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I heard about this when I was flipping through the various wargaming news outlets this morning, and let me say- I think this is outright genius. Well done, GW. Warhammer Adventures shows that GW's management has had their ear to the ground and knows exactly what the AoS and 40k communities need. I'm shocked they didn't do this years ago. Usually, GW misses the mark- or at best, they get close in a general ball-park, but this time they nailed it, bullseye!

I'm shocked that it took them this long to realize that so many 40k and AoS gamers are actually thumb-sucking children. One would have think they would have realized this years ago, considering how obvious it was to everyone else. "Whaaa! Waaaa! I didn't get my new toys! Waaa! His new toy is better than mine! Waaaa! Waaa! His toys are too good! Mine require me to do things like synergize and think! Waaa! I don't want people to play with the toys that I can't afford! Waaa! Waaa! They never change anything! Waaa! They changed it! Whaaa! I never get new models! Waaa! I hate the new models! Waaa!" What better product than children's books? Unless there's Aquilla Diapers and Pacifiers and Rattles around the corner, I doubt they'll top this one.

Seriously, though. It's a bunch of kids' books. I don't think they're going to be a huge hit, but some folks may buy a few of them- you know how parents love to try and shove their interests onto their kids. And who knows, maybe some will like it. It's irrelevant to me, it's not changing the game at all- it's just GW found a good use for some of the worst Black Library authors that were already writing on the level of childrens' books.

I suppose, 'good luck'. It's not a product aimed at me, it's aimed at that dad in the GW with a kid. So... rock on, I suppose.

 Irbis wrote:

Just thinking it's bad move would be ok, sure, but most criticism of this I saw on various forums were based on racism (N-word protagonist! REEE!!!), sexism (what dem wimminz are doing outside of kitchen! REEE!), snobbish elitism (kiddos in my hobby?! REEEEEE!!!), or plainly having so tight horizons and small reference pool of books read you simply can't imagine there are YA books out there, right now, that deal with the themes potential YA Warhammer stories would do, excellent ones at that, and they sky didn't fall somehow...

Funny, I haven't seen this on any forums. The most I've seen is people making jokes about it. Feel free to PM me the links to those locations.

 Irbis wrote:
Last time I checked, none of the above is okay. This place is thankfully more civilized than /pol/ and the rest of their ilk.

If you went to /pol/ and were appalled and shocked at the racism there, you must be rather new to the internet. Let me spare you more shockers- 'Stormfront' isn't about the weather, and 'Lemon Party' isn't about sour citrus fiestas. Just figured I'd spare you something that everyone else with a week's worth of internet connection already found out.

 streetsamurai wrote:

Lord Kragan wrote:

 streetsamurai wrote:
As I said, my job is talking about marketing.

You're not doing a great job at marketing your position at the moment.

What's my position??? that these books could create some brand dilution? I'd like to know why you think that this is impossible.

No one said it's impossible. If you care to re-read my analysis up above, i said that we A) can not judge yet because they have not been released and B) that we are not the target audience so we can't offer an opinion on success or not. But for some reason, a number of people are treating this like it's an apocalyptic scenario. Kind of like the whole Slaneesh getting killed off thing and sanitising the setting. Well, guess what never actually happened...? and what won't happen when these are released?

 Inquisitor Gideon wrote:

 streetsamurai wrote:

Lord Kragan wrote:

 streetsamurai wrote:
As I said, my job is talking about marketing.

You're not doing a great job at marketing your position at the moment.

What's my position??? that these books could create some brand dilution? I'd like to know why you think that this is impossible.

No one said it's impossible. If you care to re-read my analysis up above, i said that we A) can not judge yet because they have not been released and B) that we are not the target audience so we can't offer an opinion on success or not. But for some reason, a number of people are treating this like it's an apocalyptic scenario. Kind of like the whole Slaneesh getting killed off thing and sanitising the setting. Well, guess what never actually happened...? and what won't happen when these are released?

A) this is a discusision forum on news and rumours. We discuss things based on the info that is available at the moment. If we only talked about what is released, more than half of the threads wouldn't exist.

B) This is a strawmen, I've never seen asnyone claiming this will be a catastrophe, and/or that it will cause the fall of GW. At worst, they think it's a weird/bad move

 streetsamurai wrote:
you're missing the point. Brand dilution can happen if there's an expansion in a category of product that customers don't think it fits in. As you can see by this thread and other discussion on the subject, a lot of warhammer customers dont' think these books fit with the brand. Hence why there is a risk of brand dilution.

Brand Dilution can occur, but it takes a MASSIVE amount of overuse for such a thing to happen. It also requires that the property is vague or simple enough, that it can't be stretched too far. For instance Star Wars is something that should have begun to suffer from massive brand dilution due to it being everywhere, and covering most (if not all) forms of media (games/movies/tv/music/anything else). However, since it's a pretty large and diverse property, it's been able to expand with the growth (fairly) well, as, people still seem to love Star Wars. Now, 5+ years down the line, when we' have 3 movies every year, and plenty of other stuff, will that still be the case? Not sure? On the other hand, a property like Angry Birds, which is a fun little game about sling shotting birds at pigs, has sort of run it's course, and hit the point of brand Dilution. There's just not much else you can do with it. They've even tried pairing it with Star Wars & Transformers, but, it's still been declining.


IMO, 40K & AoS are pretty diverse properties, and they'll be able to bear the addition of some new endeavors by GW. If my guess is right, this is more of an attempt at GW trying to sell (as a concept) their brands to the kids parents as 'more than just a plastic toy soldier game'. If I was being a good kid, reading my young adult novels, and I wanted to get into the games, as that's sort of ' the next level' for the properties. I'd tell my parents " These are the characters from the books I like." Which, subconsciously, they are going to associate as a positive, since it's books I like to read, and reading is good! (PSSST!!... Though it still has a such a positive vibe associated with it, reading in this day & age is far less beneficial than when we were kids, as the majority of reading people do is just trashy social media. TV still has a bad stigma attached to it, despite the fact that you can actually choose to watch what you want now, you're not just limited to what is playing on a limited amount of channels... )

TLDR?

GW properties will be ok. When we start getting 2 Warhammer movies a year, and I can buy skaven at the grocery store, we might be getting close.

 skullking wrote:

 streetsamurai wrote:
you're missing the point. Brand dilution can happen if there's an expansion in a category of product that customers don't think it fits in. As you can see by this thread and other discussion on the subject, a lot of warhammer customers dont' think these books fit with the brand. Hence why there is a risk of brand dilution.

Brand Dilution can occur, but it takes a MASSIVE amount of overuse for such a thing to happen. It also requires that the property is vague or simple enough, that it can't be stretched too far. For instance Star Wars is something that should have begun to suffer from massive brand dilution due to it being everywhere, and covering most (if not all) forms of media (games/movies/tv/music/anything else). However, since it's a pretty large and diverse property, it's been able to expand with the growth (fairly) well, as, people still seem to love Star Wars. Now, 5+ years down the line, when we' have 3 movies every year, and plenty of other stuff, will that still be the case? Not sure? On the other hand, a property like Angry Birds, which is a fun little game about sling shotting birds at pigs, has sort of run it's course, and hit the point of brand Dilution. There's just not much else you can do with it. They've even tried pairing it with Star Wars & Transformers, but, it's still been declining.


IMO, 40K & AoS are pretty diverse properties, and they'll be able to bear the addition of some new endeavors by GW. If my guess is right, this is more of an attempt at GW trying to sell (as a concept) their brands to the kids parents as 'more than just a plastic toy soldier game'. If I was being a good kid, reading my young adult novels, and I wanted to get into the games, as that's sort of ' the next level' for the properties. I'd tell my parents " These are the characters from the books I like." Which, subconsciously, they are going to associate as a positive, since it's books I like to read, and reading is good! (PSSST!!... Though it still has a such a positive vibe associated with it, reading in this day & age is far less beneficial than when we were kids, as the majority of reading people do is just trashy social media. TV still has a bad stigma attached to it, despite the fact that you can actually choose to watch what you want now, you're not just limited to what is playing on a limited amount of channels... )

TLDR?

GW properties will be ok. When we start getting 2 Warhammer movies a year, and I can buy skaven at the grocery store, we might be getting close.

I agree with pretty much all of your post, but you have to consider that GW is in a peculiar situation, in the sense that while their products are ''toyish'' most of their customers (especially the younger ones/the ones that are starting in the hobby), don't want them to be seen as kids toys.

This is a fine line they are threading on (is that the english expression?), because if they start expanding more in the kid market, it could have some real negative effects down the line on the main product (and no, for these looking for a strawman, I'm not saying that only these books will cause that)

 streetsamurai wrote:

 Inquisitor Gideon wrote:

 streetsamurai wrote:

Lord Kragan wrote:

 streetsamurai wrote:
As I said, my job is talking about marketing.

You're not doing a great job at marketing your position at the moment.

What's my position??? that these books could create some brand dilution? I'd like to know why you think that this is impossible.

No one said it's impossible. If you care to re-read my analysis up above, i said that we A) can not judge yet because they have not been released and B) that we are not the target audience so we can't offer an opinion on success or not. But for some reason, a number of people are treating this like it's an apocalyptic scenario. Kind of like the whole Slaneesh getting killed off thing and sanitising the setting. Well, guess what never actually happened...? and what won't happen when these are released?

A) this is a discusision forum on news and rumours. We discuss things based on the info that is available at the moment. If we only talked about what is released, more than half of the threads wouldn't exist.

B) This is a strawmen, I've never seen asnyone claiming this will be a catastrophe, and/or that it will cause the fall of GW. At worst, they think it's a weird/bad move

And? This isn't discussing news and rumours either. This is discussing a hypothetical scenario 5, 10 maybe even 15 years from now if GW continue to farm out their IP. Actual discussion of the books and what they could be about died pages ago.

Then you haven't been paying much attention.

A) If you don't like the turn the discussion has taken, instead of telling posters about what they should or shouldn't talk about, wouldn't it be more sensible to simply leave the discussion and let the others enjoy themselves?

B) Seeing how you have selectively comprehend what I wrote in this thread, I'm rather sure it's you making out mountains out of molehill

That's a poor attempt at word twisting Professor. But i can see you're not someone who can actually argue in good faith, as we've already established. You carry on and have fun, i'm going to bed.

40k Community: "I can't believe they're making books for children" [in a 10-page thread where people are arguing like children]

Again, right on the money with this product.

I always sort of assumed that 40k, a game about pushing toy soldiers around, was already pretty close to this demographic anyway. I began playing when I was 10 or 11 and with people the same age as me (maybe a few years older) and enjoyed the setting well enough even without understanding some of the finer details.

I do think the 40k universe is more than large enough to have children have adventures. It is not as if every Imperial child encounters a Slaanesh-aligned Space Marine or a Genestealer infection on their homeworld. Nor does it seem plausible that every single kid that dodges a hive world draft (consisting of millions of people at a time) is going to get hunted down and executed by a Commissar. Part of the charm of the universe (imo) is that it is so epic in scale than almost anything can fall through the cracks (especially on a hive world).

I would actually be very interested in a story that deals with nothing more than the everyday dangers of an imperial hiveworld - defective servitors, criminal gangs, a sound beating from the local nuns. That sort of scale is something that hasn’t been well explored before. That last bit may be a little much to hope for but I would definitely not write this project off out of hand.

 streetsamurai wrote:

 insaniak wrote:

 streetsamurai wrote:
I think that these books are terriby misguided in the sense that they assume that all 8 to 12 kids are interested in these kinds of carebear bs.

No, they don't. They assume that some 8-12 year old kids are interested in these kinds of stories.

They don't need to sell to every kid. Just enough of them to be profitable.

And if the stories are halfway competently written, they'll sell in crateloads to those who want then. And the kids who are into heavier fare will still have the 'adult' books.

In a sense they do, or at least they assume that most kids are interested in these kind of products. The explicit goal of these books is to attract new customers to the hhhobby, and since it's the only ''kid'' product made by GW, it shows that this is what they think most kids want.

If the amount of people in this thread saying ‘I got into 40k when I was that young anyway through the methods available now’ are anything to go by, quite a lot of kids are already interested in it as it is. This is another entry point for different kids that aren’t necessarily interested in it as it is yet, or who aren’t ready yet, or at least who’s parents think they aren’t. So no, it’s not that GW think most kids want books like this, it’s that they think ‘hey, there might be another lot of kids that we can get into the hobby if we try this different entry point’.

 ImAGeek wrote:
...This is another entry point for different kids that aren’t necessarily interested in it as it is yet, or who aren’t ready yet, or at least who’s parents think they aren’t. So no, it’s not that GW think most kids want books like this, it’s that they think ‘hey, there might be another lot of kids that we can get into the hobby if we try this different entry point’.

I'm not sure what people are crying about anyway.

You go to the FLGS with your kid. You buy you a box of whatever, and get your kid a little book and some snap-fit Primaris Marines and you hang out with the kid and teach him how to paint models.

Anyone wanna clue me in on why we're supposed to take issue with this? It's not like it's going to be a whopping success, it'll have limited appeal and won't really hurt anything.

 streetsamurai wrote:

Spoiler:

 skullking wrote:

 streetsamurai wrote:
you're missing the point. Brand dilution can happen if there's an expansion in a category of product that customers don't think it fits in. As you can see by this thread and other discussion on the subject, a lot of warhammer customers dont' think these books fit with the brand. Hence why there is a risk of brand dilution.

Brand Dilution can occur, but it takes a MASSIVE amount of overuse for such a thing to happen. It also requires that the property is vague or simple enough, that it can't be stretched too far. For instance Star Wars is something that should have begun to suffer from massive brand dilution due to it being everywhere, and covering most (if not all) forms of media (games/movies/tv/music/anything else). However, since it's a pretty large and diverse property, it's been able to expand with the growth (fairly) well, as, people still seem to love Star Wars. Now, 5+ years down the line, when we' have 3 movies every year, and plenty of other stuff, will that still be the case? Not sure? On the other hand, a property like Angry Birds, which is a fun little game about sling shotting birds at pigs, has sort of run it's course, and hit the point of brand Dilution. There's just not much else you can do with it. They've even tried pairing it with Star Wars & Transformers, but, it's still been declining.


IMO, 40K & AoS are pretty diverse properties, and they'll be able to bear the addition of some new endeavors by GW. If my guess is right, this is more of an attempt at GW trying to sell (as a concept) their brands to the kids parents as 'more than just a plastic toy soldier game'. If I was being a good kid, reading my young adult novels, and I wanted to get into the games, as that's sort of ' the next level' for the properties. I'd tell my parents " These are the characters from the books I like." Which, subconsciously, they are going to associate as a positive, since it's books I like to read, and reading is good! (PSSST!!... Though it still has a such a positive vibe associated with it, reading in this day & age is far less beneficial than when we were kids, as the majority of reading people do is just trashy social media. TV still has a bad stigma attached to it, despite the fact that you can actually choose to watch what you want now, you're not just limited to what is playing on a limited amount of channels... )

TLDR?

GW properties will be ok. When we start getting 2 Warhammer movies a year, and I can buy skaven at the grocery store, we might be getting close.

I agree with pretty much all of your post, but you have to consider that GW is in a peculiar situation, in the sense that while their products are ''toyish'' most of their customers (especially the younger ones/the ones that are starting in the hobby), don't want them to be seen as kids toys.

This is a fine line they are threading on (is that the english expression?), because if they start expanding more in the kid market, it could have some real negative effects down the line on the main product (and no, for these looking for a strawman, I'm not saying that only these books will cause that)

I think you’re doing teenagers a disservice, in that a large chunk of them aren’t immediately put off of something they like just because kids might also like it. Lots of teenagers like the marvel superhero films, and my 4 year old cousin has loads of marvel toys and dress up kits and stuff. Some teenagers are more mature than you give them credit for.

 ImAGeek wrote:

 streetsamurai wrote:

Spoiler:

 skullking wrote:

 streetsamurai wrote:
you're missing the point. Brand dilution can happen if there's an expansion in a category of product that customers don't think it fits in. As you can see by this thread and other discussion on the subject, a lot of warhammer customers dont' think these books fit with the brand. Hence why there is a risk of brand dilution.

Brand Dilution can occur, but it takes a MASSIVE amount of overuse for such a thing to happen. It also requires that the property is vague or simple enough, that it can't be stretched too far. For instance Star Wars is something that should have begun to suffer from massive brand dilution due to it being everywhere, and covering most (if not all) forms of media (games/movies/tv/music/anything else). However, since it's a pretty large and diverse property, it's been able to expand with the growth (fairly) well, as, people still seem to love Star Wars. Now, 5+ years down the line, when we' have 3 movies every year, and plenty of other stuff, will that still be the case? Not sure? On the other hand, a property like Angry Birds, which is a fun little game about sling shotting birds at pigs, has sort of run it's course, and hit the point of brand Dilution. There's just not much else you can do with it. They've even tried pairing it with Star Wars & Transformers, but, it's still been declining.


IMO, 40K & AoS are pretty diverse properties, and they'll be able to bear the addition of some new endeavors by GW. If my guess is right, this is more of an attempt at GW trying to sell (as a concept) their brands to the kids parents as 'more than just a plastic toy soldier game'. If I was being a good kid, reading my young adult novels, and I wanted to get into the games, as that's sort of ' the next level' for the properties. I'd tell my parents " These are the characters from the books I like." Which, subconsciously, they are going to associate as a positive, since it's books I like to read, and reading is good! (PSSST!!... Though it still has a such a positive vibe associated with it, reading in this day & age is far less beneficial than when we were kids, as the majority of reading people do is just trashy social media. TV still has a bad stigma attached to it, despite the fact that you can actually choose to watch what you want now, you're not just limited to what is playing on a limited amount of channels... )

TLDR?

GW properties will be ok. When we start getting 2 Warhammer movies a year, and I can buy skaven at the grocery store, we might be getting close.

I agree with pretty much all of your post, but you have to consider that GW is in a peculiar situation, in the sense that while their products are ''toyish'' most of their customers (especially the younger ones/the ones that are starting in the hobby), don't want them to be seen as kids toys.

This is a fine line they are threading on (is that the english expression?), because if they start expanding more in the kid market, it could have some real negative effects down the line on the main product (and no, for these looking for a strawman, I'm not saying that only these books will cause that)

I think you’re doing teenagers a disservice, in that a large chunk of them aren’t immediately put off of something they like just because kids might also like it. Lots of teenagers like the marvel superhero films, and my 4 year old cousin has loads of marvel toys and dress up kits and stuff. Some teenagers are more mature than you give them credit for.

Fair enough, but you have to consider that marvel is not in a niche market like gw is (talking about the movies, not the comic books). Everybody's and their mothers watch marvel movies, so it never really get the "kid thing" stigmata that gw products have. Im not sure gw would be able to pull the same trick

 streetsamurai wrote:

 ImAGeek wrote:

 streetsamurai wrote:

Spoiler:

 skullking wrote:

 streetsamurai wrote:
you're missing the point. Brand dilution can happen if there's an expansion in a category of product that customers don't think it fits in. As you can see by this thread and other discussion on the subject, a lot of warhammer customers dont' think these books fit with the brand. Hence why there is a risk of brand dilution.

Brand Dilution can occur, but it takes a MASSIVE amount of overuse for such a thing to happen. It also requires that the property is vague or simple enough, that it can't be stretched too far. For instance Star Wars is something that should have begun to suffer from massive brand dilution due to it being everywhere, and covering most (if not all) forms of media (games/movies/tv/music/anything else). However, since it's a pretty large and diverse property, it's been able to expand with the growth (fairly) well, as, people still seem to love Star Wars. Now, 5+ years down the line, when we' have 3 movies every year, and plenty of other stuff, will that still be the case? Not sure? On the other hand, a property like Angry Birds, which is a fun little game about sling shotting birds at pigs, has sort of run it's course, and hit the point of brand Dilution. There's just not much else you can do with it. They've even tried pairing it with Star Wars & Transformers, but, it's still been declining.


IMO, 40K & AoS are pretty diverse properties, and they'll be able to bear the addition of some new endeavors by GW. If my guess is right, this is more of an attempt at GW trying to sell (as a concept) their brands to the kids parents as 'more than just a plastic toy soldier game'. If I was being a good kid, reading my young adult novels, and I wanted to get into the games, as that's sort of ' the next level' for the properties. I'd tell my parents " These are the characters from the books I like." Which, subconsciously, they are going to associate as a positive, since it's books I like to read, and reading is good! (PSSST!!... Though it still has a such a positive vibe associated with it, reading in this day & age is far less beneficial than when we were kids, as the majority of reading people do is just trashy social media. TV still has a bad stigma attached to it, despite the fact that you can actually choose to watch what you want now, you're not just limited to what is playing on a limited amount of channels... )

TLDR?

GW properties will be ok. When we start getting 2 Warhammer movies a year, and I can buy skaven at the grocery store, we might be getting close.

I agree with pretty much all of your post, but you have to consider that GW is in a peculiar situation, in the sense that while their products are ''toyish'' most of their customers (especially the younger ones/the ones that are starting in the hobby), don't want them to be seen as kids toys.

This is a fine line they are threading on (is that the english expression?), because if they start expanding more in the kid market, it could have some real negative effects down the line on the main product (and no, for these looking for a strawman, I'm not saying that only these books will cause that)

I think you’re doing teenagers a disservice, in that a large chunk of them aren’t immediately put off of something they like just because kids might also like it. Lots of teenagers like the marvel superhero films, and my 4 year old cousin has loads of marvel toys and dress up kits and stuff. Some teenagers are more mature than you give them credit for.

Fair enough, but you have to consider that marvel is not in a niche market like gw is (talking about the movies, not the comic books). Everybody's and their mothers watch marvel movies, so it never really get the "kid thing" stigmata that gw products have. Im not sure gw would be able to pull the same trick

Marvel used to be a Kid thing, especially before the rise of Comic Book movies. It was all cartoons and children's books made using their IPs. Thing is, it was also a Geek thing/niche, and wasn't given a wider appeal until the movies really took off.

GW is in the same position as Marvel before they started to branch out.

We live in an age where most adults play games on mobile phones and where being on your phone and on the net is pretty normal; indeed to be offline and not on facebook is considered abnormal.

Super Hero films are legion and most parents today have likely got boxes of old toys that they still keep.


So yeah the old "geek hobbies" days are far far behind most people than they were "back in the day".

Soo, is there going to be a Astertes Neophyte kid, whom after some time apart from the rest of the adventurers will come back bigger and burlier as a scout, to regale the rest of the band with stories of how surgeons sliced him open and implanted artificial organs in him? And then used hypno-suggestion to train him in the ways of the battlefield?

 insaniak wrote:
I have to say, the negativity about this has surprised me. I mean, there's always been a small section of the community that's complained about those durned kids ruining the hobby by having the temerity to be interested in it, but this announcement seems to have really brought that to the forefront.

Without kids getting into the hobby, the hobby eventually dies. A few books aimed at kids won't destroy your hobby, and might well introduce it to kids who otherwise might not have even known it existed.

Everyone needs to take a chill pill and accept that not every product is aimed at them, and that's ok.

Demographics are important, and are often forgotten by certain sectors in their attempts to make everything fit their bizarre world view. This is why ensuring that your product meets your target audience/s is always the best first step to take.

However... this is 40K with the violence removed. The main character hates weapons. It'd be like doing a series of kid-friendly Star Trek books that never involve leaving the house the main character starts in.

 H.B.M.C. wrote:

 insaniak wrote:
I have to say, the negativity about this has surprised me. I mean, there's always been a small section of the community that's complained about those durned kids ruining the hobby by having the temerity to be interested in it, but this announcement seems to have really brought that to the forefront.

Without kids getting into the hobby, the hobby eventually dies. A few books aimed at kids won't destroy your hobby, and might well introduce it to kids who otherwise might not have even known it existed.

Everyone needs to take a chill pill and accept that not every product is aimed at them, and that's ok.

Demographics are important, and are often forgotten by certain sectors in their attempts to make everything fit their bizarre world view. This is why ensuring that your product meets your target audience/s is always the best first step to take.

However... this is 40K with the violence removed. The main character hates weapons. It'd be like doing a series of kid-friendly Star Trek books that never involve leaving the house the main character starts in.

How do we know violence is removed, exactly? The main character may hate weapons, but the ganger boy was shown wielding some sort of... metal club? But the marine and the necron clearly have their armaments.

 AegisGrimm wrote:
Soo, is there going to be a Astertes Neophyte kid, whom after some time apart from the rest of the adventurers will come back bigger and burlier as a scout, to regale the rest of the band with stories of how surgeons sliced him open and implanted artificial organs in him? And then used hypno-suggestion to train him in the ways of the battlefield?

I'm afraid not, but it would be glorious.
Bonus points if said kid tells his friends how glorious was when the Chapter Brothers torched all those mutants in their straw huts.

M.

I am honestly not sure how they will make this one work...

Perhaps stories from a civilian perspective? Just miscellaneous stuff from living in a hive city? Could be interesting if done right.

A principal character in the Gaunt's Ghosts series hates weapons. I don't see people complaining about those books.
There is absolutely space for pacifists in the setting. Also, if they remove the violence then the character trait of hating weapons never gets explored.
Also as I mentioned earlier, I picked up the first adventures in
Wild space star wars book.
In that story storm troopers are attacked, infected and killed by venomous insects. Sounds like something Nurgle would do.
The principal bad guy is an evil commander (commissar) who is permanently disfigured due to the actions of the children.
The bad guy Korda uses one of his own men as a shield.
The female hero is shot and injured.
A tie fighter pilot is shot point blank in the face by a droid.
The book ends with a space battle in which several tie fighters are destroyed.
All that happens in just 90 pages.
It is pretty simple, clearly written for a very young audience (think Roald Dahl and you won't go far wrong) but despite the heroes not being armed, the whole book is about children facing violent, dangerous situations.

Chikout wrote:
A principal character in the Gaunt's Ghosts series hates weapons. I don't see people complaining about those books.

That individual doesn't seem to mind other people standing in front and using weapons when SHTF, though... and they aren't piloting a ship through the Galaxy, either.

Just pointing out the difference. I highly doubt the setting of these books is going to be anywhere as hostile as the actual 40k Universe.

What's all this then...oh...

 Brutus_Apex wrote:

It isn’t changing 40k from a brutal, nihilistic fantasy opera in space. It’s offering a different view into the universe for younger readers. It’s not aimed at us and it’s not gonna affect us

It might not. I understand we aren't it's intended audience.

This could be a good move to bring in fresh blood for the Imperial war machine.

All I'm saying is that it's a slippery slope. One I feel we are already sliding down.

Agreed. If there was no precedent for something like this, I wouldn't be concerned. However, after seeing what has happened to Magic the Gathering, the comic books industry, Star Wars & numerous other IP's, I think it is logical for the 40k community to be skeptical. What is even more concerning is that all the tell tale signs are there already & this book isn't even coming out until 2019. Anyone who raise issue with this new installment or its fit with the 40k narrative, is immediately deemed "alt-right, white supremacist nazis, who are anti-diversity & hate children". I wish that was satire.

I'm all for bringing new blood into the hobby. That is a great idea. You know the best way of doing that? Actually having visibility & end GW's war against small business owners. When I was growing up, there was 40k product everywhere. Every hobby store had it & most had tables where you could play. When I first saw 40k in a hobby store I was amazed. I had never seen anything like it. I wanted to learn more about it & get involved. Started an army & have been playing for decades. Now? You can barely find 40k product anywhere due to their trade agreements, product restrictions & reliance on the online store. Most states in the US are lucky to have 1 Games Workshop store if any. Its has no visibility, which is why most of its community is older. A comic book isn't going to resolve that. The last resurgence of 40k players were brought in by Dawn of War 1 & that Space Marine game to a lesser extent. That is where they should be looking to expand their community.

 Commissar Benny wrote:
Anyone who raise issue with this new installment or its fit with the 40k narrative, is immediately deemed "alt-right, white supremacist nazis, who are anti-diversity & hate children". I wish that was satire.

To be blunt, Benny, that’s largely because too many of those objections have more n‘s per minute than Blazing Saddles but without the humour. And while I hate to generalise, and I’m by no means claiming perfection anywhere else, too many of those type of posts would spell ‘humour’ without the ‘u’; America really has issues it needs to sort out.

 Overread wrote:
Chances are most teenagers won't see this stuff much if ever beyond the odd reference. There's a lot of kid stuff made for things that, because of marketing and where its sold, adults never see or are rarely exposed too.

How many adults do you think saw the cartoons of adult films made in the 80-90s? Chances are most never saw them until month after their kid had started watching them on the TV.

I mean, there's a cartoon series of Rambo, FFS.

 Adeptus Doritos wrote:

Chikout wrote:
A principal character in the Gaunt's Ghosts series hates weapons. I don't see people complaining about those books.

That individual doesn't seem to mind other people standing in front and using weapons when SHTF, though... and they aren't piloting a ship through the Galaxy, either.

Just pointing out the difference. I highly doubt the setting of these books is going to be anywhere as hostile as the actual 40k Universe.

the "actual 40k universe" is not a grimdark garbage dump of misery and hatred all day, every day, everywhere, that's just the parts we're usually shown because of the usual demographic of the fiction (teens and up). There are plenty of normal people living normal lives, on normal planets, with democratic governments, safe and snug, not a torture chamber in sight. I don't know why so many people in this thread seem to think that every planet in the 40k universe is a Death World and every citizen in the Imperium is wallowing in their own misery under constant threat of being killed.

A few kids with mildly tragic backstories having adventures without beheadings, orgies and torture porn is completely within the scope of the universe and changes nothing.

 Commissar Benny wrote:
However, after seeing what has happened to Magic the Gathering, the comic books industry, Star Wars & numerous other IP's, I think it is logical for the 40k community to be skeptical.

You sound like someone who is afraid of “cultural marxists” now, are you afraid of “cultural marxists” ?

 Commissar Benny wrote:
Anyone who raise issue with this new installment or its fit with the 40k narrative, is immediately deemed "alt-right, white supremacist nazis, who are anti-diversity & hate children".

Well I did raise issue but I don't think anyone deem me “alt-right, white supremacist nazis, who are anti-diversity & hate children”. Generally I'm more deemed “evil SJW”.
Does anyone deem me alt-right nazi? Just to be clear on that.

 Commissar Benny wrote:
A comic book isn't going to resolve that.

I thought it was a regular book…


Automatically Appended Next Post:

 Mymearan wrote:
the "actual 40k universe" is not a grimdark garbage dump of misery and hatred all day, every day, everywhere, that's just the parts we're usually shown because of the usual demographic of the fiction (teens and up). There are plenty of normal people living normal lives, on normal planets, with democratic governments, safe and snug, not a torture chamber in sight.

It's true. You could even literally take 50 shades of gray, change a few words (add some “grox” here and there) and have it happen in the 40k universe without breaking the fluff. I just don't see how that would improve upon the 50 shades of gray version that happens on earth though.

 Hybrid Son Of Oxayotl wrote:

 Mymearan wrote:
the "actual 40k universe" is not a grimdark garbage dump of misery and hatred all day, every day, everywhere, that's just the parts we're usually shown because of the usual demographic of the fiction (teens and up). There are plenty of normal people living normal lives, on normal planets, with democratic governments, safe and snug, not a torture chamber in sight.

It's true. You could even literally take 50 shades of gray, change a few words (add some “grox” here and there) and have it happen in the 40k universe without breaking the fluff. I just don't see how that would improve upon the 50 shades of gray version that happens on earth though.

It would obviously improve. Everything is better with a grox in it.

(The only extrange thing I have saw about this is people saying the girl with the slingshot in the Sigmar one has a hiyab... but then in her character draw in the information section she doesn't wear it... I'm the only one that saw her and first thought "ah, thats a hood"? I'm too inocent?)