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![[Post New]](/s/i/i.gif) 2013/07/30 23:03:54
Subject: Re:GW Annual Report for 2012-2013
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Ian Pickstock
Nottingham
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A sentence about a tiny part of games workshop's income, and within that a single aspect (rpgs) is omitted and you decide that means he's giving it the finger? Even when he, in the very next words, praises what ffg do?
Oh dakka I salute thee.
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Naaa na na na-na-na-naaa.
Na-na-na-naaaaa.
Hey Jude. |
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![[Post New]](/s/i/i.gif) 2013/07/30 23:08:34
Subject: Re:GW Annual Report for 2012-2013
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Decrepit Dakkanaut
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BryllCream wrote:A sentence about a tiny part of games workshop's income, and within that a single aspect ( rpgs) is omitted and you decide that means he's giving it the finger? Even when he, in the very next words, praises what ffg do?
He says that noone remembers RPGs. And that FFG is good at card games and board games. That is a clear message to me.
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![[Post New]](/s/i/i.gif) 2013/07/30 23:28:40
Subject: GW Annual Report for 2012-2013
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Terminator with Assault Cannon
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Which is more likely:
-GW is intentionally insulting FFGs RPG division
-GW doesn't know/care about RPGs
My money is on the latter.
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![[Post New]](/s/i/i.gif) 2013/07/30 23:29:39
Subject: GW Annual Report for 2012-2013
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Thinking of Joining a Davinite Loge
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cincydooley wrote: RiTides wrote:Interesting that he spent the vast bulk of the space talking about attitude for employees, how skill doesn't matter, and how doing it any other way would somehow be bad for morale.
It's a lot easier to teach someone a skill than to teach someone an attitude.
QFT.
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[/sarcasm] |
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![[Post New]](/s/i/i.gif) 2013/07/30 23:36:05
Subject: Re:GW Annual Report for 2012-2013
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Sister Vastly Superior
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Sigvatr wrote:How about other gameslike Pokémon or role-playing games? (Who can remember them, now?)
I...I...I am out of words.
I'm going to echo others and say this gave me a good chuckle. It honestly sounds exactly like a typical old man going " I remember them pokemons in the 90's aint seen them in a while"
Meanwhile they're releasing a new game every year or two with their latest one selling something like 15 million copies. Hell the brand recognition alone trumps anything GW could ever achieve.
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Double Fine Adventure, Wasteland 2, Nekro, Shadowrun Returns, Tropes vs. Women in Video Games, Planetary Annihilation, Project Eternity, Distance, Dreamfall Chapters, Torment: Tides of Numenera, Consortium, Divinity: Original Sin, Smart Guys, Raging Heroes - The Toughest Girls of the Galaxy, Armikrog, Massive Chalice, Satellite Reign, Cthulhu Wars, Warmachine: Tactics, Game Loading: Rise Of The Indies, Indie Statik, Awesomenauts: Starstorm, Cosmic Star Heroine, THE LONG DARK, The Mandate, Stasis, Hand of Fate, Upcycled Machined Dice, Legend of Grimrock: The Series, Unsung Story: Tale of the Guardians, Cyberpunk Soundtracks, Darkest Dungeon, Starcrawlers
I have a KickStarter problem. |
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![[Post New]](/s/i/i.gif) 2013/07/30 23:37:16
Subject: GW Annual Report for 2012-2013
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Tzeentch Aspiring Sorcerer Riding a Disc
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boyd wrote: cincydooley wrote: RiTides wrote:Interesting that he spent the vast bulk of the space talking about attitude for employees, how skill doesn't matter, and how doing it any other way would somehow be bad for morale.
It's a lot easier to teach someone a skill than to teach someone an attitude.
QFT.
There's always natural ability, some people could sell you your own teeth.
Why not employ them, because if you don't. Your competitors will.
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Its hard to be awesome, when your playing with little plastic men.
Welcome to Fantasy 40k
If you think your important, in the great scheme of things. Do the water test.
Put your hands in a bucket of warm water,
then pull them out fast. The size of the hole shows how important you are.
I think we should roll some dice, to see if we should roll some dice, To decide if all this dice rolling is good for the game.
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![[Post New]](/s/i/i.gif) 2013/07/30 23:42:00
Subject: GW Annual Report for 2012-2013
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Painting Within the Lines
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Kingsley wrote:Which is more likely:
- GW is intentionally insulting FFGs RPG division
- GW doesn't know/care about RPGs
My money is on the latter.
Yep, in which case either you don't mention specifics, or you make sure to mention everyone. In fact, all the comments within his parentheses are could be completely omitted from this letter, and it'd come off as more professional.
I haven't bought anything from GW in over 18 months, and am not planning to buy anything in the future as long as the prices are high and the models are mediocre. Never mind the fact that I'd actually like to play 40k or Fantasy games with others, but I find the rules too gamey and dependent on the list, and not the player, to merit my time and attention.
There are other, arguably better, rules systems out there that aren't dependent on an IP (a stale one at that, how much longer 'til the 42nd Millenium?) to sell copies or drive miniatures sales.
~iPaint
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iPaint's Workbench - a blog for all of my painting endeavors
Currently painting: 20mm WW2, 28mm Zombicide
In the pipeline: 28mm Reaper Bones, Dwarven Forge Game Tiles |
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![[Post New]](/s/i/i.gif) 2013/07/30 23:50:19
Subject: GW Preliminary financial results for 2012-2013
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Longtime Dakkanaut
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Koppo wrote: If the company make £1 in earnings for every share in issue and gives £2 in dividends for each share in issue then money out is greater than money in, so it must either come from some pot or be loaned from somewhere. Yes, they do have a 'pot' somewhere, it's their cash reserve. Despite popular and persisent mythology, GW does not indebt itself to pay to the investors: indeed, the company is nearly debtless. Automatically Appended Next Post: Kroothawk wrote:To summarize: This financial year had: - a new 40k edition with rules and starter box - a new Hobbit edition with rules and starter box (costing double the price than its predecessor at release, same with miniatures) - 6 new Codices/Armybooks from January to May (each costing double the price than its predecessor at release) - Miniature releases with big boxes at ever rising prices (Eldar Titan outside of this financial year though) Still, the total revenue only managed to stay flat adjusted for inflation. What options have they left to keep revenue flat next year? Another 40k Edition? 2 Codices per month? Quadrupling prices? Exact same thing was said last year: back then it was GW getting artificial bump from paints range release and 53 week financial year (which strangely nobody mentions now). Year before that it was 8th Edition Fantasy starter box, year before that it was something else, can't remember. Man, GW must be luckiest company on Earth. Their sales numbers would expose terrible state of their business if it wasn't always some extraordinary event which artificially increases their revenue to hide the decline. This happens every year. It's almost as if it was planned.
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This message was edited 2 times. Last update was at 2013/07/31 00:01:02
Mr Vetock, give back my Multi-tracker! |
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![[Post New]](/s/i/i.gif) 2013/07/31 00:15:17
Subject: Re:GW Annual Report for 2012-2013
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Decrepit Dakkanaut
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Flagship game is relaunched in this financial year (if I recall, 40k makes up around 70% of the total sales), prices go up, several armies are redone to successful review, there is a 'great demand' for certain ranges, so much so that they sell out, several items go direct sales only so pure profit, they close down failing stores, continue to remove experienced retail staff and replace them with new (which removes holiday pay, higher wages etc).
There should be a marked profit.
There is not.
There is no growth, no profit.
This is not a healthy report. The company is in a holding pattern.
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![[Post New]](/s/i/i.gif) 2013/07/31 00:27:21
Subject: Re:GW Annual Report for 2012-2013
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Trustworthy Shas'vre
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For reference, I compiled this list a few days ago with the releases of the last 12 months.
Significant Releases of 2012-2013:
2012:
June: Ork, Space Marine, Necron flyers
July: WH40k 6th Edition
August: New Chaos Daemons models
September: Dark Vengeance
October: New format white dwarf. Codex: Chaos Space Marines
November: New Warriors of Chaos models
December: The Hobbit Released; Crusade of Fire 40k Campaign book and terrain
2013:
January: Codex: Dark Angels
February: Army Book: Warriors of Chaos
March: Codex: Chaos Daemons, Army Book: Daemons of Chaos
April: Codex: Tau Empire
May: Army Book: High Elves
June: Codex: Eldar
GW obviously attempts to have a number of major releases every year, and tries to spread these out so that no single year sees massive spikes due to supremely popular releases all at once. That said, this last 12 months did include the re-release of GW's most popular game 40k, and a new licensed IP in "The Hobbit".
I'm wary about saying that this should have been a bumper year for GW because of these new releases, because GW does new releases every year. This year it was 40k and The Hobbit; last year it was Paints, next year it will be the Inquisitor (? or Blood Bowl) boxed game and another 10 codices. GW is rightfully cautious about having spike year due to big releases and plans these carefully to smooth out their financials.
HOWEVER, one thing we can see is that GW had a different proportion of 1st half vs 2nd half than in previous years. 40k 6th edition was released in the first half of the year. So, there is some analysis to be done there if you wish, but again be cautious about blaming/attributing any successes to any particular release, because GW releases all the time to smooth out year-on-year results.
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![[Post New]](/s/i/i.gif) 2013/07/31 00:29:56
Subject: GW Annual Report for 2012-2013
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Powerful Spawning Champion
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Don't bash my Pokemon! Can't wait for X/Y in October, it's gonna be an epic release being a worldwide simultaneous launch with a completely re-imagined game. My friends and I are frothing at the mouth practically, and we are all 24!! I also like GW's paragraph in this report that definitely was NOT about Chapterhouse.
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This message was edited 2 times. Last update was at 2013/07/31 00:30:57
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![[Post New]](/s/i/i.gif) 2013/07/31 00:39:52
Subject: GW Annual Report for 2012-2013
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Sniping Reverend Moira
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loki old fart wrote:boyd wrote: cincydooley wrote: RiTides wrote:Interesting that he spent the vast bulk of the space talking about attitude for employees, how skill doesn't matter, and how doing it any other way would somehow be bad for morale.
It's a lot easier to teach someone a skill than to teach someone an attitude.
QFT.
There's always natural ability, some people could sell you your own teeth.
Why not employ them, because if you don't. Your competitors will.
And there are plenty of people with natural ability that are horrible employees
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![[Post New]](/s/i/i.gif) 2013/07/31 00:42:23
Subject: GW Annual Report for 2012-2013
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The Daemon Possessing Fulgrim's Body
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Speaking as someone who used to have responsibility for training new staff, I'll take a cynical genius over an enthusiastic idiot every time.
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We find comfort among those who agree with us - growth among those who don't. - Frank Howard Clark
The wise man doubts often, and changes his mind; the fool is obstinate, and doubts not; he knows all things but his own ignorance.
The correct statement of individual rights is that everyone has the right to an opinion, but crucially, that opinion can be roundly ignored and even made fun of, particularly if it is demonstrably nonsense!” Professor Brian Cox
Ask me about
Barnstaple Slayers Club |
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![[Post New]](/s/i/i.gif) 2013/07/31 00:46:39
Subject: GW Annual Report for 2012-2013
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Fixture of Dakka
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azreal13 wrote:Speaking as someone who used to have responsibility for training new staff, I'll take a cynical genius over an enthusiastic idiot every time.
I couldn't agree more with that statement. I will fully admit a lot of that depends on the context of the job but in my context hell ya.
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This message was edited 1 time. Last update was at 2013/07/31 00:47:26
Do you play 30k? It'd be a lot cooler if you did. |
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![[Post New]](/s/i/i.gif) 2013/07/31 00:47:05
Subject: Re:GW Annual Report for 2012-2013
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Decrepit Dakkanaut
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I just checked:
In June 2009, UK prices for Codices and army books were RAISED to £ 15 (exception SM Codex £ 18), so every Codex older than 3-4 years will indeed at least double in price relative to its release price, which is the price most players have paid. Haven't found US prices yet.
http://www.warseer.com/forums/showthread.php?199947-New-Price-list
Oh, and I think this quote will become a classic, showing the CEO's respect for his employees:
Tom Kirby wrote:we recruit for attitude, not for skills.
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This message was edited 1 time. Last update was at 2013/07/31 00:49:17
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![[Post New]](/s/i/i.gif) 2013/07/31 00:51:17
Subject: GW Annual Report for 2012-2013
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Sniping Reverend Moira
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azreal13 wrote:Speaking as someone who used to have responsibility for training new staff, I'll take a cynical genius over an enthusiastic idiot every time.
Speaking as someone that presently has the responsibility of training new staff, I couldn't disagree more.
Maybe it's cultural.
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![[Post New]](/s/i/i.gif) 2013/07/31 01:09:16
Subject: Re:GW Annual Report for 2012-2013
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Lord Commander in a Plush Chair
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How about other games like Pokémon or role-playing games? (Who can remember them, now?)
Just who is he trying to kid?
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![[Post New]](/s/i/i.gif) 2013/07/31 01:19:44
Subject: Re:GW Annual Report for 2012-2013
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Posts with Authority
I'm from the future. The future of space
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cincydooley wrote: loki old fart wrote:When its as easy to get a game of warmachine/ fow etc, and 40k is not the obvious gateway into wargaming. The cracks are showing, the dam can burst. I think this is a huge key, but is it really even close to being the case yet? No. Certainly not universally. Sales fell in the UK and EU, but overall revenue is holding. I think at this point where can say there won't be a new " LOTR bubble" with the Hobbit. As to the attitude over skill thing: this really isn't that uncommon for large companies. Again, it's much easier to hone the skills of someone with a great attitude than it is to readjust the attitude of someone with great skills. And we should probably also be honest about just how little skill the typical office worker actually needs to do their job. Only in very specific departments like IT, legal or accounting do you actually need any sort of specialized education. And when it comes to sales, sales techniques that are time tested can be taught to anyone. Davylove21 wrote:Well done GW. I can't remember them not posting profits. I don't like all the releases but with Space Marines getting a new book between now and the next report, I guarantee they post profits next time too. I'll say "well done" when they show real growth. It's just been year-in-year-out flat revenue with price raises meaning declining unit sales, which means that there's some combination of less people buying and those people buying less. So less available opponents for their games. They need to turn this around before I'll say "well done" to them as a hobby company. Now as Kirby's personal cash machine, GW is working great! They decided to pay out this year's earnings in dividends as well as some cash reserves from previous years. I'd like to think at least some of that money could have been reinvested in the business but apparently GW sees nothing they can do with it to make more money. Kroothawk wrote: - Biggest increase was with BL and FW, the latter maybe because GW prices are now close to FW prices. Another segment reducing revenue from the core products. So core products also generate less revenue globally. This is an interesting idea. That as their regular prices reach Forge World prices, more people will move from buying normal Citadel Miniatures and go for Forgeworld instead. While it normally would not be a good thing to have one department capitalize on the sales of another, Forgeworld doesn't have to give away a piece of the pie to distributors or independent retailers, nor offer free shipping. They get to have better margins on their FW products and the customer gets to pay for the distribution of the product directly. - Sales of Products are mostly done in the 1-2 months after release, that's why price increases are now concentrated on those without any consequences. The spreadsheet from the CHS lawsuit showed that this was happening for quite a few years. New releases would sell well and then space marines would sell well consistently. So it sort of makes sense that they raise prices on what there is demand for. I think they can go further. UK and EU prices can go higher and if it pushes more sales to FW, that's good for GW as well. I also think targeting new releases for price increases is far, far more easy to swallow for the typical gamer. Those yearly June/July "price adjustments" where the price of everything goes up at once served as a broad source of loss of good will. Future trend: Half the Codices (called supplements!) plus half the rulebooks (e.g. Death from the Sky) are mail order only to maximize profit and minimize effort and risk (English only). Supplements again cost about double previous supplement price in addition to reduced margins for FLGS, while its content is blown up to Codex page size with big sometimes recycled pics. Supplements sold in ebook format for lots of $$$ is certainly a good way to go for GW. They can sell the product to people without the need to print it, ship it or have it take up space in a retail store. They can also do small print runs for direct sales only. It also means that independent retailers won't be able to offer the whole product line, so if a given customer gets a codex and wants, say an eldar transport, they'll have to deal with GW directly. GW gets to steal the customers away from the independent retailers.
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This message was edited 1 time. Last update was at 2013/07/31 01:23:35
Balance in pick up games? Two people, each with their own goals for the game, design half a board game on their own without knowing the layout of the board and hope it all works out. Good luck with that. The faster you can find like minded individuals who want the same things from the game as you, the better. |
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![[Post New]](/s/i/i.gif) 2013/07/31 01:27:46
Subject: Re:GW Annual Report for 2012-2013
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Infiltrating Prowler
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MeanGreenStompa wrote:Flagship game is relaunched in this financial year (if I recall, 40k makes up around 70% of the total sales), prices go up, several armies are redone to successful review, there is a 'great demand' for certain ranges, so much so that they sell out, several items go direct sales only so pure profit, they close down failing stores, continue to remove experienced retail staff and replace them with new (which removes holiday pay, higher wages etc).
There should be a marked profit.
There is not.
There is no growth, no profit.
This is not a healthy report. The company is in a holding pattern.
I thought 40k was 50% from the CHS paperwork. I think the big question is how much of a loss did the Hobbit cause? If they were anticipating numbers similar to LotR, they likely produced a lot of material that is now gathering dust. I saw zero sales of this product in my area and from around the net, it seemed the same. The 40k launch and the sped up army releases might be a success, but it might have all been canceled out by the lost costs and royalties of the Hobbit. Also from what I saw, the Dark Angeles release was a bomb as well. Though the other releases appeared to do well. But without any breakdown of numbers from GW, we're doing a lot of guess work. Hopefully there will be another screw-up by the courts with the CHS lawsuit and release some more of GW's internal numbers.
But still I agree, this was not a healthy report and the markets reflected it. GW stock normally saw a spike after each dividend announcement. It went down today. Not much, but still, investors are obviously weary of GW now. And given GW's past performance, disappointing reports result in a plunge in share price. Happened in the 90's with their first peak. Results were good, but not great and the stock was punished. History may repeat itself and we may see Hasbro grab them from the bargin bin.
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![[Post New]](/s/i/i.gif) 2013/07/31 01:59:18
Subject: Re:GW Annual Report for 2012-2013
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[DCM]
GW Public Relations Manager (Privateer Press Mole)
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Do I understand the chart correctly on page 6?
It shows 1st half/2nd half sales/operating profit over 5 years---it appears they had a larger increase in year to year operating profit during the first half (40k release I assume)--then a decrease from the previous year (First time since the LOTR bubble) in the 2nd half? It doesn't appear that's happened before this year (or since the LOTR bubble).
And is it accurate to say their revenue increase basically matched inflation--or like all accounting, is that too simplified to have significance?
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Adepticon TT 2009---Best Heretical Force
Adepticon 2010---Best Appearance Warhammer Fantasy Warbands
Adepticon 2011---Best Team Display
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![[Post New]](/s/i/i.gif) 2013/07/31 02:02:43
Subject: Re:GW Annual Report for 2012-2013
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Stubborn Hammerer
$1,000,000 and a 50% discount
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AgeOfEgos wrote:Do I understand the chart correctly on page 6? It shows 1st half/2nd half sales/operating profit over 5 years---it appears they had a larger increase in year to year operating profit during the first half ( 40k release I assume)--then a decrease from the previous year (First time since the LOTR bubble) in the 2nd half? It doesn't appear that's happened before this year (or since the LOTR bubble). And is it accurate to say their revenue increase basically matched inflation--or like all accounting, is that too simplified to have significance?
The statement is broad but in purely gross terms, yes, their total revenue has only matching (if slightly over) inflation. EDITTED: don't work and post.
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This message was edited 1 time. Last update was at 2013/07/31 02:05:12
just hangin' out, hangin' out |
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![[Post New]](/s/i/i.gif) 2013/07/31 02:34:12
Subject: GW Annual Report for 2012-2013
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Nihilistic Necron Lord
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Just had a Pokemon card tournament at the FLGS this past weekend for the new set coming out. Had more than double the turn out than what I've seen of the 40k tournaments.
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![[Post New]](/s/i/i.gif) 2013/07/31 02:48:23
Subject: Re:GW Annual Report for 2012-2013
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Longtime Dakkanaut
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When I read the "attitude is everything" style remark I mentally pictured him doing a Scarface size line of coke off the table, flexing and then yelling YEAH!! LET'S DO THIS!! in a Joe Swanson voice before leaping out the 6th floor window to show that attitude can even replace the ability to fly.
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This message was edited 1 time. Last update was at 2013/07/31 02:48:57
Paulson Games parts are now at:
www.RedDogMinis.com |
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![[Post New]](/s/i/i.gif) 2013/07/31 03:11:25
Subject: Re:GW Annual Report for 2012-2013
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Nurgle Chosen Marine on a Palanquin
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Osbad wrote: But it's the best we can do with the information we have, and lets' say that what it seems to be saying is that their slice of the pie is probably not growing, although they are squeezing more gravy from it yet again. (Sorry!! Horrible metaphor!!)
Horrible metaphor in the US, but a good metaphor in the UK where meat pies abound...
T
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![[Post New]](/s/i/i.gif) 2013/07/31 05:13:56
Subject: GW Preliminary financial results for 2012-2013
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Basecoated Black
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Koppo wrote:Jack_Death wrote:Koppo wrote:Hang on..
Earnings per share of 51.5p (2012:46.8p)
Dividends per share declared in the year of 58p (2012: 63p)
Does that not mean that GW went in to debt and borrowed money (at interest) to pay dividends? Or did this come from some cash reserve?
Short answer. No.
Are you sure, the preamble was appended after I posted (or after I started to post anyway) and includes this
The fact that we have been paying a lot of surplus cash out as dividends hasn’t put them off! We’ll see what happens when we have a bad year and stop.
Which would indicate that the answer is "No and yes". That surplus was not generated this year as earning per share was less than dividends, neither was it generated last year as again earning per share were less than the dividends. So this surplus must be somewhere and must have been generated at least 2 years ago.
If the company make £1 in earnings for every share in issue and gives £2 in dividends for each share in issue then money out is greater than money in, so it must either come from some pot or be loaned from somewhere.
Unless I am missing something here (corporate finance is not my strong suit).
Longer answer - no, they did not borrow money (at interest) to pay dividends. Dividends reduce the cash (asset) and retained earnings (equity) accounts. Look at the statement of equity and the statement of cash flows, that is where you will find the dividend accounting. The takeaway is that they burned about 3MM in cash from reserves. GW doesn't borrow money and has zero debt.
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![[Post New]](/s/i/i.gif) 2013/07/31 06:58:25
Subject: GW Annual Report for 2012-2013
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Longtime Dakkanaut
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I've never wanted a company to fail so hard. I hate everything about them. Shame the consumers keep doing this to themselves.
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My Armies:
5,500pts
2,700pts
2,000pts
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![[Post New]](/s/i/i.gif) 2013/07/31 07:16:11
Subject: GW Annual Report for 2012-2013
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Posts with Authority
I'm from the future. The future of space
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It's funny seeing that you have 11,000 points of 40k armies in your signature after you talk about hating everything about them.
I guess they already got more money from you than they could have ever hoped. Though perhaps they could still be getting more and more money from you if they didn't piss you off so much.
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Balance in pick up games? Two people, each with their own goals for the game, design half a board game on their own without knowing the layout of the board and hope it all works out. Good luck with that. The faster you can find like minded individuals who want the same things from the game as you, the better. |
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![[Post New]](/s/i/i.gif) 2013/07/31 07:23:25
Subject: Re:GW Annual Report for 2012-2013
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Unstoppable Bloodthirster of Khorne
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Osbad wrote:
Breaking down the Global Turnover into its constituent regions, we get a little more granularity and can see that US sales have overtaken the UK for the 2nd year running. UK and EU sales have flatlined in cash terms and ROW has increased. I don't have RPI figures to hand for outside of the UK, so I cant' make much comment on relevant discounting there, but discounting the UK figures alone, we can see that sales in real terms in the UK (which to be honest is all I am really interested in, being a UK resident, and interested on the impact in the UK scene as a gamer) are steadily declining.
Bear in mind the relationship between UK and ROW sales over the past two years - the embargo that happened there that stopped places like Wayland and Maelstrom et al from selling to RoW are all lost UK sales that have now been funnelled to RoW and US sales. With the recent US embargo, that will be changing again, with a degree of US sales now going direct to RoW
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![[Post New]](/s/i/i.gif) 2013/07/31 07:25:01
Subject: Re:GW Annual Report for 2012-2013
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Joined the Military for Authentic Experience
On an Express Elevator to Hell!!
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Howard A Treesong wrote:How about other games like Pokémon or role-playing games? (Who can remember them, now?)
Just who is he trying to kid?
When will he retire.... ???
I have to say, regardless of anything else, the guy comes across as an absolute prat.
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![[Post New]](/s/i/i.gif) 2013/07/31 08:29:54
Subject: GW Annual Report for 2012-2013
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Lead-Footed Trukkboy Driver
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From the telegraph
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10211193/Games-Workshop-Tom-Kirby.html
By Harriet Dennys1:10PM BST 30 Jul 2013CommentsComment
Posting preliminary figures today, chairman and acting chief executive Tom Kirby uses his introduction to inform the market of his aim to “continue to make the best fantasy miniatures in the world and sell them at a profit”.
And how does he plan to do this? “We run a tight ship, and do our damnedest to get more sales,” he says. “Everything else is just whistling Dixie.”
Games Workshop, which makes and sells fantasy games such as Warhammer and Lord of the Rings and model figures with which to play them, posted pre-tax profits of £19.5m for the 53 weeks to June 3 2012. But royalty income from licences sold to computer games companies fell £2.5m to £1.0m.
“We expected a significant decline,” says Mr Kirby, who says the traditional computer games industry has been “changed utterly and permanently” by the arrival of smartphones and iPads.
“We switched as fast as we could,” he confesses. “But [we] were limited by the constraints of the deals we already had in place.”
Games Workshop may have adapted but Mr Kirby hasn't quite kept up referring to a one new product as "Warhammer Quest for iOS (Apple stuff). Buy it now! Good fun."
He also goes back to basics as runs through the company's performance. "Sales," Mr Kirby explains, "is all the money we take in and we quantify by counting it."
Such ideas are not "mysterious" he admits.
On the subject overheads he is equally pithy: "With overheads we try to have them not grow at all. Easy to say. Hard to do."
Mr Kirby also tells investors in the London-listed business to take next year’s capital investment numbers “with a pinch of salt”.
“We think it many be £9.3m,” he says, before referencing the 19th century German military strategist Helmuth von Moltke. “But remember that, as von Moltke said, ‘No plan survives contact with the enemy’.”
However, he says the biggest threat to the company is internal – its own staff. This is why Mr Kirby will only hire employees who understand that Games Workshop’s business ethic is modelled on inventor Thomas Edison’s methodology.
Mr Kirby explains the modus operandi: “After 10,000 attempts to make an incandescent lightbulb, [Edison] was asked about the 9,999 failures. ‘They weren’t failures, he said. I now know 9,999 ways it won’t work’.”
But if Games Workshop’s factory burns down, the company is “well insured”. In fact, says Mr Kirby, it could be back into full-scale production “within 12 months”.
Mr Kirby has a policy of never giving interviews or speaking to the press, leaving his “CEO’s Commentary” to do the talking for him.
He is part of a tradition of plain-speaking business leaders that includes Andrew Perloff, the outspoken chairman of Panther Securities, whose bi-annual “ramblings” have become more of a media event than the financial performance of his property investment company.
Although, of course, that may be the intention.
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This message was edited 2 times. Last update was at 2013/07/31 08:33:45
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