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I don't understand why they couldn't have a silhouette of a dark eldar helmet on a full page towards the back of the magazine with something like "They are coming!". No date, so no pressure and the excitement will build. Then just release snippets of information through White dwarf until the major unveil. Makes sense right?

Seems to make sense to everyone except GW

H.B.M.C. wrote:

Then, you use White Dwarf (written 3+ months in advance, so there's no excuse) to go over new releases. You don't wait until two months after the book's release to start doing articles like this. You do them before the release to get people hyped and get people ready for the big release (you don't even have to specifically telling us when that release will be). This means that White Dwarf has a purpose, people buy it to actually find things out, and people are salivating for that eventual release date, their purchase plans already in order.

The wrong thing to do is cold dump a rulebook onto an unsuspecting player base and then talk about the chances months after it comes out all the while sending out newsletters that tell us exactly jack gak.

Well I think GW is aware of how much a failure White Dwarf has become so I expect it to be filled with BS and devoid of anything useful. It amazes me that they've kept White Dwarf on for so many years when it really needs to just die. I guess if you find enough suckers to pay 10 dollars for a magazine that tells you jack/BS/LOTR then you can afford to keep it going.

M'Kachen's Nemesis wrote:Well currently we know for sure the releases for the next 2 months thanks to the news letter:

September: Island of Blood
October: High Elves and LotR Dwarves
November: Dark Eldar?

So only 1 month after the announcement as December is for more general and impressive releases thanks to Christmas?

And then in January it's Grey Knights. Sounds about right.

haroon wrote:Is it too early to complain that DE are overpowered?

As a Space Puppy Player, I have the right to whine about the Dark Eldar after all the greif you gave us.

GW can market this way because they don't have competition for the Warhammer/Warhammer 40K brand. Video game companies, for example, have to compete and advertise more aggressively for market share because they compete on the same platform(s), such as PC, Xbox 360, etc. GW products are their own entity and thus there is no incentive for GW to be aggressive with their information or advertising. They seem to think that our money won't go towards the latest thing if we know what's around the corner, when in fact they'll get our money for the current thing IF IT'S WORTH BUYING, and, in fact, most of us will make sacrifices to get those things now as well as drop a chunk on the cool stuff around the corner. It actually benefits them to have an informed base, as a lot of potential DE players, for example, could be saving up for the release but will blow it elsewhere (and not necessarily on GW products). Bottom line? Make appealing products, inform your customers, and they will sell themselves.

Howard A Treesong wrote:And why is it that quite a few releases, particularly terrain pieces, first appear in the background of studio photos of armies often in WD or a codex.

As much as I dislike a lot of GW's strategy, I do like this one. It actually does serve to spread buzz before the actual kit is released, and piques a lot of interest.

I guess if you find enough suckers to pay 10 dollars for a magazine that tells you jack/BS/LOTR then you can afford to keep it going.

Problem is that sucker is most often the stores stuck on multiple subscriptions. Everyone walks in, flips through it, realizes it is crap, then puts it back on the shelf. The store is stuck with enough WD to heat his house for a year hehe.

H.B.M.C. wrote:

Wait for Games Day, where they'll spend all 2-3 days of it saying that there's going to be a big announcement, announce nothing, and then reveal it in an E-mail the day after the event is finished. It'll make the price you paid for the ticket seem all the more expensive.

You're being sarcastic, right?

RIGHT?

whimper . . .

SpacePanzee wrote:You're being sarcastic, right?

RIGHT?

whimper . . .

Buy your ticket and find out yourself.

Then learn "everything you have been told is a lie!"

H.B.M.C. wrote:

G_Model101 wrote:Madness.

Wait for Games Day, where they'll spend all 2-3 days of it saying that there's going to be a big announcement, announce nothing, and then reveal it in an E-mail the day after the event is finished. It'll make the price you paid for the ticket seem all the more expensive.

That sounds very much like GWs rhythm lately:
Say nothing about what's coming to destroy positive word-of-mouth hype.
Release it suddenly before anybody even knew it was coming.
Start trying to build hype after the release by making big announcements about stuff that everybody already knows about because they received the news in a lackluster fashion, making GWs big ad campaigns feel redundant and useless.

Anpu42 wrote:

haroon wrote:Is it too early to complain that DE are overpowered?

As a Space Puppy Player, I have the right to whine about the Dark Eldar after all the greif you gave us.

In all fairness to the Space Wolves many of the people playing them currently are not "Space Wolf Players" as much as they are "people who play what is currently winning a lot".

IF the DE turn out to be deemed the "it" army of the month many of these so-called "SW players" will suddenly become "DE players".

I have been a Space Puppy player since 1st edition, I don't concider Flavor of the Month Space Wolf Players, Space Wolf Players

Anpu42 wrote:As a Space Puppy Player, I have the right to whine about the Dark Eldar after all the greif you gave us.

We didn't give SW players grief. We gave GW grief for releasing the wrong codex.

Anpu42 wrote:

haroon wrote:Is it too early to complain that DE are overpowered?

As a Space Puppy Player, I have the right to whine about the Dark Eldar after all the greif you gave us.

I have been workin on why DE are OP, so far i have DE get X and eldar only gey Y and Y costs more points!!. Also where is the DE Faq its been forever!

haroon wrote:
I have been workin on why DE are OP, so far i have DE get X and eldar only gey Y and Y costs more points!!. Also where is the DE Faq its been forever!

I don't think I even need to start on why this post is wrong.

I get my copies of WD for free. I went into my FLGS right before break picked up a stack of WDs dating back to 2004 and I'm set for reading material for a little while.

Brother SRM wrote:I get my copies of WD for free. I went into my FLGS right before break picked up a stack of WDs dating back to 2004 and I'm set for toilet paper for a little while.

Fixed.

Hey, some of those issues are pretty good. WD in the mid 2000's wasn't bad at all.

about time there another "updated" xeno scum to kill!

G_Model101 wrote:I don't understand why they couldn't have a silhouette of a dark eldar helmet on a full page towards the back of the magazine with something like "They are coming!". No date, so no pressure and the excitement will build. Then just release snippets of information through White dwarf until the major unveil. Makes sense right?

OMG

Thank goodness for the ability to skip forward and save wasting 5 minutes of my precious time

Sorry Generalian no clue to the relevance of the video to an autumn release of DE

Because the video is pretty symbolic of what it's been like to wait for the DE.

I can't Wait for the DE to come out, I am planing on using them for my Space Skaven Army

Man. Furries shouldn't bring their furry-ness into the 40k universe. The two are mutually exclusive.

Purge the unclean!

Then I guess I should not talk about my Beastmen IG units I want to build.

Probably not. There's a difference between "look at those horrible mutant beastmen, how grimdark is that!?" and "look at those awesome chiselled beastmen, how alluring they are".

barlio wrote:Because the video is pretty symbolic of what it's been like to wait for the DE.

Would have thought this was more appropriate:

Seeing as people have started posting the pointless videos, can I assume this thread is officially OT until Gamesday (when we'll hopefully get actual news).

Because if it is, I've got some lovely Juan Diaz Heamonculi scuplts i'd love to show you

I beat you to it, leggy.

That video I posted is highly pertinent.
Some whistling in the wind and then being kept in the dark for ages!