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Mr Mystery wrote:Not even the extra models. The contents of a starter box and HSS are enough to show off the whole gamut of the Hobby. From there on in, you start to get a feel of what you really like in the wider Hobby, and choose your next step from there.

I suppose. Though i use evidence from when i was in my FLGS last. There was a kid who was playing through the AoBR game with a member of staff as the marines (yes, there is now more of them) and toward the end of the battle the parent's of the kid came in and watched. The game finished and the kid went to look around the store, at the games we were playing etc while the staff guy talked to his parents about the hobby. So he said that they'd obviously need the starter set, as it has the models and the rules, he then said they'd need the hobby starter set, and then finally he said he should get a box of scouts to make the army list. £100 right there. Actaully though, he didn't push sales as much as i thought, the kid said that he should get the codex, but the staff guy said, no i'll just write down the rules for the scouts and then you'll have all the rules you need, not a steroytipical GW employee but there you go.

Well if they look at the operating profit I would agree with them but the fact that their profit after tax interests and not being put into re-investment is still considerable and furthermore their sales have increased even in the middle of the biggest global recession since the 1930's is fairly substantial evidence that they are doing pretty well.

I miss the old shining spears. a BS 5 bright lance with turbo-invulnerable saves rocked for flank attacks on tanks.

Ed_Bodger wrote:As I am exploring in a research thread in the DCM forum GW are certainly not scraping by I have been analysing their financial statements for 2009 and 2010 and they are making a big (sorry I mean BIG) profit.

Nah, their profits aren't that big. It costs a lot to maintain all those mainstreet stores.


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Ed_Bodger wrote:Well if they look at the operating profit I would agree with them but the fact that their profit after tax interests and not being put into re-investment is still considerable and furthermore their sales have increased even in the middle of the biggest global recession since the 1930's is fairly substantial evidence that they are doing pretty well.

Except the profits before the recession were dismally low - the growth has been to minimally acceptable levels. Really, for the capital investment in the company the return is pretty crappy. If I was recommending a stock for someone to invest in, it wouldn't be GW.

Hang on,

Are we talking profit as in in profit after expenses and other deductions (such as store maintenance) or turnover?

To be fair, any company demonstrating growth in these economic climes is doing pretty well, no?