Palindrome wrote:Who are ICV2 and where do they get their stats from? The link above is less than informative.
The link says where they get their information: they get it directly from retailers(aka stores), distributors(such as Alliance), and manufacturers(the companies that make the products).
As for who they are:
Internal Correspondence was a newsletter and then a magazine published from the early 80s through the mid-90s by Capital City Distribution, Inc., one of the largest distributors of pop culture products during that period. The magazine was a trade publication directed at specialty retailers. When Capital City Distribution was sold to Diamond Comic Distributors in 1996, the rights to the name were kept by one of the principals of Capital -- Milton Griepp -- who had been publisher and editor-in-chief of the magazine at Capital. Beginning in the fall of 2000, Griepp began working on a Web version of the title. ICv2 launched in January, 2001. The ICv2 Retailer Guides magazines were launched in 2002.
ICv2, more formally Internal Correspondence version 2.
"We believe that we're all in this together -- that if the markets for pop culture products grow, we'll all be more successful. Accordingly, we're devoted to promoting our common interests and growing the business of which we're all a part.
At ICv2, we strive to be fast, accurate, fair, and complete in our coverage. We'll try to get you the news that affects your business first, to give you correct information, to be fair to the companies, people, and products we cover, and to give you the whole story.
Rather than telling you our personal preferences, our credo is "we like what sells," and we will endeavor to chart accurately the potential and performance of various products profiled, always trying to include those important channel issues (who's selling these products), that can greatly affect sales potential."
They been used multiple times as a resource for a number of magazines and papers, including the New York Times, Wall Street Journal, Fortune, Business Week, Time, USA Today, and Publishers Weekly. They're not only known in the industry, but are respected as
the source for news on the pop-culture market.
More info here:
http://www.icv2.com/about/