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 Pacific wrote:

 Peregrine wrote:
One word: parents......

I do wonder though how applicable this is, and certainly in the modern age? When I've had to buy some make-up related stuff for a girlfriend, I've spent some time looking around the internet for the best deal. I've had absolutely no clue whatsoever about what I am buying, and what it does, other than the vague notion of it being in a sparkly container and probably costing far too much. But, if you have a product name and RRP it's easy to find. In the same way, I know when people have bought things for me (books, films etc.) they haven't gone straight into a high street store, they've put the name into google and searched for it. Why should searching for 'space wolf bloodclaws' be any different?

Just out of curiosity I typed 'discount games workshop' into google and was given a page of stores that sell those items between 10-25% off.

So, I do wonder who these deals are for, as I think any parent under the age of 40 is probably going to be savvy enough these days to spend 10 minutes looking around the internet. Even more so when you see the mental prices at RRP. I can't decide whether the deals on the GW website are just amusing or plain insulting - I can't understand why anyone would ever buy one, under any circumstances, unless they have no concept of the value of money and are inordinately lazy.

I can understand why you would want to get a one-click [not] deal - buying from a trusted source. This is important if you are either new or unfamiliar with the hobby. Saving 10-25% isn't a great deal if your worried about getting ripped of. If you want GW product you can get it direct, it makes sense.

Similarly like you I recently had the pleasure of buying a gift for the Mrs for Mothers Day. A salon brand hairdryer was desired (some dealio with all the gizwads and thingymegingles) and could be found on discounted on ebay and a couple of unknown (to me) electrical/hair care sites. I happily paid full whack direct to put an end to the misery of hairdryer shopping.

Parents/Newbs will happily do the same for peace of mind/ignorance/laziness. I don't imagine many will laydown five hundred notes+ on a bunch of models but if you are not struggling to make ends meet and want something saving a few % isn't something you have to have if you want it ASAP (present) or are reasonable well off.

It also strikes me that there is another aspect of the One-Click deals in that they are a talking/aspirational points. There really is no effort required to photo shop an army image and add the cost together, Joe-Average-gamer has a look as he peruses the GW site and like the look of this whole army. Now he won't buy the one-click deal but that image might stick with him. I will admit to looking at the Scions one last week and thinking it looked really tempting - I say this as a chap with half a dozen archive boxes of unmade kits lying about here.

I mean the fact that they exist and have done for a few years must mean some are being taken up.....?

The people who buy them are probably not from the crowd that moan about prices on forums. There really are a lot of people with more money that they know what to do with.

 Howard A Treesong wrote:
I don't know why anyone would buy from GW unless it was for direct only items. There are some very reliable retailers online that offer discount.

Retailers may be reliable, Post Office not so much. I buy from GW in store now because I've lost too much money with lost and damaged parcels. Buying in store gives piece of mind and you have what you want there and then, I don't have any issues with GW prices.

One of the Tau one-click bundles actually offers a sizeable discount, $134 AUD

http://www.games-workshop.com/gws/catalog/productDetail.jsp?catId=cat440286a&prodId=prod2250124a

 IXLoiero95XI wrote:
One of the Tau one-click bundles actually offers a sizeable discount, $134 AUD

http://www.games-workshop.com/gws/catalog/productDetail.jsp?catId=cat440286a&prodId=prod2250124a

That one does indeed, almost inline with the discount stores. The question is why don't all the bundles/one-click collections have a similar discount? Moving away from the who buy's them argument (and all of the above are perfectly valid arguments) why don't GW offer them at a discount price? They obviously do in some situations.


I love the description for the Firebase support Cadre too:

The Tau Empire Firebase Support Cadre contains a broad range of models that is equally great for starting a new collection or reinforcing an existing one.

A broad range? That being two...

They really need to stick a discount on these things, or throw in a limited edition model as a carrot?

 SJM wrote:
They really need to stick a discount on these things, or throw in a limited edition model as a carrot?

Like this one:
http://www.games-workshop.com/gws/catalog/productDetail.jsp?catId=cat440271a&prodId=prod2160146a
"This includes a new plastic Chaplain, armed with a crozius arcanum and bolt pistol, which is currently only available with this box set".

 IXLoiero95XI wrote:
One of the Tau one-click bundles actually offers a sizeable discount, $134 AUD

http://www.games-workshop.com/gws/catalog/productDetail.jsp?catId=cat440286a&prodId=prod2250124a

That's not actually a 1-click bundle though. It's a box that's sold in stores more like the battleforces (strikeforces now?). The 1-click bundles aren't in their own boxes, don't offer a discount, are only available online and don't serve any practical purpose that I can see.

They definitely need to do some sort of (dare I say it?) 30% off sale or whatever.

Was thinking this through earlier.
GW stores are doing what they can to keep customers, but a FLGS around the corner beats them on almost every point.
Cost is a big one for most people these days, and the stores can't do a thing about it. Ordering through GW's site, you've no chance of a saving, but is the only way to get a lot of models these days.

So, if a 1-click included Direct-only, it might be worth it.
Otherwise, shop elsewhere.

People are forgetting one thing - while there are ways to get discounts via online retailers it usually involves calling them or emailing them directly since they aren't allowed to have GW stuff via an online store anymore. So the one-click bundles serve a purpose of imagined exclusivity i.e. "This is only available from GW", which seems to be a key business practice from GW anyways: make people think your stuff is some exclusive luxury item and charge appropriately. And of course there's no discounts because GW feels they don't need to offer a discount and that people will pay what they charge.

Remember their own business model states that their customers' enjoyment is achieved via buying GW products.

In regards to the chapter I have heard from the people I know in GW that they sold around 10 of them. Which I assume is probably stock holders or people that work for the company.

I'm actually stunned anyone over the age of 25 uses GW stores at all, I mean, I used to always make quick purchases as a kid, because I wanted everything right then and there, but you learn patience as an adult, and I think if all it takes is a cursory few clicks to get about 20% off using an online retailer, It makes little sense to buy direct.

You know, we can always do other things while we wait, like watch children, do some ironing, cram some more work in....

feth but I wish I was young again.

 Skinnereal wrote:

 SJM wrote:
They really need to stick a discount on these things, or throw in a limited edition model as a carrot?

Like this one:
http://www.games-workshop.com/gws/catalog/productDetail.jsp?catId=cat440271a&prodId=prod2160146a
"This includes a new plastic Chaplain, armed with a crozius arcanum and bolt pistol, which is currently only available with this box set".

I thought we were talking about the large box deals, the bundles for £150+?

anyway, yes something like that, didn't a few years back all army boxes for fantasy come with a limited edition guy?

I have to imagine that if you are building your first army you are unlikely to buy all in 1 shot like this. But if you have been playing for a while and thinking of a second army - and then you realize that you're gonna probably buy all these later so why not get a discount NOW, you might be more likely to dish out all that cash KNOWING that you are saving money in the long run.

 Solorg wrote:
I have to imagine that if you are building your first army you are unlikely to buy all in 1 shot like this. But if you have been playing for a while and thinking of a second army - and then you realize that you're gonna probably buy all these later so why not get a discount NOW, you might be more likely to dish out all that cash KNOWING that you are saving money in the long run.

You don't get any discount. That's the whole point of this thread, one-click bundles are the same price (within a rounding error) as adding the models to your cart separately before buying them. The only people who would ever be interested in a one-click bundle are non-gamer friends/family/etc buying gifts, since those people are a lot less likely to research the issue and realize that it's just a scam.

Well it's not really a scam, they don't claim any saving is to be had. Though 'bundle' implies some sort of deal is to be had. Some of the bundles have huge values though, wasn't there one adding up to thousands of pounds? Doubt many family will be buying those.

 Solorg wrote:
I have to imagine that if you are building your first army you are unlikely to buy all in 1 shot like this. But if you have been playing for a while and thinking of a second army - and then you realize that you're gonna probably buy all these later so why not get a discount NOW, you might be more likely to dish out all that cash KNOWING that you are saving money in the long run.

Because by the time you have finished painting it the prices will have risen 30%....

But you will save more if you buy through discounters instead of through GW, and the prices will still rise....

The Auld Grump

-

I often buy from GW because its quick and realiable, but Ive never been tempted to buy one of these bundles even though the biggest one would save me an estimated few hundred clicks.

Nope.

I occasionally make an impulse buy in my local GW store, but as others have noted, if I was going to buy all the stuff in a bundle, I'd be heading to a discount retailer.

I am not sure about the parent thing.

It's pretty rare for parents to just grab a $300 box without even knowing what it really is.

I honestly think its a 'just at the behest of the webteam' thing. They're allowed the freedom to make something like this up as a deal, given the nod from the powers that be, but not to impart any kind of discount.

Was looking through a (very) old White Dwarf the other day. There was an advert for a store opening event, which included lots of 'buy 3, get the cheapest one free' (which even applied to box sets!) and some 25% vouchers. Although it wasn't that long ago that there were some similar deals about.

I think really 'bundle' is a misnomer here, as it implies a discount or saving of some sort. I wonder what trading standards in the UK would think about it?

To me those bundles are a deterrent and remind me how expensive the models are - after changing the price into local currency, you see the prices in thousands of Złotys.