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- On specialist games: "Its not fair on our staff to expect them to be experts in every game they do.

They don't have to be experts... just know enough about the games to explain how they work to people walking in the door.

'Shelf space' would have been a better answer.

MajorTom11 wrote:Is there seriously absolutely nothing new from GD Aus???

There never has been before, so it's really not a surprise now.

MajorTom11 wrote:I thought that they may have actually shown Necrons to the Aussies to make up for years of woeful treatment... wishful thinking...

GD UK wasn't good enough for Necron news, what did you expect knowing GW's appreciation for the ROW?

Uktabi wrote: Are they ever gunna get smart and give digital copies with these books.

Are banks ever gonna get smart and give free master lithographs with their bank notes?

Small tidbit on the FW Apocalypse book, by Dr. Love over at BoLS:

Another thing that was answered by me is that FW have updated all they can from "thier" books (IA)

The FW models in the Apoc books (including Reload) are in GW's hands. So even though they know the Heirphant needs updating they can't do anything.

They also mentioned one day just comining Apoc 1, 2 and most of reloaded into one massive book

MajorTom11 wrote:Is there seriously absolutely nothing new from GD Aus???

Not a thing. In fact, there was probably less than at GDUK, given that I doubt the WIP FW stuff can be in two places at once.

Ah, well... content yourself with the fact you get to see the sun. Ever.

*looks out window*

It's been raining for four days straight here.

Did you see it in the past week?

I'm not sure. To be honest I don't remember most of Wednesday/Thursday as I had a migraine the whole time. At some point I did finish playing Prototype. The week's been a little hazy.

BarBoBot wrote:

nosferatu1001 wrote:I can g'tee you that the profit margins on any product sold in GW stores is far less than you expect it to be.

Retail is expensive.

At the end of the day, a codex is just 50 sheets of 11x17 paper, a cover and some ink. There is no hidden costs involved in making a 100 page book.

Like I said before, the cost of a codex is mainly in the rules we are buying, not the actual materials used to make it. GW is a large company, so of course they have costs in other areas ( designers, mold costs etc.) that they recoup with sales from the books and models, but lets be real... they ARE making money, and plenty of profit.

Did I say there were hidden costs in making it? No

I said that the profit MARGINS on any product sold in GW STORES is less than you expect it to be. CoS /= production costs alone.

Of course it has margins, it's a BOOK

Assuming that was just a bad joke...

Chibi Bodge-Battle wrote:Of course it has margins, it's a BOOK

Oh dear

I remember scanning through their financial report for 2009-2010, it said that profit margins were on average 75%. However, someone else said that the profit margins for 2010=2011 were much less than this, and that for every £100 made GW kept £5 (ie, 5% profit).

Bare in mind that I don't have much of a head for maths and figures, I'm just reporting the bits that I know.

Thats gross profit margins, and takes into account profits they make on sales through other retailers, where the GW costs are very low.
Net profit on items sold through their stores are very, very low.

nosferatu1001 wrote:

BarBoBot wrote:

nosferatu1001 wrote:I can g'tee you that the profit margins on any product sold in GW stores is far less than you expect it to be.

Retail is expensive.

At the end of the day, a codex is just 50 sheets of 11x17 paper, a cover and some ink. There is no hidden costs involved in making a 100 page book.

Like I said before, the cost of a codex is mainly in the rules we are buying, not the actual materials used to make it. GW is a large company, so of course they have costs in other areas ( designers, mold costs etc.) that they recoup with sales from the books and models, but lets be real... they ARE making money, and plenty of profit.

Did I say there were hidden costs in making it? No

I said that the profit MARGINS on any product sold in GW STORES is less than you expect it to be. CoS /= production costs alone.

you seem to have lost perspective on what I'm saying. The thing that I commented on was about GW making full color books without having to raise the price much. GW's costs and overhead are ALREADY built into the price of their products. Simply changing a codex from black and white to full color would not require much more money to print...and certainly would not cause them to adjust their profit margins. At the high volume that they have codex printed at, we are talking about a couple extra dollars per book. Going from $33 retail to $37-38 would cover the extra costs of making it full color. My original comment was just stating that they COULD offer us full color books WITHOUT doubling the price as someone mentioned. How many fans would go out and buy a codex they already have just to get it in full color? I would

Full colour + Hard back costs extra though.

The additional weight costs more to ship

And so on. Thats why the armybooks went up £5 - full colour plus hard back costs

You know, the new OK army book reminded me of comic annuals which usually retail for £7.99 these days

eg Beano Annual 2011 112 pages
Think it is full colour these days as the comic is.

Chibi Bodge-Battle wrote:Of course it has margins, it's a BOOK

What the hell is going on with Dakka? Someone can make a comment and yet still be making new ones hours later without having at least some form of temporary suspension?! Is the little yellow triangle not working?!?!

GD UK wasn't good enough for Necron news, what did you expect knowing GW's appreciation for the ROW?

I think this is it and all about it. :(

Ok, in light of the fact that GD:UK came and went with only rage and frustration that our (reasonable) expectations of Necron news were dashed, and now GD:OZ has passed with our (pipe-dream, hope-against-hope) expectations dashed, when is the most reasonable time frame that we could expect to see something from GW on the Necrons? If they're only releasing information 2 weeks out from a release, when is the smart money on when that might be? Going on the assumption that Necrons *ARE* the next 40K release, surely it's not going to be 2014. Also, we can probably safely assume that they won't be released in December (as per general GW practice).

All that being assumed, are we looking at another few (3, 4??) weeks of GW flogging Dread Fleet before we get anything at all from them on the Necrons?

*SIGH*

-C6

If Necrons are due in November (and they always release things on Saturday) then the earliest we'll see something is the 22nd of this month.

Kroothawk wrote:Small tidbit on the FW Apocalypse book, by Dr. Love over at BoLS:

Another thing that was answered by me is that FW have updated all they can from "thier" books (IA)

The FW models in the Apoc books (including Reload) are in GW's hands. So even though they know the Heirphant needs updating they can't do anything.

This is all kinds of stupid. Guess we have to stick with arguing whether it has a 3++ or 2+/6++ save.

H.B.M.C. wrote:If Necrons are due in November (and they always release things on Saturday) then the earliest we'll see something is the 22nd of this month.

So I guess that's a "yes" to my question of several more weeks about Dread [a game no one asked for and probably a very tiny amount of people will buy] Fleet. Thanks for the info Halfie.

-C6

Keep in mind though, they could be releasing them for the last week of October, which means we'll find out on Saturday the 15th. Or even the 22nd, in which case we'll find out this Saturday.

We just don't know.

H.B.M.C. wrote:Keep in mind though, they could be releasing them for the last week of October, which means we'll find out on Saturday the 15th. Or even the 22nd, in which case we'll find out this Saturday.

We just don't know.

I wonder if they'll come before my first-born child (scheduled for mid-March). I'm not exactly holding my breath...

You should've done the GW thing and not gone to the doctor before 2 weeks before the due date. Makes things more exciting.

H.B.M.C. wrote:You should've done the GW thing and not gone to the doctor before 2 weeks before the due date. Makes things more exciting.

Well, my wife has decided that we're not going to find out the baby's sex in advance, so it will be even more of a surprise than GW! Who runs her marketing department?

Sorry Pacific
Sometimes it is just too hard to resist.
I am currently on a program to cut down on the number of puns per day and am wearing patches but all to no avail.


You missus does right imho Cathar!
All the best to you all btw

H.B.M.C. wrote:You should've done the GW thing and not gone to the doctor before 2 weeks before the due date. Makes things more exciting.

"You know you're getting kinda fat, what's that about?"

Off topic - congratulations Catharsix, hope that all goes well with the missus & eventual baby.

Partial comment just to relate to the current topic - woo yeah, go necrons! Hope they do arrive soon though, and that Cron'ers are happy with the release. I have to admit that I'm a bit sceptical about how many changes they can make cosmetically to the crons tbh. With the DE we went from anorexic drug addicts to athletic sadists, I'm struggling to see how they can do something similar with the crons :S

Right, well I am fed up with pseudo-financial ****ocks going on here. From now on you cannot post anything on here until you have read these two documents....

GW Annual report 2010 - 2011

http://investor.games-workshop.com/wp-content/uploads/2011/07/2011-Full-Year-Report-and-Accounts-full-25-July.pdf

GW Annual report 2009 - 2010

http://investor.games-workshop.com/wp-content/uploads/2010/12/2009-10_FinalFullYearReport.pdf

These are definitive, (people will say they are lying etc rather than admit they haven't got a clue what they are on about!).

I'm trying to work out what the first three *'s are in that word...