GW new "build + paint" range, moving to models stores

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**godardc**

Hi Dakka,
I put some BOLS news on dakka, but this time, there are pictures and it seems real !^^

Here is the link:
http://www.belloflostsouls.net/2016/01/bombshell-gw-moving-into-toymodel-stores.html

GW is making models/toys like ww2 models in hypermarket, sold with glue, paints and colored plastic.
November 2016, age "8+".
Only "the most iconic": Space Marines and orks.
Well priced (19€ for the "strike team" , which is a Land Speeder, I guess, I may be wrong).
Manufactured in the UK.

Edit: more info

krushgroove wrote:
UPDATE on the Build + Paint sets coming from GW later this year!

I've been to talk to the GW guys just now and spoke with the person who is the main contact that is listed on the flyer. GW *are* aiming to get into big-box, high/main street retailers as well as 'normal' model & hobby shops.

Box art is not finalized, neither are the actual contents, so the sprues, sprue colors and paint colors are subject to change. I was even asked if the sprues ought to be colored blue or green (I think they should). They're not aiming these sets at gamers or even 40K players, the guy I talked to reminisced with me about playing with his Airfix models fighting dinosaurs and getting blown up by Action Man howitzers. These are for little kids to spot next to the Airfix sets in hobby and craft stores and potentially bigger retail chains as well.

We asked if AoS/fantasy boxes will come and that will depend on requests and demand. Probably no new molds, they're looking at existing molds only at the moment. I don't know what that means for model choice or whatever, but tooling new molds would cut into the margin quite a bit, I imagine.

So that should answer questions about the sprues, setting, art, who they're selling too and what's in the boxes.

**OrlandotheTechnicoloured**

Really good to see them at least giving this another go,

**godardc**

Another ?
This has already be done ?

**BrookM**

Uh yeah, I can't help but shake the feeling that this isn't real, as they're using art of models that are now long OOP and don't represent the models in the boxes, unless they've dug out the old Trukk and Bikes for nostalgia sake.

**Eldarain**

Nice to see a series of smart moves from Nottingham. It appears the idea of conducting smart business is no longer otiose.

**Ratius**

Its a nice start point I supoose. None of the kits grab me as a "veteran" however. But then I suppose Im not the target audience

**BrookM**

Also, the 'Ard Boyz sprue on display is from Assault on Black Reach, so if this is for realsies, this is just them recycling older material.

**CaulynDarr**

But no rules though. It would have been an awesome move to adapt the AoS rules to these few models. For the 8-12 yo market that would have been perfect.

But GW wants to be a model/toy company not a game company apparently.

At least Blood Bowl is coming back.

**zedmeister**

godardc wrote:
Hi Dakka,
I put some BOLS news on dakka.

Surely, there must be some kind of forfeit for this?

**TheAuldGrump**

BrookM wrote:
Also, the 'Ard Boyz sprue on display is from Assault on Black Reach, so if this is for realsies, this is just them recycling older material.

Nothing wrong with that, though.

I like some of the old material better than the recent releases.

Not sure if I believe this, though.

The Auld Grump

**casvalremdeikun**

I may pick up the Heavy Assault Team if it is the AoBR Terminators and the AoBR Dreadnought.

The SM bike looks to just be the regular kit done in blue.

I know of some people that will be happy to see plastic Deffkoptas again.

**Paradigm**

Surely that old War Trukk must be fake. It's the Gorkamorka one, with Orks that are half the size of regular ones.

I also think this might be a futile effort if it is true, unless they're casting in worse plastic, these are going to end up even more expensive (or they'll be cheaper, and someone at GW will wonder why no one is buying regular Land Speeders any more...

)

**loki old fart**

Seems the twelve year old's aren't buying enough, let's move down the age range a bit.

**oni**

OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

**loki old fart**

oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

Indeed

**infinite_array**

loki old fart wrote:
Seems the twelve year old's aren't buying enough, let's move down the age range a bit.

GW's managed to finally overfarm the 12+ age bracket for all the "Christmas and 2 Birthdays" kids.

I give them five years until assemble-and-paint Superfinecast pacifiers!

oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

Devalue down to what they should be? What a great idea!

**Mr. Grey**

BrookM wrote:
Uh yeah, I can't help but shake the feeling that this isn't real, as they're using art of models that are now long OOP and don't represent the models in the boxes, unless they've dug out the old Trukk and Bikes for nostalgia sake.

Note that multiple boxes have "Mock Up" splashed across the front of the artwork. While I wouldn't put it past GW to put the old Gorkamorka trukk in the box, I think it's too early to tell anything for sure. Even the sprues shown could be mock-ups, using older stock plastic sprues that they still had laying around.

**Tactical_Spam**

Why would GW shift into reverse with their box art though? It seems counter intuitive.

**MrMoustaffa**

Nice. Smart move to recycle their old Black Reach sprues, and if that ard boyz mob comes with a good amount of models it'll be a good starting point for people.

The one thing I'm confused about, is that they're "paint and play". Does that mean these are already primed?

**Hulksmash**

I'm interested in how this is a mistake as some are saying. A big issue with GW is that with moving out of the malls (at least here in the US) is that they are solidly word of mouth for new people. However going into toy and model stores massively expands their reach. And they might be able to get into big box stores this way as well.

**infinite_array**

MrMoustaffa wrote:
The one thing I'm confused about, is that they're "paint and play". Does that mean these are already primed?

If they're really aiming for that 8-11 age range, how many of those kids are going to bother priming models?

**Accolade**

Hulksmash wrote:
I'm interested in how this is a mistake as some are saying. A big issue with GW is that with moving out of the malls (at least here in the US) is that they are solidly word of mouth for new people. However going into toy and model stores massively expands their reach. And they might be able to get into big box stores this way as well.

I definitely agree, more exposure for 40k is always a good thing. Unless people *want* it to become even more niche/pricey?

**loki old fart**

MrMoustaffa wrote:
Nice. Smart move to recycle their old Black Reach sprues, and if that ard boyz mob comes with a good amount of models it'll be a good starting point for people.

The one thing I'm confused about, is that they're "paint and play". Does that mean these are already primed?

BOMBSHELL: GW Moving into Toy/Model Stores!

Posted by Larry Vela at January 27, 2016

GWbuildnplay-horz

Come see the new GW line of products rolling into toy and modelshops this fall!

images via Tiny Plastic Spacemen and Spikeybits Hobbies (Facebook) 1-27-2016
GWbuildnplay2GWbuildnplay0

Facebook user Chris Smith got these images at the Nuremberg toy fair. These pictures show a new line of Games Workshop “Build & Paint” kits that look to be aimed specifically at toy and model shops.
GWbuildnplay1 GWbuildnplay3 GWbuildnplay4

Note the following:

Colored plastic, removing the base coating step for some of the kits.
Very small simple GW kits with few parts.
Paints, glue and brushes included.
Good pricepoint for all the hobby gear included.
November 2016 Targeted release.

**Gamgee**

I got a bad feeling 7th is going to be the last version of 40k.

**Bottle**

Are those Ork bikes the old school 2nd edition ones!?

**Pacific**

loki old fart wrote:
oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

Indeed

Personally I think this is a wonderful idea. I don't think it devalues the product, I think it places it in line with the kind of price range they should be reaching (assuming that these are reasonably priced of course!)

This is the first, genuine move that GW have made to reach more customers, rather than shrivel into an ever smaller hole, in years. And, it might be a step in the right direction towards stopping the slide in sales.

**SilverMK2**

My first ever GW stuff was the 2nd edition starter set from Argos. Who knows how much money I pumped into them because of that chance find before they pushed me away with a promise to see them driven before me and to hear the lamentation of their significant others

For GW, more exposure is a good thing. They need more cheap, pocket money, impulse buy items in mass market toy stores.

**Pacific**

And PS - that art is fething awesome, and a far more evocative thing to fire the imagination (of both kids and adults) than a dull, photo-shopped picture of some painted minis.

**loki old fart**

Pacific wrote:
loki old fart wrote:
oni wrote:
OMG NO!... Please, someone confirm that this is fake!

If this is real, this is a MASSIVE mistake on GW's part; even worse than Finecast. Releasing products like this to toy stores will devalue their whole product line from A to Z.

Indeed

Personally I think this is a wonderful idea. I don't think it devalues the product, I think it places it in line with the kind of price range they should be reaching (assuming that these are reasonably priced of course!)

This is the first, genuine move that GW have made to reach more customers, rather than shrivel into an ever smaller hole, in years. And, it might be a step in the right direction towards stopping the slide in sales.

It's the drop in perceived quality that bothers me. Seen the space wolf leaks,??

**Triszin**

It's legit. I actually think its a good thing. Show 40k to the masses, only offer select models as the paint to build, never the full line. At the same time either stagnate the current prices of individual models, then heavily discount the models when bought in groups or armies, like the get started collections.

I Hope this tactic will also apply to their paint line, indiviudal bottle price stagnates, but then significant discounts when buying paint collections.