Mystery Box consolidation thread.

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**mikhaila**

If this had been a positive marketing experience then there would be more positive comments

Because internet forums are all about positive comments.

Everyone got up early hoping for an announcement and now we're all gnawing at our own intestines in anticipation of being able to run out and throw down 100 bucks on a new game.

I'd say the campaign worked.

**His Master's Voice**

So we know it's SH, but we still don't know if it has plastic corridors, right?

Cos if there are no plastic corridors, it's going to be one of the biggest fails from GW in recent times... bigger than the whole mystery box thing.

**Leggy**

Evicerator wrote:
pissing around with this mystery aspect has created a buzz that no amount of PR or advertising could buy. Saves money with the lot of us going on about it for 4 months on every major forum/website, speculating what it could be.

I see you're new to the internet

They could've not bothered saying ANYTHING, save for the usual rumour mutterings, and forums such as these would've generated just as much talk.

**typhus**

His Master's Voice wrote:So we know it's SH, but we still don't know if it has plastic corridors, right?

Cos if there are no plastic corridors, it's going to be one of the biggest fails from GW in recent times... bigger than the whole mystery box thing.

/argee

**Kilkrazy**

I certainly am not ordering a £70 game until I know exactly what's in the box.

**Morathi's Darkest Sin**

fullheadofhair wrote:
Really, have about the fact that you missed a 5th point.

5# A fake manufactured mystery campaign when the majority of us on the GW forums communities knew what it was. However it was in fact targetted at the many 12 year olds who play these games and are oblivious to sites such as Dakka Dakka and this whole circus was never for any of us who read forums or consider ourelves vets. So we are now a bit ticked off as we hoped it was something else."

Fixed it for you.

**jamunition**

You gotta be kidding me... Space hulk... SPACE HULK!

I wanted Gorka-Morka :(

Oh and Im not staying up till 4:00 Scruwwww That!

d(*_*)b
....l l l
..../ l L
.....( )
.... _ _ ITS A FUNKY MONKEY RUUUUN!!!!!

**Alpharius**

BrookM wrote:As long as I can get it online I'll be happy. I'd hate having to go to Amsterdam and find out that the staff picked up their share first.

Yes!

This is the news I'm waiting for - can I order it online?

Because if I can't, then I'm probably not going to be able to get it, even if I want to!

**UberTek**

Everything you have been told is a lie.

**mikhaila**

Alpharius wrote:
BrookM wrote:As long as I can get it online I'll be happy. I'd hate having to go to Amsterdam and find out that the staff picked up their share first.

Yes!

This is the news I'm waiting for - can I order it online?

Because if I can't, then I'm probably not going to be able to get it, even if I want to!

It might be possible to order it online from GW, but most probably will not be available through independent online accounts.
Many of those get product through distiributors of GW product, rather than direct from GW, and those distributors usually are not sent limited product.

**Shrewsgod**

if it's not space hulk, then i'd be interested. a lot of comments were suggesting a Inquistor type game which i think would have been much better. that said i don't come from SH era, so it hasn't really bitten me...

**BrookM**

mikhaila wrote:
Alpharius wrote:
BrookM wrote:As long as I can get it online I'll be happy. I'd hate having to go to Amsterdam and find out that the staff picked up their share first.

Yes!

This is the news I'm waiting for - can I order it online?

Because if I can't, then I'm probably not going to be able to get it, even if I want to!

It might be possible to order it online from GW, but most probably will not be available through independent online accounts.
Many of those get product through distiributors of GW product, rather than direct from GW, and those distributors usually are not sent limited product.

I don't care if it's the GW site, just as long as I can avoid the Amsterdam store I'll be a happy camper.

**pixelgeek**

mikhaila wrote:If this had been a positive marketing experience then there would be more positive comments

Because internet forums are all about positive comments.

I thought that as soon as I wrote it but I think this is a disappointed crowd, not a bitchy one :-)

**Tresson**

Flachzange wrote:Okay fellas, here it is ....

http://www.brueckenkopf-online.com/?p=6874

Die Mystery Box wurde auf dem Games Day nicht enthüllt, dafür aber durch die Blume verraten um was es sich handelt.
Games Day Deutschland 2009
Das Cover und das Games Day T-Shirt verrät es. Während die Mitarbeiter mit dem oben abgebildeten Motiv des Terminator Helms herum liefen, war das für Kunden mit einem Tyranidenschädel versehen.

Man darf also für morgen Space Hulk erwarten. Die große “Enthüllung” fand auf dem Games Day leider nicht statt, da hier seitens UK ein Riegel vorgeschoben wurde und die Ankündigung via Newsletter (der für heute Abend / Nacht erwartet wird) passieren wird.

Preis der Box soll bei knapp 80 EUR liegen, die Gesamtauflage bei 5.000 Stück. Es handelt sich dabei um die deutsche Version die auch an die Einzelhändler mit maximal 15 Exemplaren pro Lokal verkauft wird.

Auf dem Games Day soll ein Trailer gezeigt werden, dieser wird für 16.00 Uhr erwartet. Wir reichen die Details entsprechend nach.

The mystery box was NOT revealed at the GD germany but it was hinted at what its going to be. The cover of the GD shirts basically tells the story. The staff is wearing one with a terminator head (see picture) while the customers get one with a tyranid skull. So for tomorrow, you can expect Space Hulk. The unveiling didnt take place at GD Germany since appearently UK didnt allow it but it will be announced via Newsletter tonight/tomorrow.

Price of the box is suppose to be around 80 Euros, with a limited edition of 5000 pieces. Thats for the german version which will also be available at stores. Each store will carry 15 boxes.

Also, there is suppose to be a trailer shown at 16:00 (which is now about 40 minutes ago). So far no infos on that though.

All infos are from Brückenkopf-Online.com

So what your telling us is that GW is planning on hunting done it's customers like the terminators from space hulk would do to the genestealers?

**Morathi's Darkest Sin**

I probably missed a post, but did anyone catch what sorta time GMT we can expect these emails to come out?

edit - or is it as vague as tonight/tomorrow as that post above suggests. I only ask as usually when stores do some sort of limited deal they have a concreate start time so folks can be ready to order when its available.

**chaplaingrabthar**

I must say, the terminator head design is pretty bad-ass and would make a cool desktop wallpaper

**Kid_Kyoto**

It's not Advanced Space Crusade?

But I already bought 30' of cow intestines to use as tyranid bioship corridors.

And where will I stick my throbbing boarding torpedo?

**Wayfarer**

Why is it that GW refuse to utilize their own conventions as delivery tools for new products? Isn't this counterproductive and against all known marketing knowledge?

I'm no businessman so I don't know and please correct me if I'm wrong but is what they are doing a huge mistake speaking from a marketing standpoint?

**Mad Doc Grotsnik**

Right, so it's been decided that it's definitely Space Hulk, on the basis of the cover of a flyer?

Perhaps it's all a double bluff, and it's not Space Hulk after all.

**Cryonicleech**

Ha!

They didn't even reveal it dramatically!

Waste of time my friends...

Still, 'grats for all those who guessed it was Space Hulk!

**Alpharius**

Kid_Kyoto wrote:It's not Advanced Space Crusade?

But I already bought 30' of cow intestines to use as tyranid bioship corridors.

And where will I stick my throbbing boarding torpedo?

Wherever you normally do?

This is the only interesting thing I've seen so far to come out of GD Germany:

http://www.warseer.com/forums/showpost.php?p=3864496&postcount=94

As mentioned, will this be where Chaos Dwarfs get their rebirth?

**Flachzange**

Alpharius wrote:
BrookM wrote:As long as I can get it online I'll be happy. I'd hate having to go to Amsterdam and find out that the staff picked up their share first.

Yes!

This is the news I'm waiting for - can I order it online?

Because if I can't, then I'm probably not going to be able to get it, even if I want to!

I feel ya mate

**AgeOfEgos**

Mad Doc Grotsnik wrote:Right, so it's been decided that it's definitely Space Hulk, on the basis of the cover of a flyer?

Perhaps it's all a double bluff, and it's not Space Hulk after all.

The trailer showed a Blood Angel ship approaching a Space Hulk.....with a Genestealer. I don't think they would bluff to that degree

.

**George Spiggott**

The thing about this whole episode that confuse me. If this is Space Hulk with moulded plastic scenery (not vac-formed) and dedicated models then why is it limited edition, what does that achieve? I do know that it's very difficult to make an informed purchase decision with this mickey mouse marketing campaign.

I'd rather like an updated copy of Space hulk, I wouldn't even mind shelling out £70 for it but I'll be damned if I'm buying a pig in a poke.

**Mad Doc Grotsnik**

Ah fair enough. Missed that tidbit when I got bored of the mindless pissing and bitching about the release of something people online have wanted for some years finally being announced.

**Morathi's Darkest Sin**

Alpharius wrote:
This is the only interesting thing I've seen so far to come out of GD Germany:

http://www.warseer.com/forums/showpost.php?p=3864496&postcount=94

As mentioned, will this be where Chaos Dwarfs get their rebirth?

Aye I spotted that as well, very interiesting.

Anyone want to start a pool on potential names. I'm thinking 'Nuln Foundries'

**Mad Doc Grotsnik**

Morathi's Darkest Sin wrote:
Alpharius wrote:
This is the only interesting thing I've seen so far to come out of GD Germany:

http://www.warseer.com/forums/showpost.php?p=3864496&postcount=94

As mentioned, will this be where Chaos Dwarfs get their rebirth?

Aye I spotted that as well, very interiesting.

Anyone want to start a pool on potential names. I'm thinking 'Nuln Foundries'

Very interesting. One wonders if this might herald a release of Fantasy Apocalypse (Fantasy Endtimes perhaps?) to really cement the new underling company.

**Kilkrazy**

Wayfarer wrote:Why is it that GW refuse to utilize their own conventions as delivery tools for new products? Isn't this counterproductive and against all known marketing knowledge?

I'm no businessman so I don't know and please correct me if I'm wrong but is what they are doing a huge mistake speaking from a marketing standpoint?

GW marketing is based on two key principles.

1. Every year, another generation of Little Johnnies becomes 13 and wants Spase Marienz, and their mothers will pay for them.

2. Veterans are hooked.

**BrookM**

AgeOfEgos wrote:
Mad Doc Grotsnik wrote:Right, so it's been decided that it's definitely Space Hulk, on the basis of the cover of a flyer?

Perhaps it's all a double bluff, and it's not Space Hulk after all.

The trailer showed a Blood Angel ship approaching a Space Hulk.....with a Genestealer. I don't think they would bluff to that degree .

What trailer?

**Flachzange**

The one they announced

It was suppose to play at the GD at around 16:00 ...

Thats the first Ive heard of "contents" though.