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When going to the GW website, every now and then I have to choose which country I am from. I just noticed today that right before it gives me the option to choose my country, a message flashes on the screen very briefly. I had to hit the refresh button a few times to see the whole messge, but it was as follows (if I remember correctly):

"Games Workshop makes the best toy soldiers in the world."

Don't know if that was just an IT person's joke or what they really believe. Anyone else notice this?

I don't get it.

Yes, it has been mentioned as part of many subliminal messaging conspiracy theories, the code makes it flash up on screen for a split second.

Most large corporations use subliminal messaging as a means of subverting their cash mules on a subconcious level.

GW are no different.

I know subliminal advertising is illegal on TV, it would surprise me if it isn't online too although the US may be different.

I thought this was more of a "GW claimed to make good toy soldiers LOLWUT?!" direction

You know how many things that are illegal to do online are done online anyway? All of them. Every single crime that can be committed online is constantly committed online.

And GW might have had at least a shot at the title of "best minis in the world", but then they decided to mass produce resin while simultaneously slashing the budget for their QA department.

And then there's the little point of "best" being subjective in almost every instance of the word being used.

So sure, if by "best" they mean the most overpriced, they are the best.

Great conspiracy theory. The phrase does appear, but, judging from the HTML source, it is there for search engine visibility reasons. Basically some web designer needed a google-friendly description for this page and happened to use this. Then again, this could be a clever disguise.

No company is going to enter into illegal actions over the internet when the internet by nature is the most unsecured communications infrastructure available. Take the tin foil hats off. If they were going to use subliminal advertising - which they aren't - they wouldn't use the same phrase they use in their company description. It would be something like a picture of a Space Marine, something you could visualise - that's how it works. Your brain reacts more strongly to imagery that stimulates the parts o your brain linked to happiness. For wargamers visiting GW's site the likelihood of that being a Space Marine is very high.

It's also an illegal form of advertising in the UK. For more examples look at the website for Lambert and Butler - A British cigarette company. It's illegal to advertise for them here and that really shows on their homepage. GW don't have the resources to go somewhere tobacco companies won't. Revenue £29,223 million (2011) Imperial Tobacco vs. Revenue £123 million (2011) Games Workshop. Who's more likely to get away with it?




I'm not saying that any number of company's aren't doing something highly criminal, they just obviously aren't doing it in the light of day. Why would they?

And on the miniatures side, I think they can claim that. They've been doing it for ages, they're the market leader by a good shout and I like a Dreadnought more than a Spriggan, which would be my favourite non GW model. Any other company could claim it so to scoff at the assertion is pointless. What are they going to say? "We make some decent stuff."?

http://www.games-workshop.com/gws/content/article.jsp?aId=9600007

They state there that they have the best minis in the world.

It would be funny if that could be changed to say "Most expensive toy soldiers in the world". Just sayin.

 snurl wrote:
It would be funny if that could be changed to say "Most expensive toy soldiers in the world". Just sayin.

Except there are more expensive ones out there, and many are derivative of GW designs to boot.

 IXLoiero95XI wrote:
http://www.games-workshop.com/gws/content/article.jsp?aId=9600007

They state there that they have the best minis in the world.

I've always preferred the finecast release blog.

"it's nothing less than a new era in wargaming, as we launch the highest quality miniatures the world has ever seen"

"There are no other miniatures that exist of this quality and manufactured on this scale in the world, and we're proud and very excited for you all to see this for yourselves."

"But of course, one of the main reasons for this change to resin was quality. One thing you'll notice immediately when you pick them up is the exceptionally sharp detail on the model, which can only be described as staggering. For dedicated painters (which we all are to some extent) this is a dream come true."

"This is your chance to come and have a look and make up your own mind about the bold claims I've made above. You won't be disappointed."

If this is a subliminal-messaging thing, then that is really something GW is terrible at. If an everyday customer on the site can hit the refresh button a few times and get the whole message consciously, then this is a field in which GW really does not know what they are doing.

Gnawer wrote:
Great conspiracy theory. The phrase does appear, but, judging from the HTML source, it is there for search engine visibility reasons. Basically some web designer needed a google-friendly description for this page and happened to use this.

This.

Also, subliminal messaging is bollocks. It does not STEPHEN FRY FOR POPE work at all.

Just... google Games Workshop. And read the top result.