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Made in us
Longtime Dakkanaut





Todays “huge reveals”

New tau codex and a model. Not exactly earth shattering g although very exciting for Tau players.

But it’s still business as usual.

And is it a reveal or just an announcement.

   
Made in gb
Longtime Dakkanaut






Welcome to the world of advertising, enjoy your stay.
   
Made in gb
Lord of the Fleet






London

Don't see what the issue is. Been known for ages that that's all we're getting, who cares if they've hyped it?
   
Made in us
Terrifying Doombull




Eh. I do feel they've devalued some words in their constant hype (to the point that 'best ever' now means 'average' in GW-speak).

I'm actually more concerned that the tau codex article admits that 40k isn't getting squat for 2-3 months, just the one tau character model and some delayed books:

Codex: T’au Empire will arrive in early 2022, and with the Genestealer Cults and Adeptus Custodes codexes also landing in the same period, it’s going to be an exciting few months for Warhammer 40,000.

Efficiency is the highest virtue. 
   
Made in us
Longtime Dakkanaut





I dunno it’s ok for a bit but then I personally feel patronised by it as if I’m not just going to make my own mind up.

I understand the “yeah advertising” argument and there good and bad advertising and I don’t think this hypes anyone except GW executives.

It’s like when cola companies do adverts that suggest the world would be free of hate if only we all drank their drinks.
   
Made in us
Ollanius Pius - Savior of the Emperor






Gathering the Informations.

 Valkyrie wrote:
Don't see what the issue is. Been known for ages that that's all we're getting, who cares if they've hyped it?

Devil's advocate:

Those of us who read the leaked stuff? yeah, we knew Darkstrider was coming. Especially once the namedropped Black Templar stuff was proven reliable.

To everyone else? It might be a fairly big reveal.
   
Made in us
Fixture of Dakka




NE Ohio, USA

Oh no, a company hyping it's newest product as the next best thing....
Oh no, GW hyping it's newest product as the next best thing....

(Shrugs) Nothing new in either case

As for the news? Tau coming soon, cool.
   
Made in us
Veteran Knight Baron in a Crusader





I was really disappointed. I opened my email hoping for another Primaris Lt because those are the most exciting things in the world. Instead I see a Tau codex. 2 thumbs down GW
   
Made in gb
Longtime Dakkanaut




That's how advertising works I'm afraid. Gw are no more guilty of it than any other company under the sun.

Being fed up of it is about as useful as being annoyed that water is wet.

In any case even if it annoys you it's working. You're talking about the new release after all...

Although I too echo toofasts disappointment that this wasn't a new primaris lieutenant or dare I dream; codex: primaris lieutenants.
.

This message was edited 1 time. Last update was at 2021/12/13 17:37:33


 
   
Made in gb
Regular Dakkanaut




mrFickle wrote:
very exciting for Tau players.


Not even particularly exciting for us T'au players - darkstrider is sept locked and we don't know enough about Core, etc to evaluate the value of any of these changes.
   
Made in us
Decrepit Dakkanaut






Springfield, VA

The only truly earthshattering thing GW could do is announce they're going to primarily electronic rules.

But they'd rather delay releases and possibly an entire edition than go digital, so I doubt that will happen.
   
Made in us
Storm Trooper with Maglight





 Toofast wrote:
I was really disappointed. I opened my email hoping for another Primaris Lt because those are the most exciting things in the world. Instead I see a Tau codex. 2 thumbs down GW

Don't worry, the new Darkstrider mini is actually going to include a "cinematic" 50mm base with a new Primars Lt. sprue as "basing material"! It'll be a limited run, though, so you'll want to pre-order now...
   
Made in pt
Inquisitorial Keeper of the Xenobanks






your mind

Latter day corporate capitalism. Everyone involved is full of $#!7€ and expects to be paid for it. 35dollars for a single 28mm plastic model, people need convincing.

   
Made in gb
Leader of the Sept







mrFickle wrote:
I dunno it’s ok for a bit but then I personally feel patronised by it as if I’m not just going to make my own mind up.

I understand the “yeah advertising” argument and there good and bad advertising and I don’t think this hypes anyone except GW executives.

It’s like when cola companies do adverts that suggest the world would be free of hate if only we all drank their drinks.


Just leaving this here... Not a cola company as such, but its relevant



Please excuse any spelling errors. I use a tablet frequently and software keyboards are a pain!

Terranwing - w3;d1;l1
51st Dunedinw2;d0;l0
Cadre Coronal Afterglow w1;d0;l0 
   
Made in gb
Killer Klaivex




The dark behind the eyes.

Voss wrote:
Eh. I do feel they've devalued some words in their constant hype (to the point that 'best ever' now means 'average' in GW-speak).

I'm actually more concerned that the tau codex article admits that 40k isn't getting squat for 2-3 months, just the one tau character model and some delayed books:

Codex: T’au Empire will arrive in early 2022, and with the Genestealer Cults and Adeptus Custodes codexes also landing in the same period, it’s going to be an exciting few months for Warhammer 40,000.


Oh, given all the Eldar rumours that's really disappointing.

 blood reaper wrote:
I will respect human rights and trans people but I will never under any circumstances use the phrase 'folks' or 'ya'll'. I would rather be killed by firing squad.



 the_scotsman wrote:
Yeah, when i read the small novel that is the Death Guard unit options and think about resolving the attacks from a melee-oriented min size death guard squad, the thing that springs to mind is "Accessible!"

 Argive wrote:
GW seems to have a crystal ball and just pulls hairbrained ideas out of their backside for the most part.


 Andilus Greatsword wrote:

"Prepare to open fire at that towering Wraithknight!"
"ARE YOU DAFT MAN!?! YOU MIGHT HIT THE MEN WHO COME UP TO ITS ANKLES!!!"


Akiasura wrote:
I hate to sound like a serial killer, but I'll be reaching for my friend occam's razor yet again.


 insaniak wrote:

You're not. If you're worried about your opponent using 'fake' rules, you're having fun the wrong way. This hobby isn't about rules. It's about buying Citadel miniatures.

Please report to your nearest GW store for attitude readjustment. Take your wallet.
 
   
Made in gb
Decrepit Dakkanaut




UK

In other news - Red Bull does NOT give you actual wings

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in us
Enigmatic Chaos Sorcerer




The dark hollows of Kentucky

Voss wrote:
Eh. I do feel they've devalued some words in their constant hype (to the point that 'best ever' now means 'average' in GW-speak).

I'm actually more concerned that the tau codex article admits that 40k isn't getting squat for 2-3 months, just the one tau character model and some delayed books:

Codex: T’au Empire will arrive in early 2022, and with the Genestealer Cults and Adeptus Custodes codexes also landing in the same period, it’s going to be an exciting few months for Warhammer 40,000.

Let's hope that's another case of them using the wrong words. The wait for a functional CSM codex has gone on long enough.
   
Made in us
Longtime Dakkanaut





 Overread wrote:
In other news - Red Bull does NOT give you actual wings


But red bull gives you wings is obviously ridiculous and metaphorical and designed to get your attention in this way. Red bull do not believe their product gives you wings.

GW either believe every thing they release is blowing our minds or they are just getting lazy and think hyperbole is an effective marketing tool
   
Made in us
Regular Dakkanaut




UK

Red Bull does -not- give you wings? . . .

“Grandma, wait!”

I, too, tire of the GW ‘cunning teaser’ ad campaigns. But just add it to the list, and move on. Stopped looking at WD many moons ago, too.
   
Made in gb
Longtime Dakkanaut




mrFickle wrote:


But red bull gives you wings is obviously ridiculous and metaphorical and designed to get your attention in this way. Red bull do not believe their product gives you wings.



And gw selling everything new as 'bestest ever' can't be about being 'obviously ridiculous and metaphorical and designed to get your attention '?

Come on....

Its advertising 101. Like those ridiculous meerkats or the go compare guy. Or any number of new exercise gizmos or dietary supplements.


mrFickle wrote:

GW either believe every thing they release is blowing our minds or they are just getting lazy and think hyperbole is an effective marketing tool


It is.

Nothing about being 'lazy' and largely about being effective. Advertising 101. You might not like it but it is effective, hence you talking about it for example.

They're sticking to the playbook that pretty much every one else also uses. And ^glances at share price and sales^, it's working. Somebody somewhere will think this is great. It will blow their mind.

And hey, you don't have to buy it or read it if you don't want. Just shrug and move on.
   
Made in nl
Longtime Dakkanaut





The advantage of being a pessimist.

Whenever a company says something assume it will be a disappointment, then your pleasantly surprised when its good.


Automatically Appended Next Post:
Deadnight wrote:
mrFickle wrote:


But red bull gives you wings is obviously ridiculous and metaphorical and designed to get your attention in this way. Red bull do not believe their product gives you wings.



And gw selling everything new as 'bestest ever' can't be about being 'obviously ridiculous and metaphorical and designed to get your attention '?

Come on....

Its advertising 101. Like those ridiculous meerkats or the go compare guy. Or any number of new exercise gizmos or dietary supplements.


mrFickle wrote:

GW either believe every thing they release is blowing our minds or they are just getting lazy and think hyperbole is an effective marketing tool


It is.

Nothing about being 'lazy' and largely about being effective. Advertising 101. You might not like it but it is effective, hence you talking about it for example.

They're sticking to the playbook that pretty much every one else also uses. And ^glances at share price and sales^, it's working. Somebody somewhere will think this is great. It will blow their mind.

And hey, you don't have to buy it or read it if you don't want. Just shrug and move on.
I feel very confident in saying that if they don't hype the gak out of everything but simply say "next week we will show you the Tau codex cover" instead of "Huge reveal next week!!!!" their sales will not change by a single cent.

This message was edited 1 time. Last update was at 2021/12/14 12:01:21


 
   
Made in us
Longtime Dakkanaut





Deadnight wrote:
mrFickle wrote:


But red bull gives you wings is obviously ridiculous and metaphorical and designed to get your attention in this way. Red bull do not believe their product gives you wings.



And gw selling everything new as 'bestest ever' can't be about being 'obviously ridiculous and metaphorical and designed to get your attention '?

Come on....

Its advertising 101. Like those ridiculous meerkats or the go compare guy. Or any number of new exercise gizmos or dietary supplements.


mrFickle wrote:

GW either believe every thing they release is blowing our minds or they are just getting lazy and think hyperbole is an effective marketing tool


It is.

Nothing about being 'lazy' and largely about being effective. Advertising 101. You might not like it but it is effective, hence you talking about it for example.

They're sticking to the playbook that pretty much every one else also uses. And ^glances at share price and sales^, it's working. Somebody somewhere will think this is great. It will blow their mind.

And hey, you don't have to buy it or read it if you don't want. Just shrug and move on.


It isby advertising 101, maybe it’s “how to establish and maintain a market presence with an existing customer base 101”. No body on this thread has yet said they like the adverts and that they make them want to buy more or that anyone gets excited when they receive them.

It’s internet advertising, apple do it as well. I watched the apple conference where they revealed the 4k Apple TV and a guy came out showing that you could play cross road on it and the audience reacted like he’d announced a cure for cancer.
   
Made in de
Joined the Military for Authentic Experience






Nuremberg

I tune out their marketing and never read any of their stuff, I just look at the pictures and the prices and decide if I want stuff. I am pretty vulnerable to FOMO though so I'm trying to engage less with GW to focus on stuff I already have.

   
Made in us
Ollanius Pius - Savior of the Emperor






Gathering the Informations.

 Da Boss wrote:
I tune out their marketing and never read any of their stuff, I just look at the pictures and the prices and decide if I want stuff. I am pretty vulnerable to FOMO though so I'm trying to engage less with GW to focus on stuff I already have.

Does the "preorder promise" hurt or help you with the FOMO bits?
   
Made in us
Ancient Venerable Dark Angels Dreadnought





 vipoid wrote:
Voss wrote:
Eh. I do feel they've devalued some words in their constant hype (to the point that 'best ever' now means 'average' in GW-speak).

I'm actually more concerned that the tau codex article admits that 40k isn't getting squat for 2-3 months, just the one tau character model and some delayed books:

Codex: T’au Empire will arrive in early 2022, and with the Genestealer Cults and Adeptus Custodes codexes also landing in the same period, it’s going to be an exciting few months for Warhammer 40,000.


Oh, given all the Eldar rumours that's really disappointing.


In all reality, it could just mean March.
January for Custodes and GSC.
early Feb for Tau plus rest of month for other systems
March for whatever comes first...Eldar, chaos, combined box, who knows?
   
Made in us
Damsel of the Lady




 Gadzilla666 wrote:
Voss wrote:
Eh. I do feel they've devalued some words in their constant hype (to the point that 'best ever' now means 'average' in GW-speak).

I'm actually more concerned that the tau codex article admits that 40k isn't getting squat for 2-3 months, just the one tau character model and some delayed books:

Codex: T’au Empire will arrive in early 2022, and with the Genestealer Cults and Adeptus Custodes codexes also landing in the same period, it’s going to be an exciting few months for Warhammer 40,000.

Let's hope that's another case of them using the wrong words. The wait for a functional CSM codex has gone on long enough.


I have some, but not total, sympathy for them here. They're getting rocked by COVID + Brexit when it comes to their shipping lines I'd imagine.
   
Made in gb
Longtime Dakkanaut




 Ordana wrote:

I feel very confident in saying that if they don't hype the gak out of everything but simply say "next week we will show you the Tau codex cover" instead of "Huge reveal next week!!!!" their sales will not change by a single cent.


I dunno- if you were them would you take the risk?

Exciting beats glum in my book.

And lets say they do go glum- I'm pretty sure the haters will still have a go at how gw are 'boring' and 'uninspiring' and 'obviously inconpetent' because even they can't muster up any enthusiasm for their own stuff.

My point stands. Don't Like it, don't read it..shrug and move on. Its not hurting anybody.
   
Made in us
Fresh-Faced New User




mrFickle wrote:


It’s internet advertising, apple do it as well. I watched the apple conference where they revealed the 4k Apple TV and a guy came out showing that you could play cross road on it and the audience reacted like he’d announced a cure for cancer.


I think a key difference here is that Apple doesn't do this on a like a bi-weekly basis and is a sizable purchase. GW feels non-stop about this and it's about over damn near everything. It's like the 'holiday' offer deals for car sales, they run ads non-stop about the lastest deals to the point that everyday is a holiday apparently. When the product is on sales everyday, because it's a holiday somewhere, is it really a sale?

Red Bull gives you wings is their tagline and they make short adverts on that premise. However, those are commercials and advertisements, not new product reveals.

The latest, literal James Workshop ad almost seems mocking at this point.
   
Made in gb
Decrepit Dakkanaut




UK

I mean Apple hyped up a £1K screen stand. Sure they don't do it as often as GW, but that's because Apples products are released at a slower rate. That said you can bet they will make a huge amount of noise about the next mobile phone that is only marginally better than the phone you've got now (and some of that is just where the old phone gets a few sneaky updates to make it perform marginally worse than before )



James Workshop is supposed to be teasing/mocking/jovial. Also its hardly much when the last week has had multiple Eldar sneak-peaks in the advent system. It's almost certain that Eldar are getting at least one new aspect warrior so that little bit is just a bit of fun nothing more.

A Blog in Miniature

3D Printing, hobbying and model fun! 
   
Made in de
Longtime Dakkanaut




I mean, even staying inside the hobby and reading the average Kickstarter pitch or so, GW is positively understating things, by and large
   
 
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