Switch Theme:

Games Workshop pausing pre-orders for the next few weeks...  [RSS] Share on facebook Share on Twitter Submit to Reddit
»
Author Message
Advert


Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you:
  • No adverts like this in the forums anymore.
  • Times and dates in your local timezone.
  • Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance.
  • Email notifications for threads you want to watch closely.
  • Being a part of the oldest wargaming community on the net.
If you are already a member then feel free to login now.




Made in gb
Thermo-Optical Hac Tao





Gosport, UK

This one could be something for the book after Kragnos too, if there is more after that.
   
Made in fi
Locked in the Tower of Amareo





Still june as bare minimum before aos3. Doubt they leave multi month gap between last br and aos3

2024 painted/bought: 109/109 
   
Made in gb
Longtime Dakkanaut





If they’re doing third this year.
   
Made in fi
Locked in the Tower of Amareo





At this point pretty optimistic to think they wouldn't. Everything is pointing at it

2024 painted/bought: 109/109 
   
Made in us
Decrepit Dakkanaut





Biloxi, MS USA

tneva82 wrote:
At this point pretty optimistic to think they wouldn't. Everything is pointing at it


Well, everything but the multiple delays in releases since last year. I have a feeling 3rd was supposed to launch this summer, but I can see the delays pushing it to next year.

This message was edited 1 time. Last update was at 2021/04/26 11:58:06


You know you're really doing something when you can make strangers hate you over the Internet. - Mauleed
Just remember folks. Panic. Panic all the time. It's the only way to survive, other than just being mindful, of course-but geez, that's so friggin' boring. - Aegis Grimm
Hallowed is the All Pie
The Before Times: A Place That Celebrates The World That Was 
   
Made in gb
Decrepit Dakkanaut




UK

At the same time GW has been pushing out the campaign books for it super fast. We hardly have one out the door and yet another two previewed.

It's hard to tell what GW's medium term plan is and chances are even GW doesn't fully know due to all the chaos that's around at present. From Corona work restrictions to Brexit trade issues to international shipping delays (not just the stuck boat, there's vast amounts of freight backed up the world over).

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in fi
Locked in the Tower of Amareo





 Overread wrote:
At the same time GW has been pushing out the campaign books for it super fast. We hardly have one out the door and yet another two previewed.

It's hard to tell what GW's medium term plan is and chances are even GW doesn't fully know due to all the chaos that's around at present. From Corona work restrictions to Brexit trade issues to international shipping delays (not just the stuck boat, there's vast amounts of freight backed up the world over).


Pushing out campaign books isn't anything weird. Pa was going to end 1 month before 9th as well. As books don"t get invalidated they can release aos3 week after last br for all it matters.


Automatically Appended Next Post:
 Platuan4th wrote:
tneva82 wrote:
At this point pretty optimistic to think they wouldn't. Everything is pointing at it


Well, everything but the multiple delays in releases since last year. I have a feeling 3rd was supposed to launch this summer, but I can see the delays pushing it to next year.


Gw doesn't have year worth of backlog. They stop releases for 9+ months to wait next year they lose out on sales.no releases, no sales. remember what happened to fb sales when they stopped releases due to design work for aos starting. From top3 selling miniature games to trickle sale. When like 90% kit's lifetime sales are sold in first quarter year they can't just wait next year with zero aos releases. That basically means no aos sales until 2022 summer.

They will rather postpone others rather than postpone edition to next summer.

This message was edited 2 times. Last update was at 2021/04/26 13:20:15


2024 painted/bought: 109/109 
   
Made in gb
Shas'la with Pulse Carbine




Eastern Fringe

Ahh.. how times have changed. It used to be weeks between sporadic releases. Now if there aren't weekly preorders (a relatively recent change in the companies history) people start ringing their doomsday bells.

This is the reality. GW is doing incredibly well. Their new releases are selling out and they are struggling to keep up with demand. A good problem to have for a company that is cash rich.

The first rule of unarmed combat is: don’t be unarmed. 
   
Made in us
Longtime Dakkanaut





Ellicott City, MD

 Tiberius501 wrote:
01010011 01100001 01100100 00100000 01000001 01100100 01001101 01100101 01100011 01101000 00100000 01001110 01101111 01101001 01110011 01100101 01110011 :(


01001100 01001111 01001100

Valete,

JohnS

"You don't believe data - you test data. If I could put my finger on the moment we genuinely <expletive deleted> ourselves, it was the moment we decided that data was something you could use words like believe or disbelieve around"

-Jamie Sanderson 
   
Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

I think 3rd is set for the end of these Broken Realms books, and given the delays have stopped all of those coming out, I think a new version of AoS isn't on the cards until at least Q4 this year, but more likely sometime in 2022.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in ca
Nihilistic Necron Lord




The best State-Texas

 H.B.M.C. wrote:
I think 3rd is set for the end of these Broken Realms books, and given the delays have stopped all of those coming out, I think a new version of AoS isn't on the cards until at least Q4 this year, but more likely sometime in 2022.


I guess it would depend on how many there are. I think GW would push other stuff around to ensure an edition comes out, not the other way around. I could see AoS 3.0 for July, I don't think it'd get pushed into Q4, and I can't see them pushing an entire edition out a year, as that likely backlogs everything they have planned for the new edition.

4000+
6000+ Order. Unity. Obedience.
Thousand Sons 4000+
:Necron: Necron Discord: https://discord.com/invite/AGtpeD4  
   
Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

They're already backlogged.

And if the Broken Realm books are anything like the Psychic Awakening books, they're designed to update armies for the next edition without necessarily bringing out new army book for each one.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in gb
Decrepit Dakkanaut




UK

Considering Cursed City appears to have had last moment issues and GW's own warehouse and back end moving and organising appear to be hitting a huge critical meltdown moment; it wouldn't surprise me if a new edition did get moved.

Indomitus was locked in; I think this year GW is being more flexible whilst also trying to push things back on track. In the end they can only push so much and they know that simply releasing stuff super fast might not work out well for them - flooding the market way too much will result in slower uptakes of sales on each item (their market is finite and has finite purchasing power); to say nothing of the fact that GW can't deliver global volume to support a vastly sped up release plan.

So in the end could a new edition slip into Q3 or even Q4 - sure. Heck GW might even change Christmas around - instead of discount bundle boxes for all; do a new edition for AoS and perhaps a few discount boxes for 40K. They'd still make record sales even if they "miss" the mid year traditional "summer holidays" sales boom that they went for with Indomitus.


One bonus is that GW has the financial security of fans already buying up their stock at record speed. GW doesn't actually have to release anything new for months and they can still turn over high sales.

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in fi
Locked in the Tower of Amareo





They are buying stuff because gw is releasing new stuff. Sisters of battle? Range is now on trickle mode. Lumineth? What sells in significant numbers is wave2. Wave1 is already not significant in gw scale. It essentially sold out. Slaanesh releases on last moments until it too becomes trickle sale range.

2024 painted/bought: 109/109 
   
Made in gb
Decrepit Dakkanaut




UK

You forget the period last year where GW shut down fully and we still kept buying? Where we stripped every bit of stock globally from anywhere that was still open and trading?


Yes I agree big releases make big sales waves, but GW still maintains healthy trickles sales across their whole range. If anything a period of just trickle sales might be good for them to catch up their back end and production not just with the big swing sale events.


People are still able to buy stuff without a big release. Sure big release mean attention and energy and focus and lots of marketing. GW can recapture some of that in other ways not just tied to big releases

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in pl
Longtime Dakkanaut





tneva82 wrote:
They are buying stuff because gw is releasing new stuff. Sisters of battle? Range is now on trickle mode. Lumineth? What sells in significant numbers is wave2. Wave1 is already not significant in gw scale. It essentially sold out. Slaanesh releases on last moments until it too becomes trickle sale range.

People take the 'trickle' thing way too far. You really believe people buy say all the 60 troops models army needs immediately on release and only then? That DA, SW, BA, and DW (ok, maybe not in that last case, thanks to beyond idiotic SIA changes) players didn't grab a few boxes of intercessors and infiltrators, years old kits, when their supplements dropped and the ranges finally got support for them? That sister players who like new halberd troops and tanks won't buy any regular sisters when they start the army? None of this makes any sense, I bought all of my DW veterans years after the kit was released...
   
Made in at
Second Story Man





Austria

the only official number of sales we ever got were those seen in the Chapterhouse law suit

in those very well showed that sales of "the most selling faction" aka a Box of Standard Marines, was linked to new releases only

Standard Marines sold better as they were sold with every Marine dex, yet Blood Angles or CSM were 0 between their Codex releases

As far we know, GW is selling most of the non-standard Marines only with new releases, may it be a new Codex, new Models or a Campaign book

of course there are people who buy in between, but those are not the massive sales GW aims for and a reason why most of those boxes are Online only

Harry, bring this ring to Narnia or the Sith will take the Enterprise 
   
Made in us
Regular Dakkanaut





 kodos wrote:
the only official number of sales we ever got were those seen in the Chapterhouse law suit

in those very well showed that sales of "the most selling faction" aka a Box of Standard Marines, was linked to new releases only

Standard Marines sold better as they were sold with every Marine dex, yet Blood Angles or CSM were 0 between their Codex releases

As far we know, GW is selling most of the non-standard Marines only with new releases, may it be a new Codex, new Models or a Campaign book

of course there are people who buy in between, but those are not the massive sales GW aims for and a reason why most of those boxes are Online only


Those Chapterhouse discovery documents are nearly a decade out of date at this point – and a lot has changed over the last ten years and especially the last five.

GW's in-house marketing channels have fundamentally transformed, merging into a daily content production house (WarCom/YT/Twitch).

The IP licensing has exploded (Games galore).

New trade channels are being fostered (Hachette/B&N partnerships).

Even core GW merchandising has gotten savvy (Start Collecting boxes/embrace of online discounters).

Just as people are anchored to old realities about the cost of making injection molds, I think there's a similar tendency to live in the past WRT GW's sales patterns.
   
Made in at
Second Story Man





Austria

if you have an up to date sales numbers please share those

otherwise you just assume things changes because why?
nothing in GW's marketing or sales strategy indicastes that "new release sales" do not make up the vast majority of the sales from a product


nothing you mention indicate that things have changed, actually the opposite, all those new channels are focused on new releases and creating a hype for the new stuff
while even the most valued and hyped box sits on the shelf 6 months later because out of the initial hype the sales are low

This message was edited 1 time. Last update was at 2021/04/27 14:43:58


Harry, bring this ring to Narnia or the Sith will take the Enterprise 
   
Made in us
Stealthy Grot Snipa





Atlanta, GA

 kodos wrote:
if you have an up to date sales numbers please share those

otherwise you just assume things changes because why?
nothing in GW's marketing or sales strategy indicastes that "new release sales" do not make up the vast majority of the sales from a product


nothing you mention indicate that things have changed, actually the opposite, all those new channels are focused on new releases and creating a hype for the new stuff
while even the most valued and hyped box sits on the shelf 6 months later because out of the initial hype the sales are low


You assume things change because... that's what happens over time. Especially when a company does a turnaround like GW seems to have done. And of course all their social channels are hyping new releases. That's... kind of what company social media is there for?
   
Made in ca
Angered Reaver Arena Champion





 Platuan4th wrote:
tneva82 wrote:
At this point pretty optimistic to think they wouldn't. Everything is pointing at it


Well, everything but the multiple delays in releases since last year. I have a feeling 3rd was supposed to launch this summer, but I can see the delays pushing it to next year.


If they delay 3.0 for a year(if this summer was the target date) then everything but Broken Realms will be delayed for a year because they can't release anything designed for AoS 3.0 unless 3.0 gets released first and I really doubt GW will accept that.

If there is a delay it will be a month or two at best.
   
Made in at
Second Story Man





Austria

 Mr. Grey wrote:

You assume things change because... that's what happens over time. Especially when a company does a turnaround like GW seems to have done. And of course all their social channels are hyping new releases. That's... kind of what company social media is there for?

so the main argument why it must be different now is just because their have started to communicate with the community again?

yet people are claiming Indominus is sitting on the shelf because GW overproduced it in the second run, as they have made a turnaround and building sales on hype on release is not a thing any more this should not be a problem

the main argument is "but it must have changed after such a long time"
I agree, it has changed after the turnaround GW have made, but in the other direction to focus much more on release sales and drop support after shorter times in the past
that is why we see more releases in a shorter timeframe, to keep the numbers high while as after the release sales numbers for the old products are irrelevant

Harry, bring this ring to Narnia or the Sith will take the Enterprise 
   
Made in gb
Decrepit Dakkanaut




UK

I assume that GW must make some meaningful trickle sales because in the past GW left big updates for months between releases. Furthermore if GW were only making money on big releases alone then I'd have expected them to shift their marketing and structure entirely - why have a library of over 800 products if only 20 or so big sellers are ever selling during release month


A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in gb
Sadistic Inquisitorial Excruciator






I just hope that when they do release AoS 3, they make a starter box with no Stormcast. Hopefully they’ve realised that AoS players aren’t obsessed with Stormcast in the same way that the 40K crowd love space marines.
   
Made in gb
Thermo-Optical Hac Tao





Gosport, UK

 MonkeyBallistic wrote:
I just hope that when they do release AoS 3, they make a starter box with no Stormcast. Hopefully they’ve realised that AoS players aren’t obsessed with Stormcast in the same way that the 40K crowd love space marines.


Apart from a couple of character models, it’s been like 3 years since the last big Stormcast release. I’d be perfectly fine with them being in the starter. They’re nothing like Space Marines in terms of being release hogs.

It might be worth making peace with the idea either way, I think the rumours are Stormcast vs Destruction.

This message was edited 1 time. Last update was at 2021/04/27 16:29:36


 
   
Made in gb
Sadistic Inquisitorial Excruciator






 ImAGeek wrote:
 MonkeyBallistic wrote:
I just hope that when they do release AoS 3, they make a starter box with no Stormcast. Hopefully they’ve realised that AoS players aren’t obsessed with Stormcast in the same way that the 40K crowd love space marines.


Apart from a couple of character models, it’s been like 3 years since the last big Stormcast release. I’d be perfectly fine with them being in the starter. They’re nothing like Space Marines in terms of being release hogs.

It might be worth making peace with the idea either way, I think the rumours are Stormcast vs Destruction.


I was thinking more in terms of every starter having to have marines in it. If a new AoS starter has Stormcast, then I’ll pass.
   
Made in us
Ollanius Pius - Savior of the Emperor






Gathering the Informations.

If we're lucky, any Stormcast release would be an expansion on the existing Chambers(Vanguard could use an actual bow-wielding unit) and the "unseen" character-esque Chambers(Covenant, Ruination, Logister) that remain to be represented on the tabletop alongside a reorganization of some stuff.

Vanguard, IMO, are the most drastically misused concept in that whole range. Fluffed as rangers, survivalists, vigilantes, and huntsmen...but that sublist does not feel like it.


Automatically Appended Next Post:
 MonkeyBallistic wrote:

I was thinking more in terms of every starter having to have marines in it. If a new AoS starter has Stormcast, then I’ll pass.

Not really bothered by AoS "starter" having Stormcast.

Our battleboxes are way, way more varied in terms of contents than 40k sets are so it's not like every single thing coming out has some kind of Stormcast in it.

This message was edited 1 time. Last update was at 2021/04/27 16:39:42


 
   
Made in us
Decrepit Dakkanaut





 kodos wrote:
the only official number of sales we ever got were those seen in the Chapterhouse law suit

in those very well showed that sales of "the most selling faction" aka a Box of Standard Marines, was linked to new releases only

Standard Marines sold better as they were sold with every Marine dex, yet Blood Angles or CSM were 0 between their Codex releases

As far we know, GW is selling most of the non-standard Marines only with new releases, may it be a new Codex, new Models or a Campaign book

of course there are people who buy in between, but those are not the massive sales GW aims for and a reason why most of those boxes are Online only


In a recent investor report they noted that 60% of their sales are new releases.
   
Made in us
Daemonic Dreadnought





Eye of Terror

 Mr. Grey wrote:
 kodos wrote:
if you have an up to date sales numbers please share those

otherwise you just assume things changes because why?
nothing in GW's marketing or sales strategy indicastes that "new release sales" do not make up the vast majority of the sales from a product


nothing you mention indicate that things have changed, actually the opposite, all those new channels are focused on new releases and creating a hype for the new stuff
while even the most valued and hyped box sits on the shelf 6 months later because out of the initial hype the sales are low


You assume things change because... that's what happens over time. Especially when a company does a turnaround like GW seems to have done. And of course all their social channels are hyping new releases. That's... kind of what company social media is there for?


So a company starts sending emails more often, sets up a fancy new website, uses their Facebook more often, and time passes. This means the company has changed dramatically. Despite having no sales figures or metrics of any kind, it's totes safe to assumsies fer shure this literally happened y'all.

Pure coincidence that the ratio of new Space Marine kits to other factions remains unchanged since the late 1980s.

   
Made in gb
Torch-Wielding Lunatic





 MonkeyBallistic wrote:
I just hope that when they do release AoS 3, they make a starter box with no Stormcast. Hopefully they’ve realised that AoS players aren’t obsessed with Stormcast in the same way that the 40K crowd love space marines.


I just hope that 'When' they do release it, that they produce enough copies to not insta-sell out.. especially if there is a Limited Indomitus style release...

   
 
Forum Index » News & Rumors
Go to: