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Well I certainly hope the new, relevant White Dwarf content will be heralded with a price readjustment to show how lucky you all are to be buying the monthly catalogue for the company...

Perhaps they'll start printing it on recycled toilet paper to highlight the lettering detail and raise the price to reaffirm it's new worth! We could call it fineprint!


/selfharm

... uhh...

Well.

It appears that Kroot, insaniak and MGS already covered what I would have said.

Conclusion: GW’s refusal to embrace the digital age continues in yet another ham-fisted attempt to control everything they do. They are an absurd company in steady death spiral, and their latest insane (and inane) attempt to control/ignore the internet is just another turn on their inevitable slide into oblivion.


[EDIT]: Ha! ‘Fineprint’. Wonderful. MGS wins the thread.

Polonius wrote:My point is, I'm at the point in my life where if $8 can buy me an hours worth of enjoyment... I consider that a pretty decent buy.

I'm with you on that. Heck I spend more at a movie theater than the magazine would cost; however, I haven't seen an issue of WD that I would actually get any enjoyment out of, so I guess it's subjective. I will see if the mag changes enough to make itself relevant for me to purchase and wouldn't flinch at the price if I decide it's worthwhile.

Thank goodness I have a friend that is a GW store manager I get WD free every month

I miss that perk...What I would like to see is white dwarf have cool alternative ways to play the game, such as a balance version of movie marines or other such things...I wish the game lived up to it's fluff, but as soon as I said that I am reminded about Mat Ward's fluff...

Here I come Infinity and Warmahordes...so long GW...

Can someone of the English speakers post the original newsletter text?

LOL. GW just keeps digging...they brought in the backhoe this time.

We will buy WD because of the content not the 'scoops'...and if we get a scoop on what's in it, we're more likely to buy.

None of their products are impulse buys, I do not go to their stores and WD is NOT gonna get me to drive there. So no news means, I do not go...and no sales becasue PP tells me what's coming and I buy that.

Kroothawk wrote:Can someone of the English speakers post the original newsletter text?

I would if they'd sent one yet.

Got me to subscribe, however no new exciting black box? No forum mae hype for new armies? Thats a shame!

Here's the truth of it...

Leaks will still happen and if leaks don't happen then there will be a race between folks who do buy WD to be the first to make an announcement on the forums, so...

There's still no need for most of us to buy the silly magazine.

I would never buy a WD I'm glad its free for me.

I stopped buying regularly when they began devoting a third of the magazine to LotR. I stopped buying altogether four or five years ago when I realized that it contained almost nothing worthwhile. I really miss the days when I looked forward to picking up WD at the FLGS every month, but I fear that even with these changes, it still won't be worth having.

That, and I just can't stand the thought of giving money to the control freaks that are GW. I won't give any more money to that company until they get their act together. Until then, I can buy second hand to grow my armies or start new ones.

Thats all I do is buy second hand thru other distributers I support miniature market all the way.

I've never seen a company openly attack their own marketing opportunities.

Thats GW for you!

Well stating that they want WD to be the first place that you find out about new releases is ridiculous. Good luck with that one GW (sarcasm).

As for improving the content, good luck with that one GW (genuine).

I just hope GW's weird behavior doesn't affect the Fantasy Flight RPGs. And no, I still won't buy a WD.

I have friends who work at the worldhammer world. Who needs WD or the website.

You know what this thread needs? A pinata in the likeness of Tom Kirby - full of finecast miniatures.

I reckon it’s because GW has become too big for their boots. Back in the day, they’d be happy with anything that would generate further sales. Now sales and marketing is apparently only a good thing if they are done in a GW approved fashion.

I suspect GW are only just starting to realise that their business plan is not as immortal as they first thought. Now the question is, if this was a reaction to the negative feedback from finecost/embargo/price rise, how come it took a crises for such a small change to occur?

candy.man wrote:Now the question is, if this was a reaction to the negative feedback from finecost/embargo/price rise, how come it took a crises for such a small change to occur?

Finecast was released 28th May, less than a month ago. July and August WD were already at the printers then, with WD Codex Sororitas and Vampire monster rules. So no, can't be a direct reaction on Finecast feedback.

Kroothawk wrote:Hi,
I only have the German version of the GW newsletter, so someone else can post the English version please.

The newsletter describes the new direction that GW wants to take with White Dwarf starting with the July issue.
GW wants to make the White Dwarf the central and first medium for everyone to get first hand information on new GW releases, that's right: before internet forums or sales staff get to know about the stuff. It also wants to put more serious content into the WD like in old times (we know that the WD Codex Sororitas and the new Vampire monster rules are part of this direction). At the same time, the WD will be released several days later than usual, closer to or after the release date of the month. This is another step to regain full control on information flow on new releases, obviously pointed at fighting early leaks.

I will post my comment later.

I'd like to go off and go on a rampent tangent, but I'm not really seeing anything here as far as a roumor, news, or ... anything.


See a bunch of standard GW double talk, but no real anything other then- "Wish WD was a mag worthy of something more then a sales pamphlet... "( FROM Games Workshop, THEMSELVES, no less!)

WHO is the assclown behind all of these nonstarter decisions going on in the ivory tower over there, BoBo the clown? Whoever it is,get rid of them- NOW!

I mean seriously, the level of suck that these people continue to cherade around as running a game company is on par with a monkey show.


Too little, too late GW. + 2

MeanGreenStompa wrote:

Kroothawk wrote:

Platuan4th wrote:Translation: We realized people weren't buying our overpriced catalog and are now trying to rectify this by giving people what should have continued to be in it all along.

Translation: Our IP lawyers told us, they can't make the internet go away, so we decided to ignore it and concentrate on our inhouse print medium as sole information source for everyone. Our main goal to prevent sales staff and customers to learn about our products before the release is almost achieved, even when our second goal to sell products suffers from this

Translation: Our senior management is a relic of a bygone age, convinced that it should remain in an evermore adversarial position with the online communities that have sprung up when we aborted our own because we could not make it say precisely what we wanted it to.

We will therefore attempt to stifle communication with the hobbyists yet further and, rather than listen to feedback that might avoid further gak like the poombagor or the fugly monsters of 'storm (in a teacup) of magic' fame, we will just shunt figures out onto our shelves and expect people to leap to attention and buy them like good, obedient drones, despite the fact that many won't even be aware of their existence in time. We will then look shocked when our sales fall yet further and reassure ourselves with a nice cosy price hike.

Hooo-fething-rah.

Further come the lines of division between the company and it's consumer. Nearer drift their online savvy customers to their more approachable rivals.

Bring on the serious competition, lets hope it can save GW from it's self. Or kill it and let something less totally shuttered rise up and take it's share.

^ This.

Tragically it is so.

HAHAHAHAHAHAHA!

First, let's not get into the whole behind the technology curve thing.

Back when I actually bothered with White Dwarf magazine:

1) it was $4.99 an issue.
2) if you subscribed, you would get a discount off the cover price.
3) if you subscribed, you would get an army box set of your choice (eg. a box of 10 Tactical Space Marines, a box of 20 IG Catachans, etc.). (this got reduced to a metal blister later...).
4) if you subscribed, you would receive your copy before the GW stores got theirs.
5) and you got actual content worth reading.

The biggest problem WD had at the time was that it was dedicating precious magazine space to that Lord of the Rings game.

They got rid of all of that...except the wasted space dedicated to LotR. And they kept the subscription discount, but raised the prices so you paid more overall, anyway.

And now, they say they will refocus the magazine to give us actual content again?

They are basically admitting that they were publishing crap!

What's worst is that they were charging more for it! And not giving away freebies with that crap! And you got that crap later than everyone else!

And there's no guarantee that they will continue this trend. It may well be possible that they use this announcement to lure some subscribers back, and then revert to business as usual. Forgive me for my cynicism. It's just hard not to think that way when it comes to GW's antics.

The first White Dwarf that comes out with a Chapter Approved article will be the first White Dwarf that I've bought in six years.

redstripe wrote:The first White Dwarf that comes out with a Chapter Approved article will be the first White Dwarf that I've bought in six years.

Agreed:

Give us quarterly Chapter Approved codexes (like kroot, feral orks and such) and then other CA supplements monthly, I will be happy. I feel that regular official rules alternating full codex releases gives WD value.

I have never had a problem with the price. Like many fandom publications, they are expensive compared to a magazine on the rack. I have no problem with it. I am never surprised that the people who are demanding 'the wave of the future' are the first to steal a publication and the last to pay for it when it does turn over to a digital form. Entitled thieves will steal regardless the medium.

nkelsch wrote:I am never surprised that the people who are demanding 'the wave of the future' are the first to steal a publication and the last to pay for it when it does turn over to a digital form. Entitled thieves will steal regardless the medium.

Umm... where did that come from? Where is anyone talking about that?

Hey guys, I'm all for poking fun at GW's insane approach to marketing... but this is actually good news, right? WD being worth buying?

A shame about not sending out black boxes / info /etc... but I'd love to have a decent WD to check out each month. Might even get a subscription if it's good enough...

I wish them luck. The reality is that the only thing of interest to me in current white dwarfs is the battle reports. Three to five years ago there was alot of neat conversion stuff and terrain ideas, but now the focus seems to be on standard miniatures and prepackaged GW terrain, which is pretty boring. My wife buys me a subscription for X-mas from time to time, otherwise I'd never see one. I suspect this is an effort to save WD from going down the tubes more than anything else - it can't be paying for itself in the digital age.

Okay... so GW cant control information flow outside of their 6 month "window" as it is, so their solution to the problem is to tighten their fists and to make their window even smaller... I dont see the point... the smart thing to do would be to release information farther out...