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Well considering how Hasbro actually listens to its fans (you think MLP would be what it is without all those bronies-love them or hate them Hasbro actually listens to them), and as such they make more money.
GW seems allergic to money and Hasbro is more then willing to take it, and I'd be more happy to give it to them.

 Darth Bob wrote:
Would anyone else fear that 40k would turn into a pre-painted miniature game?

At least we'd see something other than grey. You can always repaint a prepainted miniature, but a grey miniature is always a grey miniature. Prepaints have come a long way - the X-Wing game, for example, has some fantastic stuff.

 Wayshuba wrote:
and pigeons will make the next blockbuster movie before Hasbro would acquire GW.

I like what you are saying about Hollywood .

Heaps of you guys are mentioning how great and valuable the GW IP is. It really isn't , He-Man and the Masters of the universe would be comparable ( and that was marketed well). It isn't unique, it isn't well written, it isn't even non-derivative , I've never really seen the attraction to the GW IP, guess I never will.

Chaos is basically a 4 part power setup similar to earth ,fire, air and water , just based around the seven sins instead . The emperor is a god there to save humanity but is ill or depowered or whatever (wow never read that before in a fantasy book) resulting in that his "angels" are the only thing standing between humanity and destruction. Other than the angels, humanity is doomed.
wow , unique and so valuable. There are also space elves and space orcs and space dark elves, space Aliens and manga inspired stuff in space in space, oh wait manga was already in space. It is one thing to like something, it's another to have a skewed perspective

Yeah I've read GW IP fluff, I have enjoyed some, but honestly to think it's something special?

Bullockist wrote:


Yeah I've read GW IP fluff, I have enjoyed some, but honestly to think it's something special?

It is honestly a unique thing. It is their fantasy works taken to space, tossing in some 1984, Dune, and Issac Asimov's Foundation peppered with Aliens in there somewhere.

As time has gone on, it has formed into its own thing with its own lore and works and added other pieces in. Obviously, historical context should also be looked at when trying to find more specific references.

In short it is special, but like everything else, has its origins from other creations.

Hasbro won't want the retail chain, and have their own manufacturing. There's really only the IP and some creative staff, everything else is part of a bloated system that is part of the problem with GW. The IP could be worth something but it's all GW are worth, Hasbro won't want to buy and maintain all the retail arm and facilities but if GW falls apart and the IP is there for the picking, then they might go for it. If the IP has value, GW has done it no favours by demonstrating in court how poorly defended it is.

 scarletsquig wrote:
Voted yes so that Hasbro can add ponies to 40k in an attempt to get more girls playing.

Oh! adeptus sororitas Barbie edition!, Ken the Inquisitor!
Bratz Escher Gang the possibilities are limitless!

 -Loki- wrote:

At least we'd see something other than grey. You can always repaint a prepainted miniature, but a grey miniature is always a grey miniature. Prepaints have come a long way - the X-Wing game, for example, has some fantastic stuff.

Thought they were pretty bad myself - not up to what is generally called 'tabletop level' in wargaming circles.

That said, I wouldn't be surprised if GW at some point experimented with the idea. However, I think most people would be repulsed about the cost.


Automatically Appended Next Post:

 Wayshuba wrote:
It's all hopeful but Hasbro will not buy GW.

One very important measure in Hasbro's acquisition research is a relative measure of brand equity - even more important than financials. Brand equity basically predicts what could be done with a brand. Thus why, Hasbro would never typically purchase a $7 million company (which is peanuts compared to their size), except when they found such a massively positive brand equity that Avalon Hill made sense.

GW's brand equity is in the toilet. Sorry, but it is. That has been leaked from both Hasbro and Warner Brothers. That alone, will keep Hasbro from even considering purchasing GW. Too much money would have to be spent just to rebuild a brand that the boneheads running GW are destroying. Hasbro could spend A LOT less money developing and marketing a competing IP than they would fixing GW. It is simple business and one which has served Hasbro well.

I actually agree with this - GW, as long as it's profitable, is just way too expensive buy for what it offers. If their fortunes dip - sales drop further, they start making actual loss etc - then the stock price might drop sufficiently enough for it become an attractive buy. But merely paying hundreds of millions USD for Warhammer/40k IP would make zero sense.

 -Loki- wrote:

 Darth Bob wrote:
Would anyone else fear that 40k would turn into a pre-painted miniature game?

At least we'd see something other than grey. You can always repaint a prepainted miniature, but a grey miniature is always a grey miniature. Prepaints have come a long way - the X-Wing game, for example, has some fantastic stuff.

It's not just about painting, though. The removal from sprues, converting, and assembly of models is an integral part of the hobby and the implementation of pre-painted miniatures completely removes that aspect. While I do agree that pre-painted miniature games have come a long way (I've played HeroClix for many years and have collected Pathfinder, D&D, and Star Wars minis) I'm also going to have to disagree that they're even close to being on the detail/intricacy level of standard non-painted models. The gap between pre-painted and assemble/paint models is a big one and I am not interested in seeing 40k go from being a hobby to something like Star Wars/D&D minis. That, for me, would be the death of 40k. If being picked up by Hasbro/WotC means turning the 40k IP into a CMG, then I want absolutely nothing to do with it.

Yes, part of the appeal for 40k for me is ability to build an army which is mine, which is at least somehow distinct from everyone else's. This is one reason why say, X-wing has little appeal for me.

However, I think the idea here is that pre-painted minis would be offered as an alternative rather than replacement for unpainted/assembled ones. I have nothing against that and I take some people would be willing to buy pre-painted minis. Though, I think they'd be quite expensive so I doubt they'd become a big hit. Probably like 50% more expensive than current range...

 Palindrome wrote:

 ashcroft wrote:

Aside from the occassional misstep GW continues to handle the fluff of 40K rather well.

No, it doesn't. GW doesn't seem to understand what makes its own background interesting hence the over saturation of GRIM DARK, cartoonish characterisations and outright stupid that seems to be the hallmarks of GW's writing staff these days. If you want to read 40k fluff done right read the FFG RPG source books.

Fantasy Flight's exactly who I'd want to buy GW, if only they could afford it.

Ok first of all Hasbro is not buying GW its judt one of is many shareholders!
Secund i dont understand why people bitch on GW yes its expensive but every hobby is. Just going in a restaurant is easily over 40 euros if you want something else than a burger.
Dont forget that the quality is getting better. And printing is truelly an expensive thing. Trust me i work at a printing companu. Yes its more expensive than 3y ago but so is bread, food. Even to pi i have to pay! So stop bitching or just quit.
You can never make everyone happy. I mean i cold be anoyed that the dark eldar are always at the end of the line and just have to borrow from eldar but hey cant change. No boycot or bitching will change if yo want it to change buy GW yourself.

What an eloquent post.

 Coldhatred wrote:
'I Don't Care - It Is Not Like There Will Be Any Improvement."

I think it would take a major shake up after the acquisition for any positive ( at least positive to me) changes could occur.

This. I don't think changing the people in charge would be enough of a shake up to get GW off the path it's currently walking.

GW getting its head out of its 4th point of contact would do more good for the company and it's games than another company buying the IP I think.

NyuLuna wrote:
Ok first of all Hasbro is not buying GW its judt one of is many shareholders!
Secund i dont understand why people bitch on GW yes its expensive but every hobby is. Just going in a restaurant is easily over 40 euros if you want something else than a burger.
Dont forget that the quality is getting better. And printing is truelly an expensive thing. Trust me i work at a printing companu. Yes its more expensive than 3y ago but so is bread, food. Even to pi i have to pay! So stop bitching or just quit.
You can never make everyone happy. I mean i cold be anoyed that the dark eldar are always at the end of the line and just have to borrow from eldar but hey cant change. No boycot or bitching will change if yo want it to change buy GW yourself.

It appears English is not your first language.

Regardless, whatever dialect you put it in the above argument is a red herring, or the equivalent expression in Belgium...

 Jehan-reznor wrote:

 scarletsquig wrote:
Voted yes so that Hasbro can add ponies to 40k in an attempt to get more girls playing.

Oh! adeptus sororitas Barbie edition!, Ken the Inquisitor!
Bratz Escher Gang the possibilities are limitless!

10/10 I had a good chuckle out of this.

Howard A Treesong wrote:If the IP has value, GW has done it no favours by demonstrating in court how poorly defended it is.

Yeah. That's was hilarious.

The fact that CHS wasn't immediately shut down probably showed GW just how weak things were. And then when they attempted to stop Spots the Space Marine, they got wide negative attention. The end result? The Imperial Guard getting renamed to some stupid faux-latin so it could be protected.

In the end though, it's all derivative and kitchen sink. There's very little that's actually protect-able and very little actually worth paying to use. GW's IP does have value though. It's useful in selling actual miniatures.

And that's really where any real value in GW's business can be found. They still profitably produce and sell miniatures. Less and less as each year goes by, but they still pull it off. And Hasbro has no need for that business. It's what they'd be buying if they bought GW and it doesn't do what they'd need it to do to make sense for them. They don't need the manufacturing, the distribution or the sales channels. And that's all there is to GW's business other than some derivative IP that's failed in video games and getting any real wide appeal outside of miniature wargaming.

I agree with much of the criticism of hasbro here. I personally think FFG would do a bang up job.

NO

Even FFG does not get it right with artwork and feel. Hasbro or some other big USA based company will turn it into diluted, friendly and full of political correctness heroic crap.

also

http://www.youtube.com/watch?v=VSnA52AWxqM

Plumbumbarum wrote:

Even FFG does not get it right with artwork and feel.

Have you read their RPG source books? Their board games aren't very good example but the tone and content of their RPGs are far, far superior to the fluff that GW knocks out these days.

 Palindrome wrote:

Plumbumbarum wrote:

Even FFG does not get it right with artwork and feel.

Have you read their RPG source books? Their board games aren't very good example but the tone and content of their RPGs are far, far superior to the fluff that GW knocks out these days.

The artwork there is much worse and less 40k ish.

Hasbro are also not fans of fan sites. When Lucasfilm aggressively closed down lots of Star Wars fan sites a few years back that was led by Hasbro/WOTC. So if Hasbro had the licence Dakka Dakka might have to go.

Plumbumbarum wrote:

 Palindrome wrote:

Plumbumbarum wrote:

Even FFG does not get it right with artwork and feel.

Have you read their RPG source books? Their board games aren't very good example but the tone and content of their RPGs are far, far superior to the fluff that GW knocks out these days.

The artwork there is much worse and less 40k ish.

Less 40k ish?
I'd argue is is more gritty and realistic, which I suppose you could call 'less 40k ish' if you where to consider 40k to be the silly, over the top, tongue in cheek mixing pot of sifi and fantasy tropes it began as, but these:

don't feel any less '40k' than these:

Nor do they look in any way inferior.

As for fluff, FFG didn't write the stuff in the GK codex....

Plumbumbarum wrote:
(...) a company will turn it into diluted, friendly and full of political correctness heroic crap.

Agreed, I'd rather GW didn't get their mitts on 40K. Oh wait, they already did and turned a grim satire into diluted, PC, heroic crap.

The FFG art you posted actualy look very cheap and one dimensional for me, it's obvious they don't reallly feel it also no war only the scared guardsman who has time for that, why don't you just die there's billion others on the boarding ramp. They are dark and all but not much 40kish I could exchange armors and it would fit Gears of War or anything just as well. The Astra Militarium cover despite being one of the worse recent GW pictures is still way above them, and is both gritty and epic.The knights I don't like really but quality wise the picture is much better as well.

Noone said USA based company can't do gritty and realistic but I predict it will be just another soulless variation on Killzone or sth and simply worse.

No matter gritty picture or a ridiculous one, GW does it better 9 times out of 10.

You didn't mention rules but Dust Tactics ones were crap imo, the 2nd edition ones sound so much better it's not even funny.

I don't care for fluff that much, only Newcrons were really bad but that was because they led to silly art and even sillier miniatures and now those round, good and noble noblegood Knights make me cringe too. But, just thinking about what a real big business oriented company could do to fluff makes this nothing, a small hiccups.

A picture more comparable to Astra Militarium cover btw:

http://www.fantasyflightgames.com/ffg_content/only-war/IG01-book-right.png

a bit sad, imo

GWs version of horrors of space:

http://images6.fanpop.com/image/photos/36200000/Random-image-random-36287213-400-301.jpg


Automatically Appended Next Post:

 -DE- wrote:

Plumbumbarum wrote:
(...) a company will turn it into diluted, friendly and full of political correctness heroic crap.

Agreed, I'd rather GW didn't get their mitts on 40K. Oh wait, they already did and turned a grim satire into diluted, PC, heroic crap.

Yes, to some degree but if you believe Hasbro will get it back to that or even won't make it worse, you're wrong.

Plumbumbarum wrote:
Yes, to some degree but if you believe Hasbro will get it back to that or even won't make it worse, you're wrong.

Am I? And what premises do you base your assumption on? That's right, nothing besides personal bias. Come back when you have convincing arguments that Hasbro would meddle with 40K and take the teeth out of it instead of capitalizing on its qualities to make money, something GW is averse to, apparently.

USA companies are champions of milking, destroying, diluting and dumbing down IPs.

Not to mention GW as crap as it is, is still run by some of the people that created 40k and WHFB. Why would I wish them to be bought by a toy company in a first place, it's theirs and they are free to do what they want with it, even if the collective nerd hates it. The wishes for GW to go down are only notch or two below the death threats to critics who dared bashing Dark Knight Rises btw, just a nerdrage that went too far.

Ahhh, so basically your whole argument is based on sweeping generalizations and personal bias. Cool.

Exactly - the funniest part being that it will most probably be me that is right, assuming ofc that GW will be bought by Hasbro.

Fun fact, I like FFG, I own several games from them including models for Dust Tactics but I can see that the artwork they produce is worse quality, that their models are worse quality (and still expensive as hell) and arguably, even their rules when it comes to skirmish/ tabletop. And I think even they would make 40k worse, and they specialise in games so what to expect of Hasbro? Bloody cosmic grimdark horror with tight balanced tourney ruleset and cheaper miniatures?

Plumbumbarum wrote:
USA companies are champions of milking, destroying, diluting and dumbing down IPs.

Not to mention GW as crap as it is, is still run by some of the people that created 40k and WHFB. Why would I wish them to be bought by a toy company in a first place, it's theirs and they are free to do what they want with it, even if the collective nerd hates it. The wishes for GW to go down are only notch or two below the death threats to critics who dared bashing Dark Knight Rises btw, just a nerdrage that went too far.

Because British Petroleum showed just how honest, upstanding, and good natured British companies can be....

I hate to tell you this, but corporations in general lean toward this behavior - and if I were so minded and in a more historical mood I would point out British corporations fomenting wars to improve trade, going back two hundred years and more.... (East India Tea Company sound familiar?)

Hasbro is just better at it than GW...

The Auld Grump

 TheAuldGrump wrote:

Plumbumbarum wrote:
USA companies are champions of milking, destroying, diluting and dumbing down IPs.

Not to mention GW as crap as it is, is still run by some of the people that created 40k and WHFB. Why would I wish them to be bought by a toy company in a first place, it's theirs and they are free to do what they want with it, even if the collective nerd hates it. The wishes for GW to go down are only notch or two below the death threats to critics who dared bashing Dark Knight Rises btw, just a nerdrage that went too far.

Because British Petroleum showed just how honest, upstanding, and good natured British companies can be....

I hate to tell you this, but corporations in general lean toward this behavior - and if I were so minded and in a more historical mood I would point out British corporations fomenting wars to improve trade, going back two hundred years and more.... (East India Tea Company sound familiar?)

Hasbro is just better at it than GW...

The Auld Grump

It's less about ethics but more about style I think.

Though I'd say, there is fair more chance for respect for the source material when the company is run by its creators, from the same city and nation than when it's bought by a foreign company that does not feel any nostalgia about or connection to the thing. Who would be more likely to sell movie rights to Uwe Boll, Jervis or some Hasbro boss?

btw I'm not some Britain lover but just like any other European country they have times more class when it comes to art. Sorry Americans, just an opinion.