I think that's a very valid view. THQ needed a Chapter to introduce Space Marines to folks who had not played 40k before so they didn't want something as divergent as Space Wolves or Dark Angels. On the other hand, they needed to have enough character to drive their own story. It just so happens that, when launching a franchise into the RTS genre, the first motivation is much more important than the second one. Maybe they will become more characterful over time, once THQ feels that most people know what a Space Marine is -- via the Space Marine shooter, for example.
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