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 Jimsolo wrote:
Yeah, there definitely seems to be two minds about this issue. I ran into this on eBay last week. I messaged a guy and asked him if he would be willing to hash out a reduced rate if I bought in bulk, and he acted like I asked to watch his wife shower. But the practice is common enough that if you run into someone childish enough to act like that, you can just take your business on down the road and be pretty sure of finding someone who will slide you a deal.

And then I got a very nice price off eBay from one of the Korean vendors when I enquired about buying 24 tank models. I'm sure he usually sells them 1 or 2 at a time, but for my 24 I got a good rate and a good postage rate. He sold a lot more product in one hit than he usually does, and also gets all my repeat business for model kits that he stocks.

There are good value console bundles all the time. That's pretty much the definition of a "bundle" in mainstream retail for whatever product. In GW's case, the one-click bundles play on consumer ignorance, and the assumption of the same kinds of retail savings, since the chances of wanting all of those exact kits is often very low. Ironically, the closest that GW tends to come to a "bundle" are the various starter sets (Dark Millenium, etc) and now apparently the expansions that I haven't seen yet. Sanctus Reach would be another example, but they pulled the amazing disappearing limited edition trick on that one.

 Ailaros wrote:
Buyers are not entitled to discounts just because they want them. Get over it.

Most of the world doesn't give you free product just because you buy a bunch. If I buy a T-shirt from Macy's, the 100th shirt costs the same as the first, and if I buy an ounce of gold, it costs the same per ounce as my hundreth ounce, and the last gallon of diesel fuel from the pump costs the same as the first.

If anything, I'm somewhat surprised that they don't charge you more per unit the more you buy, as you're depleting what has to be a relatively minimal stock.

Because of competition. They're losing sales so sometimes companies throw in something a bit more to sweeten the deal. Heck, when I was in Japan, I'd be surprised if I didn't get something for free. I bought a lot of CD's over there and they'd come with random stuff like mini posters, key chains, mousepads, etc. It's a way to draw attention to your product and push the "maybes" over to the "Yes" group.
What GW still doesn't realize is that they are competing for people's money against other companies' games.
Seeing as how huge expensive armies turn many people away, offering a discount on buying a lot would be a good way to convince a potential customer.
"40k's too expensive!"
"Yeah, but if you buy these bundles, it's a lot cheaper."
"Oh, right on!"

Now, if discounts is the way to go, I don't know. But GW needs to start getting competitive and soon.

 Deadshot wrote:
You misunderstand OP. They do understand the concept of bulk buys. They just think that's stupid. Why should they have to lose money on a £50 Stormraven simply because it was bought alongside 3 Land Raiders, which also cost 50? Why should they only recieve 150 for 200 worth of stuff? Very logical. What they don't understand is that OTHER businesses are well-off enough to afford this so the consumer naturally expects this. The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

Did you ever take a course on economics out of curiosity?

GW did try bulk deals with the first release of apocalypse, and apparently failed hard because the evil online retailers were undercutting the already undercut boxes. GW feeling like they had been taken advantage of vowed never to give their crummy jerk customers deals again.

Around 2007 (WH40k 5th ed.), Apocalypse was introduced and GW offered many formation bundles with deals.

http://www.astronomican.com/showthread.php?4689-New-40K-Apocalypse-Sneak-Peeks/page2

03-08-2007 Re:New 40K Apocalypse Sneak Peeks
Looking at the armoured interdiction force that is supposedly $90, and the cost of the three tanks together is $120, so actually the deals are looking pretty outstanding.

http://www.dakkadakka.com/dakkaforum/posts/list/60/173447.page

[i]2007/07/22 23:23:14 UltraMarc- I don't know if this has been confirmed yet but the CAN $ for the Baneblade will be $95.00 CAN. The box will be 3 for the price of two so it will be $190 CAN.

Anyway, there was some evidence of getting people to buy large items by giving a discount.

They understood the concept back then, but have decided "one-click" purchases are value added enough now.

 Ravenous D wrote:
GW did try bulk deals with the first release of apocalypse, and apparently failed hard because the evil online retailers were undercutting the already undercut boxes. GW feeling like they had been taken advantage of vowed never to give their crummy jerk customers deals again.

Yes, those thieving online retailers and their filthy discounts! If only they could all be shut down.

 Talizvar wrote:
Around 2007 (WH40k 5th ed.), Apocalypse was introduced and GW offered many formation bundles with deals.

http://www.astronomican.com/showthread.php?4689-New-40K-Apocalypse-Sneak-Peeks/page2

03-08-2007 Re:New 40K Apocalypse Sneak Peeks
Looking at the armoured interdiction force that is supposedly $90, and the cost of the three tanks together is $120, so actually the deals are looking pretty outstanding.

http://www.dakkadakka.com/dakkaforum/posts/list/60/173447.page

[i]2007/07/22 23:23:14 UltraMarc- I don't know if this has been confirmed yet but the CAN $ for the Baneblade will be $95.00 CAN. The box will be 3 for the price of two so it will be $190 CAN.

Anyway, there was some evidence of getting people to buy large items by giving a discount.

They understood the concept back then, but have decided "one-click" purchases are value added enough now.

Those apoc bundles earned them a LOT of $. They got people started buying armies they never would have otherwise. Without the guard one, I never ever would have started a guard army. Since getting it, I have plunked down a huge amount of money to supplement what I got then so overall, they made a killing on me and I'm sure that I'm far from the only one.

This is the single most annoying thing for me about GW as a retailer. It suggests that they think I'm stupid and can't be bothered to add the different costs together.

 scottmmmm wrote:
This is the single most annoying thing for me about GW as a retailer. It suggests that they think I'm stupid and can't be bothered to add the different costs together.

That *IS* what they think. You should be buying their products because they are GW products, not because you think there is a cost savings. I'd wager they feel that if you look for/expect a discount, you aren't the kind of customer they want as you should be ready to pay any price for the "best miniatures in the world".

I am very reminded of an episode of Hotel Hell with Gordon Ramsay where he's talking to this wealthy, snobbish, pretentious hotel owner about his beautiful but empty hotel that is losing money. The rooms are like $300 a night and there's a three course meal that's like $75 per person, and when Gordon asks him about the locals thinking the price is too high he says something to the effect of "We haven't identified the right kind of clientele yet" to which Gordon looks at him incredulously and asks what he means, and he says something like "The kind of people who can afford paying $75 for a three course dinner".

That's how I imagine GW to operate. The right kind of customer is one who doesn't care about the price, they care about getting the figures.

 ZebioLizard2 wrote:

 Deadshot wrote:
You misunderstand OP. They do understand the concept of bulk buys. They just think that's stupid. Why should they have to lose money on a £50 Stormraven simply because it was bought alongside 3 Land Raiders, which also cost 50? Why should they only recieve 150 for 200 worth of stuff? Very logical. What they don't understand is that OTHER businesses are well-off enough to afford this so the consumer naturally expects this. The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

Did you ever take a course on economics out of curiosity?

No, but its just basic sense. If I'm a company, and I can be making a potential 200GBP gross profit when 4 items are bought, so why should I settle for only getting 150? As far as me, the company is concerned, I've just lost money because I've had to give away a Land Raider (or half or quarter let's say) simply because the customer decided that buying 4 wasn't worth the price of 4. Kirby and his lot at GWHQ still operate in the mindset of the 19th Century. As far as they are concerned, there is no "Other retailer." With a clothes store, if you see a shirt for 50, but another store has it for 30, you just switch. GW don't believe that the same thing happens in Wargaming. They genuinely think that the customer loves 40k and the sun shines out of Kirby's backside. They don't understand that customers will change to Warmahordes or Infinity, and they're only response is "That's not 40k though?" They don't get that people just want models and games, not a brand.
The other thing they don't get is how people are stupid enough to simply believe they are entitled to a discount for any reason.

 Deadshot wrote:

 ZebioLizard2 wrote:

 Deadshot wrote:
You misunderstand OP. They do understand the concept of bulk buys. They just think that's stupid. Why should they have to lose money on a £50 Stormraven simply because it was bought alongside 3 Land Raiders, which also cost 50? Why should they only recieve 150 for 200 worth of stuff? Very logical. What they don't understand is that OTHER businesses are well-off enough to afford this so the consumer naturally expects this. The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

Did you ever take a course on economics out of curiosity?

No, but its just basic sense. If I'm a company, and I can be making a potential 200GBP gross profit when 4 items are bought, so why should I settle for only getting 150? As far as me, the company is concerned, I've just lost money because I've had to give away a Land Raider (or half or quarter let's say) simply because the customer decided that buying 4 wasn't worth the price of 4. Kirby and his lot at GWHQ still operate in the mindset of the 19th Century. As far as they are concerned, there is no "Other retailer." With a clothes store, if you see a shirt for 50, but another store has it for 30, you just switch. GW don't believe that the same thing happens in Wargaming. They genuinely think that the customer loves 40k and the sun shines out of Kirby's backside. They don't understand that customers will change to Warmahordes or Infinity, and they're only response is "That's not 40k though?" They don't get that people just want models and games, not a brand.
The other thing they don't get is how people are stupid enough to simply believe they are entitled to a discount for any reason.

So you really don't know about the economic benefits of Bulk buying with the Economy of Scale then.

 ZebioLizard2 wrote:

 Deadshot wrote:

 ZebioLizard2 wrote:

 Deadshot wrote:
You misunderstand OP. They do understand the concept of bulk buys. They just think that's stupid. Why should they have to lose money on a £50 Stormraven simply because it was bought alongside 3 Land Raiders, which also cost 50? Why should they only recieve 150 for 200 worth of stuff? Very logical. What they don't understand is that OTHER businesses are well-off enough to afford this so the consumer naturally expects this. The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

Did you ever take a course on economics out of curiosity?

No, but its just basic sense. If I'm a company, and I can be making a potential 200GBP gross profit when 4 items are bought, so why should I settle for only getting 150? As far as me, the company is concerned, I've just lost money because I've had to give away a Land Raider (or half or quarter let's say) simply because the customer decided that buying 4 wasn't worth the price of 4. Kirby and his lot at GWHQ still operate in the mindset of the 19th Century. As far as they are concerned, there is no "Other retailer." With a clothes store, if you see a shirt for 50, but another store has it for 30, you just switch. GW don't believe that the same thing happens in Wargaming. They genuinely think that the customer loves 40k and the sun shines out of Kirby's backside. They don't understand that customers will change to Warmahordes or Infinity, and they're only response is "That's not 40k though?" They don't get that people just want models and games, not a brand.
The other thing they don't get is how people are stupid enough to simply believe they are entitled to a discount for any reason.

So you really don't know about the economic benefits of Bulk buying with the Economy of Scale then.

Nor do I care. I'm simply here to say why GW think the way they do.

 Deadshot wrote:
The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

I wasn't sure at first if this was a very subtle form of irony, playing on the fact that according to a large swathe of evidence, Kirby himself is an enormous idiot. I realise from your subsequent posts that you were in fact very serious.

On topic, I don't think it's expected that companies offer a discount. My policy when dealing with people who ask me for discounts is that we only give them to people who don't ask! However, it's a very common business practice to have sales or offer discounts from time to time.

WayneTheGame wrote:

 scottmmmm wrote:
This is the single most annoying thing for me about GW as a retailer. It suggests that they think I'm stupid and can't be bothered to add the different costs together.

That *IS* what they think. You should be buying their products because they are GW products, not because you think there is a cost savings. I'd wager they feel that if you look for/expect a discount, you aren't the kind of customer they want as you should be ready to pay any price for the "best miniatures in the world".

I am very reminded of an episode of Hotel Hell with Gordon Ramsay where he's talking to this wealthy, snobbish, pretentious hotel owner about his beautiful but empty hotel that is losing money. The rooms are like $300 a night and there's a three course meal that's like $75 per person, and when Gordon asks him about the locals thinking the price is too high he says something to the effect of "We haven't identified the right kind of clientele yet" to which Gordon looks at him incredulously and asks what he means, and he says something like "The kind of people who can afford paying $75 for a three course dinner".

That's how I imagine GW to operate. The right kind of customer is one who doesn't care about the price, they care about getting the figures.

Good analogy. It's weird though. Sci-Fi/fantasy fans are not stupid on average, so why would they come to that conclusion? The only other answer I can think of is that they just don't think it's worth discounting most of these bundles (my understanding is that some do actually offer a saving vs individual purchases, but it's the vast minority). It ties in with what you say, I suppose - "you're going to buy them anyway because it's a GW product, why bother discounting".

Reminds me of Apple too actually.

I don't think anyone is saying "no fair! where's my discount!"

Its just that themed bundles with a small discount on the price is an excellent way to make money, particularly for a product line where choosing your own theme/tactics is a big part of the appeal.

As the OP said about looking at the air assault bundle, the idea of that set is cool and draws people in, and knocking £10 or whatever off the price suggests despite the large cost its a great deal - value for money + one click convenience = that browser spends £190 on your website instead of picking up a single £25 box set.

I'm not saying this from a buyer perspective, GW can do what they want but I know shop chains who live off selling expensive luxury items that are constantly (and I mean without end) having 'sales'. Being 100% cynical, taking a small reduction in profit on an individual item knowing that item will sell much better is just business sense.

I've read a little on GW's finances but are their profit margins so thin such tactics are dangerous to their well being?

master of asgard wrote:

 Deadshot wrote:
The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

I wasn't sure at first if this was a very subtle form of irony, playing on the fact that according to a large swathe of evidence, Kirby himself is an enormous idiot. I realise from your subsequent posts that you were in fact very serious.

On topic, I don't think it's expected that companies offer a discount. My policy when dealing with people who ask me for discounts is that we only give them to people who don't ask! However, it's a very common business practice to have sales or offer discounts from time to time.

Oh no, it was both. Kirby is an absolute moron if he thinks he can get away with running numbers and not taking into account the one thing no-one can control, which is human ideas and stupidity, entitlement, confusion. Human reaction is literally random.

It is completely expected. Since the bundles with no savings came out people have flocked to Dakka to scream and rage "GW, Y U No DISCOINT?!" Because they have been bred to believe that buying in bulk or as a package should come with a discount. If people didn't expect it this thread wouldn't be here.

 scottmmmm wrote:
nalogy. It's weird though. Sci-Fi/fantasy fans are not stupid on average, so why would they come to that conclusion? The only other answer I can think of is that they just don't think it's worth discounting most of these bundles (my understanding is that some do actually offer a saving vs individual purchases, but it's the vast minority). It ties in with what you say, I suppose - "you're going to buy them anyway because it's a GW product, why bother discounting".

Reminds me of Apple too actually.

Answered your own question. Its not that they think sci-fi/fantasy fans are dumb its that they know they are obsessive.

 Deadshot wrote:


Oh no, it was both. Kirby is an absolute moron if he thinks he can get away with running numbers and not taking into account the one thing no-one can control, which is human ideas and stupidity, entitlement, confusion. Human reaction is literally random.

It is completely expected. Since the bundles with no savings came out people have flocked to Dakka to scream and rage "GW, Y U No DISCOINT?!" Because they have been bred to believe that buying in bulk or as a package should come with a discount. If people didn't expect it this thread wouldn't be here.

Yeah, its called 'competition'.

When all your competitors are offering something that you're not, why would you be surprised consumers would want that company to compete?

But its probably easier for you to just make blanket statements and insult people freely.

 Ailaros wrote:
Buyers are not entitled to discounts just because they want them. Get over it.

Most of the world doesn't give you free product just because you buy a bunch. If I buy a T-shirt from Macy's, the 100th shirt costs the same as the first, and if I buy an ounce of gold, it costs the same per ounce as my hundreth ounce, and the last gallon of diesel fuel from the pump costs the same as the first.

If anything, I'm somewhat surprised that they don't charge you more per unit the more you buy, as you're depleting what has to be a relatively minimal stock.

I have a waterstones card. Every 10th book gets me money off.
I have a shell fuel card, spending so much gets me vouchers for money off.
I have a Tesco and Morrisons card. Spending so much gets me vouchers for money off.
I have a Subway card. 10th sub is free.
I have a chinese buffet card, every 10th visit is free.
I bought 18 cans of coke yesterday as it was buy two (six packs) get one free.
I bought 3 Wispa Golds today at the garage as it was 46p each or 3 for a pound.

See where I'm going with this?


Automatically Appended Next Post:
Just in case - most of the world DOES give you discount if you buy in bulk.

Also forgot to mention how I often shop at fish and meat markets as well as Macro because everything is much cheaper... simply because you are buying in bulk.

 Deadshot wrote:

master of asgard wrote:

 Deadshot wrote:
The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

I wasn't sure at first if this was a very subtle form of irony, playing on the fact that according to a large swathe of evidence, Kirby himself is an enormous idiot. I realise from your subsequent posts that you were in fact very serious.

On topic, I don't think it's expected that companies offer a discount. My policy when dealing with people who ask me for discounts is that we only give them to people who don't ask! However, it's a very common business practice to have sales or offer discounts from time to time.

Oh no, it was both. Kirby is an absolute moron if he thinks he can get away with running numbers and not taking into account the one thing no-one can control, which is human ideas and stupidity, entitlement, confusion. Human reaction is literally random.

It is completely expected. Since the bundles with no savings came out people have flocked to Dakka to scream and rage "GW, Y U No DISCOINT?!" Because they have been bred to believe that buying in bulk or as a package should come with a discount. If people didn't expect it this thread wouldn't be here.

Perhaps people expect a discount when buying more stuff because it's the industry standard in retail, especially luxury brands like GW likes to think of themselves as. If I buy a 6 pack of beer, it's more expensive per bottle than if I bought a 12 pack. Lots of clothing retailers have sales if you buy more than a certain dollar amount of product. It's simple, it gets the customers to spend more money. An item sold at 30% markup is better than an item sitting on your shelf collecting dust at 50% markup. For a company like GW experiencing declining revenue and a shrinking customer base, you would think they would have sales. It's just good business sense.

Poly Ranger wrote:See where I'm going with this?

That gas stations are willing to give discounts on cheap stuff, and to jack up their prices on everybody else so they can "reward" loyalty by merely charging full price?

Yes, perhaps if you talk to a manager about buying something in ACTUAL bulk, you might be able to get a discount. Going to the manufacturer's retail site and demanding the second one of something cheaper just because you already bought another one isn't even remotely the same thing.

This is all just an entitlement mentality, nothing more. Just because some people run a retail operation in a certain way doesn't mean everyone else must, or even should, run it the same way. Especially when, as mentioned, it's in the minority. Just because you most frequently visit a convenience store doesn't mean that most businesses use that model.

 Ailaros wrote:

Poly Ranger wrote:See where I'm going with this?

That gas stations are willing to give discounts on cheap stuff, and to jack up their prices on everybody else so they can "reward" loyalty by merely charging full price?

Yes, perhaps if you talk to a manager about buying something in ACTUAL bulk, you might be able to get a discount. Going to the manufacturer's retail site and demanding the second one of something cheaper just because you already bought another one isn't even remotely the same thing.

This is all just an entitlement mentality, nothing more. Just because some people run a retail operation in a certain way doesn't mean everyone else must, or even should, run it the same way. Especially when, as mentioned, it's in the minority. Just because you most frequently visit a convenience store doesn't mean that most businesses use that model.

Oh, I see!

We're buying stuff wrong everybody!

 Ailaros wrote:

Poly Ranger wrote:See where I'm going with this?

That gas stations are willing to give discounts on cheap stuff, and to jack up their prices on everybody else so they can "reward" loyalty by merely charging full price?

Yes, perhaps if you talk to a manager about buying something in ACTUAL bulk, you might be able to get a discount. Going to the manufacturer's retail site and demanding the second one of something cheaper just because you already bought another one isn't even remotely the same thing.

This is all just an entitlement mentality, nothing more. Just because some people run a retail operation in a certain way doesn't mean everyone else must, or even should, run it the same way. Especially when, as mentioned, it's in the minority. Just because you most frequently visit a convenience store doesn't mean that most businesses use that model.

Except EVERY business uses the idea of sales to their advantage. It's called pushing product. GW just happens to not understand this. In a hobby where players are "obsessive" and part of the hobby is to collect a massive army, why wouldn't you encourage people to spend $500 with a discount as opposed to them spending $100 or $200 with no discount?

Seriously?

People don't understand this?

Its a simple concept, a box of 24 cans does not cost as much as 24 individual cans. A big mac, a large fries and a large drink do not cost as much as a large big mac meal deal.

GW are looking at the situation as if our purchase is a sure thing and so there is no need for an incentive. Most other companies in any industry that involves selling things work the other way, offering incentives to buy as much of their products as possible while ignoring that extra 5% they could be making per sale.

As a simple example what's better, selling 1 item at $50 or selling 3 items at $120. If the item costs you $10 to produce you're looking at a difference in profit of $40 compared to $90.

I honestly can't think of any company or industry that doesn't understand this right now.

Blacksails wrote:

 Deadshot wrote:


Oh no, it was both. Kirby is an absolute moron if he thinks he can get away with running numbers and not taking into account the one thing no-one can control, which is human ideas and stupidity, entitlement, confusion. Human reaction is literally random.

It is completely expected. Since the bundles with no savings came out people have flocked to Dakka to scream and rage "GW, Y U No DISCOINT?!" Because they have been bred to believe that buying in bulk or as a package should come with a discount. If people didn't expect it this thread wouldn't be here.

Yeah, its called 'competition'.

When all your competitors are offering something that you're not, why would you be surprised consumers would want that company to compete?

But its probably easier for you to just make blanket statements and insult people freely.

I'm not surprised that they want it, just surprised at how entitled people are that they think they have a right to saving money at any stage. GW have set a price and said "This is worth X. If you want it you need to pay X." Very simple. Sure, its overpriced, but as with anything, if you don't feel it has a value to you of X, don't pay.

And yes, definitely easier. Also factual. The intelligence of a person is directly proportional to the amount of free cash in their pocket and inversely proportional the number of people in their mob. If someone thinks something will cost them a large percentage of their money, they start thinking with their wallets instead of logic and reason. If someone has 20 people all screaming that the redshirt is doing them over on prices, everyone becomes too dumb to stop and think that if they d9n't like it they can just go somewhere else, instead of burning the poor minimum wager for a witch.

Toofast wrote:

 Deadshot wrote:

master of asgard wrote:

 Deadshot wrote:
The one thing Kirby doesn't never ever take into account is the random variable: people's stupidity.

I wasn't sure at first if this was a very subtle form of irony, playing on the fact that according to a large swathe of evidence, Kirby himself is an enormous idiot. I realise from your subsequent posts that you were in fact very serious.

On topic, I don't think it's expected that companies offer a discount. My policy when dealing with people who ask me for discounts is that we only give them to people who don't ask! However, it's a very common business practice to have sales or offer discounts from time to time.

Oh no, it was both. Kirby is an absolute moron if he thinks he can get away with running numbers and not taking into account the one thing no-one can control, which is human ideas and stupidity, entitlement, confusion. Human reaction is literally random.

It is completely expected. Since the bundles with no savings came out people have flocked to Dakka to scream and rage "GW, Y U No DISCOINT?!" Because they have been bred to believe that buying in bulk or as a package should come with a discount. If people didn't expect it this thread wouldn't be here.

Perhaps people expect a discount when buying more stuff because it's the industry standard in retail, especially luxury brands like GW likes to think of themselves as. If I buy a 6 pack of beer, it's more expensive per bottle than if I bought a 12 pack. Lots of clothing retailers have sales if you buy more than a certain dollar amount of product. It's simple, it gets the customers to spend more money. An item sold at 30% markup is better than an item sitting on your shelf collecting dust at 50% markup. For a company like GW experiencing declining revenue and a shrinking customer base, you would think they would have sales. It's just good business sense.

Good business sense is something GW seem to have a lack of. GW just see numbers on a page. To them a sale means a potential loss in
Potential gross income, as they sell £200 worth of product for £180. On the surface that looks absolutely stupid, loss of money. And as Ive been saying all alone, Kirby, because we know Kirby has marvellous business management and customer relations skills, does not take into account the fact that sales = repeat customers, and that £180 this time means £2000+ over the next few years, all for the loss of £20 or £30 once in a blue moon. Per person.

 Ailaros wrote:
This is all just an entitlement mentality, nothing more.

No it's not, it's reality. You are doing the retailer a favour by buying in bulk. The retailer does you a favour by offering you discounts and benefits. This is how it works more often than not. Hell, I'm not even a retailer, but we offer services on a day by day basis. If someone employs our services for several days instead of just one, we offer them a discount, we go the extra mile to tailor our services to them, we are more inclined to put in a few hours of overtime to make sure they're going away happy.

It's not entitlement mentality at all. It's the reality of how goods and services work, if you buy in bulk you are making the retailer more money faster and for less work.

When a retailer offers a bundle that gives no discount it's not only surprising for people but it's insulting the customer base's intelligence.

GW act like selling miniatures would be awesome if it weren't for all the pesky customers getting in the way of those wallets.

I have a waterstones card. Every 10th book gets me money off.
I have a shell fuel card, spending so much gets me vouchers for money off.
I have a Tesco and Morrisons card. Spending so much gets me vouchers for money off.
I have a Subway card. 10th sub is free.
I have a chinese buffet card, every 10th visit is free.
I bought 18 cans of coke yesterday as it was buy two (six packs) get one free.
I bought 3 Wispa Golds today at the garage as it was 46p each or 3 for a pound.

See where I'm going with this?
▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪▪
Yea but heres the kicker every discount in your list is for repeat useage and heres where gw is diffrent there product is not a buy use and gone like your list (minus waterstones) its buy and thats it the same product you bought say 10 years ago is still as usable now as it was then and (could) be as useable in another 10 years.id like to see your sub do that, so gw need to make as mmuch on each sale as possible. So no discount. I'd like discount but it is what it is and there still 100 mill+ in profit so they must be doing something right.

(Braced for whiteknight accusations and deluge of fiscal reports.)

Skullhammer wrote:

I have a waterstones card. Every 10th book gets me money off.
I have a shell fuel card, spending so much gets me vouchers for money off.
I have a Tesco and Morrisons card. Spending so much gets me vouchers for money off.
I have a Subway card. 10th sub is free.
I have a chinese buffet card, every 10th visit is free.
I bought 18 cans of coke yesterday as it was buy two (six packs) get one free.
I bought 3 Wispa Golds today at the garage as it was 46p each or 3 for a pound.

See where I'm going with this?
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Yea but heres the kicker every discount in your list is for repeat useage and heres where gw is diffrent there product is not a buy use and gone like your list (minus waterstones) its buy and thats it the same product you bought say 10 years ago is still as usable now as it was then and (could) be as useable in another 10 years.id like to see your sub do that, so gw need to make as mmuch on each sale as possible. So no discount. I'd like discount but it is what it is and there still 100 mill+ in profit so they must be doing something right.

(Braced for whiteknight accusations and deluge of fiscal reports.)

The reason most the discounts are for repeat usage is because they are mostly services that you wouldn't want to buy in bulk. You don't buy 10 subs in one hit... but if you did they'd offer you the 10th one free as well.

You also ignored the 3 for the price of 2 cokes and 3 Wispa Golds (whatever the hell those are ).

Maaaaaaaany places offer savings for bulk (and even if they don't advertise it, if you ask you'll often get it), just as many places offer savings for return customers.

GW offer neither because they treat their customer base as price insensitive crack addicts who will buy it regardless of what they charge while ignoring that their customer base is shrinking and/or buying less.

(braced for GW hater allegations because apparently it's cool to disregard people before they've even had a chance to reply).

Businesses only do this because it is successful. As has been said before, even GW do this.

The problem with these bundles is a combination of two things; the implication that GW think people will buy them without checking the price (that their customers are stupid and they can make money on this), and how they treat the bundles as something exciting or a "release". It's bizarre.

 Frozen Ocean wrote:
Businesses only do this because it is successful. As has been said before, even GW do this.

The problem with these bundles is a combination of two things; the implication that GW think people will buy them without checking the price (that their customers are stupid and they can make money on this), and how they treat the bundles as something exciting or a "release". It's bizarre.

I mostly just see it as an insulting waste of time. Of course you're going to check the price, you'd be silly to do otherwise. So you go to the effort of adding up all the individual components and see the pricing is no different, it's hard to think anything other than "awesome, I just wasted my time to find out GW think I'm a fething moron" I know that's what I felt the first time I added up one of those bundles and saw the price was identical

I can only imagine they do it to catch the odd person who doesn't check (though for the amount of money they ask I can't imagine there are too many like that). At first I thought it might just be to show how cool a whole army or formation looks... but then I think it'd put more people off with the sticker shock of realising just how much an army costs when it's all done.