Primaris captain $60AUD
https://www.games-workshop.com/en-AU/Primaris-Space-Marines-Captain
and only has two tiny sprues with it??

I decided to give 40k a try again due after hearing GW might have turned a new page with condensed codexs, simultaneous release of all those codexs and a decent value of money for their starter set but how can they seriously justify $60 for a model with only
2- Heads
1 - Backpack
2 - Shoulder pads
1 - Gun
1 - Torso and Chest
2 - Legs and a stupid ruin bit on it
and only 1 CC weapon

I did a quick search and couldn't believe it that the forum wasn't filled with a bit of outrage at GW's over-inflated self worth.

Is this the new normal?

----
EDIT:

Fair enough, I've definitely got the message the GW hasn't changed it's tune. It's a shame I think I'll check out FoW or AoK to scratch my war-gaming itch got real hyped up for all those good changes that GW did for 8th Edition shame they never grasped the game would be more popular especially in Australia with a more reasonable pricing method. Maybe 9th edition or when 3D printing become more wide spread.

Thanks for most of the responses.

Skip him the.

Wow. This is just utter lunacy.

 Peregrine wrote:
Wow. This is just utter lunacy.

35USD.

A Dominus Tech Priest is 36USD.

They're all unreasonably high, but it's not new.

GW's ridiculous pricing drove me away from their games a few years back. Like you I came back due to fairly priced starter sets but some of the current releases beggars belief

 Purifier wrote:

 Peregrine wrote:
Wow. This is just utter lunacy.

35USD.

A Dominus Tech Priest is 36USD.

They're all unreasonably high, but it's not new.

Oh, that classic mistake. $35 is high, but at least not "I could buy a FW primarch for that" level.

Just make one out of other primaris parts. He doesn't seem too out of the question to convert from a MUCH cheaper option. Most special characters are just like that.

"Will GW rip of it's cosumers in the new 8th edition?"

What the Hell is cosumers and don't you mean costumers? And don't you mean rip off?

I'm not sure how they manage to sell characters for space marines these days. Maybe primaris are a bit different, but for regular SM heroes I just used interesting bits I'd saved up from other kits

 Huron black heart wrote:
GW's ridiculous pricing drove me away from their games a few years back. Like you I came back due to fairly priced starter sets but some of the current releases beggars belief

I shrug in your general direction. GW has decided to (finally) at least attempt to make a ruleset made to be played. They've also decided to make entry level purchases both affordable and playable in their own right. Cool things that are great for us and great for the hobby. But GW is still a company that is primarily motivated by sales. The fact that they have realised they can be both pretty radical and a profitable company at once doesn't mean they've become our best bud with a t-shirt canon filled with sprues. In the end, they're going to charge handsomely for their finest pieces.

I think the prices on single characters are well beyond what they would have to be if GW was a charity, but I think the models are premium and I don't mind paying a premium for them.

Austalians get to be a bit salty though, because with the prices they're forced to pay above the rest of us, you'd think the Australian highways are so perilous one in three GW trucks are lost to roving bands of kangaroos.

Man, try not to sprain something with all the knee jerking going on in here, people.

Nobody is shoving Primaris down your throat. Don't like the price? Don't buy it!

And don't spam the crap out of the forums whining about it either. There's at least two or three other threads about this full of this crap.

 DoomMouse wrote:
I'm not sure how they manage to sell characters for space marines these days. Maybe primaris are a bit different, but for regular SM heroes I just used interesting bits I'd saved up from other kits

Yeah. If there would have been some new gear options in this kit, there would have been a reason to buy it, but there is not. Unless you absolutely must have the extra bling, there's no reason to buy the Captain, you can easily kitbash all the loadouts. (Annoyingly the limited edition Captain actually comes with a new style of plasma pistol, which is a nice bit.)

 SlaveToDorkness wrote:
Don't like the price? Don't buy it!

I expect you to apply the same principle to people praising new releases. Like the price? Just buy it silently, don't tell everyone about how much you like the new thing.

 SlaveToDorkness wrote:
Man, try not to sprain something with all the knee jerking going on in here, people.

Nobody is shoving Primaris down your throat. Don't like the price? Don't buy it!

And don't spam the crap out of the forums whining about it either. There's at least two or three other threads about this full of this crap.

Couldn't see it on the first page, no need to get so worked up.

I already bought my starter set and 3rd party paint and tools, I had hoped that my perceived change of GW's marketing direction was the cause of the community finally telling GW to stick it. Guess I was wrong on both counts. :(

It's also quite dishonest to call it a knee jerk reaction, I am fine with even a $60 model but with so little parts to it that if you took 3 or 4 parts away it could be called snap fit isn't ever going to get my money.

 Purifier wrote:
I think the models are premium and I don't mind paying a premium for them.

I think you have a fairly generous definition of "premium". GW's kits are adequate for gaming purposes, but they aren't anywhere near "premium". Their primary advantage model-wise is the vast range of existing products to use for conversions, something like this captain taken in isolation is a pretty underwhelming product where the only "premium" thing about it is the price.

 NenkotaMoon wrote:
"Will GW rip of it's cosumers in the new 8th edition?"

What the Hell is cosumers and don't you mean costumers? And don't you mean rip off?

don't you mean customers?
hilarious that you correct someone with a mistake of your own.

 Peregrine wrote:

 SlaveToDorkness wrote:
Don't like the price? Don't buy it!

I expect you to apply the same principle to people praising new releases. Like the price? Just buy it silently, don't tell everyone about how much you like the new thing.

When there's three threads gushing on about it I will. It'll never happen though.



A typo laden rant about how ridiculous something is with a poll heavily weighted towards your opinion is what I'd call a knee jerk reaction.

Let's be honest, GW can only rip off its consumers...if the consumer chooses to buy the product. It's not as if they're lying about what they're selling or anything.

I'm in no way a fan of GW's oddball pricing on half of their line (and I don't buy them, simple as that), but it's not ransom or a rip off, it's just them charging too much for for sprue of plastic. If anything, blame the die-hard fans who pay any ridiculous price that GW puts out there. If anything they just know their market too well. They'll keep making 'em if people keep buying them (and they do, in droves).

Projected demand is what has always set GWs pricing.

A blister pack with 2 metal guardsmen or classic beaky marines was like $8. But a single character was $15.

Why? Because people will buy 5 of the guardman/marine blisters but only 1 of the character.

Same goes with current prices: the primaris captain doesn't have any options, customers are only going to buy 1; so he costs less than a squad but not by much.

It makes financial sense. It is not really about the options on the sprue(but more equals less money since more people will purchase multiple kits) It is about how many can reasonably be expected to go in a single army.

 SlaveToDorkness wrote:

 Peregrine wrote:

 SlaveToDorkness wrote:
Don't like the price? Don't buy it!

I expect you to apply the same principle to people praising new releases. Like the price? Just buy it silently, don't tell everyone about how much you like the new thing.

When there's three threads gushing on about it I will. It'll never happen though.



A typo laden rant about how ridiculous something is with a poll heavily weighted towards your opinion is what I'd call a knee jerk reaction.

What has grammatical accuracy got to do with it?
And it appears there are people who do want to discuss it, if you don't then it's quite easy to ignore these threads.

It means people just slapped together a post with little thought. A knee jerk. I would have thought that was obvious, but I am getting old.

 SlaveToDorkness wrote:

 Peregrine wrote:

 SlaveToDorkness wrote:
Don't like the price? Don't buy it!

I expect you to apply the same principle to people praising new releases. Like the price? Just buy it silently, don't tell everyone about how much you like the new thing.

When there's three threads gushing on about it I will. It'll never happen though.



A typo laden rant about how ridiculous something is with a poll heavily weighted towards your opinion is what I'd call a knee jerk reaction.

I'm sorry sir, I forgot this is your personal forum.

I'l m8ke sure I crøss my Ts and dot my EYES XT p0st only for you tho .

I can only speculate how GW will price their Primaris line.

 Purifier wrote:

 Peregrine wrote:
Wow. This is just utter lunacy.

35USD.

A Dominus Tech Priest is 36USD.

They're all unreasonably high, but it's not new.

But he's pretty big and has lots of dangly fancy parts.

If you are outraged by this you are not GW target to begin with.

 Peregrine wrote:

 Purifier wrote:
I think the models are premium and I don't mind paying a premium for them.

I think you have a fairly generous definition of "premium". GW's kits are adequate for gaming purposes, but they aren't anywhere near "premium". Their primary advantage model-wise is the vast range of existing products to use for conversions, something like this captain taken in isolation is a pretty underwhelming product where the only "premium" thing about it is the price.

I agree that these two models are a bit underwhelming, but I have never been very impressed with marines (other than my short stint with Grey Knights that my name implies) and find them fairly generic overall. I can't really judge the badassery of a character from a range that I am not interested in very well.

The Tech-Priest Dominus is in my mind absolutely amazing. From the general concept of this creepy old guy with god knows what under the robe, metal tendrils poking out, giving you an idea of the horrors below, to the actual posing and usage of that concept all the way to the 3d model, delivering absolutely perfectly on the concept, I think it's an amazing product, well worth its price. I have to imagine that people that buy this Primaris Captain feel at least something close to that about this model. Whether it's a bit bland or not to me, it's still clearly a very neat and well made model.

 NivlacSupreme wrote:
But he's pretty big and has lots of dangly fancy parts.

About as big as the Primaris Captain, and his dangly bits fit on two tiny sprues, just like the Primaris. The Primaris dangly bits are in no way inferior to the Tech-Priest's dangly bits, the Tech-Priest just knows how to use his better.

If you are outraged by this you are not GW target to begin with.

 Elbows wrote:
Let's be honest, GW can only rip off its consumers...if the consumer chooses to buy the product. It's not as if they're lying about what they're selling or anything.

I'm in no way a fan of GW's oddball pricing on half of their line (and I don't buy them, simple as that), but it's not ransom or a rip off, it's just them charging too much for for sprue of plastic. If anything, blame the die-hard fans who pay any ridiculous price that GW puts out there. If anything they just know their market too well. They'll keep making 'em if people keep buying them (and they do, in droves).

Yep, ultimately this. If you think it is too expensive, don't buy it. And as it has been noted, you don't need this model to play the game, so buying it is completely optional.

Fair enough, I've definitely got the message the GW hasn't changed it's tune. It's a shame I think I'll check out FoW or AoK to scratch my war-gaming itch got real hyped up for all those good changes that GW did for 8th Edition shame they never grasped the game would be more popular especially in Australia with a more reasonable pricing method. Maybe 9th edition or when 3D printing become more wide spread.

Thanks for most of the responses.

$35 for a clamshell.. nope I am sure some people will buy them but I will be obstaining

Peaty wrote:
Fair enough, I've definitely got the message the GW hasn't changed it's tune. It's a shame I think I'll check out FoW or AoK to scratch my war-gaming itch got real hyped up for all those good changes that GW did for 8th Edition shame they never grasped the game would be more popular especially in Australia with a more reasonable pricing method. Maybe 9th edition or when 3D printing become more wide spread.

Thanks for most of the responses.

It's a lot of money for a single, albeit beefy, model. There's no denying that.

I would simply encourage you to refrain from black/white thinking, which is the idea that an entity, in this case GW, is either Good or Bad. They're neither, like everything thing else there are good and bad aspects to their business model. They are clearly getting better, with more interesting releases, better rules, and at least some attempts to mitigate prices. They also stopped the long hated price adjustments, which is one reason that new releases are shockingly expensive.

Personally, I wouldn't look at the price of a single model for deciding whether or not to commit to gaming system, but you do what feels best.

 Purifier wrote:

 Peregrine wrote:
Wow. This is just utter lunacy.

35USD.

A Dominus Tech Priest is 36USD.

They're all unreasonably high, but it's not new.

A dominus techpriest is -10$ with the purchase of an onager dunecrawler and some skitarii

C'mon guys! Don't be so needlessly harsh.

He's got a bolter and a slightly different bolter, all for a higher cost than the quick-start box that has 1500% more miniatures + rulebooks, 'terrain' and dice.

That's value for money right there.

Peaty wrote:

 SlaveToDorkness wrote:

 Peregrine wrote:

 SlaveToDorkness wrote:
Don't like the price? Don't buy it!

I expect you to apply the same principle to people praising new releases. Like the price? Just buy it silently, don't tell everyone about how much you like the new thing.

When there's three threads gushing on about it I will. It'll never happen though.



A typo laden rant about how ridiculous something is with a poll heavily weighted towards your opinion is what I'd call a knee jerk reaction.

I'm sorry sir, I forgot this is your personal forum.

I'l m8ke sure I crøss my Ts and dot my EYES XT p0st only for you tho .

I can only speculate how GW will price their Primaris line.

Being pissy doesn't change the forum rules.

For a similar price you can get a similar sized Resin model from Forgeworld:



Pricing is definitely special

Looking at it, it definitely "feels" high, although trying to understand the price of a model based on its sprue size strikes me as naive. They aren't models I'm going to buy (I don't play marines) but I certainly don't think this makes the company "Good or Bad." complaints in this manner sound like the complaints of a petulant child. GW doesn't owe anybody anything, they are a private company out to make profit. IF you don't like something for whatever reason, don't buy it. They aren't ripping anyone off, purchasing the model is up to you.

 zedmeister wrote:
For a similar price you can get a similar sized Resin model from Forgeworld:



Pricing is definitely special

You say "Resin" like that makes the model better? I prefer a plastic model over a resin one any day of the week. Not to mention the FW model looks even more bland to me. The posing looks like he has some bone problems that makes him unable to bend much or something, while the Primaris Captain looks pretty alive in how he balances his weight. I prefer the Captain in the comparison in every way.

Why is resin better than plastic?

 Purifier wrote:

You say "Resin" like that makes the model better? I prefer a plastic model over a resin one any day of the week. Not to mention the FW model looks even more bland to me. The posing looks like he has some bone problems that makes him unable to bend much or something, while the Primaris Captain looks pretty alive in how he balances his weight. I prefer the Captain in the comparison in every way.

I say resin not to mean better or worse but to point out the fact that to produce Lugft up there in resin is considerably more labour intensive and expensive than it is to shove El Capitano through an injection machine. Either Lugft is far too cheap or the the captain is way overpriced.

But zed, he's got a bolter and a slightly different bolter!!! Why can't you see how incredible that is???

 H.B.M.C. wrote:
But zed, he's got a bolter and a slightly different bolter!!! Why can't you see how incredible that is???

Blimey! You're right. How could I not see it. I was planning to buy a Rhino or a Deathwatch killteam as they're about the same price, but this has way more value because, er, new. Consider me suitably educated...

The fact that people are willing to pay exorbitant prices for ForgeWorld models gives GW incentive to price units like this. They see that for 'special' models people are willing to shell out big time, so they price accordingly. GW is just a company, half the blame should be put on those who are actually willing to spend insane amounts of money for 1 model.

Odd thing is, the Anniversary Primaris captain is £20, these two £22.50.

And to think a mere ten years ago you could have gotten two or three *metal* character models serving the same purpose for the same price...

 Vaktathi wrote:
And to think a mere ten years ago you could have gotten two or three *metal* character models serving the same purpose for the same price...

Whilst I agree that the price is crazy, being plastic is certainly a huge improvement over metal. Metal models suck, they're an utter pain to convert and the paint chips off easily.

 Crimson wrote:

 Vaktathi wrote:
And to think a mere ten years ago you could have gotten two or three *metal* character models serving the same purpose for the same price...

Whilst I agree that the price is crazy, being plastic is certainly a huge improvement over metal. Metal models suck, they're an utter pain to convert and the paint chips off easily.

They absolutely do have their downsides, but plastic has it's own downsides, there's a lot of detail it can't portray well, and the plastic kits generally end up being much more visually exaggerated and cartoony in proportions with respect to detail and can't do things like undercuts and other weird geometries well. Metal models were able to do much better detail and realism with things like overlapping armor plate and the like. Looking at the metal and plastic GKT's I've got on hand, the plastic ones are much larger, more customizable, etc but the metal ones are far more lifelike and detailed in the way stuff like armor plate lays on the body and the fine text scrolls on the armor, etc.

Let's not encourage theft, shall we?

And no load-out swaps.
The Librarian has a spare hand, though.

feth those prices and feth the peope thst will pay it.

Buying their overpriced gak encourages them to continue selling outrageously expensive gak.

 Vaktathi wrote:
They absolutely do have their downsides, but plastic has it's own downsides, there's a lot of detail it can't portray well, and the plastic kits generally end up being much more visually exaggerated and cartoony in proportions with respect to detail and can't do things like undercuts and other weird geometries well. Metal models were able to do much better detail and realism with things like overlapping armor plate and the like. Looking at the metal and plastic GKT's I've got on hand, the plastic ones are much larger, more customizable, etc but the metal ones are far more lifelike and detailed in the way stuff like armor plate lays on the body and the fine text scrolls on the armor, etc.

Just no. GW's current plastic quality is astounding, and whatever minuscule difference there is in sharpness, it is not really visible once the models are painted. Whilst I may not like the prices, I certainly like that the characters come in plastic now.

I've personally never felt ripped off by GW. As an adult I'm perfectly capable of deciding what value my dollar has to me and acting accordingly. If I've felt a product they have produced is not worth my money, I don't buy it and thus I'm never ripped off. I can't think of a single time I've opened a box from GW and said "Well that's not what I !@#$ paid for!" I buy Citadel models as a luxury and because I like the looks of the models over other companies. Now, I spent a 3 weeks in the hospital last year and they charged me $30 a pill for tylenol. That's a rip off.

Not really related to the price, but somehow it amuses me greatly that he has a bionic eye on his helmet.

 vipoid wrote:
Not really related to the price, but somehow it amuses me greatly that he has a bionic eye on his helmet.

Has better zoom. Maybe he's going for the Culexus look?

 Crimson wrote:

Just no. GW's current plastic quality is astounding, and whatever minuscule difference there is in sharpness, it is not really visible once the models are painted. Whilst I may not like the prices, I certainly like that the characters come in plastic now.

Can't say I agree. Whilst the plastics are technically very impressive, their past metal models are more impressive and detailed than some of the more recent plastic counterparts. Dæmonettes and Witch Elves are two examples off the top of the head. But, I suppose preference is all subjective. You and others prefer plastics. Me and others prefer metals (or resins or PVC or whatever)

https://www.ebay.com/itm/201964295672

Just buy this instead

Blah, Blah, Blah, piss whine and moan ...yes GW prices their models at a rediculous high amount, and yes you don't get as much as you think you should for your $$. I cannot believe that this thread has gotten this much activity, honestly. If you have followed the trend then you know how GW works. If you don't like the prices then don't pay them. You can do what hundreds of other WFB/40K/AoS players have done. Go on Ebay and pay a reduced price from someone who has decided to quit playing and buy it from them. If you don't like the model, buy a different one and be a real player and bit crash it. Seriously if you are not happy and are leaving the game altogher then the leave, quietly preferably, and go play another game that will suck up your money just as easily.

Peaty wrote:

Is this the new normal?

Because we're all tired and shell-shocked veterans of GW's crap. And half of us are lonely and unsociable enough to buy into anything wargaming-related just so we can see another human face once or twice a month.

Welcome to the captive audience.

£22.50 is sooo much money!!!

It's the price of a couple packs of cigarettes!

A 20 minute taxi ride!

A round of drinks down the pub!

A steak!

Hmmmm.....wait a minute.

TBH, I'd rather have a masterfully prepared steak than a primaris captain.

And I can make £10 of alcohol last all evening.

If you're evaluating an item's price by how much enjoyment you get out of it per unit cost, I personally find the Primaris HQ's to not be worth a second's thought.

 Hollow wrote:
£22.50 is sooo much money!!!

It's the price of a couple packs of cigarettes!

A 20 minute taxi ride!

A round of drinks down the pub!

A steak!

Hmmmm.....wait a minute.

meh at $35 us I can get an 8 oz steaks with a side of asparagus and salad plus a decent beer (blue moon) for $12.50 so 15.50 after tip so really it is 2 steaks or one outing with the wife.

can I swing that for a single model sure no problem really it represents not quite a full hours wage but when I was a teenager or in my early 20's it would have represented 3-4 hours of labor to earn which would be harder to justify

Well it would be hard for anyone on min wage with living costs to play GW in the first place.

35$ is pretty meh but thats like a evening of binge drinking for me and the friends.

and i wont come out with a hangover.

 Desubot wrote:
Well it would be hard for anyone on min wage with living costs to play GW in the first place.

35$ is pretty meh but thats like a evening of binge drinking for me and the friends.

and i wont come out with a hangover.

several of my store's younger players who are either still in college or elected not to go make close to it but they manage. often they just build their army over time and have to proxy a lot but fun to get games in no matter how it happens.

 G00fySmiley wrote:

 Desubot wrote:
Well it would be hard for anyone on min wage with living costs to play GW in the first place.

35$ is pretty meh but thats like a evening of binge drinking for me and the friends.

and i wont come out with a hangover.

several of my store's younger players who are either still in college or elected not to go make close to it but they manage. often they just build their army over time and have to proxy a lot but fun to get games in no matter how it happens.

Nothing stops people from proxing paper marines to play. and good on them for spending the time to make it work for them.

but you absolutely cannot complain that non life essential goods cost too much when its not in your means to afford and be expected to be taken seriously.

(dont take this as me defending GW. the price is increasing for less and that does suck)

 SGrimhart wrote:
Blah, Blah, Blah, piss whine and moan ...yes GW prices their models at a rediculous high amount, and yes you don't get as much as you think you should for your $$. I cannot believe that this thread has gotten this much activity, honestly. If you have followed the trend then you know how GW works. If you don't like the prices then don't pay them. You can do what hundreds of other WFB/40K/AoS players have done. Go on Ebay and pay a reduced price from someone who has decided to quit playing and buy it from them. If you don't like the model, buy a different one and be a real player and bit crash it. Seriously if you are not happy and are leaving the game altogher then the leave, quietly preferably, and go play another game that will suck up your money just as easily.

It's almost as if a load of people have come back to the game with the affordable starters and index books only to see the proverbial leopard has not; in fact, changed its spots.

So the thing to do is to effectively tell them to feth off? Good show!

 Melissia wrote:
TBH, I'd rather have a masterfully prepared steak than a primaris captain.

So would I. (Although you would be right on the edge of finding a decent steak in restaurant for that price around here) I'm not really defending the £22.50 price point, as I do think it's too high for what you are getting. However, the idea that its "made of gold" to be a bit hyperbolic. Also... I find it odd that a lot of GW players have an entitled, "GW owes me something" attitude. Which they don't.

I'm not freaking out over the pricing yet. I want to see how the price of the multi part reivers, intercessors etc and the dreadnought turns out. Those are the important kits IMO, and will make or break my interest in funding a primaris army.

The captain and librarian models are a bit expensive, and are just good models...not great. I don't need either of them right now.

If you look at the stormcasts, the problem isn't the super expensive characters that you only need one of.

It's the really expensive elites that you want a dozen of.

 Polonius wrote:
If you look at the stormcasts, the problem isn't the super expensive characters that you only need one of.

It's the really expensive elites that you want a dozen of.

yeah im not sure how im going to feel about 50-60 5man squads of hellblasters. at that point since they are also very not blinged up and mesh together way better than the nurgle side of the box getting the dark imperium bits would be way better.

ditto with insestors.

Insestors, they're like the redneck cousins of inceptors.

 Melissia wrote:
Insestors, they're like the redneck cousins of inceptors.

GW is Illuminaughty confirmed.

 Selym wrote:
And I can make £10 of alcohol last all evening.

If you're evaluating an item's price by how much enjoyment you get out of it per unit cost, I personally find the Primaris HQ's to not be worth a second's thought.

Not even including the painting and gaming time? You only get one night out of your models?

Daedalus81 wrote:

 Selym wrote:
And I can make £10 of alcohol last all evening.

If you're evaluating an item's price by how much enjoyment you get out of it per unit cost, I personally find the Primaris HQ's to not be worth a second's thought.

Not even including the painting and gaming time? You only get one night out of your models?

One model in isolation? I get no enjoyment out of one model, at all. None.

I don't like painting, I do it to play, but one model isn't gonna play me a game. The amount I've spent on 40k, I have no idea how many nights I could be out drinking if I was so inclined, but it'll surely add up to more than the time I've spent gaming.

Daedalus81 wrote:

 Selym wrote:
And I can make £10 of alcohol last all evening.

If you're evaluating an item's price by how much enjoyment you get out of it per unit cost, I personally find the Primaris HQ's to not be worth a second's thought.

Not even including the painting and gaming time? You only get one night out of your models?

Might take me several hours to get it painted, does not mean I enjoyed painting it. I rarely enjoy painting, and the ones I do enjoy painting are the ones where I've had a personal touch in the design or in the character I imagine it to be. Generic Space Lad #4117 with no options on the sprue and no mates to be a squaddie with isn't going to make it on the shelf labelled "My Dudes".

The uninspiring pose helps none, either.

Now, I would gladly pay a larger-than-normal sum of money for a kit that only allows the production of one model if it came with a load of options. Here's an idea, provide only one hip-and-upper-leg component, and then place three options for each limb, head, weapon or backpack. That's real customisation and would cover GW's immortal fear of us getting more models per box through bitz-surfing than they intended. With enough bitz and a flexible enough design to add those items to the bitz box, the model may actually become worth its price tag.

As of now, even if I was going to buy into Primaris Marines, I would not consider this money well spent.

 Thargrim wrote:
The captain and librarian models are a bit expensive, and are just good models...not great. I don't need either of them right now.

Same for me. I like the Librarian, but I don't like him 30€. Maybe it's their way of saying "look, our metal sisters aren't that overpriced compared to our new models, will you buy them now?"

aww man. O wish he came with a rubber chicken on the sprue.

I've mostly just built characters from bitz using regular troops bases since coming back. Next up is a Beastmaster from my Hellions sprue.

I think the dislike for the price isn't so much about not being able to afford it, but rather refusing to pay that much money for a small piece of plastic.

However I do understand that it's an awful silly price when applied to high schoolers or teenagers who are getting into the hobby for the first time. That is one thing I think they lost quite a lot of when they left blisters behind. It was something when I was 12 to be able to take my scant $5-10 and go to a hobby store and buy a figure or two.

That's not really the case anymore with the exception of those small odd $10 "press fit" mini boxes. You can't realistically build your armies or squads 1-2 minis at a time anymore which is a shame.

I wonder if Primaris Librarians will be able to take Gravis armor. The Captain from the starter seems like he'd look pretty good with a Force Staff in place of a power sword.

A Primaris Captain costs, in my country, 74$heep.
That cost is the same as 2x premium grade steak meals.
It is the same as 1/6 my homes rent. Or 1/2 of my 1/3 share.
It is roughly 5 hours of work to afford this.
It is the same as 7x KFC 2pc quarter packs.

*edit
5 hours of work before tax, so 6 hours of work after tax.
And that rent amount is weekly not monthly.

 Elbows wrote:
That's not really the case anymore with the exception of those small odd $10 "press fit" mini boxes. You can't realistically build your armies or squads 1-2 minis at a time anymore which is a shame.

AI do agree with this, although most teens I see don't seem to have a problem swagging mobile phones, games consoles, clothes and other electronics worth hundreds of pounds. I'm not sure 'the good ol days' are particularly relevant.

 Hollow wrote:

 Elbows wrote:
That's not really the case anymore with the exception of those small odd $10 "press fit" mini boxes. You can't realistically build your armies or squads 1-2 minis at a time anymore which is a shame.

AI do agree with this, although most teens I see don't seem to have a problem swagging mobile phones, games consoles, clothes and other electronics worth hundreds of pounds. I'm not sure 'the good ol days' are particularly relevant.

It should tell you something that parents are more willing to fork out £500 for a games console plus £30-£50 every other month for a new game than expend £25 on a box of tactical marines and £20 of arts & crafts related materials at about the same rate.

 Crimson wrote:

 Vaktathi wrote:
They absolutely do have their downsides, but plastic has it's own downsides, there's a lot of detail it can't portray well, and the plastic kits generally end up being much more visually exaggerated and cartoony in proportions with respect to detail and can't do things like undercuts and other weird geometries well. Metal models were able to do much better detail and realism with things like overlapping armor plate and the like. Looking at the metal and plastic GKT's I've got on hand, the plastic ones are much larger, more customizable, etc but the metal ones are far more lifelike and detailed in the way stuff like armor plate lays on the body and the fine text scrolls on the armor, etc.

Just no. GW's current plastic quality is astounding, and whatever minuscule difference there is in sharpness, it is not really visible once the models are painted.

I can absolutely tell the level of detail difference in most plastic models. There's a reason why the iconography has gotten huge and proportions have increased, along with parts count. This plastic Primaris Captain, if done in metal, would be 1-3 pieces, not two sprues worth. This is because plastic simply cannot do certain things without requiring additional parts, or you get that weird "stretching" look that resembles a videogame model that can't quite pack the right polygon count in and tries to mush over it with textures.

I've got metal and plastic GKT's sitting here on my table. The plastic GKT's all have much larger proportions and detail, the decorative chains are all much larger and blockier, the decorative text over the armor is sharper but much blockier and simpler and gets mushy and stretched as it wraps around angles (such as the legs and edges of shoulderpads), the stormbolter has no muzzles and instead just have a flat surface (where the metal ones have distinct barrels and muzzles), the plastic GKT has more broad flat surfaces in general than the metal, the multi-part nature (both mixing and matching parts and assembling parts together) and very slightly "offness" you get in some instances contrasts with the very organic "completeness" of a monopose metal (making the plastic look in some cases rather awkwardly animated), etc.

Comparing the new plastic Terminator Librarian to the 2008 metal one you can see it even clearer, the plastic one has tons of big flat empty surfaces, looking at things like their backmounted(?) gigantic tomes, there's a huge level of difference in the lavishness and detail, and again things like gunbarrels/muzzles aren't molded on the plastic one (but are converted on for the packaging imagery).

GW has made the models much larger, more dramatically posed, and added lots more *stuff* to the models in recent years in some cases (such as with the CSM Chosen and Tempestus Scions and their absurdly ornate armor), but the difference between a good plastic and good metal/resin model are very noticeable, if for nothing else than the product engineering differences. You get notably different looks with each material. The plastic is very convertible, easy to work with, generally larger and more dynamically posed. The metals are harder to work with, do scratch and whatnot, but for static monopose models they really do both detail and general lifelikeness better.

I'll take plastics all day for most things, but if possible, I really dig metal/resin for centerpiece models.

Whilst I may not like the prices, I certainly like that the characters come in plastic now.

That's fine, let's just acknowledge that they handle different things in different ways is all

Anything that compares the amount of plastic to the price of oil is automatically a lame comparison - the material cost of the plastic in any kit is miniscule, whatever the price per barrel of oil is. The real costs are in the design and production, and taking the risk of cutting the mold for it. There are never going to be many characters bought compared to basic troops.

We get it. You think the price is too high. You're not being forced to buy it. Some won't care and buy it anyway, and others will grumble but buy it anyway. The universe will go on. You already have the ultimate, and only solution you need - you are free to decide not to buy it. If enough people agree with you, maybe prices will come down. Or there will be fewer characters made....

 Elbows wrote:
However I do understand that it's an awful silly price when applied to high schoolers or teenagers who are getting into the hobby for the first time. That is one thing I think they lost quite a lot of when they left blisters behind. It was something when I was 12 to be able to take my scant $5-10 and go to a hobby store and buy a figure or two.

Yeah. That's how I started my first Sisters squad actually, way back when.

Some prices have skyrocketed since I started - especially the characters.

Some others not so much.

My first 40k purchase was in the mid 90's. It was a Space Marine bike. It cost me NZ 20$heep. Now you cannot by them individually anymore but 3x back then would be NZ 60$Sheep and 3x now is also NZ 60$heep.

Remember Oz uses didgiri dollars, but NZ uses $heep. Different countries; different currencies; both pay a lot more than direct UK pound or US dollar conversion.

This will expand the third party industry no doubt.

These stock models are boring anyway.

 44Ronin wrote:
This will expand the third party industry no doubt.

These stock models are boring anyway.

give it a bit of time and I expect to see a number of third party "Prime Marines"

BrianDavion wrote:

 44Ronin wrote:
This will expand the third party industry no doubt.

These stock models are boring anyway.

give it a bit of time and I expect to see a number of third party "Prime Marines"

Conversion parts.

I'd expect a set of elongated legs and maybe new-style torsos to convert normal marines into the restartes to hit the market soon.

Peaty wrote:

Is this the new normal?

Stupid insistance of plastic on everything + standard GW price markup=this.

So, I play Sisters of Battle, and I've never really felt ripped off, despite the high prices.

I do wish that my little metal soldier-girls were less expensive, because then I could buy more of them more frequently, but I really do enjoy painting them, and I've never sat there and said, "well, I wish I hadn't paid $80 for this," afterwords.


At the very least, I'd much rather have my 10 little metal toy soldiers than $80 worth of fine food or drink or the likes.

 Hollow wrote:
£22.50 is sooo much money!!!

It's the price of a couple packs of cigarettes!

A 20 minute taxi ride!

A round of drinks down the pub!

A steak!

Or two X-Wing ships.

Or a boargame's expansion set (or full game, depending)

Or about 60 historical miniatures.

Or the new small 40k starter.

Or, like, 10 PC games on Steam...

See, it's not as much the actual pricetag as the perceived value. People like to feel that they're getting their money's worth.

I went in to preorder yesterday, and as I looked up the name for the set online I saw $70 and laughed. I figured $50. They gave us the gathering storm boxes for a similar price, which were amazing boxes. Guess we'll vote with wallets.

At least give them some customizable bits in the pack. As others have mentioned, if we have bits to make them unique it gives a reason for multiple purchases.

 Inquisitor Lord Katherine wrote:
So, I play Sisters of Battle, and I've never really felt ripped off, despite the high prices.

I do wish that my little metal soldier-girls were less expensive, because then I could buy more of them more frequently, but I really do enjoy painting them, and I've never sat there and said, "well, I wish I hadn't paid $80 for this," afterwords.


At the very least, I'd much rather have my 10 little metal toy soldiers than $80 worth of fine food or drink or the likes.

Pricing completely stopped me from buying into GW Sisters. I waited until Raging Heroes came along, now RH has a decent amount of money and I have a decent amount of Sisters I can't play in a GW store (I never play there anyway).

2 things to note here and they both boil down to the same thing: GW probably doesn't expect these characters to sell much at all.

1) A company creates it's most expensice product to sell it's one after most expensive. There's a weird bit of psychology that makes people not want to buy the most expensive gak but they will buy the tier after that.

2) These sprues are relatively expensive for GW to make the price of a sprue for a company is mostly down to the way they're 3D-printed. Size isn't as much of a factor there, just printing any sprue at all is expensive. From a consumer perspectiive tough they are really not worth as much.

these factors combine to make GW sell as many big boxes as possible, and not a lot of characters.

Their expected lack of demand also jacks up the price even more. (If you need make a thousand euros to break even and expect to sell 10 boxes they are going to be more expansive than when you expect to sell a thousand.)

Earth127 wrote:
2 things to note here and they both boil down to the same thing: GW probably doesn't expect these characters to sell much at all.

1) A company creates it's most expensice product to sell it's one after most expensive. There's a weird bit of psychology that makes people not want to buy the most expensive gak but they will buy the tier after that.

2) These sprues are relatively expensive for GW to make the price of a sprue for a company is mostly down to the way they're 3D-printed. Size isn't as much of a factor there, just printing any sprue at all is expensive. From a consumer perspectiive tough they are really not worth as much.

these factors combine to make GW sell as many big boxes as possible, and not a lot of characters.

Their expected lack of demand also jacks up the price even more. (If you need make a thousand euros to break even and expect to sell 10 boxes they are going to be more expansive than when you expect to sell a thousand.)

From a psychological value, once these guys start hitting Start Collecting and other bundle boxes it makes them look like a much better value. Simple because when you tally up the contents of the box ala carte, vs. what they are charging, the “total” value is quite high. Once you start thinking that the $35 for the HQ should be closer to $20, the “deal” starts to tarnish a bit.

But think of all the money you are saving!

I declare myself a victim of that Psychological trap with the Bloodbound overpriced characters...

I bought a Skirmish starter just because it was a better deal to have the ultra cool Deathbringer with spear

Earth127 wrote:


2) These sprues are relatively expensive for GW to make the price of a sprue for a company is mostly down to the way they're 3D-printed. Size isn't as much of a factor there, just printing any sprue at all is expensive. From a consumer perspectiive tough they are really not worth as much.

They are NOT that expensive to make. GW has had in-house tooling for at least the last decade. The total cost of production of a miniature (this includes design, tooling, art etc.) is in the region of 5% of the final cost IIRC (it can be found in GW's financials) so is utterly minscule in the grand scheme of things.

Earth127 wrote:
2 things to note here and they both boil down to the same thing: GW probably doesn't expect these characters to sell much at all.

1) A company creates it's most expensice product to sell it's one after most expensive. There's a weird bit of psychology that makes people not want to buy the most expensive gak but they will buy the tier after that.

2) These sprues are relatively expensive for GW to make the price of a sprue for a company is mostly down to the way they're 3D-printed. Size isn't as much of a factor there, just printing any sprue at all is expensive. From a consumer perspectiive tough they are really not worth as much.

these factors combine to make GW sell as many big boxes as possible, and not a lot of characters.

Their expected lack of demand also jacks up the price even more. (If you need make a thousand euros to break even and expect to sell 10 boxes they are going to be more expansive than when you expect to sell a thousand.)

They don't 3D print the things. If they did, they wouldn't come on sprues.

They use injection molding machines, the molds for which are insanely expensive, on the order of several tens of thousands of dollars, if I remember correctly. But you're right: because they don't expect to sell a lot of Primaris Captains, they have to charge more per kit to cover the cost of the mold, of operating the machine, and make a profit.


Compared to metal or resin manufacture, and injection molding machine can make orders of magnitudes for figures, but it's only economical of you're actually selling all the extra figures you can make.

This why I haven't bought anything from GW in a very long time. There are plenty of kind sellers on Ebay that sell cheap still sealed boxes.

 Inquisitor Lord Katherine wrote:

Earth127 wrote:
2 things to note here and they both boil down to the same thing: GW probably doesn't expect these characters to sell much at all.

1) A company creates it's most expensice product to sell it's one after most expensive. There's a weird bit of psychology that makes people not want to buy the most expensive gak but they will buy the tier after that.

2) These sprues are relatively expensive for GW to make the price of a sprue for a company is mostly down to the way they're 3D-printed. Size isn't as much of a factor there, just printing any sprue at all is expensive. From a consumer perspectiive tough they are really not worth as much.

these factors combine to make GW sell as many big boxes as possible, and not a lot of characters.

Their expected lack of demand also jacks up the price even more. (If you need make a thousand euros to break even and expect to sell 10 boxes they are going to be more expansive than when you expect to sell a thousand.)

They don't 3D print the things. If they did, they wouldn't come on sprues.

They use injection molding machines, the molds for which are insanely expensive, on the order of several tens of thousands of dollars, if I remember correctly. But you're right: because they don't expect to sell a lot of Primaris Captains, they have to charge more per kit to cover the cost of the mold, of operating the machine, and make a profit.


Compared to metal or resin manufacture, and injection molding machine can make orders of magnitudes for figures, but it's only economical of you're actually selling all the extra figures you can make.

Of course that's why most other companies use metal for low production count models, the molds are far far cheaper. GW has a long history of adding a point cost modifier to package costs.

Now that's a leading poll if I ever saw one!

People have been complaining about Games Workshop prices since before the internet was even a thing, it's so predictable by now that you could even make a drinking game out of these threads.

Rampant speculation about industry practices and costs? Drink! Armchair marketing strategies? Drink! Blaming inconsistent pricing on in-game points cost and balance? Finish your drink!!

In all seriousness, it's always been an expensive hobby relative to other forms of recreation or entertainment, regardless of which company you buy from or game you play. Is it immoral or criminal or exploitative for Games Workshop to charge what they do for what they make? Of course it isn't, it's not like they're holding a gun to your head or making sure they're the only option when it comes to miniatures wargaming. The simple fact is, Games Workshop makes many products that many people have decided, entirely rationally, are worth the price. If you truly believe that the product quality is inferior to it's competitors and the price is higher, then you probably shouldn't buy it.

 Jambles wrote:
Now that's a leading poll if I ever saw one!

People have been complaining about Games Workshop prices since before the internet was even a thing, it's so predictable by now that you could even make a drinking game out of these threads.

Rampant speculation about industry practices and costs? Drink! Armchair marketing strategies? Drink! Blaming inconsistent pricing on in-game points cost and balance? Finish your drink!!

In all seriousness, it's always been an expensive hobby relative to other forms of recreation or entertainment, regardless of which company you buy from or game you play. Is it immoral or criminal or exploitative for Games Workshop to charge what they do for what they make? Of course it isn't, it's not like they're holding a gun to your head or making sure they're the only option when it comes to miniatures wargaming. The simple fact is, Games Workshop makes many products that many people have decided, entirely rationally, are worth the price. If you truly believe that the product quality is inferior to it's competitors and the price is higher, then you probably shouldn't buy it.

...and in a fit of irony you give the predictable rebuttal.

 Peregrine wrote:

 Purifier wrote:

 Peregrine wrote:
Wow. This is just utter lunacy.

35USD.

A Dominus Tech Priest is 36USD.

They're all unreasonably high, but it's not new.

Oh, that classic mistake. $35 is high, but at least not "I could buy a FW primarch for that" level.

For $35 you can get a 5-man Deathwatch Kill Team.

Their pricing is why I keep saying that 3D printing is going to put them out of business one day, and that they need to shift their business plan really, really hard and focus more on books and licensing.

The moment 3D printers get close enough in quality, Citadel is out of business unless they have a plan to leverage emerging tech. I could see them charging a fee to stores to print resin mini bits, but they're not going to be shipping models around at $35 a box anymore. All it will take is one person with a decently high-rez 3D scanner to put their entire catalog online, and people will go there instead because of their pricing.

Hell, 3D modeling isn't exactly a niche skill anymore. It's now something you can learn to do on the weekend, and the programs we use are constantly getting better and cheaper as well.

Arandmoor, if you really believe that they haven't planned about the evolution of 3D printed techs, being the top dogs in the market and having the most advanced plastic manufacturing techonology in the miniature world...

22 pounds.

Ok that is rather expensive I admit but not Australia bad but still expensive.

A tac squad is like 30 pounds.
So on a scale of number to money... Yeah...
Expensive.

Did anybody buy Space Marine Captains? I bought years ago a Sternguard Box and with that I did 5 captains for my space marines
They are like the... easiest HQ to convert from normal kits.
The Primaris Liutenaut from Dark Imperium for example, just change his head and boom, a captain.

 Jambles wrote:


In all seriousness, it's always been an expensive hobby relative to other forms of recreation or entertainment, regardless of which company you buy from or game you play.

Dunno out of all my hobbies(cars, motorcycles, guns,etc) 40k is the cheapest one. At least with 40k everytime I want a new model it doesn't cost thousands of $$$.

But GW's pricing has always been bad, I remember back in the day buying my squats were like 3 times the $ compared to my d&d miniatures.

 Galas wrote:
Did anybody buy Space Marine Captains? I bought years ago a Sternguard Box and with that I did 5 captains for my space marines
They are like the... easiest HQ to convert from normal kits.
The Primaris Liutenaut from Dark Imperium for example, just change his head and boom, a captain.

Mix a bits box, vanguard and a sterngaurd kit.
Youl probbly get 10 captains out of that set if you wanted, maybe a few honour guards, or other officer and veteran models.

 Arandmoor wrote:

 Peregrine wrote:

 Purifier wrote:

 Peregrine wrote:
Wow. This is just utter lunacy.

35USD.

A Dominus Tech Priest is 36USD.

They're all unreasonably high, but it's not new.

Oh, that classic mistake. $35 is high, but at least not "I could buy a FW primarch for that" level.

For $35 you can get a 5-man Deathwatch Kill Team.

Their pricing is why I keep saying that 3D printing is going to put them out of business one day, and that they need to shift their business plan really, really hard and focus more on books and licensing.

The moment 3D printers get close enough in quality, Citadel is out of business unless they have a plan to leverage emerging tech. I could see them charging a fee to stores to print resin mini bits, but they're not going to be shipping models around at $35 a box anymore. All it will take is one person with a decently high-rez 3D scanner to put their entire catalog online, and people will go there instead because of their pricing.

Hell, 3D modeling isn't exactly a niche skill anymore. It's now something you can learn to do on the weekend, and the programs we use are constantly getting better and cheaper as well.

you can already get a 3d printer that will do passable minis for under $1k I have seen passable rhinos from a diy $300 3d printer. the templates are all over to download. I have not done much in the way of making full models and figures, but I have commissioned things like custom chapter logos and alternate razorback turrets for assault cannon razerbacks as all other options were way to pricey.

My issue isn't with just this new kit, but pretty much all of them. Imo every kit should contain all the options available to the model/unit. One of the worst kit changes in recent history is the difference between the old SM Commander/captain kit and the new one. The old kit pretty much had all the weapon and gear options minus the bike and terminator (which is fine). You shouldn't have to buy 3 or 4 kits to build either one model or one unit.

Galas wrote:Arandmoor, if you really believe that they haven't planned about the evolution of 3D printed techs, being the top dogs in the market and having the most advanced plastic manufacturing techonology in the miniature world...

I'd like to believe that GW has planned around it...


...but this is GW we're talking about.

 Arandmoor wrote:

Galas wrote:Arandmoor, if you really believe that they haven't planned about the evolution of 3D printed techs, being the top dogs in the market and having the most advanced plastic manufacturing techonology in the miniature world...

I'd like to believe that GW has planned around it...


...but this is GW we're talking about.

They're still in denial about the presence of competing wargame lines...

Yes, 60 dollars is outrageous, but people will people pay it? (you bet'ya). That's why GW can sell it for that price.

But war-gaming options aren't great at the moment.

OP suggests FOW as alternative. Honestly that game is in serious trouble, head over to the unofficial fb page and soak up the discontent (lots of people saying they are going to stop playing). Battlefront are as in to profiteering as GW and the stubborn, border line racist design team (apparently soviet Afghanistan veterans have inferior skills and lower IQs then untried, rookie US units who have been sitting on there bums in west germany playing cards for the last 12 months) that just doesn't listen to player feedback. The rules for V4 were lazy and are pretty much broken in LW and EW and the mid war V4 desert book had a pathetic amount of lists and has essentially unkillable units (how fun!). If you get into that game with all BF products it's probably as expensive if not more expensive then GW. Plus serious supply chain issues (I hope you enjoy getting your product several months after you ordered it!).

Or KOW (I assume thats what the OP meant by AOK), with a garbage fluff, a game that requires you to paint hundreds of models to do it properly but at the same time has a culture that says its acceptable to just multibase a bunch of my my little pony toys and use that as your army. (and even without the my little pony toys there is a general mismatch in model style, with bigger historicals fighting smaller LOTR riders of rohan fighting the more cartoony and bigger Mantic and Fantasy models, which is just ugly). Many of the mantic models are also hideous.

It's a shame, GW needs strong competition, thats the only way you are going to keep prices down.

Hint to OP, buy from discounters. A lot of GW stockists knock 5 or 10 percent off the rrp, so search around.

MadMarkMagee wrote:
Yes, 60 dollars is outrageous, but people will people pay it? (you bet'ya). That's why GW can sell it for that price.

But war-gaming options aren't great at the moment.

OP suggests FOW as alternative. Honestly that game is in serious trouble, head over to the unofficial fb page and soak up the discontent (lots of people saying they are going to stop playing). Battlefront are as in to profiteering as GW and the stubborn, border line racist design team (apparently soviet Afghanistan veterans have inferior skills and lower IQs then untried, rookie US units who have been sitting on there bums in west germany playing cards for the last 12 months) that just doesn't listen to player feedback. The rules for V4 were lazy and are pretty much broken in LW and EW and the mid war V4 desert book had a pathetic amount of lists and has essentially unkillable units (how fun!). If you get into that game with all BF products it's probably as expensive if not more expensive then GW. Plus serious supply chain issues (I hope you enjoy getting your product several months after you ordered it!).

Or KOW (I assume thats what the OP meant by AOK), with a garbage fluff, a game that requires you to paint hundreds of models to do it properly but at the same time has a culture that says its acceptable to just multibase a bunch of my my little pony toys and use that as your army. (and even without the my little pony toys there is a general mismatch in model style, with bigger historicals fighting smaller LOTR riders of rohan fighting the more cartoony and bigger Mantic and Fantasy models, which is just ugly). Many of the mantic models are also hideous.

It's a shame, GW needs strong competition, thats the only way you are going to keep prices down.

Hint to OP, buy from discounters. A lot of GW stockists knock 5 or 10 percent off the rrp, so search around.

This post seems a bit out of date.

Yes the hero models are expensive - they are that way because they are a luxury purchase (compared to troops choices, for example) which you are likely to buy only one of at most. However GW have been working very hard to provide lots of affordable products for the market.

Start Collecting boxes are a bargain, the starter sets (of which there are about to be a series of different priced variants for different entry points) are terrific value, they've released lots of great deals on 'boxed games' (Execution Force, that Imperial Knight thing, Silver Tower, Calth and Prospero). There is a clear effort to provide competitive pricing compared to how they used to be. The Primaris heroes are clearly an exception to that, but right now they actually reflect an oddity. Prices haven't been going up - for once.

Start collecting boxes are a joke I'm old enough to remember the original ones which gave you way more for £40, modern ones barely give a discount.

They also are not equal across all races.

I really wish the gaming industry would stop marking up HQ models as if rules make them cost more to produce. This guy should cost $5-10 at most. It's pretty sad that the much older Space Marine Commander kit is costs as much or is cheaper than these new mono-pose kits and has a far greater value. I'd just wait until they make a Primaris Veterans kit and kitbash yourself a captain out of that.

Umbros wrote:


This post seems a bit out of date.

Yes the hero models are expensive - they are that way because they are a luxury purchase (compared to troops choices, for example) which you are likely to buy only one of at most. However GW have been working very hard to provide lots of affordable products for the market.

Start Collecting boxes are a bargain, the starter sets (of which there are about to be a series of different priced variants for different entry points) are terrific value, they've released lots of great deals on 'boxed games' (Execution Force, that Imperial Knight thing, Silver Tower, Calth and Prospero). There is a clear effort to provide competitive pricing compared to how they used to be. The Primaris heroes are clearly an exception to that, but right now they actually reflect an oddity. Prices haven't been going up - for once.

That's what I mean though. Again GW just charges what they think they get for things. The full age of sigmar starter used to be like 100 AUD (150 now they have the new one with the matt). cheap, cheap, cheap? Why? Because the game isn't terribly popular and they can't sell it for anymore. That's why you see older models being bundled into value boxes. The demand isn't there any more, they aren't the shiny new toy. GW have become experts at market segmenting.

I'm realistic. I'm not one of those people who says GIVE IT TO US FOR 10DOLLARS!!!! I understand that there are RND costs (molds and sculpting $$$$), logistics and labour costs (plus being a company you obviously want to make a healthy profit on top of that). Putting all those special characters in plastic would be a lot more expensive in the short term then pewter. But 60 dollars is still way to much for something like that. Those new easy to build marines and nurgle have the same amount of plastic sprus and are over half the price.

Meh, like I have said before. Even if you don't have the starter, get one of the lieutenants off Ebay for about 5 bucks plus shipping, buy a couple bitz too if you aren't already a Space Marine player, and convertup a Captain that's just as cool, 1/3 the price, and will match the official profile.

 NorseSig wrote:
My issue isn't with just this new kit, but pretty much all of them. Imo every kit should contain all the options available to the model/unit. One of the worst kit changes in recent history is the difference between the old SM Commander/captain kit and the new one. The old kit pretty much had all the weapon and gear options minus the bike and terminator (which is fine). You shouldn't have to buy 3 or 4 kits to build either one model or one unit.

But these are all of the options becasue of GWs new policy.

Not totally ontopic but It should be noted that GW models will likely always be pricey compared to others, largely because the way people think if something costs more it is of better quality..(which if youve ever had to assemble anything from deadzone/warpath you will clearly see the difference)..but i digress..GW stuff will always cost more because people believe theyre paying for a premium product...same thing for apple products etc..another example being BMW which lowered their prices a few years back and actually ended up hurting sales because people equated the price decrease as a decrease in quality so they quit buying the vehicles.

Wait a month or two and their will be a start collecting primaris bundle that will include the captain model for essentially free.

 TheCustomLime wrote:
I really wish the gaming industry would stop marking up HQ models as if rules make them cost more to produce. This guy should cost $5-10 at most. It's pretty sad that the much older Space Marine Commander kit is costs as much or is cheaper than these new mono-pose kits and has a far greater value. I'd just wait until they make a Primaris Veterans kit and kitbash yourself a captain out of that.

The thing is, it costs them about the same amount to produce a plastic HQ as a small infantry kit, since the plastic itself is virtually free and most of the cost is in preparing the molds and developing the model, but they're going to sell far fewer HQ's than they will basic troops, so they charge more.

 Inquisitor Lord Katherine wrote:

 TheCustomLime wrote:
I really wish the gaming industry would stop marking up HQ models as if rules make them cost more to produce. This guy should cost $5-10 at most. It's pretty sad that the much older Space Marine Commander kit is costs as much or is cheaper than these new mono-pose kits and has a far greater value. I'd just wait until they make a Primaris Veterans kit and kitbash yourself a captain out of that.

The thing is, it costs them about the same amount to produce a plastic HQ as a small infantry kit, since the plastic itself is virtually free and most of the cost is in preparing the molds and developing the model, but they're going to sell far fewer HQ's than they will basic troops, so they charge more.

Which is why I think HQ models should be made of metal/resin so you don't get silliness like this. But I see where you are coming from. I would not expect this model to be $4 or whatever but $35 is really pushing it. Especially since the kit is so limited.

It should be $15 US dollars, just like many fantasy character kits still are. Who cares if it's one large sprue, a pair of smaller ones, or just a single smaller one. They are all monopose models with a couple of options for a head and weapons. If they can still sell the standard captain with loads more plastic for less than $25, then the Primaris characters could easily be 20 or less.

Hell, the new easy build Intercessors, Plague Marines, and Reivers are all priced at 15, for god's sake, for three models each, and First Strike is a whole 5 bucks more.

$35 for each of the single SM characters seems a bit ridiculous - partially because of the high price point, but mostly I'm a little surprise by how little you get in a kit so expensive. a single gun, with 1 cosmetic bit alteration? One bare head and one helmeted head? What a ridiculous waste of space on those 2 sprues. They could have thrown in a few extra weapons easily, like a boltstorm gauntlet, and at least some purity seals or other bling to dress him up.

Very poor value for the money.

agreed, they SHOULD have given us more options,

Umbros wrote:


Yes the hero models are expensive - they are that way because they are a luxury purchase (compared to troops choices, for example) which you are likely to buy only one of at most.

However GW have been working very hard to provide lots of affordable products for the market.
Prices haven't been going up - for once.

How many fething lies are you going to put into one post?

Mitochondria wrote:

Umbros wrote:


Yes the hero models are expensive - they are that way because they are a luxury purchase (compared to troops choices, for example) which you are likely to buy only one of at most.

However GW have been working very hard to provide lots of affordable products for the market.
Prices haven't been going up - for once.

How many fething lies are you going to put into one post?

he's not entirely wrong, GW does set a premium on HQs because you typically only buy 1. (we can argue over if thats RIGHT, but thats the case) and yes, GW HAS been trying to provide cheaper alternatives hence the "three tier starter sets" has anything gone up in price since 8th edition launched?

BrianDavion wrote:
has anything gone up in price since 8th edition launched?

Randomly selected boxes of things that have not been updated for years have gone up by about £4 each. Guardians and Windriders are on that list.

It's NOT a question of "Will they" - previous experience has shown that they will, and have, and continue to do so.

But rather a question of "how much"?

They've already got you over their barrel.

Hence why you just don't buy the HQ models. I haven't bought one since 4th edition which is the Necrons Lord and Destroyer Lord (though I did splurge on a Tyberos model at one point). I mostly do that because I'm a hater of bling and capes and stuff.

Seriously, vote with your wallet.

 chromedog wrote:
They've already got you over their barrel.

"Pucker up, Buttercup"

 Ouze wrote:
$35 for each of the single SM characters seems a bit ridiculous - partially because of the high price point, but mostly I'm a little surprise by how little you get in a kit so expensive. a single gun, with 1 cosmetic bit alteration? One bare head and one helmeted head? What a ridiculous waste of space on those 2 sprues. They could have thrown in a few extra weapons easily, like a boltstorm gauntlet, and at least some purity seals or other bling to dress him up.

Very poor value for the money.

No, you don't understand. You can also change the sword for a pointing arm too! Such extra added value! You can also switch which way you put on the shoulderpads! That's at least 8 different variations! Wow, think of all of the possibilities! And if you pay more you can also put on different shoulders! Frankly, I think GW is giving us a steal.

 TheCustomLime wrote:

 Ouze wrote:
$35 for each of the single SM characters seems a bit ridiculous - partially because of the high price point, but mostly I'm a little surprise by how little you get in a kit so expensive. a single gun, with 1 cosmetic bit alteration? One bare head and one helmeted head? What a ridiculous waste of space on those 2 sprues. They could have thrown in a few extra weapons easily, like a boltstorm gauntlet, and at least some purity seals or other bling to dress him up.

Very poor value for the money.

No, you don't understand. You can also change the sword for a pointing arm too! Such extra added value! You can also switch which way you put on the shoulderpads! That's at least 8 different variations! Wow, think of all of the possibilities! And if you pay more you can also put on different shoulders! Frankly, I think GW is giving us a steal.

you owe me a new monitor, I spat Pepsi on mine, you bastard

I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Look at this gullible white knight fanboy everyone!

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

I know you think GWS is pretty, but she won't sleep with you no matter how much you defend her on the internet


Calling something a "luxury" product isn't some magical spackle that covers up every issue with pointing out the lack of value in a product. As I said, my beef isn't necessarily with the price point per se, so much as how little they give you for said $35. It's a really poor value IMO.

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Let me explain the failure of logic you have presented, through the medium of analogy:

> Billionaires like to live in large houses
> Such houses cost millions of pounds
> Billionaire goes to an estate agent and is offered a house for £15,000,000
> £15,000,000 is well within his budget, and is lower than the price point he was expecting
> On investigation, this house is a 2 bed 1 bath terraced house in an impoverished area of London.
> "Oh, I'm sorry houses cost money. Maybe you should try living in a cardboard box."

The Billionaire is not going to buy that house, not because it is too expensive, but because the value for money is terrible.

Same damn thing here.

 Selym wrote:

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Let me explain the failure of logic you have presented, through the medium of analogy:

> Billionaires like to live in large houses
> Such houses cost millions of pounds
> Billionaire goes to an estate agent and is offered a house for £15,000,000
> £15,000,000 is well within his budget, and is lower than the price point he was expecting
> On investigation, this house is a 2 bed 1 bath terraced house in an impoverished area of London.
> "Oh, I'm sorry houses cost money. Maybe you should try living in a cardboard box."

The Billionaire is not going to buy that house, not because it is too expensive, but because the value for money is terrible.

Same damn thing here.

You're right. A luxary item that is $20 over priced is the sam exact thing as a house that is several million dollars over priced /sarcasm


Automatically Appended Next Post:

Mitochondria wrote:

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Look at this gullible white knight fanboy everyone!

GW could be giving free gold away to everyone and you'd still think GW is extorting players for money

 Selym wrote:

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Let me explain the failure of logic you have presented, through the medium of analogy:

> Billionaires like to live in large houses
> Such houses cost millions of pounds
> Billionaire goes to an estate agent and is offered a house for £15,000,000
> £15,000,000 is well within his budget, and is lower than the price point he was expecting
> On investigation, this house is a 2 bed 1 bath terraced house in an impoverished area of London.
> "Oh, I'm sorry houses cost money. Maybe you should try living in a cardboard box."

The Billionaire is not going to buy that house, not because it is too expensive, but because the value for money is terrible.

Same damn thing here.

... clearly you're never been to Vancouver

BrianDavion wrote:

 Selym wrote:

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Let me explain the failure of logic you have presented, through the medium of analogy:

> Billionaires like to live in large houses
> Such houses cost millions of pounds
> Billionaire goes to an estate agent and is offered a house for £15,000,000
> £15,000,000 is well within his budget, and is lower than the price point he was expecting
> On investigation, this house is a 2 bed 1 bath terraced house in an impoverished area of London.
> "Oh, I'm sorry houses cost money. Maybe you should try living in a cardboard box."

The Billionaire is not going to buy that house, not because it is too expensive, but because the value for money is terrible.

Same damn thing here.

... clearly you're never been to Vancouver

I don't need to I live in San Diego

 CrownAxe wrote:

 Selym wrote:

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Let me explain the failure of logic you have presented, through the medium of analogy:

> Billionaires like to live in large houses
> Such houses cost millions of pounds
> Billionaire goes to an estate agent and is offered a house for £15,000,000
> £15,000,000 is well within his budget, and is lower than the price point he was expecting
> On investigation, this house is a 2 bed 1 bath terraced house in an impoverished area of London.
> "Oh, I'm sorry houses cost money. Maybe you should try living in a cardboard box."

The Billionaire is not going to buy that house, not because it is too expensive, but because the value for money is terrible.

Same damn thing here.

You're right. A luxary item that is $20 over priced is the sam exact thing as a house that is several million dollars over priced /sarcasm

"Hey, look! This is idiot thinks that I'm wrong, but he's wrong because he didn't use exactly the same numbers as I was talking about!!!!!11!!"

Really? You think the argument is irrelevant because I used a different scale to better point out your flawed argument?

Fething white knights.

 Selym wrote:

 CrownAxe wrote:

 Selym wrote:

 CrownAxe wrote:
I'm sorry that your luxury hobby costs money guys. If you can't afford 35 USD then maybe you should look at cheaper hobbies like having a pet rock

Let me explain the failure of logic you have presented, through the medium of analogy:

> Billionaires like to live in large houses
> Such houses cost millions of pounds
> Billionaire goes to an estate agent and is offered a house for £15,000,000
> £15,000,000 is well within his budget, and is lower than the price point he was expecting
> On investigation, this house is a 2 bed 1 bath terraced house in an impoverished area of London.
> "Oh, I'm sorry houses cost money. Maybe you should try living in a cardboard box."

The Billionaire is not going to buy that house, not because it is too expensive, but because the value for money is terrible.

Same damn thing here.

You're right. A luxary item that is $20 over priced is the sam exact thing as a house that is several million dollars over priced /sarcasm

"Hey, look! This is idiot thinks that I'm wrong, but he's wrong because he didn't use exactly the same numbers as I was talking about!!!!!11!!"

Really? You think the argument is irrelevant because I used a different scale to better point out your flawed argument?

Fething white knights.

CrownAxe is one of the last people I would call a White Knight on this forum. They simply disagree with you and are actually correct, anyway.

No chance in hell I would buy that for that price.

I can buy a Land Raider on Ebay for less.

I think we've engaged enough on the "pay up or get a pet rock" point of view, let's leave it by the wayside now thanks

 chromedog wrote:
It's NOT a question of "Will they" - previous experience has shown that they will, and have, and continue to do so.

But rather a question of "how much"?

They've already got you over their barrel.

Would of been true in the early 2000 but these days they arnt the only game in town.

Not going to buy it. I never understood Marines with brooms on their head.
Silly Caesar Smurfs.

I don't mind the price that much. I have a decent amount of disposable income to spend on this hobby and the miniatures are becoming better and better.

I dunno I find the price on the HQs to be a bit over the top, but pretending like we're still in the worst days of GW is nonsense. Dark Imperium is a tremendous value. The new starter kits are decent (though I'm pretty cheesed about the 3 man squad one). The start collecting kits are good values.

Darkagl1 wrote:
I dunno I find the price on the HQs to be a bit over the top, but pretending like we're still in the worst days of GW is nonsense. Dark Imperium is a tremendous value. The new starter kits are decent (though I'm pretty cheesed about the 3 man squad one). The start collecting kits are good values.

Yeah I agree. As long as they make boxes with tremendous value like Dark Imperium, the Start Collecting boxes etc. the basis for most armies is pretty doable. You pay a bit more for single models that sell less and that have more detail.

Okay, I have spent years getting GW models and feeling the various release costs.
The Captain gave me serious pause.
Possibly a "what the heck??" moment.
$60 Canadian for that wee little model.


Or get a "Death Dealer" 1/10th scale model for pretty much the same price at Mega Hobby?

http://www.1999.co.jp/eng/image/10463529/20/2
https://www.megahobby.com/products/frazetta-death-dealer-warrior-w-horse-1-10-moebius.html
About 25cm tall.

I do not even want to get into tanks I see out there with photo-etch parts, turned barrels, and resin detail elements for less.

All I can say, is that it makes GW pretty bold with their new model pricing when they think they have a captive audience in the 40k ecosystem and it is new models.
A scale change absolutely ensures their old product is not competing with the new.
I swear every time they make a new mold some accountant says "ouch!" and wants the tooling break-even point within a month and adjusts model pricing accordingly.

Like many others have said, I would give that guy a pass.
I think I would buy a Lord of Skulls (locally around $140) before getting that guy just for the size / detail / value difference.

The thing with this captain is that I don't mind paying $35 for a single model. Hell, I've spent a lot more on HQ models like with Roboute Guilliman or my Empire general mounted on a griffon. It's just that the value has to be there. The captain is a paint by numbers space marine captain (Brush head, cape, some kind of iron halo and a few gubbins with a weird load out) with no real options. I don't feel he is worth the $35 they ask for him. Besides, you can easily convert a Primaris LT. into a captain by gluiing an Iron Halo and some extra gubbins to him. Only thing distinguishing a Space Marine officer from a regular astartes is his level of bling.

 TheCustomLime wrote:
Only thing distinguishing a [Insert Higher Rank Here] from a regular [Insert Lower Rank Here] is his level of bling.

Bienvenue à Warhammer 40.000.

To be honest, thats how the real world works too.

 Galas wrote:
To be honest, thats how the real world works too.

Art thou certain?

In all honesty I have 0 idea about the different uniforms of the British army but I assume the royal guard are a different group that the regular army. And I assume than in the regular army the only difference between a lower ranking member and a higher one is just how many badges and cross and all of that he has in his uniform.

This is fantasy/sci-fi I agree so HQ should be more "heroic", and different. But theres a limit in how much more "Heroic" you can make your generic HQ before entering the Special Character space. But thats the reason why is so easy to make generic HQ from normal units: Tau Cadres Fireblades, Space Marine Captains, Dark Eldar Archaons, etc...

 Galas wrote:
In all honesty I have 0 idea about the different uniforms of the British army but I assume the royal guard are a different group that the regular army. And I assume than in the regular army the only difference between a lower ranking member and a higher one is just how many badges and cross and all of that he has in his uniform.

Units in the British army have multiple dresses. They have combat dresses, which are tailored to their operational environment and are based on utility. Officers in the field get pretty much the same kit, except they will often have a badge sewn on or strapped to them to identify their rank. Parade dresses, such as the famous Redcoats and Bearskins of the Grenadiers are a formal dress to impress people. Officers get further ceremonial coverings, such as swords, sashes, the medals they've earned, etc.

Meanwhile, all palace guard soldiers are only nominally an elite regiment - more is expected of them and they must maintain an extremely high level of discipline at all times. Other than that they are active-duty squaddies.

Luckily, as an ad mech I only have one HQ choice... with one model available for it. So no need to take a Lt and bling it up when there are no Lt.

 Selym wrote:

 Galas wrote:
In all honesty I have 0 idea about the different uniforms of the British army but I assume the royal guard are a different group that the regular army. And I assume than in the regular army the only difference between a lower ranking member and a higher one is just how many badges and cross and all of that he has in his uniform.

Units in the British army have multiple dresses. They have combat dresses, which are tailored to their operational environment and are based on utility. Officers in the field get pretty much the same kit, except they will often have a badge sewn on or strapped to them to identify their rank. Parade dresses, such as the famous Redcoats and Bearskins of the Grenadiers are a formal dress to impress people. Officers get further ceremonial coverings, such as swords, sashes, the medals they've earned, etc.

Meanwhile, all palace guard soldiers are only nominally an elite regiment - more is expected of them and they must maintain an extremely high level of discipline at all times. Other than that they are active-duty squaddies.

Allfather knows I wouldn't resist the urge to slap tourists messing me about when you're standing there at attention for hours during summer.