their loss leader offerings they foster the FOMO mentality and encourage impulse buying, all of which increases their profits. Since the community has voted with their wallets, and continued to purchase despite these continued slaps in the face, GW is confident that this marketing strategy is the smart one for them.
Got it in one. Expect it to ramp up, not down, too - once they have Leviathan out of the gate, they can churn out even more limited edition sets and new hats™ and people will lap it up, as they now are soundly conditioned that they pretty much have to. Even if the next preorder boxes would not naturally sell out anymore with more capacity, they will anyway because it will take time before scalpers get wise to that. And GW do not really care if their preorders get bought by scalpers or real customers.
This message was edited 1 time. Last update was at 2023/05/09 00:38:04
I intensely dislike the concept of scalping, but cannot really fault the individuals doing it in this economic climate. I don't think this issue is solvable whilst it makes GW a lot of short-term profit. That is what the economic system rewards
ChargerIIC wrote: If algae farm paste with a little bit of your grandfather in it isn't Grimdark I don't know what is.
Look I don't like scalping as much as the next guy but isent this what capitalism teaches people to do to get ahead? Step on other people buy low sell high? Most you folks relize that america for the longest time bought lots of stuff low from China then resold it at a huge mark up locally. And not just america a lot of country's.
Whats the difference?
This message was edited 1 time. Last update was at 2023/05/06 15:11:31
Given the incredible speed at which these products sell out, one wonders why Games Workshop sends freebies to content creators to make videos unboxing them; by the time the video comes out, the product it is displaying is unavailable for purchase, thus impossible to generate more sales.
On one hand I've missed out, on the other hand if I buy everything separately when it comes out it won't cost more as I really don't need another set of Gallowdark corridors, given I have the three previous boxes. Realistically they would never have got built or painted.
Wow, I didn't think the pre-orders would sell out as quickly as they did, so I didn't have a chance to get my order in today.
I figured "Oh, I've got lots of the terrain boxes, surely Squats + Beastmen + Escape Capsules won't be that popular." I guess it's off to hunt for store copies in two weeks...
solkan wrote: Wow, I didn't think the pre-orders would sell out as quickly as they did, so I didn't have a chance to get my order in today.
I figured "Oh, I've got lots of the terrain boxes, surely Squats + Beastmen + Escape Capsules won't be that popular." I guess it's off to hunt for store copies in two weeks...
The last few Kill Team boxes have each sold out pretty quick. Generally, you either grab one on the first day or you do without.
solkan wrote: Wow, I didn't think the pre-orders would sell out as quickly as they did, so I didn't have a chance to get my order in today.
I figured "Oh, I've got lots of the terrain boxes, surely Squats + Beastmen + Escape Capsules won't be that popular." I guess it's off to hunt for store copies in two weeks...
The last few Kill Team boxes have each sold out pretty quick. Generally, you either grab one on the first day or you do without.
Yes, but for some reason this one was “either grab one in the first minute or do without”, which is a) weird and b) stupid.
Shakalooloo wrote: Given the incredible speed at which these products sell out, one wonders why Games Workshop sends freebies to content creators to make videos unboxing them; by the time the video comes out, the product it is displaying is unavailable for purchase, thus impossible to generate more sales.
marketing for "value" as the one product that is shown on YT by the algorithm is the one that is not available any more which creates the impression that it is the one game everyone wants
so those that are attracted by the videos to look into it, find out that it is already gone so it must be super popular and therefore is worth the investment (as it must be that good and there must be a lot of players around) and those are the people who pay the full price stand alone stuff that is available
by showing that the one thing everyone wants is hardly available you create value and make the price look cheap (is if the price would be to high, it would not be gone) which let the company increase the price with each box and no one complains because it still sells out.
if this works out in the long run or people get angry because they are not able to get one and wander off is a question only time will tell (but also here sending out boxes to show off helps because it prevents people from knowing that something else exists)
Harry, bring this ring to Narnia or the Sith will take the Enterprise
The boxes send out to influencers are also a comparable small amount, even if they only produced something like 500 boxes. Which I think is rather unlikely, or my perspective is totally out of touch.
What it does prevent is people talking about alternatives. If the boys sold out and the popular box reviewers didn't get a box, there is a high risk of videos talking about alternatives.
"Didn't get this box? Buy these alternatives instead"
That would be way worse for GW then ten more customers with a box could gain.
More related to Kill Team specifically:
Is there any speculation on when ashes of faith gets released? How long does GWs definition of spring apply? I would guess the box gets released either before leviathan or a bit after leviathan, but there isn't really any spring left of the year after leviathan and the surrounding hype has died down to warrant a kill Team box set
Brickfix wrote: The boxes send out to influencers are also a comparable small amount, even if they only produced something like 500 boxes. Which I think is rather unlikely, or my perspective is totally out of touch.
What it does prevent is people talking about alternatives. If the boys sold out and the popular box reviewers didn't get a box, there is a high risk of videos talking about alternatives.
"Didn't get this box? Buy these alternatives instead"
That would be way worse for GW then ten more customers with a box could gain.
More related to Kill Team specifically:
Is there any speculation on when ashes of faith gets released? How long does GWs definition of spring apply? I would guess the box gets released either before leviathan or a bit after leviathan, but there isn't really any spring left of the year after leviathan and the surrounding hype has died down to warrant a kill Team box set
For comparison purposes, for their limited edition / collectors edition books, they typically assign between 1000 and 2000 books to a market, so they have several thousand in total. I'd imagine that Launch boxes like Gallowdark etc. have at least comparable volumes, probably more, as they're not specifically marked as collector's or limited edition items, even if they de facto are. The couple dozen boxes at most that get shipped to influencers and magazines/portals for review are not really significant at that scale.
As you said: the exposure and marketing gains are orders of magnitude more relevant than the effect a couple more boxes for sale could have had.
Brickfix wrote: More related to Kill Team specifically:
Is there any speculation on when ashes of faith gets released? How long does GWs definition of spring apply? I would guess the box gets released either before leviathan or a bit after leviathan, but there isn't really any spring left of the year after leviathan and the surrounding hype has died down to warrant a kill Team box set
They said during the reveal stream that the box is out before Leviathan. That should make it a June 3 pre-order with a June 10 release date at the latest, but it might be earlier than that.
Nehekhara lives! Sort of!
Why is the rum always gone?
Brickfix wrote: More related to Kill Team specifically:
Is there any speculation on when ashes of faith gets released? How long does GWs definition of spring apply? I would guess the box gets released either before leviathan or a bit after leviathan, but there isn't really any spring left of the year after leviathan and the surrounding hype has died down to warrant a kill Team box set
They said during the reveal stream that the box is out before Leviathan. That should make it a June 3 pre-order with a June 10 release date at the latest, but it might be earlier than that.
Thank you, so I might expect it right after payday. Enough time to make up my mind if I want it and if I can justify it considering the contents.
Brickfix wrote: The boxes send out to influencers are also a comparable small amount, even if they only produced something like 500 boxes. Which I think is rather unlikely, or my perspective is totally out of touch.
What it does prevent is people talking about alternatives. If the boys sold out and the popular box reviewers didn't get a box, there is a high risk of videos talking about alternatives.
"Didn't get this box? Buy these alternatives instead"
That would be way worse for GW then ten more customers with a box could gain.
More related to Kill Team specifically:
Is there any speculation on when ashes of faith gets released? How long does GWs definition of spring apply? I would guess the box gets released either before leviathan or a bit after leviathan, but there isn't really any spring left of the year after leviathan and the surrounding hype has died down to warrant a kill Team box set
For comparison purposes, for their limited edition / collectors edition books, they typically assign between 1000 and 2000 books to a market, so they have several thousand in total. I'd imagine that Launch boxes like Gallowdark etc. have at least comparable volumes, probably more, as they're not specifically marked as collector's or limited edition items, even if they de facto are. The couple dozen boxes at most that get shipped to influencers and magazines/portals for review are not really significant at that scale.
As you said: the exposure and marketing gains are orders of magnitude more relevant than the effect a couple more boxes for sale could have had.
I mean they definitely send out more than a few dozen to social media and such. Just the ones I see on my Twitter, Instagram and YouTube is over 20 ish and there are far more out there.
But to the boxes. I think everyone is drastically underestimating how many are made and how many fans of products there are.
For instance, Ipswich my closest main town, having three hobby stores one being GW.
The two independents got allocated 4 each. GW you’d assume more, call it 8.
One town. 16 copies..
Multiply that by the number of towns and cities in the UK.
One country. Not even counting online yet. Other countries still to add.
These boxes are in the thousands, launch boxes like Into The Dark would have likely been double that number.
(Then of course 40k edition boxes, several multiplications of that number).
These boxes are in the thousands, launch boxes like Into The Dark would have likely been double that number.
(Then of course 40k edition boxes, several multiplications of that number).
If you consider that over 300.000 people watched the livestream of the Leviathan box reveal at Warhammerfest, and consider that that is probably only a fraction of people interested in buying it, it's easy to come to the conclusion that it will likely be in the hundred-thousands, if not over a million copies.
GW shops usually get sent half of whatever the independent allocations are, just a FYI.
At least here in the US, I guess I should make that clear? More often than not, for these "hot ticket items"? The allocation is "zero" for GW shops to put on the shelf.
This message was edited 1 time. Last update was at 2023/05/08 15:42:47
Just finished watching. Much much prefer the Votann team, Beastmen team seems very onedimensional to play. Maybe missing out on the box turned out a blessing in disguise for me (was going to get the Beastmen, but I've since changed my mind)
This message was edited 2 times. Last update was at 2023/05/08 17:43:34
"The larger point though, is that as players, we have more control over what the game looks and feels like than most of us are willing to use in order to solve our own problems"
Wow, i really can't believe how little GW wants people to actually play Kill Team. Considering 3 of the 4 box sets were almost completely unobtainable. I don't understand why they even bother to promote them if they are not going to produce them or even make them "made to order" if they are worry about having excess.
GW is starting to become the next Kickstarter. Either preorder in a quick time or miss out.
angel of death 007 wrote: Wow, i really can't believe how little GW wants people to actually play Kill Team. Considering 3 of the 4 box sets were almost completely unobtainable. I don't understand why they even bother to promote them if they are not going to produce them or even make them "made to order" if they are worry about having excess.
GW is starting to become the next Kickstarter. Either preorder in a quick time or miss out.
Most Kickstarters have a late pledge option, so Kickstarter is the superior choice.
They are sick lil "fethers" innit
