Switch Theme:

"Heads-up: Price Adjustment, New Releases!" - GW  [RSS] Share on facebook Share on Twitter Submit to Reddit
»
Author Message
Advert


Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you:
  • No adverts like this in the forums anymore.
  • Times and dates in your local timezone.
  • Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance.
  • Email notifications for threads you want to watch closely.
  • Being a part of the oldest wargaming community on the net.
If you are already a member then feel free to login now.




Made in us
Longtime Dakkanaut




I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.
   
Made in us
Rogue Daemonhunter fueled by Chaos






Toledo, OH

JWBS wrote:
 Polonius wrote:
It’s just frustrating every year when people act like the boss from Dilbert is just pulling random numbers from a hat, rather than making carefully calculated pricing decisions.

You think that what irritates people most about price increases is "I don't believe GW has thought this through fully. This might lead to less profits for GW in the long term."


No, because I’m not cartoonishly dumb. I’m saying what irritates me is that instead of simply expressing that frustration and annoyance, it turns into a half baked referendum of the competency of the company.

   
Made in ca
Commander of the Mysterious 2nd Legion





yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.


I'm going to note that the pandemic impacted differant people differantly. In house holds where both parties could work from time you might actually have come out ahead, due to having less things to spend your money on.

Opinions are not facts please don't confuse the two 
   
Made in us
Longtime Dakkanaut




So what annoys you is that people call the company stupid in addition to evil?

To each their own, I guess...
   
Made in us
Rogue Daemonhunter fueled by Chaos






Toledo, OH

yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.


Yup. It’s like when you date a person out of your league, and they treat you like crap, but you both now you’ll pout up with it to get that honeypot.

GW has us By the wallet and the heart.
   
Made in us
Longtime Dakkanaut




BrianDavion wrote:
yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.


I'm going to note that the pandemic impacted differant people differantly. In house holds where both parties could work from time you might actually have come out ahead, due to having less things to spend your money on.


Sure, and some people came out ahead from 9/11 too because they got hired to fill a job that someone was no longer filling because that person was dead. Not sure it's really here nor there, though.

The fact is that unemployment numbers are to a level we haven't seen in almost 100 years. It's a very aggressive time to be jacking up prices by 10% on products that already make plenty of money.

I mean if GW was a supermarket running at a 2% margin that'd be one thing. But we all know they aren't. They have some of the best margins out there. There is no doubt they are still profitable selling these kits at their current prices.

   
Made in us
Rogue Daemonhunter fueled by Chaos






Toledo, OH

yukishiro1 wrote:
So what annoys you is that people call the company stupid in addition to evil?

To each their own, I guess...
t

Yes. It bothers me when people with zero understanding of business think they have some brilliant insight.

   
Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

 Polonius wrote:
it turns into a half baked referendum of the competency of the company.
This is when Hanlon's Razor makes its appearance, as if not incompetence, then it's malice.

And we're giving GW the benefit of the doubt and assuming that they're just stupid rather than cruel.

This message was edited 1 time. Last update was at 2020/05/22 04:10:44


Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in us
Longtime Dakkanaut




Well I dunno, I think there's actually a pretty good business case to question this. Businesses don't always make the best decisions.

If nothing else, I'd say there's at least a decent argument that it'd have been better to hold off on raising prices until the economy has recovered a bit - probably sometime in the fall. A lot of the anger here is because they're doing it in the middle of the worst spike in unemployment in living memory, not just that they're raising prices in the abstract. If they had instead made a big deal out of saying they were putting off planned price increases in light of the world economy, they could have turned into a PR win instead of a PR loss, and that's not worth nothing.

I'm sure they thought about that and decided not to, but just because they decided not to, it doesn't necessarily mean it was the right decision. Particularly when it comes to emotional reactions like this, businesses not infrequently misjudge their customers' attitudes.

This message was edited 1 time. Last update was at 2020/05/22 04:11:37


 
   
Made in us
Rogue Daemonhunter fueled by Chaos






Toledo, OH

BrianDavion wrote:
yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.


I'm going to note that the pandemic impacted differant people differantly. In house holds where both parties could work from time you might actually have come out ahead, due to having less things to spend your money on.


That’s a tiny factor, but it’s probably safe to say that losers outnumber winners during this in terms of expenses.

The real upshot for GW is that people have more time for hobbying and fewer options due to closures and social distancing.
   
Made in us
Longtime Dakkanaut





yukishiro1 wrote:
A lot of the anger here is because they're doing it in the middle of the worst spike in unemployment in living memory, not just that they're raising prices in the abstract.
The peasants are poor and hungry, and GW is sitting inside the castle (worth as much as the British Gas castle over yonder), and saying, "let them pay more for cake".
   
Made in us
Rogue Daemonhunter fueled by Chaos






Toledo, OH

H.B.M.C. wrote:
 Polonius wrote:
it turns into a half baked referendum of the competency of the company.
This is when Hanlon's Razor makes its appearance, as if not incompetence, then it's malice.

And we're giving GW the benefit of the doubt and assuming that they're just stupid rather than cruel.



I’m not sure I grant the premise that it’s cruel, or malicious to set prices.

yukishiro1 wrote:Well I dunno, I think there's actually a pretty good business case to question this. Businesses don't always make the best decisions.

If nothing else, I'd say there's at least a decent argument that it'd have been better to hold off on raising prices until the economy has recovered a bit - probably sometime in the fall. A lot of the anger here is because they're doing it in the middle of the worst spike in unemployment in living memory, not just that they're raising prices in the abstract. If they had instead made a big deal out of saying they were putting off planned price increases in light of the world economy, they could have turned into a PR win instead of a PR loss, and that's not worth nothing.

I'm sure they thought about that and decided not to, but just because they decided not to, it doesn't necessarily mean it was the right decision. Particularly when it comes to emotional reactions like this, businesses not infrequently misjudge their customers' attitudes.


Maybe. You can make an argument about anything. There is definitely evidence that entertainment spending doesn’t drop as much as you’d think in a recession, and I think most people buying GW are pretty price immune.

As a rule, it’s better to guess high with prices than low.
   
Made in us
Longtime Dakkanaut





 H.B.M.C. wrote:
 Polonius wrote:
it turns into a half baked referendum of the competency of the company.
This is when Hanlon's Razor makes its appearance, as if not incompetence, then it's malice.

And we're giving GW the benefit of the doubt and assuming that they're just stupid rather than cruel.




I don't think GW is operating with malice, they know exactly what they are doing they simply are operating with uncaring to the situations at hand. Which in my opinion is worse. To see and note the right and wrong thing but do the cold action knowing it'll cheese people off and just not giving a crap. That is why they don't have my heart and honestly I wonder why anyone would look on them in a kind light. They can say all they want how they care about all of us but actions speak louder than their empty words. Each company is a soulless as another but GW is exceptionally vocal as of late about how " they are on our side, and made for us " so it makes this cold calculation feel even worse. I expect some companies to not give a crap, but then most of them don't try and make me think they are one of us either.

So they aren't incompetent, they aren't evil, they just don't care and I wouldn't doubt they expected to have lost some of us from the virus and these rises happening anyway is yet another cold evaluation to milk those who remain, until next year when it happens again, and again etc. There is no way to know for sure but as said they are a professional company and we are all just numbers.
   
Made in us
Rogue Daemonhunter fueled by Chaos






Toledo, OH

If your curious, you find this thread, with minor tweaks, every year going back to 2006. Some of the exact same arguments are raised, with the same language.

https://www.dakkadakka.com/dakkaforum/posts/list/97109.page#97109

The includes gems like:

I often wonder at what point GW will price themselves right out of business.

Obviously, not quite yet, and maybe the push for all plastic will 'save' them and us.

But we've got to be getting real close with some of the metal special characters.

It is especially grating as soon, the metal special characters will be the only way to customize your army selection in 40K...


Or

“There goes all the goodwill GW had managed to generate. ”
   
Made in au
[MOD]
Making Stuff






Under the couch

You'd find very similar threads on the previous iterations of Dakka as well. With the exact same claims about themselves out of business, and clearly being too stupid to know what they are doing...

 
   
Made in us
Longtime Dakkanaut




Seems like a big straw man there. I didn't read every post in the thread, but I can't recall a single one that predicted GW was going to put themselves out of business or anything like it by this decision. I saw a lot of people saying they were disgusted with the timing, and some other people questioning whether it's a great business decision in the current environment, but neither of those are predicting GW's impending bankruptcy or anything like it. People may have said that in the past, but that isn't the tenor of this thread. This thread is mainly people reacting angrily to the callousness of raising prices in the current situation based on what is clearly a bald profit-loss calculation. That kind of anger wouldn't even make sense if people thought they were putting themselves out of business. The anger is precisely because people know they *aren't*.

This message was edited 1 time. Last update was at 2020/05/22 05:24:30


 
   
Made in it
Shas'la with Pulse Carbine





BrianDavion wrote:
Here's a thought, what if GW is obligated by their share holders to increase prices the following year if they've failed to make target goals for the proceeding year? I mean the last fisical year for GW proably was... under performing thanks to corvid 19..

Their fiscal year ends on May 31. We are in the last 10 days of their “sub-par” fiscal year where they had to cease production for two months.
This announcement and the preorders going up on the second to last day in the fy is their way of making their targets, imho.


 
   
Made in us
Decrepit Dakkanaut




Well at minimum I'm not buying anything from them directly until they give a big fat apology. I was literally waiting for the SIP to end to finally buy 3 Stalkers/Hunters. Now I'm not going to on this principle. I'd highly encourage everyone to do the same.

CaptainStabby wrote:
If Tyberos falls and needs to catch himself it's because the ground needed killing.

 jy2 wrote:
BTW, I can't wait to run Double-D-thirsters! Man, just thinking about it gets me Khorney.

 vipoid wrote:
Indeed - what sort of bastard would want to use their codex?

 MarsNZ wrote:
ITT: SoB players upset that they're receiving the same condescending treatment that they've doled out in every CSM thread ever.
 
   
Made in us
Keeper of the Flame





Monticello, IN

Essentially the more sales they lose, the more prices hike to compensate. Eventually people will be priced out and GW will have to either explain competitive pricing to their shareholders or lose a TON of shareholders and customers simultaneously.

www.classichammer.com

For 4-6th WFB, 2-5th 40k, and similar timeframe gaming

Looking for dice from the new AOS boxed set and Dark Imperium on the cheap. Let me know if you can help.
 CthuluIsSpy wrote:
Its AoS, it doesn't have to make sense.
 
   
Made in jp
Crushing Black Templar Crusader Pilot






This is it. This is the last one for me, boys.

*worn, old soapbox makes a sad, low grating noise as I drag it across the forum floor for the last time*

Every time I post about prices, I get at least 2 chimps trying to scream me down, be it in the name of GW making the finest quality products that I should be thankful for having the opportunity to buy, or some desperate defense of freemarketism without ethical considerations because we live on a dying planet where millions needlessly go hungry everyday and international corporations have reduced swathes of the world into neocolonial hellholes to help poison all of our air and fill our oceans with trash.

But man. This is it. I'm fully out now. I haven't bought from GW in 6 months. Because of the price out here. If you've got a little Union Jack flag next to your name, I really don't want to hear "ahh, it's only a few quid, what's the harm". I don't want to hear "uh-oh, wait till the ozzies wake up! lolololol". Last night, I thought, as a treat for having not spent any hobby money for a while, and a bunch of other stuff, I might get some Orks for kill team. the GW site has been down here for DAYS, but I know more than 3 boxes, about 20 minis tops? Is gonna run me close to £200.

Spoiler:
Now. Tinfoil Time™️! Just after GW announced the partial re-opening thing of their online deliveries? When everyone was complaining about their position in the queues? In Japan you could get to the webstore instantly. Because there was just no queuing at all. I think they're throttling our access now, so we can't get on until after the price hikes.


Chew that one over for a second. £200. for 20, basic, no frills, standard army-filler minis.

With GW's pricing pattern, you're next.

Particularly for overseas customers, GW prices are already rough. In terms of conversion rates, cost of living, the real value of the ¥ in your pocket? Those new Eldar Banshees are over £80. For 5 little plastic space elves.
GW clearly have been trying for a piece of the pie out here for a while. The Japane exclusive marines, their consistant buying up of space in Hobby Japan, one of the nation's most popular modelling magazines, something avidly picked up and enjoyed by the pretty huge Japanese modelling community. There was even a special one off only GW edition that I guess GW probably paid (read, wasted, no-one bought it) a stackload for. I have seen, let alone met, scarcely 10 Japanese GW fans. That changes a little when you factor in foreigners, but that's a really almost-insignificant part of the population here.
And it hardly is a surprise. I showed a mate of mine (while I was in Korea, mind, where you have to go through the international store, so everything is in dollars) the start collecting boxes. He was curious about the little men I was painting. When he saw the entry price? He was out.

The entry price for the SC boxes, in Japan, as it stands right now? Are usually around double that. None are less than £120. Most are creeping towards £150. The product GW are pushing as the "affordable starting point" of this hobby in Japan is around the price of a Perfect Grade Gundam, to name a close rival product.
A perfect grade is something Gundam fans dream of from childhood. Supposed to be the ultimate in technical complexity and detailing, the Perfect Grade is something few people will ever actually buy, as it's so expensive, but is considered an ultimate centerpiece - a part of your collection that symbolizes you prowess as a modeller, and a genuine undertaking. Let's then look at the sisters boxset. I'm a pretty standard whitecollar worker here. It was about 15% of my takehome pay, after taxes. Double the price of a Perfect Grade Gundam. How am I supposed to justify that?
Unsurprisingly, months after they had been snapped up by scalpers, they were still being sold in GW stores in Japan, still advertised in Hobby Japan, even now, still popping up on online sites, at Japanese RRP. No scalping.

The argument about "GW prices are fine if you're whitecollar" is bs. I work for the state, I'm about as whitecollar and middle class as it gets. I'm not not paying £70 for a box of sisters because it'd put me below the poverty line, I'm not paying because that's insane for ten plastic minis. Because, as a white collar worker, I know that my future isn't wholly secure. Because I've got plans to advance my whitecollar career that I went to college and racked up crazy debt for, that I have taken tremendous financial personal risks for, that I need to plan for the future for. If I want a family, a home, what should I do? Spend bs money on exponentially rising prices collecting little space men that make me happy, but decrease in value the more I touch them? It's cheaper to take my gf out for a date and pay for everything than it is to buy a box of one troops. For a game that requires an army to play.

With these hikes, GW are again showing how the "community" thing is just a buzzword. They don't care about the game - the rules are a mess. They don't care about you, they care about what's in your wallet. If you've got a kid, they'll take what's in their wallet too, if you let them. The myth of the friendly company who started in a garage making silly minis for the wild universes they created is fething dead as far as I can see. I've loved GW for 5 years. I really have. That's why I feel so let down, because all they do to their customers is wring them for their cash. They're keeping out new fans, and they're pushing out older ones.

To go back to the Gundam comparison. Bandai reduces prices over time. They do re-runs of old kits regularly, preventing them becoming these ancient, lost gems that go for too much on ebay. Their entry level stuff is really priced so that kids can buy them with pocket money - most of the beginner kits are rarely over £10, and kind of cap out at £20 for the largest of them.

Just for once, I wish, instead of attacking everyone who sucks in their breath and says "On Khorne Berzerkers? A bit much, isn't it?" and the few people who seem to be teetering on "this has got to be the last straw", they price apologists would just admit that they're happy cows, smiling as they get milked. I wish they'd look into what those kits cost overseas, what they will cost after another, consecutive price hike, and think. "Hang on, if that was me, would I still be justifying spending that money?", rather than lecturing people about "Oooh, GW have always done this, stop whining, it's not like the last 3 times they did it, it was from a slightly more reasonable price than this time, poor people/teenagers/anyone with a sense of the future/people with jobs that may become precarious get out of my hobby, or shut up and cope so I don't have to feel bad about spending £70 on myself rather than taking a loved one out for a nice night out."
You know what, if you wanna spend that money. Fine, have fun. I wish I could get those minis, too, but I can't justify it with all the other stuff I could get instead. I've got enough stuff that I haven't finished to keep me going. There's enough one-off second hand stuff. There's enough reputable recasters with whom I have a decent relationship. There's a wave of new, really nice Evangellion Real Grade kits coming out from Bandai. But rules? New minis? I'm done. GW have jumped the money shark too many times.

I also want to give GW a big anglo-centric feth you for only putting this announcement out in English, despite having enough translators to do customer service and write rules in foreign languages. Cowardly.

I've got half a mind to complain to the poor underpaid grunts at customer service. I've got half a mind to try and start an anti-hike boycott on social media. But I just can't care enough anymore. feth this gak. I'm out boys. See you all in Painting and Modelling.

This message was edited 3 times. Last update was at 2020/05/22 05:46:27


 
   
Made in us
Fixture of Dakka




NE Ohio, USA

 H.B.M.C. wrote:
 Polonius wrote:
it turns into a half baked referendum of the competency of the company.
This is when Hanlon's Razor makes its appearance, as if not incompetence, then it's malice.


It's neither, it's just business.

I mean how the feth do you all THINK their going to pay for all the hand sanitizer, masks, plexiglass partitions, extra constant cleaning, reduced foot traffic in their stores, paying people not to work (even if your Govt picked up a good % of that), make up for not selling anything for two months, cover the increased costs passed onto them by any company they deal with who's also paying for all this, whatever the insurance rates are going to jack up to, etc etc etc AND still maintain a semblance their profit margin???

If this price hike wasn't already planned, the last several months virtually guaranteed it. And anyone who couldn't see it coming is dumber than a grot.

   
Made in gb
Thane of Dol Guldur





Bodt

 posermcbogus wrote:
This is it. This is the last one for me, boys.



To go back to the Gundam comparison. Bandai reduces prices over time. They do re-runs of old kits regularly, preventing them becoming these ancient, lost gems that go for too much on ebay. Their entry level stuff is really priced so that kids can buy them with pocket money - most of the beginner kits are rarely over £10, and kind of cap out at £20 for the largest of them.




This. I'm no economist but, but one thing that definitely eludes me is how GW can raise prices for old product that are basically bringing in pure profit?

I do think GW have the right to charge what they like, but people also have the right to be unhappy about them.

For me personally, these raises dont affect me as much as a gamer, as I rarely buy from GW themselves, only the odd character model here and there. I mainly buy from ebay, and supplement from bits sellers. However, These I do find these price hikes very unreasonable.

Heresy World Eaters/Emperors Children

Instagram: nagrakali_love_songs 
   
Made in au
Owns Whole Set of Skullz Techpriests






Versteckt in den Schatten deines Geistes.

The difference is no one is saying they're going out of business now.

Industrial Insanity - My Terrain Blog
"GW really needs to understand 'Less is more' when it comes to AoS." - Wha-Mu-077

 
   
Made in us
Warp-Screaming Noise Marine




How much you think they would raise the prices again if all of us decided to simply not buy anything post price hike? XD but yeah feth em. I think I am buying a defiler to replace one my father accidentally smashed while I was deployed overseas in Japan and calling it quits on purchasing new models. By the way Japan’s prices really are no joke I am surprised people are even trying to get into it over there. About 25% more than what American prices are. I also never saw the same clerk at the GW stores there too so I doubt anyone did actually try to get into the hobby there, with that population density at that.

Beware of the man who works hard to learn something, learns it, and finds himself no wiser than before. -Kurt Vonnegut 
   
Made in fi
Locked in the Tower of Amareo





macluvin wrote:
How much you think they would raise the prices again if all of us decided to simply not buy anything post price hike? XD but yeah feth em. I think I am buying a defiler to replace one my father accidentally smashed while I was deployed overseas in Japan and calling it quits on purchasing new models. By the way Japan’s prices really are no joke I am surprised people are even trying to get into it over there. About 25% more than what American prices are. I also never saw the same clerk at the GW stores there too so I doubt anyone did actually try to get into the hobby there, with that population density at that.


None. And if pigs could fly. Sure if nobody bought they couldn't raise prices and would go busto or drop prices until people bought them. But as people will still buy question is moot. You might just as well ask what could you discover if you could fly faster than light. It's not going to happen so wondering is pointless.

2024 painted/bought: 109/109 
   
Made in us
Powerful Ushbati





United States

yukishiro1 wrote:
I don't think anyone thinks it'll kill GW. Just that it's a remarkably tone-deaf and offensive thing to do in the current world situation, and that that leaves a very bad taste in many peoples' mouthes.

Which, as you note, GW will be well aware of. They know exactly how tone-deaf it is, and don't care, because they have calculated that there's more money to be made off annoyed people who will still buy their products than off the people they lose by taking such a tone-deaf action.


Well they did shut down their entire operation AND pay their staff with zero income. It's likely this price change was set in stone MONTHS ago. It's also a measly 2 dollars US raise.
   
Made in au
[MOD]
Making Stuff






Under the couch

 queen_annes_revenge wrote:

This. I'm no economist but, but one thing that definitely eludes me is how GW can raise prices for old product that are basically bringing in pure profit?
.

The answer being that this product isn't just bringing in pure profit. It's paying for the development studio, the running and expansion of production facilities, a warehouse and distribution chain, more than 300 stores worldwide (that are currently bringing in 0 revenue), community support, and an expansive and resource - heavy website.

As those things get more expensive to run, the available product needs to either sell in higher numbers, or sell for higher prices.



 
   
Made in us
Warp-Screaming Noise Marine




But wouldn’t warehouses be cheaper if they didn’t have a bunch of old crappy models nobody wants to build that badly nor doesn’t want to play because their rules are gak?

Beware of the man who works hard to learn something, learns it, and finds himself no wiser than before. -Kurt Vonnegut 
   
Made in at
Second Story Man





Austria

 queen_annes_revenge wrote:

This. I'm no economist but, but one thing that definitely eludes me is how GW can raise prices for old product that are basically bringing in pure profit?

I do think GW have the right to charge what they like, but people also have the right to be unhappy about them.

For me personally, these raises dont affect me as much as a gamer, as I rarely buy from GW themselves, only the odd character model here and there. I mainly buy from ebay, and supplement from bits sellers. However, These I do find these price hikes very unreasonable.


pure strategy
price a product ridiculously high to set the "base" price
bring another product that is still ridiculously high priced but cheaper as the original base and/or let others sell the original product 20% off so that people have the impression to save money and that compared to the base, it is not that expensive any more

They raise prices just because there are people who still buy it. Increasing the Land Raider a little bit more for more proft and as long as sales are ok they raise the price again.
As soon as people stop buying it, they don't reduce the price of the Land Raider, but add a different model that is a little bit less

now you have the old, outdated model for XX€ but can get the shiny new one for XY€ and people buy it because compared to a Land Raider it is really cheap while giving you more (by being the better model, having more bits, better value on the battlefield)

as long as people just compare stuff from GW it won't be a big problem

as soon as you compare an Imperial Knight and realise that it comes at the same price as a Perfect Grade Gundam, which you considered too expensive and only would buy one while you would need to buy 3 Knights to play the game everything falls appart.
(same if you look at old prices, I got my Land Raider for 45€ and considered it the hard cap for a single model, now it costs 20€ and the kit itself is terrible compared to a modern 10€ model)


Now GW has overstreched pricing of their models twice. The first one killed off Lord of the Rings as the main costumers were not used to GW prices and the big cut (the famous half the boxes and double the prices is not just a meme but actually happened with those plastic boxes) killed the game over night.
Warhammer Fantasy saw a little bit different strategy but with a similar outcome, people stopped buying models or got them from somewhere else (reduce models per boxes, keep the price but increase the models needed for the game).

For 40k they are slowly going up to see were the maximum is, and soon as they know were people really stop they will release something new slightly cheaper and praise themself for listening to the community.
looks like the perfect buisness strategy

Harry, bring this ring to Narnia or the Sith will take the Enterprise 
   
Made in gb
Longtime Dakkanaut





Have all Underworlds gone up, or just the cheaper ones going up to the newer prices?
What I think would be £17.50 to £20 on some


Automatically Appended Next Post:
Also, would be interesting to see the number of unique items, and then also take off the cards and dice, brushes and cases etc.
Just to see the number of model kits going up.
200 odd maybe?

Verminlord is 5 items instead of 1, but even just a good chunk are double kits at least..

This message was edited 1 time. Last update was at 2020/05/22 07:20:32


 
   
 
Forum Index » News & Rumors
Go to: