Were I and Buzzsaw running
GW, I would certainly ensure that John Blanche kept his job. Do I like his 'scribble-art'? Not at all. But like it or lump it the man is responsible for some of the most iconic
40K imagery around and so much of what
40K is would not exist without the man. He is invaluable, and should never be removed (like Rick Priestly... oh wait... I guess that mean's Blanche might be on the chopping block soon, in the name of 'financial efficiency' at
GW).
Pacific wrote:More tie-ins with the goldmine that is computer games/movies wouldn't go amiss either, I don't think they made anything like enough use of either DoW game. Why not a coupon for a free miniature (that required you to go into a GW store?) It's amazing how many people are unaware of the hobby even after buying the game, and I'm sure some kind of similar initiative could have brought in a great deal of new blood.
GW have squandered the (rather obvious) opportunities that their licensed properties could bring them. They have a monthly magazine and a website they could be using to promote these ‘other’ products to generate more interest in them, and thereby generate more interest in their own products. But they don't. They act like it's not something they have to do (which in some cases is true) whilst simultaneously failing to see that even a little effort could go a long, long way.
Now, in some circumstances it is not
GW’s responsibility to advertise these products. Relic develops the Dawn of War games, yet
GW does not
publish them, THQ does, making it therefore THQ’s job as the publisher to get the word out and advertise the games (remember there is a member of Dakka called 'THQ Insider', an employee of THQ doing their job in promoting their
40K-related game on a
40K-centric website under the guise of 'exclusive information' and keeping us updated on new developments ie. doing what a good publisher should be doing). The thing is,
GW is happy with that and content to sit back and suck in the royalty money for such an endeavour rather than putting in even the smallest amount of effort into putting something about the game into their (wasted) monthly magazine or their (joke of a) website. The same applies for Fantasy Flight Game – they have their own marketing department, publish their own stuff and do a fine job of promoting it themselves (hell, me and reds8n do it for them here for free!) so as usual it is not
GW’s responsibility to advertise for them, but that doesn’t mean that they
shouldn’t.
Now I’m not saying that they have to go and buy banner ads on websites to advertise products made, published and sold by other companies, but putting them on their own website and in their own magazine would be a good first step given that they control both of these things and can put in exactly what they want to, and even tie it back to their core products (promoting synergy and other corporate buzzwords

).
I said in my Ultramarines: The Movie review that the biggest failing of the movie was
GW’s complete lack of interest. The month it came out ‘Ultramarines’ should have been on the cover of White Dwarf. There should have been multiple articles devoted to the movie in there – something from Alan Merrit (
SP?) about the genesis of a movie idea, Dan Abbnet and the script for the movie, interviews with cast/crew, and some sort of Index Astartes on the main character and some rules for the characters and scenarios derived from the movies (and even a Battle Report – the Last stand of the Imperial Fists, ie. play out the back story to the Ultramarine movie with an Imp Fist player defending a cathedral from a huge Daemon and Chaos Horde). That’s called cross-promotion. That’s called using what you already have (a monthly magazine) to easily publicise an upcoming joint venture product to your
target audience.
And they’re a miniature company as well. Let’s not forget that. Metal models are cheap(er than plastic models) to produce, so where was the Ltd. Ed. Box for the Ultramarine Characters? Where was the ‘Dark Crusade Commanders’ box when
DoW: Dark Crusade came out, with Ltd. Ed. Metal models for Gorgutz, Eliphas, Taldeer/Macha (whichever one it was), the Guard General with the Lightning Claws, the cool Tau battle suit and so on, and rules in that month’s
WD for those models?
Where’s the effort? Why is the closest they get to marketing these days a pathetic article in ‘What’s New Today’ about various painted models that each act as an example for a product they sell (including a link to said product)? Why do they delude themselves into thinking that the best way to market to us is to pretend that they’re not marketing to us and instead hide the marketing in utterly transparent 'hobby' articles?