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Walmart, Target and Toys R Us might be off the table for GW because they dictate prices to their wholesalers and discount retail.

While thse kits are cheap by GW standards the big box retails would want to chop at least 10% off of them if not more, and would take that 10% our of GW's share.

Don't get me wrong you can make some real money working with the big boys, but they're going to drive a very hard bargain.

These are probably aimed at small craft and hobby shops around the world. I remember seeing a job offer for a 'hobby recruiter' or something in Memphis who will have the job of pushing them.

I wouldn't mind seeing this at Hobby Lobby (40% off coupon FTW). My Hobbytown already carries a wide variety of GW stuff (including the entire paint line short of the AoS paints), so this wouldn't exactly add much to them. Michaels is too small.

There is a section at Target Walmart that all of the hobby stuff like TCGs and D&D (starter sets at least) are. Wizards of the Coast is just as stringent with their stuff as GW is (except on Amazon), so if WotC stuff is carried at Target and Walmart, I would not be surprised to see GW stuff there too.

This can only be a good thing. New blood.

The kits all have 'mock up' on them. Any comments on box,content, sprues are moot, these are likely very early proof of concept products using old mounds to test the new coloured plastics. I would expect newer, possibly monopose models to with the '8+' market they're aiming at.

To those pooh-poohing if this doesn't go into the mega stores...

This is also a good sign. Larger stores impose significant rules around pricing, may require x thousand stock up front to populate stores, freedom to discount after x period, advertising rights... Etc etc

All things that could damage GW reputation, profits, and even start to steal the few veteran shoppers who go to GW stores.

This is the kind of good decision making that has been lacking.

Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?

I'm all for it, tho. If true, it's a great idea.

I hope the line is successful enough that a Tyranid wave is released, gonna save SO much money!

 lord_blackfang wrote:
Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?

I'm all for it, tho. If true, it's a great idea.

Because GW. I imagine they didn't want to do straight up copies of the current packaging (though they did with the Land Speeder) because they might "compete" with themselves. I don't think these are all clip together kits either. I would place money on the fact that most of them are reuses of the Assault on Black Reach kits, but the SM Bike and Land Speeder look to be the regular kit.

I second the idea that this is proof of concept stuff and the actual end product will look a bit different.

I can quite easily see them reusing the AoBR sculpts, they were pretty much clip together and I think they were in the first gen of computerised sculpts, so they can probably rearrange the sprues very easily.

I think the bikes will be a new sculpt/resculpt similar to the originals but simplified; even with the old models they're a bit more complicated.

I do wonder if this means a new SM bike is on the way? It's the only one that's still in production I believe and is one of the clunkier old sculpts in the SM range.

Edit: Landspeeder too, but the same logic applies

As someone working in packaging design, stop complaining about these mockups. This looks like something the higher ups thought about a few weeks ago, to present as a new product line on the Spielwarenmesse Nürnberg (biggest toy fair worldwide). Think no sprues produced yet (Space Marine ones could just be spray primed for now), no artists hired, just the decision "we want these 6 sets and they should different from our main line". Recycle old artwork, think of a new layout for a different target audience, get the boxes printed all in time. This project may have just started after the christmas holidays.

Its a good idea, but I'm not sure the implementation is right.

Yes, they are very much like the all in one kits airfix still sell by the bucket load, but the market has moved on. Airfix have retooled all their best sellers, Spitfire, Hurricane, ME 109 and so on to modern standards. That is, they have a lot of detail and fit almost seamlessly when you build them. There are silimar products from Hobbyboss and other chinese manufacturers too that also have all modern tooling.

In that environment, chucking out a 2nd edition land speeder, that is a dog of a kit that never fitted together properly at the best of times is not a smart move. They need modern kits with modern fit standards, else it will be another missed opportunity.

NoggintheNog wrote:
Its a good idea, but I'm not sure the implementation is right.

Yes, they are very much like the all in one kits airfix still sell by the bucket load, but the market has moved on. Airfix have retooled all their best sellers, Spitfire, Hurricane, ME 109 and so on to modern standards. That is, they have a lot of detail and fit almost seamlessly when you build them. There are silimar products from Hobbyboss and other chinese manufacturers too that also have all modern tooling.

In that environment, chucking out a 2nd edition land speeder, that is a dog of a kit that never fitted together properly at the best of times is not a smart move. They need modern kits with modern fit standards, else it will be another missed opportunity.

Theres a lot of placeholder material in that GW display so we can't really draw any conclusions. I could imagine some retooling of the original to make assembly easier.

We'll probbaly get some leaked images of the actual sprues closer to the time. Theres a few fairs that GW could attend yet that could give us glimpses of finalised contents.

Even if its the old kit rehashed this range is a positive move by GW.


.

Its from the Nuremberg Toy Trade Fair which is on at the moment, a quick good search shows GW are in attendance. So for one thing, this is very real.

And I'd say its a very positive move, making use of older simple miniatures is a smart idea by GW to introduce youngsters to the hobby, the choice of kits seems good (the Landspeeder is the only odd choice). The coloured plastic clever - and nought wrong with old box art. Though I'd echo it would be even better if they included a cut down rule set, very easy to do with such a limited pool of models.

Well done GW.

 lord_blackfang wrote:
Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?

Did you even look at the pictures?

1. They're obviously not fake. They're at a trade show.
2. Why not use the covers? What does this take away from the product?
3. They're obviously not clip-together, or new. They're old kits re-purposed, and they come with glue.

It says first wave so this series of easy to build models could be expanded

I dont really care if this is a smart marketing move or not.

As an ork player this is the best news in YEARS : D

-Plastic deffkopta's
-Boxes with oldskool art lets hope they make plastic oldskool ork mini's to
-The option to get GW stuff for extreme discounts when the product doesnt' sell.

What is not to like.

ALSO PLASTIC DEFFKOPTA's for lets hope a reasonable price : D


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I would love it if GW made a budget line, seriously I don't care if it s snap fit or not. If it is and saves half I will just buy it and cut it up. I do this with most of he current models anyway.

 lord_blackfang wrote:
Despite the pictures, this looks awfully fake to me. Why use the 90s box covers, even for mock-ups? And are they really going to make a bunch of brand new clip-together kits just for this?

I'm all for it, tho. If true, it's a great idea.

They could be this lazy, we don't know yet.

If it stays as shown its the AoBR box retooled for small sprues. Nice idea, well done GW. This is Great News!!1! as we/they used to say.

Interesting that they are going for a waved/collectors sales method; a response/nod to the gotta collect 'em all way that so many toys are sold now. With the coloured plastics a clear nod to X-Wing's pick up and play side of things without going pre-paint. Keeps the actual building/modelling/paint core of the hobby involved - I like it allot.

Let wave 2 speculation commence in 5...4...3...2...1...

Demiurge More marines!

The $39 USD Ork bundle appears to have some form of Big Boss, one Deff Kopta, and 7 Orks in it. Basically, it will be this sprue (Assault on Black Reach Sprue C). Heck, one of the images flat out shows this exact sprue. There is also a single spure snap-fit terminator depicted, but it doesn't align to any of the AoBR miniatures. It is right next to the SM bike kit, so it is likely the Space Marine Captain. I can't find any models that corresponds to this sprue. It appears to also have a standard hanger meant for a paper standard like models used to have way back when.

That terminator is the sergeant of the first plastic terminators from waaaay back. I think they have been in one of the early starter sets because I had a squad lying around.

Found it. It is this sprue. Thanks for the head's up! Though it makes me wonder if they are going to call THIS the Captain, or recut the AoBR Captain into its own sprue.

Shame that it's that old Termy Sergeant. They're not even in scale with the current Termies.

He is actually the old plastic Terminator Sergeant. The miniature was available first in Space Hulk's 2nd edition box and then also released in a 5-men Terminator set shortly afterwards. 1995

How long has GW been using this "Collect > Model > Paint > Play!" marketing tag?

It makes me wonder if they'll put together a simple set of rules just for this product line. Imagine how awesome it would be for a 10 year old if they got a copter, some nobs and a boss and then could have an actual (though simple) game (with his sibling or a friend who got a dread and some terminators) rather than it being a pointlessly small portion of a much larger army. Imagine a version of AoS where everything in these kits is meant to stand on its own and feel awesome (at least for a 10 year old) rather than be a small percentage of a $1000+ dollar army. Imagine if they made a version of the rules specifically to make every model feel valuable rather than a set of rules meant to devalue each model into being a nearly pointless part of a larger army.

Though at this point everything in the flyer points to these being model kits with no game connection at all. They might have these big words on their booth wall with "play" in bright red, but there's nothing in the flyer or on the box mock ups to connect "Play!" with these new kits.

If they do end up making an "everything is awesome without needing to buy a million more miniatures" version of a game, I could totally see lapsed gamer parents get into this with their kids in a big way.

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 Sinful Hero wrote:

 Crazyterran wrote:
Those look like the Old 25mm Terminators (as you can see in one of the pictures) and the god damn Gorka Morka trucks.

Ughhh.

They also have "Mock-up" written on the box art.

True, but there was a sprue shot of the terminator.

And you know they have a gak ton of those old gorkamorka trucks lying around somewhere!

Well that takes the wind right out of my sails. How crappy that they released an ancient, out of scale, model again for this. He even comes with a 28 mm base!

At this point it's probably too early to say "these are the exact contents of each box for sure!"

Do not take these samples GW showed too serious

Sounds like a good idea to me, I will be looking forward to seeing what models they chose to use !

 casvalremdeikun wrote:
Well that takes the wind right out of my sails. How crappy that they released an ancient, out of scale, model again for this. He even comes with a 28 mm base!

8-year olds won't care about scale or know how old the model is.

When the nostalgia hits you like a ton of bolter infused bricks...

Remember my first own purchase (pocket money) of an ork war bike for a fiver. Cant wait to see what old models are coming back.

 Mymearan wrote:

 casvalremdeikun wrote:
Well that takes the wind right out of my sails. How crappy that they released an ancient, out of scale, model again for this. He even comes with a 28 mm base!

8-year olds won't care about scale or know how old the model is.

Probably not. But if this is meant to be a gateway product, they should have at least kept stuff like that in mind. Still, I am hoping the Dread and Terminators is the AoBR stuff. Is there an older plastic Dreadnought that the AoBR Dread or current plastic Dreadnought.