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 Kanluwen wrote:
There's always a perception of "GW has really understocked!"...but how many various eBay "stores" and the like have been taking preorders since the box got announced?

Where exactly do you think they get their product if they don't actually have a trade account?

When you only make 1000 for worldwide distribution, you are understocking it intentionally to make a false demand. It is a gimmick GW picked up in Carrion empire and have been rolling with.

So where has it been stated they only made 1K?

 Inquisitor Gideon wrote:
So where has it been stated they only made 1K?

I think they are just using that number as a display number. 1K for launch would be a nuts number.



That said GW UK is already sold out of Ogors Warscroll cards! I don't think I've ever seen Warscroll cards sell out that fast before. Normally its a few weeks at least, even for big and popular armies before they vanish.

With the Ogors stuff releasing does that mean we'll possibly get some repackaging of the old kits?

I haven't seen Ironguts or Leadbelchers in the wild for some time. When I do, it's always the WFB versions.

Wouldn't mind them stuffing a few more in the box but that's probably wishful thinking.

 Overread wrote:

 Inquisitor Gideon wrote:
So where has it been stated they only made 1K?

I think they are just using that number as a display number. 1K for launch would be a nuts number.



That said GW UK is already sold out of Ogors Warscroll cards! I don't think I've ever seen Warscroll cards sell out that fast before. Normally its a few weeks at least, even for big and popular armies before they vanish.

Cities of Sigmar, Idoneth Deepkin, Daughters of Khaine, and Sylvaneth all sold out that fast here in the US.

I know two of my local stores got 10 each.

Always a lot of conspiracy theories about these box sets. Gw doesn't limit supply to drive up demand , they do it to limit risk.
The last time I remember reading numbers for these sets was that they do a run of 10,000 copies each time. That number may have increased recently but probably not by much.

From gw's point of view it is far better to produce 10,000 copies and sell them all, than to make 20,000 and sell 17,000. These are big boxes that cost a lot to ship and stock. They also take up a lot of shelf space in stores. Gw has had warehouse issues recently. They don't want stuff lying around taking up valuable warehouse space.

There are lots of stories about companies going out of business after making too many copies of something. The landfill full of et games springs to mind. I can't think of a single famous case of a business going bust by selling too few copies of a popular product.

That's no excuse. They've been at this for long enough that if they're afraid of making 20,000 and only selling 17,000 then maybe just make 17,000 and sell them all. They know they sell out, so they know they can make sure.

In fact rather than incrementally increasing the prices of these boxes, they could have instead incrementally increased the production runs until they found where they didn't need extra.

Increasing price to reduce demand makes a lot of sense though. They may simply lack the production capacity to increase output by that much.

Why would you want to reduce demand?

 H.B.M.C. wrote:
Why would you want to reduce demand?

As he said, GW can't actually produce to meet demand. So they produce fewer boxes and price them higher, working within their production capacity. We might see these short-falls drift away once the new factory comes online. Don't forget we started much of this golden era from GW with massive amounts of models out of stock on even the UK GW website. Plus even now some kits regularly fall out of stock (Cauldron of Blood for Daughters of Khaine - esp overseas from what I've heard).

Since these boxed sets are optional short term releases anyway it doesn't really matter if GW hits the bottom end of their market or the top end - because once they are gone they are gone and thereafter there's only the regularly priced kits to buy.

Honestly I think the real issue is that for some reason GW puts a huge lag time on bringing the unique model in the kit to market. Considering that the mould is made, the model already cast and GW has regular shipments from overseas for all their packing I'm really not sure why they stall it for so long. Esp when you consider that some armies like Flesh-eaters have very little to actually buy from GW. Heck as a faction they are likely only selling Getting Started sets to the majority of their customerbase (esp now that you can make a 6 or so dragon army from the battletome).
If those unique models came out a month or two later then I'm sure many of the complaints would go away.



Also don't forget the new Eldar boxed set was at a higher price, but it still offered discount. The real complaints were from those who didn't want the regular models and who just want the new stuff. They don't want to pay for a high priced box when they only want a small portion of it. This is fuelled by the worry that it might be 6 months or even 12 months before they see some or all of those unique models (to that box) again on the regular market.

 H.B.M.C. wrote:
Why would you want to reduce demand?

Why indeed. Exponential production can't work forever. And it's better to sell a lesser number to a bigger price than a big number for a lower price, in more than one aspect.

 Overread wrote:

If those unique models came out a month or two later then I'm sure many of the complaints would go away.

But then you lose the exclusive appeal that is behind these boxes. I believe it is artificial here - it is to push the customers to buy impulsively, so that the set number is sold entirely as expected.

This is how limited editions work. If they aren't limited, then it's useless.

You'll say it's unfair for those who weren't able to buy the said model, and you're right. That's why it gives worth to the box sold at that time - if you miss the opportunity, you may have lost it forever. That's why GW is so vague about when (and if) these exclusive models will be sold alone a later date. So that you don't think too much and buy right now. And it is also why GW doesn't like when leaks on a long term release plan appear, because it kills the hype and enable the customer to think more before buying now (especially when they know such and such model/box may be sold later in a more interesting deal).

If for 40k there is a good chance it will be done indeed, for AoS, I have a much bigger doubt. Especially for models like the Tyrant Ogor, when you know the resin ones are still sold on the website.We already have seen one-shot models/games, that disappear forever after a set time. It was an exception before, now it becomes more common. Because it's working.

UPDATED: This weeks prices GBP USD and EURO now confirmed

Mortisan Boneshaper $30 €22.50 £17.50
Mortisan Soulreaper $30 €22.50 £17.50
Mortisan Soulmason $35 €25 £20
Arch Kavalos Zandtos/Liege-Kavalos $50 €40 £30
Orpheon Katakros $110 €85 £65
Kavalos Deathriders $60 €45 £35
Mortek Guard $60 €45 £35
Necropolis Stalkers/Immortis Guard $50 €40 £30
Gothizzar Harvester $50 €40 £30
Mortek Crawler $80 €65 £50

Dominion of Sigmar Hallowed Stormthrone $100 €80 £60
Dominion of Sigmar Penumbral Stormvault $125 €100 £75

Those prices seem weirdly reasonable. I expected £80-85 for Katakros.

 Sarouan wrote:

But then you lose the exclusive appeal that is behind these boxes. I believe it is artificial here - it is to push the customers to buy impulsively, so that the set number is sold entirely as expected.

This is how limited editions work. If they aren't limited, then it's useless.

Thing is these aren't limited editions, just limited production stock. The rules are in the Battletome, the model is released and gamers and 3rd parties know what it looks like and the time left between release and GW going to retail is long enough for industrious 3rd parties to get other sculpts out there to compete. Furthermore the longer they are off sale the more likely people buy overpriced ebay options which means GW is losing money to resales.

Furthermore GW doesn't need exclusives to sell heavily discounted boxes anyway; they sell really well on their own. In fact the only one that hasn't sold out is Wrath and Rapture which is an enigma unless GW produced an insane volume because it was cross brand (40K and AoS). It's not even "last chance"


Plus once you start talking about a year or so between box and model release that's not a small amount of time; that's a huge amount of time for a limited release model, most of which sold out in the first month. That's 11 months that GW isn't selling a brand new model; 11 months of resales and 3rd parties getting a field day to profit on GW; whilst GW has the model ready to go and just has to box it up.

45€ for 10 "Basic" even if a little elite small infantry... We have breached the 40€ for 10 (Something seen as very crazy) of Witch Elves or Namartii Reavers, etc...

But the rest are nearly reasonable.

 Galas wrote:
45€ for 10 "Basic" even if a little elite small infantry... We have breached the 40€ for 10 (Something seen as very crazy) of Witch Elves or Namartii Reavers, etc...

But the rest are nearly reasonable.

The preview image shows 20 but it wouldn't be the first time they got the images wrong.

I believe on the GW facebook one of the staff has confirmed its boxes of 20 (or at least used words "it looks like it" which from a community rep should mean yes its 20

 Sarouan wrote:

But then you lose the exclusive appeal that is behind these boxes. I believe it is artificial here - it is to push the customers to buy impulsively, so that the set number is sold entirely as expected.

GW has a bit of a bind in this regard. Remember that we're not really GWs customers; retailers via distributors are. At the moment, minis are just a terrible product for retailers, who have no real means of competing with online shops for either selection or price. They really have no incentive to support minis beyond their own passion to do so. No small part of GWs resurgence is because they create a minis product that reliable sells out. That's the appeal for retailers. They don't even necessarily care what the contents are; Dark Imperium is largely indistinguishable from Tooth and Claw for example. If box sets sit on shelves, retailers stop ordering the new ones. That's kind of the easy thing to forget here. Game stores don't have to carry GW stuff and currently, its actually pretty detrimental for them to do so outside of the stuff that sells out.

 Galas wrote:
45€ for 10 "Basic" even if a little elite small infantry... We have breached the 40€ for 10 (Something seen as very crazy) of Witch Elves or Namartii Reavers, etc...

But the rest are nearly reasonable.

20, so about £1.50 a piece. Sounds decent to me.
Also, when was the last time we got a monster piece around £30? That's the bigger surprise with the Harvester there.

 Inquisitor Gideon wrote:

 Galas wrote:
45€ for 10 "Basic" even if a little elite small infantry... We have breached the 40€ for 10 (Something seen as very crazy) of Witch Elves or Namartii Reavers, etc...

But the rest are nearly reasonable.

20, so about £1.50 a piece. Sounds decent to me.
Also, when was the last time we got a monster piece around £30? That's the bigger surprise with the Harvester there.

I'll take back my words then. If they are in fact 20 for 45€ thats a great price not seen since the Kairic Acolytes at 20 for 40€.

Really can someone explain me AoS pricing logic? You have releases with sensibles prices like Tzeentch Arcanites and this one and then you have crazy stuff.
And I mean even in points they are similar to many other 10-man 40€ boxes, and is not like their kits are less complex.

Those are actually reasonable prices, especially if it is 20 per box. The Harvester too. I expected upwards of 60+ usd.

Then again looking at the preview battalions and the numbers of models each one uses, things are going to get pretty expensive fast if you want to play any of those...

 highlord tamburlaine wrote:
Those are actually reasonable prices, especially if it is 20 per box. The Harvester too. I expected upwards of 60+ usd.

Then again looking at the preview battalions and the numbers of models each one uses, things are going to get pretty expensive fast if you want to play any of those...

Only if you want to do the numbers in question.

Take the Kavalos Lance, for example. It's a hero and 2+ units of the cavalry, with no mention of a limitation on unit sizes.

GW US Nov 2

Red handle seems oddly priced - sure you get 1 more but its still more than the 5 pack of black handles. Also the painting pot stand has a totally different price to the leak we saw. So there's justification that details on the leaked excel document are not fully accurate/detailed.

pretty sure the red handles are one run and that's it as a bit of Xmas fun so have a higher cost than the normal black ones

I was expecting $50 for 10 Mortek Guard, $60 for 20 is a pretty good price for models of that quality.

GW put up an article with three thematic lists, effectively saying they aren't tourney-tier but good for regular play. And credit where credit is due; they are. The catapult list is pushing it with just one hero at 2000 points but overall the three lists are solid and someone who built along those lines would not have trouble doing well save a competitive meta.

I like them as well, heck their cavalry list is close to what I was envisioning eventually making. Two blocks of 15 Deathriders and then one block of 5 for battleline tax and to have a roaming small group.

 Overread wrote:
Also the painting pot stand has a totally different price to the leak we saw.

Unless this is the individual retail price and the other is for a minimum order of six stands (or sets thereof).

Those Bonereaper prices are less than I was expecting, especially the Harvester and Katakros himself. Maybe they are smaller than they look.