It's virtually on my way home from work. I popped by the place last night so I could express an opinion. Unfortunately a) it took me 30 minutes to find a parking space and b) when I eventually got there, there wasn't room for me as the place was filled by the store guy and 3 customers. :(
For those not familiar with the geography of Gateshead:
http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Gateshead,+Tyne+And+Wear+NE9+6LE,+UK&sll=54.936106,-1.78237&sspn=0.007125,0.020106&ie=UTF8&hq=&hnear=Gateshead,+Tyne+And+Wear+NE9+6LE,+United+Kingdom&ll=54.937177,-1.599187&spn=0.003562,0.010053&t=h&z=17&layer=c&cbll=54.937208,-1.599018&panoid=TAU_yILdB9AjSg6jz6vB6g&cbp=12,153.55,,0,11.04
And here's a pic of the unit, although of course today there's a nice new sign on the front with the name of the store so the Google pic is a little out of date.
He is offering 10% straight discount on everything, which should net him a decent level of interest from the kids and their dads.
Whether he should charge for tables? Depends on size, quality, demand, and the level of customer-input required in terms of running them and providing terrain etc. I'm guessing not. Unless he's really strapped for cash and is prepared to put in the extra effort involved in creating something really worth paying for. Maybe he should have a trip down to Maelstrom's "Eye of the Storm" in Mansfield to see a real high-quality "venue" store in action, to get some ideas.
I think he would better be served by making it free playing space as a decent "venue" as there's nowhere else nearby other than the
GW bunker in Newcastle or the horrible
GW Metro Centre store for kids to play that haven't got their own space. His 10% discount should pretty much guarantee that anyone buys stuff from him if they need it, provided he keeps in enough stock and is prepared to do rapid orders, rather than getting it from Maelstrom/Wayland where discounts are similar but you have to wait for postage to arrive. There's no point worrying about people using 2nd hand/ultra-cheap stuff as those aren't lost sales.