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A discount on Nutella has led to violent scenes in a chain of French supermarkets, as shoppers jostled to grab a bargain on the sweet spread.
Intermarché supermarkets offered a 70% discount on Nutella, bringing the price down from €4.50 (£3.90) to €1.40.
But police were called when people began fighting and pushing one another.
"They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand," one customer told French media.
A member of staff at one Intermarché shop in central France told the regional newspaper Le Progrès: "We were trying to get in between the customers but they were pushing us."
All of its stock was snapped up within 15 minutes and one customer was given a black eye, the report adds.
Similar scenes have been reported across France, with some being described as "riots".
The hunt for discounted jars continued on Friday, with shoppers in a supermarket near Toulouse being handed just one each:
Some 365 million kilos of Nutella, a hazelnut chocolate spread, is consumed every year in 160 countries around the world.
It was created by the Ferrero family in the 1940s in the Piedmont region of Italy, which is famed for its hazelnuts.
The firm said it regretted Thursday's violence, but noted that the discount had been unilaterally decided by Intermarché.
There was brawl over a tin of baked beans in the town across from my parents many years ago. During a very snowy patch the shops ran out of supplies and a fight started over the last run of beans at the local Kwik Save which involved people from a couple of families. It rolled out into the street and the police were called, for the sake of a tin of beans.
This message was edited 1 time. Last update was at 2018/01/27 08:10:03
Fighting over 3 euros of savings... Is France that poor of a country?
Those idiots are destroying our European hobby of laughing at Americans. Now we will seem hypocritical!
Even if it's italian I consider it disgusting. Too much fat, sugar and it doesn't even taste of chocolate but only of hazelnut.
It's extremely popular in Italy, where litterally everyone loves it, but I don't think a 70% discount would unleash riots and violence here. Whenever there are huge discounts on popular products nothing like the american black friday madness happens here.
A reaction like that in France is quite shocking, maybe those riots took places in poor and rough areas?
between this and the McDonalds sauce fiasco one really does wonder what exactly is going on in the world.
The poor man really has a stake in the country. The rich man hasn't; he can go away to New Guinea in a yacht. The poor have sometimes objected to being governed badly; the rich have always objected to being governed at all
We love our superheroes because they refuse to give up on us. We can analyze them out of existence, kill them, ban them, mock them, and still they return, patiently reminding us of who we are and what we wish we could be.
"the play's the thing wherein I'll catch the conscience of the king,
Somebody smarter than me needs to mashup video of the "riot" with this masterful piece of music
We were once so close to heaven, St. Peter came out and gave us medals; declaring us "The nicest of the damned".
“Anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge.'”
