White Dwarf overhaul

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**Kroothawk**

A birdy told Darnok over at Warseer the following:

WD is changing in a fairly big way. They are moving out of the design studio into completely new offices and have brought in an outsider to head up the new format magazine (a former editor of a major successful magazine). The new magazine will have increased content and is being invested in with more money by GW in an attempt to break with the concept amongst many readers that it is little more than a figures advert. They've been working on the new mag since early May (4 WDs have been released since), so I'd expect the first of the new look fairly soon, but it would give us an idea on internal turn around times when it appears...

**Palindrome**

Took them long enough. WD has been a mere shadow of its former self for years and an attempt to make it worth buying would be welcome.

**Compel**

I think I overheard at some point it's supposed to look like the Edge magazine?

**notprop**

This is good news, I hope it comes to pass.

Wasn't there something similar said last year about a revamp and more content.

**spaceelf**

It is good that GW is trying to improve White Dwarf. However, there are probably better uses of their money, as it is my understanding that the magazine industry is really hurting, just like the newspaper business.

GW just needs to embrace traditional advertising, and cooperate with other businesses to prevent threats like DUST by Fantasy Flight from taking hold. It may be too late for the latter.

**aka_mythos**

,,,looks like GW finally got tired of seeing their sales of WD declining... thats good.

**George Spiggott**

They brought in a professional editor before, then overruled him when his professional opinion disagreed with GW ideology.

**Trasvi**

Haven't we seen this thread once every 18 months or so? I remember the Sisters of Battle issue was supposed to be the start of a major overhaul introducing content...

**His Master's Voice**

Yeah.

As long as GW insists all WD content should be created internally, no editor will ever bring back the quality of ye olden days - most of the good stuff back then was created outside of the studio, by people who really cared about the stuff they did. And it showed.

**SagesStone**

It'll be quite nice for it to actually have some nice content in it.

However to save time, I brought this along.

**Breotan**

The new magazine will have increased content...

They need to create a foundation of content before they can discuss any increases.

...attempt to break with the concept amongst many readers that it is little more than a figures advert.

Concept? Concept?!? Are you effing serious?

Wasn't there something similar said last year about a revamp and more content.

I'm guessing the one or two pages of rules for the Stormtalon and Fightabomma met their definition.

**Flashman**

I'm also fairly sceptical of this...

GW's current philosophy seems to be "nothing for free". There was a total absence of stage by stage painting guides for Daemon's last month BUT they did release a digital download daemon painting guide that you had to pay for.

How can you make a hobby magazine good when management decree that even the very basic hobbying skills have to be siphoned off and sold seperately?

**Kalamadea**

We'll see. I haven't bought a white dwarf in years. New format is gonna have to blow me away to change that, and I can't be the only one.

**RiTides**

It'd be nice, but we've heard it before. I think most folks don't really care anymore, honestly. We have Dakka for news/hobby stuff

**H.B.M.C.**

Look... since I started posting here oh so many moons ago I've seen a dozen such 'announcements' that, WD is 'changing' and will be 'better'.

How many times can a small man with a white beard cry 'wolf' before we stop believing him?

**Snrub**

It'd be nice to have a WD which had content relevent to the hobby as opposed to just telling us how much said hobby is going to cost us.

**English Assassin**

As others have said already, a White Dwarf that wasn't a waste of a fiver would be nice, but it's been such a long time (more than a decade) since the magazine's been worthwhile that it would take something quite profound to draw me back in, particularly given that the void left unfilled by WD for so many years has since been comprehensively filled (for free!) by Dakka and other sites.

**Eisenhorn**

I heard this from an inside source two months ago.
This rumor is very likely,WD as of now is crap and they know it.
They'll never offically say it,but the studio hates it too.
They want the old days back too in regards to WD when they had tutorials and supplemental rules.

It is a no brainer,I could care less about a Evey Metal painters game and when you take out that and the adverts.
You have about 3-4 usable pages.
They had it right back at the time of issue 300

That sucessful editor was a big force for his old magazine going digital as well
Just saying

**BrookM**

Think digital? So another iPad exclusive? No thanks.

**Agamemnon2**

iPad exclusive digital White Dwarf? Yeah, I could believe that. It would remove a big logistics circus from the process, give GW better control over release dates (handily stopping even more leaks) and gives them the opportunity to keep selling White Dwarf issues perpetually. Nothing need ever go out of print again.

**Eisenhorn**

Not exclusive you can get quite a few magazines in both paper and digital
Cosmo,Maxim,Fine Scale Modeler,The Enquirer.

It will still be a mag,you can also just download it soon if that is your preference

**Sephyr**

George Spiggott wrote:
They brought in a professional editor before, then overruled him when his professional opinion disagreed with GW ideology.

I work in publishing and this is sadly a very prevalent mindset.

"Hire the best talent in the market so I can ignore the crap out of him/her!"

**Breotan**

H.B.M.C. wrote:
How many times can a small man with a white beard not be eaten by the 'wolf' before we stop believing him?

I don't think it's gullability, H.B.M.C. I think most people are just waiting for the wolf to kill him and be done with it.

**Pacific**

Eisenhorn wrote:
I heard this from an inside source two months ago.
This rumor is very likely,WD as of now is crap and they know it.

I would like to confirm Eisenhorn's confirmation ..

Again I can't confirm the source, but heard exactly the same thing several months ago.

Great news, and I think time to break out the emoticons!

**Gitkikka**

Still going to be $9 + an issue?
If so, they can keep it.

**Sephyr**

Gitkikka wrote:
Still going to be $9 + an issue?
If so, they can keep it.

If they actually start churning out real content (army and model updates, real guides for making scenery, bases, conversions, alternate rules for tournaments or variants), I think they are entitled to charge for it, even if other companies offer it for free. I for one will pay for good content with a smile on my face, especially in a setting that sorely needs more frequent updating like WH40k.

**Nvs**

I agree with the above poster that the price is just outrageous. They should drop the price back to the $5 an issue and release more content online. Or at the very least offer online subscriptions for less.

**Necros**

It's going to take a lot to get me to resubscribe. Such as a cheap price for subscribers, like every single other magazine in the whole world. But cheap is a 4 letter word for GW.

They've been saying "OMG it's gonna change and there's gonna be great stuffs!@!!" for like 2 years now. I'll believe it when I see it.

Not trying to be a troll, just not really expecting it to change all the much...

**Gitkikka**

Sephyr wrote:
Gitkikka wrote:
Still going to be $9 + an issue?
If so, they can keep it.

If they actually start churning out real content (army and model updates, real guides for making scenery, bases, conversions, alternate rules for tournaments or variants), I think they are entitled to charge for it, even if other companies offer it for free. I for one will pay for good content with a smile on my face, especially in a setting that sorely needs more frequent updating like WH40k.

You do that. I don't believe that they'll be able to turn it around enough enough to justify that price.

**Wyrmalla**

They could just always rehire Fat Bloke or any of the other staff from before it all went to pants instead of sticking with the current useless writers with a new editor... What's Jervis doing these days? A little of his input in the management area would probably go a long way. =P