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 mitch_rifle wrote:
It seems like a really good entry game for new customers

If only there was a thing that companies could do to find out what would better bring in business. Some kind of research they could do on... markets, perhaps? Shame that no one does that at all ever, especially GW.

 Sir Arun wrote:
so how much did the 3rd edition initially cost?

78 euros, don't remember what the other currencies was. There was lot of whining about it being overpriced but I thought it was actually pretty reasonable. Premium quality board games cost about that. Present 100 euros is kinda pushing it, however.

Lol, well kirby is the steve jobs of wargaming, and sales have been increasing yearly, why would they need to do research?

Back to the space hulk game, would be cool if they just sold the rules and tiles so you could use your own terminators of whatever faction you wanted

Limited Editions like this work great from a business sense for GW. I'll make hte numbers up just for the example........

Lets say they have printed off 100,000 copies of the game. All the tooling and dia has already been manufactured, so the cost of manufacture is quite low as there is little non recurring costs to recover. Let's assume it actually costs £18.75 to manufacture (25% not unresonalble). By stating and hyping that this is a limited release, they can sell out of it quickly. Lets assume that 25% of the game goes to independants at 50% of RRP. Very quickly, GW Financials can predict the cash int the business, allowing for an acutate forecast of profits. Good for shareholders...

So, 25% of the run making GW £18.75 = £468,750 + 75% of the run making £4,218,750. Total ££££ in = £4,678,500.

As I said, I'm just making these numbers up, but very quickly you can see how powerful being able to predict your ££££ in can be. Add to this if it sells out, there's no storage / warehousing costs, and the stores shelf space can be used for something else.

I see they've repeated the same idiotic mistake as last time in making it Limited Edition again.

Because hey, why sell several thousand copies over the next 5 years when you can sell just 1000 or so and boast for the next 5 years about how quickly your game sold out?

This is desperate stuff from GW.

As much as I love Space Hulk, and I love it more than most people on this site! In fact I love it so much, I want to make love to it!

It still doesn't detract from what others have said: why make it limited edition? Why? Put it on general sale and make loads more money!

Instead, what you'll get is people like me buying half a dozen copies, sitting on them for 12 months, and then selling them off for vast sums of money, later on!

Damn you GW for making me do this

While in essence they strategy may make money for that limited run, its not going to in any way grow your business or your product

the limited runs may give them a small cash injection, but at the same time alienating and undersupplying your own market base

Well... my lad's seen the pics and asked for it for xmas. I can't afford it this month - but could next month when it will no doubt be sold out.

Net result:
My lad doesnt bother with GW stuff cos Santa couldn't bring it. I get to save money because the game was no longer available. I save even more money because my lad doesn't ask for paint sets, brushes etc. My lad doesn't go back to school after xmas telling his mates of a great game he got generating enthusiasm and even more purchases for GW from his mates and paint sets etc

But hey, GW do their market research and know best.
They clearly have a great long term plan in place for new customers. Oh.. wait...



Edit: and because GW have pee'd me off doing this, next time I need to buy paints I buy Army Painter ones instead of GW ones and put my future hobby money purchases to my growing Deadzone stuff instead of the latest GW releases.

 Do_I_Not_Like_That wrote:
This is desperate stuff from GW.

As much as I love Space Hulk, and I love it more than most people on this site! In fact I love it so much, I want to make love to it!

It still doesn't detract from what others have said: why make it limited edition? Why? Put it on general sale and make loads more money!

Instead, what you'll get is people like me buying half a dozen copies, sitting on them for 12 months, and then selling them off for vast sums of money, later on!

Damn you GW for making me do this

*3 copies.

On GW UK at least, you're restricted to 3 purchases per buyer.


Automatically Appended Next Post:

 Gimgamgoo wrote:
Well... my lad's seen the pics and asked for it for xmas. I can't afford it this month - but could next month when it will no doubt be sold out.

Net result:
My lad doesnt bother with GW stuff cos Santa couldn't bring it. I get to save money because the game was no longer available. I save even more money because my lad doesn't ask for paint sets, brushes etc. My lad doesn't go back to school after xmas telling his mates of a great game he got generating enthusiasm and even more purchases for GW from his mates and paint sets etc

But hey, GW do their market research and know best.
They clearly have a great long term plan in place for new customers. Oh.. wait...



Edit: and because GW have pee'd me off doing this, next time I need to buy paints I buy Army Painter ones instead of GW ones and put my future hobby money purchases to my growing Deadzone stuff instead of the latest GW releases.

Why not make your own set?

https://www.google.co.uk/search?q=scratch+built+space+hulk&client=firefox-a&hs=AF7&rls=org.mozilla:en-USfficial&channel=sb&source=lnms&tbm=isch&sa=X&ei=Px8UVJSsEMnG7AaZ0IDACQ&ved=0CAgQ_AUoAQ&biw=1280&bih=595

You can probably get a copy of the rules off ebay or a PDF download online.
Buy a couple sets of Terminators/Assault Terminators and Space Marine Characters in Terminator armour; and a few boxes of Genestealers and a Broodlord.
Use GW terrain sets, or use some of the vastly cheaper terrain kits available online from 3rd party retailers.

https://www.google.co.uk/search?q=scratch+built+space+hulk&client=firefox-a&hs=AF7&rls=org.mozilla:en-USfficial&channel=sb&source=lnms&tbm=isch&sa=X&ei=Px8UVJSsEMnG7AaZ0IDACQ&ved=0CAgQ_AUoAQ&biw=1280&bih=595

In fact, some of those 3rd party terrain kits look far superior to GW's.

Treat it as a hobby project that you and your son can work on together.

As you'll be making your own Terminators, you can make them whatever Chapter you like. Space Wolves, Dark Angels - Death Wing, Ultramarines, Imperial Fists...What always put me off the most about Space Hulk was that the Terminators were Blood Angels, a chapter I don't particularly like. But if they were Raven Guard...

 Gimgamgoo wrote:
Well... my lad's seen the pics and asked for it for xmas. I can't afford it this month - but could next month when it will no doubt be sold out.

Net result:
My lad doesnt bother with GW stuff cos Santa couldn't bring it. I get to save money because the game was no longer available. I save even more money because my lad doesn't ask for paint sets, brushes etc. My lad doesn't go back to school after xmas telling his mates of a great game he got generating enthusiasm and even more purchases for GW from his mates and paint sets etc

But hey, GW do their market research and know best.
They clearly have a great long term plan in place for new customers. Oh.. wait...



Edit: and because GW have pee'd me off doing this, next time I need to buy paints I buy Army Painter ones instead of GW ones and put my future hobby money purchases to my growing Deadzone stuff instead of the latest GW releases.

Get back to me in 6 months - I'll have a fully painted copy ready and waiting...at a vastly inflated price of course

Seriously, though, you make a very valid point, and it's this level of business suicide that pushed me away from GW as well. I buy my paints from Vallejo, my minis from anybody else, and terrain I make myself. Now people might say, hold on, you're bulk buying GW products here. And yeah, that's true. But consider this: If you're a business, would you rather have a customer spending £500 every two years on limited edition stuff, or that customer spending £50 a month in that same period (like what I used to do) Do the maths.


Automatically Appended Next Post:

 Shadow Captain Edithae wrote:

 Do_I_Not_Like_That wrote:
This is desperate stuff from GW.

As much as I love Space Hulk, and I love it more than most people on this site! In fact I love it so much, I want to make love to it!

It still doesn't detract from what others have said: why make it limited edition? Why? Put it on general sale and make loads more money!

Instead, what you'll get is people like me buying half a dozen copies, sitting on them for 12 months, and then selling them off for vast sums of money, later on!

Damn you GW for making me do this

*3 copies.

On GW UK at least, you're restricted to 3 purchases per buyer.


Automatically Appended Next Post:

 Gimgamgoo wrote:
Well... my lad's seen the pics and asked for it for xmas. I can't afford it this month - but could next month when it will no doubt be sold out.

Net result:
My lad doesnt bother with GW stuff cos Santa couldn't bring it. I get to save money because the game was no longer available. I save even more money because my lad doesn't ask for paint sets, brushes etc. My lad doesn't go back to school after xmas telling his mates of a great game he got generating enthusiasm and even more purchases for GW from his mates and paint sets etc

But hey, GW do their market research and know best.
They clearly have a great long term plan in place for new customers. Oh.. wait...



Edit: and because GW have pee'd me off doing this, next time I need to buy paints I buy Army Painter ones instead of GW ones and put my future hobby money purchases to my growing Deadzone stuff instead of the latest GW releases.

Why not make your own set?

https://www.google.co.uk/search?q=scratch+built+space+hulk&client=firefox-a&hs=AF7&rls=org.mozilla:en-USfficial&channel=sb&source=lnms&tbm=isch&sa=X&ei=Px8UVJSsEMnG7AaZ0IDACQ&ved=0CAgQ_AUoAQ&biw=1280&bih=595

You can probably get a copy of the rules off ebay or a PDF download online.
Buy a couple sets of Terminators/Assault Terminators and Space Marine Characters in Terminator armour; and a few boxes of Genestealers and a Broodlord.
Use GW terrain sets, or use some of the vastly cheaper terrain kits available online from 3rd party retailers.

https://www.google.co.uk/search?q=scratch+built+space+hulk&client=firefox-a&hs=AF7&rls=org.mozilla:en-USfficial&channel=sb&source=lnms&tbm=isch&sa=X&ei=Px8UVJSsEMnG7AaZ0IDACQ&ved=0CAgQ_AUoAQ&biw=1280&bih=595

In fact, some of those 3rd party terrain kits look far superior to GW's.

Treat it as a hobby project that you and your son can work on together.

As you'll be making your own Terminators, you can make them whatever Chapter you like. Space Wolves, Dark Angels - Death Wing, Ultramarines, Imperial Fists...What always put me off the most about Space Hulk was that the Terminators were Blood Angels, a chapter I don't particularly like. But if they were Raven Guard...

I just get somebody else to buy another 3 copies for me

 Do_I_Not_Like_That wrote:
This is desperate stuff from GW.

As much as I love Space Hulk, and I love it more than most people on this site! In fact I love it so much, I want to make love to it!

It still doesn't detract from what others have said: why make it limited edition? Why? Put it on general sale and make loads more money!

Instead, what you'll get is people like me buying half a dozen copies, sitting on them for 12 months, and then selling them off for vast sums of money, later on!

Damn you GW for making me do this

It's all part of GW's master plan to milk the most amount of money out of the least amount of people.

 Shadow Captain Edithae wrote:
I see they've repeated the same idiotic mistake as last time in making it Limited Edition again.

Because hey, why sell several thousand copies over the next 5 years when you can sell just 1000 or so and boast for the next 5 years about how quickly your game sold out?

Are you seriously suggesting they are only making 1,000 copies?

No longer available.

/sigh

That's one thing less to buy for xmas for my lad.

Sold out now...
http://www.games-workshop.com/en-GB/Space-Hulk

Very glad I got my pre order in as soon as I got the email last night!

Yup, sold out.
Luckily I entered my order on time. So let's hope my third party-seller actually got their hands on enough boxes.
(According to their website they still have 18 left)

 Do_I_Not_Like_That wrote:
But consider this: If you're a business, would you rather have a customer spending £500 every two years on limited edition stuff, or that customer spending £50 a month in that same period (like what I used to do) Do the maths.

If I had a business, I would do both.
Have a regular stock where people spend 50 a month on and every YEAR something limited which definitely sells.

They play it safe, they produce an amount they are confident that they will sell. And that's a good thing!
Producing too many of it would be really expensive for them since they have their own shops.
I'm pretty sure you don't have a business where you sell hobby toys to people?

Well, GW have once again managed to turn something good in to something bad.

Still available in Oz and US.

 CptJake wrote:

 Shadow Captain Edithae wrote:
I see they've repeated the same idiotic mistake as last time in making it Limited Edition again.

Because hey, why sell several thousand copies over the next 5 years when you can sell just 1000 or so and boast for the next 5 years about how quickly your game sold out?

Are you seriously suggesting they are only making 1,000 copies?

The webstore now lists Space Hulk as unavailable. So what do you think?

AllSeeingSkink wrote:
Well, GW have once again managed to turn something good in to something bad.

it's a good game; the number produced doesn't affect that. The Limited Edition status quite possibly gets more sales, than one which isn't limited; the cachet, fear of missing out, makes people go for it now rather than waiting around and quite possibly forgetting about it.

The one valid criticism is that Space Hulk makes a great starter game to help recruit new players. Dark Vengeance is tired, we know their recruitment must suffer from the high price of entry, so they really need to pull something special out for the starter set. I can see box sets like Storm Claw doing well for them, if they produce more along those lines, but they still need a starter.

anyways, the feature in White Dwarf looks great (altho it would have been better if they knew how to spell "principal room,), can't wait for our copies. It seems to have sold out in about the same amount of time as Storm Claw, so wouldn't be surprised to see a few copies hanging around here and there.

Yea, I did notice. It looks like he got his front teeth knocked out, all the great warriors are gap-toothed

 Hivefleet Oblivion wrote:

AllSeeingSkink wrote:
Well, GW have once again managed to turn something good in to something bad.

it's a good game

Hence why I said "something good in to something bad"

The one valid criticism is that Space Hulk makes a great starter game to help recruit new players.

I wouldn't say that's the ONLY valid criticism. There'd be plenty of people who want the game but won't be able to get it before it sells out. Maybe they can't spare the money for an impulse buy, maybe they already bought something last week, maybe they didn't even know about it (if I didn't frequent forums, there's no way I would have known about it). I'm sure there's a lot of people who won't even hear about it until a week or more later and they'll be told "oh, you know Space Hulk got rereleased last week?" "Oh sweet! I wanted to pick that up and missed last time" "Yeah, it's sold out already".

Wow sold out already, guess that really was limited.
Against my better judgement I was gona buy a copy, thanks GW for sparing me from having that argument with the GF.

It's kind of annoying that they let folks buy 3 copies at a time. All they're gonna do with it is bung it on eBay and jack the price up.

 Hivefleet Oblivion wrote:
The Limited Edition status quite possibly gets more sales, than one which isn't limited; the cachet, fear of missing out, makes people go for it now rather than waiting around and quite possibly forgetting about it.

So did Space Hulk not make money before, then? When previous editions were available for longer than a day and were sold in big box stores to all kinds of people, as opposed to their own website and a handful of indies in strictly limited numbers to mostly clued-in tabletop nerds who read online forums?

Honestly I don't get it, and I don't think I ever will. There has to be some solution sitting somewhere between "Produce very strictly limited numbers of units and sell out near instantly", and "Produce so many damn units that we're still sitting on thousands of boxes months later and start losing money." As much as I'd like it to be, Space Hulk doesn't need to be a permanent part of their product range, but for feth's sake, it should really be available for longer than a day, don't you think?

Sold out before white dwarf goes on sale in GWs? Many angry customers ahoy!

Well I've got my copy ordered wonder if these are up on eBay yet?

Yep there is one listing for £200 already and that was just first one I found.

 angelofvengeance wrote:
It's kind of annoying that they let folks buy 3 copies at a time. All they're gonna do with it is bung it on eBay and jack the price up.

I didn't set out to do that, but I doubled my money on my 2009 edition. I'll be keeping this one!

Drat, my pre-order with Wayland has just been cancelled. I knew I should have placed it yesterday instead of sleeping on it. :(

Edit: Or maybe it was because I used the combined 5% / free shipping code. Obviously the free shipping didn't apply but I did get £3.50 off the price. Its more likely that their allocated stock ran out, though.

 angelofvengeance wrote:
It's kind of annoying that they let folks buy 3 copies at a time. All they're gonna do with it is bung it on eBay and jack the price up.

We will only allow customers to purchase one each, if someone orders more than one, the extra copies will get cancelled.

 angelofvengeance wrote:
It's kind of annoying that they let folks buy 3 copies at a time. All they're gonna do with it is bung it on eBay and jack the price up.

Guilty as charged

Seriously, though, don't blame people like me - blame GW's idiotic sales policy that puts a hugely popular game on a limited sale.

I'm doing the same thing I did with dreadfleet: buy a few copies, paint them up, sell them on some time next summer, make some cash.