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AlexHolker wrote:

Necroagogo wrote:You'd think an official communique wouldn't mistakenly use 'effect' when they meant 'affect' ...

It's not an official communiqué - it's a paraphrased version of a phone conversation. .

Oopsy - I was going purely from the line in the OP which said 'from an email allegedly sent to store managers'.

My bad.

H.B.M.C. wrote:How would they enforce it?

"Scans appeared again!"
"Again?"
"Yes, again!"
"Start calling retailers. I'm sure once we've called them all we'll get to the bottom of this."
"I'm sure the retailer responsible for this will be 100% honest."
"Of course they will."
"How many have we got to call?"
"A little over 600. In this region. I'll get on the horn to GWUK and tell 'em to start calling Europe!"
"Good idea!"

Right, it would be impossible to police which makes me think BS. I would expect some kind of blog post by one of the big retailers (Wayland or Maelstrom) if it is true, they would tend to not take this type of crap lightly.

It might be an attempt again to start hitting the independents however, which have been making a bit of a renaissance in the UK over the past 3-4 years. Remember many of those were forced out and closed down in the 90's here in the UK when a GW store opened near them, and it might be that GW are trying to do something similar again?

I'll get me tin foil hat..

So ANYBODY who puts images of new release on the internet BEFORE the release date will not be allowed to sell new releases for 6 months.


Well that means that the GW Online Store will not be selling any new releases for the next 6 months seeing how they put images up a week before release.

Howard A Treesong wrote:Getting into Magic the Gathering shows me quite a contrast in approaches. When there's a new release coming for Magic there's a date set well in advance and some little spoilers, and a few weeks before hand the cards for the new set are gradually revealed a few each day. Then a week before the release they support pre-release events in stores everywhere so you can get a few packs of the new set and promotional cards for that specific event. Then they do something similar for the actual release.

Decipher Games did this when they had the Star Wars CCG license. It generated a lot of excitement in my play-group.

If only, GW. If only...

I'd never heard of Arogs before. Still more excited by their website and they have PROMOS!!!! on it. Imagine that, sales and promotions.

Mathieu Raymond wrote:

heartserenade wrote:Can't they just do their previous properly and you know, try to market their own stuff?

I don't know if you checked this month's White Dwarf. The first 24 pages are nothing but marketing. Not that I think this is the way to go about it, because the information is basically less than what you get on their own website, on the very same day as the drop day for WD.

And while I'm at it, who's the genius who used a two page spread for The Hobbit and basically makes the two central characters unviewable? I understand this is probably pre-existing material, but it just looks bad that I have to literally stretch the magazine to even see Thorin Oakenshield correctly.

I mean with teasers and spoilers. Leaks wouldn't be much of a problem if you are giving the public information yourself, information which you can control.

As Howard A Treesong said, it's very different from other hobby games, like M:tG and now even Infinity.

Really all it would take is some anonymous store keeper/worker to take captures in a nondescript room and then email through a proxy or post them photos online from behind a proxy. Good luck tracing that GW!

I think GW employs some sort of magic "inverse sales" ability, to allow them to continue to make money while being so horrendously bad at marketing.

I daresay that if you are worried about third-party bitz makers beating you to the punch, oh,no.... mayhaps you should be more competitive, with your giant budget for advertising and much greater volume, if teeny little companies with shoestring budgets are actually hurting your bottom line.

I think GW is assuming that they are so completely awesome in this industry that they don't need previews to get people exited about their stuff. Evidently people just show up at the door with money in fist to buy the first new thing they see.

As for the age of "free" PDF's being dead.....well, that's mostly just GW. There are major games who put their entire rulebook online.

I'm just pissed about the lack of accessible PDF's. I'll gladly pay GW for some PDF's that I can look at on my home computer and then print out to use at the table. I'll never be able to afford an IPad, and I really don't care about GW's unholy terror that someone will illegally share a PDF of some pages from a WD issue.

Once a White Dwarf issue is out of print, the rules therin shouldn't be only for those with fancy electronics, while at the same time it's sad that GW basically has to issue WD-only rules for new releases just so people will buy their $10US ad pamphlet.

I think I'll wait until we get a confirmation from a reliable retailer before freaking out. Mikhaila or Reecius wanna chime in?

I'm willing to bet they're going to try to do the hype thing in-house with those youtube video teasers they keep doing. Part of hype is word of mouth, and if the only word is "weird and vague GW teaser video on youtube" that's not really going to send the buzz of excitement out. I swear, GWs marketing department is filled with bad ideas.

However, forcing heavy restrictions on game stores that sell your product with hollow threats that they couldn't follow through with even if they tried will most definitely lead to more game stores having that much respect for GW and their policies.

I manage a store and have not received that email.

Zweischneid wrote:Via 40K Forums


From an email allegedly sent to store managers:

From August 17th, Games Workshop are changing their trade terms. This will effect the way that New Release information will be handled.

After August 17th, any shop selling White Dwarf or any New release item before the release date, discussing New Release information or posting images on Facebook, forums etc before release date will be punished by not being allowed to stock New Releases for 6 months !

Seems like they are not pleased with all those White Dwarf scans heralding new releases recently. Could even cover the infamous Beast of War "drawings" in the way it is formulated.

News to me. And lets think about this for a moment.....

GW tells me nothing about new releases. So how could I talk about them, discuss them, or post an image of them? I can only discuss rumors, re-post unofficial images, or speculate on rumors. Unless I, as a store owner, discuss NOTHING AT ALL about GW, and what they might put out, how can I avoid accidentally talking about what might come out ?

And that's what I was looking for. Thanks, mikhaila!

This one has been put to bed.

Chase wrote:I manage a store and have not received that email.

I imagine it's for actual GW stores, and would get filtered through to indies eventually (if real). I have noticed certain staff get VERY pissy if you even try to talk about something upcoming. GW want the full wrath of their Gestapo to come down on this new fangled Internet and it's free speech.

And Godwin'd. sigh

Just need to blame Mat Ward and we are complete.

VermGho5t wrote:Really all it would take is some anonymous store keeper/worker to take captures in a nondescript room and then email through a proxy or post them photos online from behind a proxy. Good luck tracing that GW!

Take pictures in white room on generic folding table.

Go into photo editing software and remove exif data.

Post on anonymous imageboard like 4chan.

pretre wrote:And Godwin'd. sigh

Just need to blame Mat Ward and we are complete.

Well it really IS all Matt Wards fault.

GW doesn't want anyone to know that everything in the Dark Angels book will be called DARK******* .....

Dark Missiles from the Dark Launchers shooting into the Dark.

Dark Rounds that cause DARK when they hit a unit forcing them to use the new rule Dark Blindess with is WAY worse than regular blindness or even night fighting.

There's even a section where the Dark Angels team up with Dark Eldar, because you know... they are DARK, and they Brofist across the Dark Eye of Terror (which is WAY darker than the normal Eye of Terror) and fight an army of Dark Apostles who aren't quite Dark enough so they must be purged.

OK, I can't take it anymore.

Sigh. Thanks for your glowing contribution to the thread, TalonZahn.

On this note, since the 'rumor' has been shot down and we're in OT territory...

GW is the only company that I know of that thinks marketing is bad for business. They have no presence beyond stores and fan sites, and they do exactly nil to generate interest and excitement among their own fan base (sic). And they wonder why that base is shrinking. Meanwhile other companies promote their games outside the wargaming community, generate buzz, and erode the Warhammer player base. Is this supposed to be some master plan on the part of GW that transcends our measly mortal comprehension?

They used to have sneak-previews, well, more like a single piece of art work of the army that would be released next month on the last page of WD. It wasn't much, but at least it gave you the heads-up as to what army would get released in 30 days. Nowadays there's not even that... Once a month, they simply descend from their ivory tower and grace us with a set of releases and, I suppose, expect us to be grateful that they released anything?

mikhaila wrote:

News to me. And lets think about this for a moment.....

Thank you, kind sir.

TalonZahn wrote:
There's even a section where the Dark Angels team up with Dark Eldar, because you know... they are DARK, and they Brofist across the Dark Eye of Terror (which is WAY darker than the normal Eye of Terror) and fight an army of Dark Apostles who aren't quite Dark enough so they must be purged.

OK, I can't take it anymore.

Post less things like this in News and Rumors, please.

Grimtuff wrote:

Chase wrote:I manage a store and have not received that email.

I imagine it's for actual GW stores, and would get filtered through to indies eventually (if real). I have noticed certain staff get VERY pissy if you even try to talk about something upcoming. GW want the full wrath of their Gestapo to come down on this new fangled Internet and it's free speech.

This 'email' is so completely fake. It makes absolutely no sense for GW to threaten a six month ban on the sale of new releases, when that would damage them financially. And the idea that they would threaten this to their OWN STORES is beyond absurd. I imagine any threats made in a real scenario would revolve around firing staff rather than hamstringing their own retail establishments.

Bull dinky. This aint true....that email is hocum in its current format, like a parent having a tantrum. It may be a paraphrased copy of the ACTUAL email at best.

TBH.. I think GW are concerned if anything about their Hobbit stuff, as they will have a lot of the inside scoop on that, so if things get out early it could well effect their relationship with New Line (I wasn't around gaming forums for the LOTR pre-release rumour days) unless of course they've actually seeming done everything in their power to stop it.

Ultimately the only way two people can keep a secret is if they're both dead. So i'd actually say the entire idea about secret developments are flawed from the start.. they'd be better off feeding us things slowly pre-release to reduce our hunts for more info.

kronk wrote:Post less things like this in News and Rumors, please.

I barely post at all, anywhere.

I was just giving pretre what he wanted and tried to lighten the thread a little. Which, this thread should be closed anyway as it's not news or rumors of any value, and the NOT-Rumor has been debunked.

Lighten up Francis.

You can PM me if you want the real version of my response.

1)Company that sells things doesn't like things leaking
2)Solve problem by intentionally selling LESS.
3)???
4)Profit?

Why would anyone buy this? And as previously mentioned, they don't even tell their own store managers anything, let alone indy retailers. So how can they leak that which isn't given?

Grimtuff wrote:

Chase wrote:I manage a store and have not received that email.

I imagine it's for actual GW stores, and would get filtered through to indies eventually (if real). I have noticed certain staff get VERY pissy if you even try to talk about something upcoming. GW want the full wrath of their Gestapo to come down on this new fangled Internet and it's free speech.

So GW would shut out it's own store for 6 months then, to punish them?

On the other hand, weren't the emails GW sent to Wayland/Maelstrom about from something (the ROTW shipping?) particularly daft looking too?

Remember folks, this is the company that tried to claim upside down triangles as a trademark....

Wow. GW is brilliant...

pretre wrote:Sigh. Thanks for your glowing contribution to the thread, TalonZahn.

On this note, since the 'rumor' has been shot down and we're in OT territory...

Apparently... it is true?!?!?

It is official now (posted by store owner xxRavenxx over at Warseer):


Be aware that discussing Dakka rumours instore is now a capital crime not tolerated by GW management. Thank you for your cooperation

The Peoples Republik of Games Workshop has declared it, and so it is.