Forum adverts like this one are shown to any user who is not logged in. Join us by filling out a tiny 3 field form and you will get your own, free, dakka user account which gives a good range of benefits to you: No adverts like this in the forums anymore. Times and dates in your local timezone. Full tracking of what you have read so you can skip to your first unread post, easily see what has changed since you last logged in, and easily see what is new at a glance. Email notifications for threads you want to watch closely. Being a part of the oldest wargaming community on the net. If you are already a member then feel free to login now.

Bit late, but good to see the Sicaran reveal. Hopefully, next week we'll see the Leviathan reveal.

Also, this adds to my suspicion that there is a single Sponsons and Pintle weapon sprue that will be reused across multiple vehicles

Hopefully, next week we see maybe Assault Marines.

RazorEdge wrote:
Hopefully, next week we see maybe Assault Marines.

Doubt it as I suspect they'll be a whole new torso and poses. Though, we might see a Despoiler squad upgrade set

Is it bad that I mostly only care about the vehicle releases? RTB01 style 20-man boxes of marines is fun but I just want to convert a bunch of former Forge World exclusives without suffering asbestosis.

 zedmeister wrote:

RazorEdge wrote:
Hopefully, next week we see maybe Assault Marines.

Doubt it as I suspect they'll be a whole new torso and poses. Though, we might see a Despoiler squad upgrade set

I'm absolutely desperate for CCW/pistol arms. I'd be happier if they were likely to be MkIII, but I can live with IV or VI

The real question is whether the Sicarian or the Kratos is the better Ash Wastes Crawler base

Weapon Sets for Mk6 close combat weapons and the Terminators would be nice.

White Scars painting video is up:

Legions of the Horus Heresy – The White Scars Ride Like the Wind

+ Please GW, if you're reading this, change the tone of this marketing copy going forward.

I understand the desire to appeal to a younger audience, but this kind of language was popular when I was a kid in the late 80s and early 90s, it sounds bizarrely anachronistic now. There's also just a "sick" amount of repetition. If you insist on this style, may I suggest broadening your vocabulary to include Gnarly, Tubular, Outrageous, Harsh, Spaz or Bogus?

"each biker competing to catch the sweetest air."

"we really must stress this – he’s a sick biker."

"Khan tries to balance the dangers of psychic Legionaries with the appeal of sick lightning powers."


+ I appreciate the desire to make "rad" happen, but there can be too much of a good thing:

"rad wheel flicks and barspins through even the roughest terrain"

"As we said, he’s rad."

"Discover Your Legion quiz to find out if you’re a rad enough person to join the Khan’s Great Horde."


+ A more vernacular approach than the typical super-serious presentation of the legions that have accompanied past editions is fine, but who are you targeting? Young teens? Old parents?

"found himself faced with a barrage of fake news."

"Like a tired dad whose child has heard an ice cream van"


+ This copy just feels like PG MajorKill, it's what an edgelord might have written in an AOL forum back in 1996.

"lured by the secret handshakes and team-building exercises of the Warrior Lodges, the Khan was unmoved – duelling Mortarion, his smelliest brother."

"Warhawk pits Jaghatai against his bigger, tougher, and much uglier brother Mortarion at the very gates of the Throneworld."


+ If you want to target a new generation, invest in TikTok or Snap. A huge portion of your customer base are over 35 and this tone make an expensive product feel juvenile. I'm not sure this copy is any more appealing to 13-year-olds. As I might have said at that age "Gag me with a spoon."

I like the jokey tone. I'm 35.Heresy is generally pretty po faced, the novels are dour as hell. But you're right, no fun allowed etc

Looks like they've hired a few 1d4chan contributors...

I had to check out the article after the posts above. Wow.

the Legion’s no-scope 720 tactics came to define their attitude to combat

I'm glad to see that the quasi-historical gaming tone (admittedly decreased as of late) of the past decade's worth of HH is alive and well and not replaced with Halo 2 multiplayer levels of edgelord dudebro douchebagness. I can't wait for the follow up Emperor's Children tiktok dance video.

If this sort of thing makes you cringe, stay away from 90's era GW Codexes and Army Books.

And Lizardmen names in general, I guess.

 Platuan4th wrote:
If this sort of thing makes you cringe, stay away from 90's era GW Codexes and Army Books.

I started with them and they were fine.. in the 1990's. I don't want to go back to it though. GW might want to relabel this as Horus Heresy eXtreme! if we're going full 90's marketing though to differentiate it from the former if this isn't an off season April Fool's joke.

 flaherty wrote:
I understand the desire to appeal to a younger audience, but this kind of language was popular when I was a kid in the late 80s and early 90s

Odds are it's aimed at appealing to young people today and not old ones like yourself. Whether it veers into "fellow kids" territory, I can't say, because I am also very far from being a teenager.

Maybe we all just need to accept that we're grown adults buying a product primarily enjoyed and marketed to children.

 zedmeister wrote:
Looks like they've hired a few 1d4chan contributors...

A few?
It seems like their articles are now written exclusively by 1d4channers.

They really don't need to remind us these are meant for children - the painting videos make it painfully clear

Leavening the self-serious tone of the setting with humor is great. But you should actually make jokes, not just say "rad" and "sick" over and over.

I understand the pressure GW is facing – they've increasingly been positioning 40K as a satire of fascism with no "good guys" but the books have obvious heroes, baddies, and a moral POV. This kind of writing seems to be an attempt to provide cover, "See it's all just a lark!" and is discordant with the super-serious launch videos they've been using to introduce new editions. They've got a difficult needle to thread, but as kids today say "This ain't it, chief."

As throwaway marketing copy, it's fine, but I really hope this isn't the direction the codices and books go.

Guess the try-hard tsport "fans" have to start policy gw marketing now

tneva82 wrote:
Guess the try-hard tsport "fans" have to start policy gw marketing now

Well, then they would just say "This game's balance is absolutely bloody awful, don't play it, and if you do, here's the most OP thing this month because we can't be bothered to balance the game"

Some would probably see it as a welcome change tbh.

It takes all sorts to make GW's business plan viable. Ain't nobody from GW holding a gun to your head making you play with them.

zedmeister wrote:Looks like they've hired a few 1d4chan contributors...

If that is the case, then someone summon the Inquisition - there are some heretics that need a-burnin'...

Platuan4th wrote:If this sort of thing makes you cringe, stay away from 90's era GW Codexes and Army Books.

And Lizardmen names in general, I guess.

While I'll give you the bad-joke Lizardman character names, at no point do I recall anyone referring to "sick lightning powers", "doing rad wheel flicks", or "no-scope 720 tactics" in that material. It may have been OTT in what it described, but it did so in a manner that wasn't... profoundly insulting the material or the audience.

Well, it would feel weird in the books, true. In the context of the Warhammer Community posts, I'd say it's par for the course.


Automatically Appended Next Post:

 Dysartes wrote:

zedmeister wrote:Looks like they've hired a few 1d4chan contributors...

If that is the case, then someone summon the Inquisition - there are some heretics that need a-burnin'...

Platuan4th wrote:If this sort of thing makes you cringe, stay away from 90's era GW Codexes and Army Books.

And Lizardmen names in general, I guess.

While I'll give you the bad-joke Lizardman character names, at no point do I recall anyone referring to "sick lightning powers", "doing rad wheel flicks", or "no-scope 720 tactics" in that material. It may have been OTT in what it described, but it did so in a manner that wasn't... profoundly insulting the material or the audience.

I remember one character in WFRP that was literally "culprit" in german, or somesuch. Among oodles of joke names, of course. But yeah, none of the above. And I don't expect to see it inside of the books either, but as I said above, it's what they do on the webpage. Bit ridiculous? Well, yeah, not their best work.

Hear hear! I think we can all agree that our game of expressing ourselves through pretending little plastic toys are fighting each other needs to be far more serious and adult.

We totally need the return of Doomrider.

I like it. It's very Gen-Z tongue-in-cheek ironic meminess. I don't think for a second that anyone's actually taking "rad" seriously - what's more likely is that's being deliberately corny and exaggerated to show that every one of these Primarch/Legion reviews is biased to sound great.

I, for one, think that's hilarious.

Put me in the "well that was awful to read" camp. Though I admittedly am someone with a particular sense of humor and this doesnt hit the mark.

The HH crowd take them selves far too seriously. I thought it was amusing BECAUSE it was being overly hip and rad in an article about something that is usually stuffy and a bit pompous.

They are going to have to expand the market a bit to as all this investment worthwhile. I don’t think is seriously aimed at kids who care about 720 no-scoping things. Just adults who find HH gaming up its self and don’t mind a giggle at its expense.

Andykp wrote:
The HH crowd take them selves far too seriously. I thought it was amusing BECAUSE it was being overly hip and rad in an article about something that is usually stuffy and a bit pompous.

They are going to have to expand the market a bit to as all this investment worthwhile. I don’t think is seriously aimed at kids who care about 720 no-scoping things. Just adults who find HH gaming up its self and don’t mind a giggle at its expense.

Most HH players have a historical gaming mindset; its just fictional history. I think more people would be open to the humor of it if more was known. There is a significant concern that HH is losing the detail, focus, and reverence of the lore that won people over to FW and got them to pay stupid sums of money for mostly resin armies. Right now the only certainty is GW's desire for people to "pay stupid sums of money" and their messaging still needs to reaffirm the rest. Anything that doesn't is going to be met with similar mixed feelings.