Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you: No adverts like this in the forums anymore. Times and dates in your local timezone. Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance. Email notifications for threads you want to watch closely. Being a part of the oldest wargaming community on the net. If you are already a member then feel free to login now.

They seem to have done everything humanly possible to avoid giving away free models...?

If they had something like 'cheapest box free if you spend £150' it might be worth it (up to £30 box free etc).

Grimstonefire wrote:They seem to have done everything humanly possible to avoid giving away free models...?

If they had something like 'cheapest box free if you spend £150' it might be worth it (up to £30 box free etc).

Isn't that what the battalion boxes are? At least that's what they used to be now it's more like save a tenner on the box contents. It's a decent idea but I've not seen much about it so I expect it's something that's done on a per store basis to get people to spend money in store.

Bobino wrote:
QQ more plox.

Just might have to strangle you for that one.

Hmm wouldn't work for me. I never spend £25 in a Games Workshop; the non-Finecast and more expensive stuff comes from Wayland

But "Games Workshop" and "loyalty card" are surely 2 opposing poles on a magnet? I've never ever seen anything like a sale or rewards in there.

As much as I want to be a smartass about it....

I miss that skulls program. I still have a full one running around here somewhere.

Unless they had something really tangible to beat internet (or sometimes non gw) retailers 20% off, cant see this being too successful

5 years ago in my region in the US. We had the 6-8 week Academy where you paid $50 and get learned on how you are to put together and paint models and the basic ideas on how to play a game. At the end of the class you got to pick up the smaller GW case, which was the cost of academy in the first place. I was a very good PR tool and people were getting into the game because they now have a case to place their newly painted models in.

There were long term campaigns where you got points and the end of the campaign you used these points in a auction of damaged good boxes and/or items that were missing parts. I got a Eldar Army box set. What was wrong with it? No HQ model and that was all. It was again an excellent PR tool to get people to buy product.

Now? As I have stated before the corporation is tightening up their revenue stream from all aspects of the company. No bits buying, No bizarre bizarre. No academy. No nothing. Regional global restrictions on selling product (aka Australia), and so on.

Everything now is done PR wise, is done with smoking mirrors and I will use Grimstonefire's Comment.

They seem to have done everything humanly possible to avoid giving away free models...?

Unless it is a demo model to try to get people into the hobby, Grimstonefire you are so damn right, because that is what I see in my region.

These loyalty cards are a mockery of what they were able to do in the past.

H.B.M.C. wrote:Games Workshop loyalty card?



...



Nope. Gonna leave this one alone. It's too obvious. Even for me.

I assume it involves a lot of practice with Bananas and kneepads...

kenshin620 wrote:Unless they had something really tangible to beat internet (or sometimes non gw) retailers 20% off, cant see this being too successful

Proper added value would be the way to go.

VIP rewards? First to own on new releases. First to game with new releases in store.
Limited edition product be it minis, paints or other hobby related items.
Events, even painting masterclasses. Hell, better access to prepare/paint minis instore (providing they are brought from said store).

Roll this into a proper loyalty card scheme, not some flimsy piece of paper but a half decent credit card with some longevity. Swipe at the till and get your bonuses added.

They don't need to discount, just offer something that has perceived value to those purchasing GW product via GW.

This would need a corporate rethink on GW's part, so I don't expect it to happen, but, you would have thought someone over in Nottingham has thought about loyalty schemes they participate in, from:

GAME
Gamestation
Tescos
HMV
Do It All
Wh Smiths
Boots
Sainsburys
BP (Nectar)
Ladbrokes
Marks & Spencer
Morrisons
Waterstones......

Companies running loyalty card schemes for other chains have probably been in touch with GW head office.
'Hey we know you have a loyal following, did you know you can futher maximise your profits and gain customer goodwill for little expenditure'.
'We don't believe in goodwill, we have finecast'.
'....'.

Well, I can safely say that Reading's GW isn't doing the loyalty card.

Well, that sounds like a much better idea than the rerolls, and is a commendable initiative. I too would prefer a go at their bitz box, but I can see the "painting/modeling slave" being appreciated by a lot of people, especially new players or ones who lack the time to do it themselves. Certainly makes getting into the hobby a lot easier. Free box gifts would be cool, but I suppose a raffle is something.

Grimstonefire wrote:If they had something like 'cheapest box free if you spend £150' it might be worth it (up to £30 box free etc).

Ain't that the truth. I looked through one of the older WD magazines last week and noticed an advertisement for their "Wheels of Steel" offer. Buy three vehicles, get the cheapest one for half prize. Those were the times.

H.B.M.C. wrote:Nope. Gonna leave this one alone. It's too obvious. Even for me.

Made me chuckle.

I live within an hour's drive of 2 GW shops, yet don't visit either. I have access to the GW website too. Every time I log on it refuses to recognise the password it gave me the day before. I no longer use it.

In comparison, the various bitz stores on ebay, in UK, US and elsewhere, know who I am, deliver promptly, and so get a hefty percentage of my monthly income.

My local model shop sells some GW models and paints, it also sells lots of models and paints by other manufacturers, mostly cheaper than GW. That shop recognises me, the staff are courteous, and as they're also specialists in things like remote control aircraft, electronics and a few sundry other areas, they treat adult customers well and don't have the place overrun by 10 year olds bragging about how they're getting whatever new release next week.

So no GW loyalty card for me, thanks: give me reasonable prices, good customer service and a pleasant atmosphere in the shop to browse, compare and buy, and you'll get loyalty.

IG GENERAL wrote:I live within an hour's drive of 2 GW shops, yet don't visit either. I have access to the GW website too. Every time I log on it refuses to recognise the password it gave me the day before. I no longer use it.

In comparison, the various bitz stores on ebay, in UK, US and elsewhere, know who I am, deliver promptly, and so get a hefty percentage of my monthly income.

My local model shop sells some GW models and paints, it also sells lots of models and paints by other manufacturers, mostly cheaper than GW. That shop recognises me, the staff are courteous, and as they're also specialists in things like remote control aircraft, electronics and a few sundry other areas, they treat adult customers well and don't have the place overrun by 10 year olds bragging about how they're getting whatever new release next week.

So no GW loyalty card for me, thanks: give me reasonable prices, good customer service and a pleasant atmosphere in the shop to browse, compare and buy, and you'll get loyalty.

Masons are pretty good.

Never heard of it, not particularly bothered about it, since I don't spend much at GW and i'd expect something really very huge if I had just put £150 towards it in addition to a good lot of other people.

Now, if they did a disloyalty card, where every £XX spent elsewhere gave you a stamp...

Bobino wrote:Oh, no this sucks... I want more free stuff...

Seriously, it's rewards for free. No dollars. FREE.

QQ more plox.

Would you take a free bag of dead beetles if I offered you one?

Because that's how appealing these prizes are to me. In fact, if their default system was to have a GW employee assemble and paint every single boxed set you bought, I would contemplate paying an extra $5 to do it myself.

Lynata wrote:I too would prefer a go at their bitz box, but I can see the "painting/modeling slave" being appreciated by a lot of people, especially new players or ones who lack the time to do it themselves. Certainly makes getting into the hobby a lot easier.

Doesn't it cease to be a hobby when you get somebody else to do all your painting and assembly?

Yeah, some reward. How many hundreds of dollars do you have to spend again before you can get a fething poster?

GW: still not getting it.

GW's staunch defenders/forum trolls: still not getting it.

Sidstyler wrote:Yeah, some reward. How many hundreds of dollars do you have to spend again before you can get a fething poster?

GW: still not getting it.

GW's staunch defenders/forum trolls: still not getting it.

None.

News flash! If you're spending money on plastic figures with the goal of getting a promotional poster, you're doing it wrong.

I think you missed the point, but whatever.

I'm not saying the poster is the only reason I'm buying the fething models, I'm saying as a way to encourage people to come back and continue spending money at the store, it's a pretty piss-poor motivator. $300 in product to get a $10 poster. FFS man, gas station pizza has better loyalty schemes than that.

Sometimes stores or regions do interesting promotions. When I lived in Seattle around the time the Valkyrie was released they did a tank promotion where any tanks/vehicles you bought during the 2 week window they would build for you. As I recall the sold alot of tanks. There will always be people willing to pay for service and/or to support their local stores. I love a discount as much as anyone, miniaturemarket being my favorite but it's not the most important thing to me. Most of my purchases have been and will continue to be local retail purchases.

I agree the rewards are pretty meh. Definitely not something to aim for.

My point is, I expect most people are aware that you can get GW stuff for cheaper elsewhere but those that insist on dropping their money inside a GW store are usually the big GW fans who probably aren't fussed about the price or trying to get free models.

I don't see the rewards as some kind of motivator at all that'll affect your spending habits, more like if you just happen to spend that much at a GW store then hey, at least you get something back (even if its just some poster lol). Something is better than nothing, or maybe I just prefer to look on the positive side of things (Its always hard when it concerns GW business practice )

Brother Azul wrote:

inmygravenimage wrote: OR when a staff member starts an Ork army.

Love it XD

Mr. Burning wrote:

IG GENERAL wrote:I live within an hour's drive of 2 GW shops, yet don't visit either. I have access to the GW website too. Every time I log on it refuses to recognise the password it gave me the day before. I no longer use it.

In comparison, the various bitz stores on ebay, in UK, US and elsewhere, know who I am, deliver promptly, and so get a hefty percentage of my monthly income.

My local model shop sells some GW models and paints, it also sells lots of models and paints by other manufacturers, mostly cheaper than GW. That shop recognises me, the staff are courteous, and as they're also specialists in things like remote control aircraft, electronics and a few sundry other areas, they treat adult customers well and don't have the place overrun by 10 year olds bragging about how they're getting whatever new release next week.

So no GW loyalty card for me, thanks: give me reasonable prices, good customer service and a pleasant atmosphere in the shop to browse, compare and buy, and you'll get loyalty.

Masons are pretty good.

I know, it's Mason's I use most, and heartily recommend them to anyone here; website: Masonsmodels, they also stock most varieties of plasticard ( and girders etc), railway modelling stuff, more varieties of adhesives than you'll ever need, and the staff are very knowledgeable about their stuff.

Wouldn't know what to do with a GW loyalty card if I had one. There's nowhere to use it around here. I don't even think that there's an official store in my state, let alone within driving distance.

A properly implemented one would also be usable online.

Wouldn't that just make it a gift card?

Guildsman wrote:Wouldn't know what to do with a GW loyalty card if I had one. There's nowhere to use it around here. I don't even think that there's an official store in my state, let alone within driving distance.

It'll be made of plasticard, right? Well there's your answer.

I'd probably get them to be my assembly slave... I absolutely HATE assembling models.

Plus I've seen how the average GW staffer paints

Grimtuff wrote:

Guildsman wrote:Wouldn't know what to do with a GW loyalty card if I had one. There's nowhere to use it around here. I don't even think that there's an official store in my state, let alone within driving distance.

It'll be made of plasticard, right? Well there's your answer.

Now that's an outstanding idea.

It seems like this is just a Glasgow inititiave, then?

My FLGS does something simiilar for every £10 you spend you get a stamp on your card, 8 stamps fill the card and once the card is full you hand it in with a purchase to get £10 off.

inmygravenimage wrote:
It seems like this is just a Glasgow inititiave, then?

GW trying to get Scots to spend more money? They don't make this easy for themselves do they?