Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you: No adverts like this in the forums anymore. Times and dates in your local timezone. Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance. Email notifications for threads you want to watch closely. Being a part of the oldest wargaming community on the net. If you are already a member then feel free to login now.

A few nice new tiles. But not worth buying as I already have the first. Think I'll save some money this time!

Linked instead of hosted:

 gorgon wrote:
Yeah, I hazard to guess that they'd pass stocking on a $100+ board game in the first place. Especially Wal-Mart.

Have you seen the price of Lego's Recently, the $100+ is not the issue.

What I don't understand is the whole "Limited Edition" thing. I was on a Budget so I did not get the Strategic Cards. Now that I have the cash there is no reason to get them. Orks, Space Wolf or Grey Knight Armies HAD them, but now there will be no more available and so I now have no reason to get the base set.

At a $125, heck are $150-$200 a pop Our local Nid Player and me would join forces to buy a box every couple of months like we did with Black Reach and the Ork Player.

By the way anyone need Red Whip Sticks and Templates, we have a drawer full.

I think it is a good idea to have reissued the game with some variant pieces and scenarios. There must be a pretty good audience for it including people who missed it in 2009, people who have the 2009 and want to expand their setup, and people who have come into Teh HHHobby since 2009 and heard great things about Space Hulk.

It would have been even better to issue the new tiles and scenarios as a cheap, separate pack for owners of the original 3rd edition who don't want a double size game setup.

Personally I have more than enough Space Hulk, having three copies of the first edition, plus Deathwing, plus the 2009 edition, so I shall pass on this one.

If you haven't got Space Hulk I do recommend it as one of the best games GW ever did.

I wish they'd do add ons I'd totally snap those up :(. On the other hand, I think people will really enjoy this. It's a great game!
On a further note- I hope the new Dark Eldar codex comes out after this.

I'm wondering/hoping that, as the folks who already have it seen mostly to be passing this time, it might stick around a little longer this time. I'd really love to have a set if just for the terminators, but it seems I picked the wrong time for starting Infinity and fell victim to GWs stupid preorder method.

I love me some space hulk, but this is a little underwhelming. It's just the 2009 set with a few extra card board tiles.

I will have to pick up this week's white dwarf however.

A real shame this is limited edition again, an obvious cash grab. And I worry that GW have had to just re-use the game like this, they must of spent what, a whole afternoon adding the changes in before starting the new print run. I smell desperation in the air.

This is exactly the type of thing they need to get out there in toy shops / bookstores as a hook into the HHHobby. Come on GW get your act together.

My gooooood I'm buying this SO hard. So happy ~

Don't REALLY need it, as I have two copies of the original, the expansions, a 2nd edition copy, and 2 copies of the 2009 edition (minus a set of termies), BUT, it IS Space Hulk, and this game got me into the hobby back in 1990...I will likely be grabbing one up...can always use extra (and new!) tiles and stealers....and I'm sure some Blood Angels player somewhere will appreciate the marines.


Certainly a low risk cash grab to boost 2014 financials for the shareholders...but hey, they are a publicly traded corporation, it is the nature of that beast.

Now, they just need to re-release Necromunda, Warhammer Quest, and Mordheim. All of which will boost sales for their existing range of miniatures....especially the completionists with Warhammer Quest and its random monster generation tables...I have been steadily adding Warhammer figs to my collection for the original for about 15 years now...

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

Knew this had to happen... Too much demand for the game and the need for cash injection. Too easy!

But, they will be getting my money. I've always wanted a copy of space hulk. The price is good, too. Glad I never caved to ripoff artists, hope they have fun sitting on their spare copies if there are still hoarders.

This shouldn't be limited edition, though. This should be a bog standard product.

UltraPrime wrote:

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

As somebody who owns and runs a retail store, yes I do thanks.

The only reason to have this as a limited edition release is to drive up day one demand in order to make a short term gain. As I said this is exactly the sort of product they need out there in the wider market to attract new players in, the limited edition run will only bring in sales from the current customer base. The fact that it is a product they previously had in product means there's no development costs to it, and minimal production costs ( they will still have the molds etc from the first run) Everything about this re-release screams desperate cash grab.

 Tamereth wrote:

UltraPrime wrote:

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

As somebody who owns and runs a retail store, yes I do thanks.

The only reason to have this as a limited edition release is to drive up day one demand in order to make a short term gain. As I said this is exactly the sort of product they need out there in the wider market to attract new players in, the limited edition run will only bring in sales from the current customer base. The fact that it is a product they previously had in product means there's no development costs to it, and minimal production costs ( they will still have the molds etc from the first run) Everything about this re-release screams desperate cash grab.

This can be a great thing. If they sell out in 24 hours the next meeting someone will bring it up at some point. Those who were not there in 2009 will question why this is not done more often.
This should result in more being put out.'
They may also question to why was this not done sooner.
When the fact that there is no "Market Research" was done, maybe they will demand some.

But then I am an Optimist a lot of the time.

 Anpu42 wrote:

 gorgon wrote:
Yeah, I hazard to guess that they'd pass stocking on a $100+ board game in the first place. Especially Wal-Mart.

Have you seen the price of Lego's Recently, the $100+ is not the issue.

What I don't understand is the whole "Limited Edition" thing. I was on a Budget so I did not get the Strategic Cards. Now that I have the cash there is no reason to get them. Orks, Space Wolf or Grey Knight Armies HAD them, but now there will be no more available and so I now have no reason to get the base set.

At a $125, heck are $150-$200 a pop Our local Nid Player and me would join forces to buy a box every couple of months like we did with Black Reach and the Ork Player.

By the way anyone need Red Whip Sticks and Templates, we have a drawer full.

Er.. thats a strange logical jump to compare sanctus reach which has standard model kits with space hulk.. Why would you split a boxset every few months? To get the *same* terminators and even more genestealers? SW and Ork boxset can be used for many other units.

UltraPrime wrote:

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

Good retail business doesn't typically revolve around short term cash grabs. Selling 1000 copies in an hour to existing customers makes a lot of money in that hour. Pissing off 2000 customers who didn't get it but wanted it and missing the opportunity to market the game to new customers as a lower cost entry to 40k doesn't sound like a great strategy in my mind

Lots of games from lots of companies are limited runs, I really do not see the problem with the limited thing here either.

As mentioned a few times by other posters, it drives up demand and you can give the punters a good milking when they are wound up for something like they are about space hulk.

As business strategies go, this is a good idea in my book, in the short term anyway.

 Kirasu wrote:

 Anpu42 wrote:

 gorgon wrote:
Yeah, I hazard to guess that they'd pass stocking on a $100+ board game in the first place. Especially Wal-Mart.

Have you seen the price of Lego's Recently, the $100+ is not the issue.

What I don't understand is the whole "Limited Edition" thing. I was on a Budget so I did not get the Strategic Cards. Now that I have the cash there is no reason to get them. Orks, Space Wolf or Grey Knight Armies HAD them, but now there will be no more available and so I now have no reason to get the base set.

At a $125, heck are $150-$200 a pop Our local Nid Player and me would join forces to buy a box every couple of months like we did with Black Reach and the Ork Player.

By the way anyone need Red Whip Sticks and Templates, we have a drawer full.

Er.. thats a strange logical jump to compare sanctus reach which has standard model kits with space hulk.. Why would you split a boxset every few months? To get the *same* terminators and even more genestealers? SW and Ork boxset can be used for many other units.

Well at the time Black Reach was the only way to get the Ork Choppers.
That and any Nid player who wants more Grenestealers you can never get enough.
If Sanctus Reach was available back then that would have been out choice instead of Black Reach. If Sanctus was till around we would been buying multiples of it. It is actually a good deal with the BRB.

 Tamereth wrote:

UltraPrime wrote:

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

As somebody who owns and runs a retail store, yes I do thanks.

The only reason to have this as a limited edition release is to drive up day one demand in order to make a short term gain. As I said this is exactly the sort of product they need out there in the wider market to attract new players in, the limited edition run will only bring in sales from the current customer base. The fact that it is a product they previously had in product means there's no development costs to it, and minimal production costs ( they will still have the molds etc from the first run) Everything about this re-release screams desperate cash grab.

Actually, there are quite a few more reasons. Cashflow, cost of warehousing. Lead time from manufacturers of separate components. All board games have limited runs. The ones that sell good are out of stock constantly. It's the ones that slowly sell that always seem to be in stock.

I for one am happy that they are releasing it again. I missed it because I was out of the hobby during the last run. I still have a bucket of old Space Crusade genestealers though...

I'll be getting a copy (if the wife will let me). The original was my first GW game and although I have the board and a few other odds and ends, the termies have about 0.25 inch of paint on them and some have been hacked apart so are pretty much unusable. My GW holiday lasted from 1995-2009 so I narrowly missed the previous edition.

AllSeeingSkink wrote:

UltraPrime wrote:

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

Good retail business doesn't typically revolve around short term cash grabs. Selling 1000 copies in an hour to existing customers makes a lot of money in that hour. Pissing off 2000 customers who didn't get it but wanted it and missing the opportunity to market the game to new customers as a lower cost entry to 40k doesn't sound like a great strategy in my mind

Retail revolves around selling. Whether that is periodical bursts of sales, or continuous sales, it's still all about exchanging products for cash.

GW has always depending on short term cash infusions. It's why new products come out. Warmachine is 3x as dependent on it. They don't even keep a lot of older models in print, they are so focused on new ones. Card Games are constantly putting out new releases for short term bursts. Many of the smaller miniature companies are 90% dependent on selling new products. This is why you see games like the Spartan Games line, Dropzone Commander, and Malifaux having such agressive release schedules at times.

Frankly, no one, including me, has any fething idea how they hit the numbers on this one. If they sell out in a day, then yes, they should have done more. Still a win in my book. If they have them left over a year from now, then they did too many.

 Anpu42 wrote:

 gorgon wrote:
Yeah, I hazard to guess that they'd pass stocking on a $100+ board game in the first place. Especially Wal-Mart.

Have you seen the price of Lego's Recently, the $100+ is not the issue.
.

Boy have I, whenever i think price on GW stuff i think of Lego actually, although i do feel i get better bang for the buck with Lego though, but i feel its a very valid comparison. For me $125 is pushing it and i find myself asking..well if this si the same as the last one more or less has inflation really been 25% since then...no, i think this is a price i may well still buy into it at though having missed the last one, much higher though and i'd be out.

...and i say this as a person who has been around since fantasy 3 and rogue trader and has pretty much been priced out of GW products for the last few years, i buy the current rules and i bought dark vengeance but that's it, its going to be interesting to see how quick this sells out, i.e how many more of these they really could have sold the last time, i feel it will sell well but it'll be interesting to see if it goes slower this time as those who got it on the last go around sit it out.

From what I saw from the White Dwarf and comparing to the tiles I have from the former edition, tiles from this "new one" don't seem to be of the same quality. Indeed, they don't look like to have the relief from the former and just be printed pictures from the last ones. They look "cheaper".

Funny enough, they are also closer to the first edition that way.

But if it is like this, then there would be still an interest to take the former edition from 2009.

While Space Hulk is a great game, and this release will be great for people who missed (the 3rd incarnation) in 2009, I wish GW would give their designers the chance to flex their creative muscles and actually create something genuinely new.

Jesus Christ, I was flaming that techmarine when I was in middle-school and listening to 2Unlimited, 'The Prodigy - outer space' and trying to complete Mega Man 1 on the fething NES. I must have stopped his gene-seed from falling into Genestealer hands at least 100 times over the years..

Cool, good on GW for releasing a game people actually want to play!

I have the 2009 set and I'm happy with it, so I'll leave off buying this set, but I hope they make lots of money from it and it encourages them to make more good decisions.

Pacific: On the one hand I agree with you, but on the other, they tried something "new" with Dreadfleet and it didn't work out too well, I can understand why they'd go with the surefire winner everyone wants to play anyway. It should be available all the time anyhow, but it's good that it's available now.

 mikhaila wrote:

AllSeeingSkink wrote:

UltraPrime wrote:

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

Good retail business doesn't typically revolve around short term cash grabs. Selling 1000 copies in an hour to existing customers makes a lot of money in that hour. Pissing off 2000 customers who didn't get it but wanted it and missing the opportunity to market the game to new customers as a lower cost entry to 40k doesn't sound like a great strategy in my mind

Retail revolves around selling. Whether that is periodical bursts of sales, or continuous sales, it's still all about exchanging products for cash.

GW has always depending on short term cash infusions. It's why new products come out. Warmachine is 3x as dependent on it. They don't even keep a lot of older models in print, they are so focused on new ones. Card Games are constantly putting out new releases for short term bursts. Many of the smaller miniature companies are 90% dependent on selling new products. This is why you see games like the Spartan Games line, Dropzone Commander, and Malifaux having such agressive release schedules at times.

Frankly, no one, including me, has any fething idea how they hit the numbers on this one. If they sell out in a day, then yes, they should have done more. Still a win in my book. If they have them left over a year from now, then they did too many.

I still tend to think you're better off developing a product than just doing a 1 hit wonder with it. A lot of products make the most money at launch and tend to need constant fresh influxes to keep money ticking over, but I think in the case of Space Hulk they are better off keeping it on the shelves for some time, releasing a few expansions and waiting for the sales to die out before cutting production rather than just doing a single burst release that even existing customers struggle to get in on every 5 years.

But maybe they'll surprise me and you'll actually be able to get a copy if you don't preorder within the first hour of the announcement.

 mikhaila wrote:

 Tamereth wrote:

UltraPrime wrote:

 Tamereth wrote:
... an obvious cash grab ...

You understand how retail business works? I thought not.

As somebody who owns and runs a retail store, yes I do thanks.

The only reason to have this as a limited edition release is to drive up day one demand in order to make a short term gain. As I said this is exactly the sort of product they need out there in the wider market to attract new players in, the limited edition run will only bring in sales from the current customer base. The fact that it is a product they previously had in product means there's no development costs to it, and minimal production costs ( they will still have the molds etc from the first run) Everything about this re-release screams desperate cash grab.

Actually, there are quite a few more reasons. Cashflow, cost of warehousing. Lead time from manufacturers of separate components. All board games have limited runs. The ones that sell good are out of stock constantly. It's the ones that slowly sell that always seem to be in stock.

So many nested quotes...

The main difference here, is that companies like Mayfair Games, FFG, Milton Bradley, Z-man, Days of Wonder, etc, etc. actually order a re-print when a game sells out. There is obviously a bit of lag time between the re-order and the re-stock, but they print more if there is demand. GW are releasing a board game that has massive appeal to their target demographic. A game with 25 years of history, that had so much demand that the last time they printed it, it was gone within a couple of weeks. They are advertising it (with zero lead time for customers to adjust their budget to ensure they can get one) as a "Limited Run!" "Order fast while stocks last!!!" Just a quick search on eBay any time within the last 5 years shows 150% to 200+% markup in the secondary market for unopened copies of this game. They don't have a cashflow problem, not like a small boardgame company anyway, they are also pretty set on warehouse space...I would assume with their 25+ years of operations, international market presence, and massive retail store chain.

No other game companies do this. So using the standard industry model to explain it going out of stock doesn't apply here.

I wouldn't necessarily call this release desperate, it was certainly calculated and fairly low risk.

 Anpu42 wrote:

 gorgon wrote:
Yeah, I hazard to guess that they'd pass stocking on a $100+ board game in the first place. Especially Wal-Mart.

Have you seen the price of Lego's Recently, the $100+ is not the issue.
.

Actually, if you look at Walmart you are likely to find most stores don't regularly cary the >$100 sets in any quantity, you have to order them online and pick up at the store or have them shipped directly to you. And between Lego and WalMart they have more production capability and distribution network then GW does. I suspect the price point is indeed an issue. It would cost too much to stock expensive items that don't have the sales velocity.

 Sarouan wrote:
From what I saw from the White Dwarf and comparing to the tiles I have from the former edition, tiles from this "new one" don't seem to be of the same quality. Indeed, they don't look like to have the relief from the former and just be printed pictures from the last ones. They look "cheaper".

Funny enough, they are also closer to the first edition that way.

But if it is like this, then there would be still an interest to take the former edition from 2009.

Believe me when I say that are the same...

not tell you that I know, but are the same

Hah! Well, that's a pretty cool little release, I echo the sentiment that it should be something that is consistently produced and sold outside of specialist retailers to draw more people into miniature games but all the same, it's good to see it having it's moment in the limelight once again.

If anyone is picking it up and wants to sell the Terminators, send a pm!