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Has the tone of propaganda about it, but it's still quite interesting to see what all the mould machines 'n' such look like, as well as all the stuff at GW Nottingham. I'd never quite been able to visualise the manufacturing process before.

Interesting video. What was it's purpose? It reminds me of an employee introduction video.

I have no idea.

I can see it being that, though, what it had me thinking of was the ol' case study videos we'd have to watch in Business Studies back at school

Sounds like an investor relations video or something like that.

Yeh I think the last time it popped up the general consensus was that it was an investor video.

interesting vid, thanks for posting

n0t_u wrote:Yeh I think the last time it popped up the general consensus was that it was an investor video.

And that it's from before the Dark Angels codex was released, as during the video you see the artwork and models being worked on.

Damn, now Im craving Cuke Cola:

Thanks for posting the video..... It was kind of fun to watch!

That was utterly fascinating. Thanks for posting it.

I'd love to see more of models as they are being sculpted, and how they make Finecast, and maybe some more art in development. Even more of the lighting setups on the dioramas.

Wow, it makes gaming look really boring !

Like the multiple references to quality throughout the video- so that would explain the FC issues then...

Definitley looks like an investors video, but really cool to see the brief overview on their manufacturing processes, they've got a huge workforce - might explain the prices

Love the Imperial Eagle on their HQ - the huge Marine statue is also excellent, there's one standing over the entrance to the Bluewater (Kent) store - very imposing...

kan since you arnt new to this video, how can you deny GW is targetting children as customer?
GW isnt even subtle about it.

Geez....

The video does sound like they're talking to children at times.

They are, unfortunately for you Luna age is not the only definition of child ...I'm definitely in their bracket, as I enjoy the games I play. BTW, for all the finecast haters that video is definitely pre finecast, but you knew that already...

I wish I could get payed to play with Toys all day. Coming from a Graphic Design background and BUsiness as well, I thought it was an awesome video, although seeing the model come out completely put together made me wish sometimes...

n0t_u wrote:The video does sound like they're talking to children at times.

That, most likely, is because it's a video to garner investors.

Not everyone will be familiar with the technology/processes--and using big words, rather than simplistic explanations, can end rather badly.

As an Industrial Engineer, I can't help but feel that there is something about their production and distribution process that is horribly inefficient and costing them (and therefore us) millions of dollars in profit... what, i cant say...

chaos0xomega wrote:As an Industrial Engineer, I can't help but feel that there is something about their production and distribution process that is horribly inefficient and costing them (and therefore us) millions of dollars in profit... what, i cant say...

It's propably more investing millions of dollars into a high volume manufacturing facility and then turning everything into a limited, expensive restricted product line.

LunaHound wrote:kan since you arnt new to this video, how can you deny GW is targetting children as customer?
GW isnt even subtle about it.

What would be wrong with targeting children? Hasbro's worth 4 billion dollars based on that.

chaos0xomega wrote:As an Industrial Engineer, I can't help but feel that there is something about their production and distribution process that is horribly inefficient and costing them (and therefore us) millions of dollars in profit... what, i cant say...

Why can't you say? I'm certainly curious and have no idea what you mean. It seems less automated than I would have expected though.

Ouze wrote:

LunaHound wrote:kan since you arnt new to this video, how can you deny GW is targetting children as customer?
GW isnt even subtle about it.

What would be wrong with targeting children? Hasbro's worth 4 billion dollars based on that.

Ouze, there is nothing wrong with that, a company's perspective thats the best business decision.
But Im not the one thats saying " GW isnt that evil they arnt targeting children"

Ouze wrote:

LunaHound wrote:kan since you arnt new to this video, how can you deny GW is targetting children as customer?
GW isnt even subtle about it.

What would be wrong with targeting children?

I had just been looking at your display picture when I read that sentiment... for a mo I misinterpreted quite badly.