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 Londinium wrote:
What on earth have they done, it looks bloody awful. There was barely anything wrong with the old shop.

The only real issue with the old site was the fact that they would shove you in a queue because they can't handle the traffic on their pre-order day.

This new website has solved this issue by...no wait....with everyone popping on to look at the new store the queue system is being utilised on a Tuesday. God help anyone wanting that last heresy novel.

Looking forward for the new price rise to cover the cost of this god awful new webstore.

 RexHavoc wrote:


Looking forward for the new price rise to cover the cost of this god awful new webstore.

I think I'll get those odd Eldar purchases now rather than in the new year...

SamusDrake wrote:

 RexHavoc wrote:


Looking forward for the new price rise to cover the cost of this god awful new webstore.

I think I'll get those odd Eldar purchases now rather than in the new year...

They took this thinking into account and made it so you won't be able to find them before the next price increase.

Voss wrote:

Out of curiosity, what about this gives you more confidence?

I was just taking the piss.

This is the worst thing to happen to Warhammer since Finecast.

Not keen in the new site at all. And they have forgotten my stored payment details, you would have thought that would be the most important thing to them.

The price ascending/descending filters don't even appear to function.

Nope, that's awful. Not customer-friendly, or particularly usable at all.

 H.B.M.C. wrote:
The price ascending/descending filters don't even appear to function.

Hmm they seem to work for me. Could be a browser glitch or something (I'm running Opera)

Also for some reason they are double showing the gallery. It appears at the top left beside the first image; but then again below the model and details the whole gallery repeats. For models with more than one model in the box (or one build) this can make it appear like the images below are "more similar results" type things rather than the images of the product you are looking at.

Right this looks like an amateur WIP placeholder rather than a final site ready to be uploaded to millions of customers...

Freaking mess.

It's impressive that they've managed to come up with something worse than the previous store. Confusing layout, bland appearance... And the floating 'add to cart' pop-up partially covering the content fills me with rage.

My initial thought is that this is much worse.

Whoever is in charge of outsourcing their customer facing web/app development must have a nephew with a mediocre tech startup or something.

Their digital presence is universally arse.

Why do I have to scroll down 3-4 pages to actually look at things that are for sale?

That gak works in Brick and Mortars because it doesn't matter where it is in the store, I need Milk, eggs, and bread.

This...If I'm lifting my finger a second time, I'm just gonna go buy this crap off of ebay.

 Irbis wrote:

 gorgon wrote:
Designing for mobile first is the thing now. It's not a 'fad', it's a response to how people are shopping. GW almost certainly has a handle on how their customers are accessing the site and how things are trending.

No, it's not. It's the domain of the lazy. You design for both mobile and PC, then fuse the stylesheets to have a single website design. Yes, mobile can take preference and be the main target, but only really inept (or tiny with few resources) companies do only that half and call it a day. It goes against pretty much every user experience/usability manual I have ever seen.

Doubly so seeing of all the regions GW store has, maybe 1/3 of them has the mobile audience big enough to justify this, but alas, corpo leadership only thinking of local conditions and mandating adoption of it everywhere is yet another (and depressingly common) sign of ineptitude/stagnation at the top.

That's why I said "mobile first" and not "mobile only".

And I really don't think perceived aesthetic issues on desktop are much of an issue here compared to some of the little functional quirks.

 Overread wrote:
You know another thing - the site lacks soul.

Because they've gone so insanely over the top with white on white on white there isn't any art, theme, style or anything to really give the site a flavour.

Even the armies on the old site used to have a page with a bit of art or something, plus the banners, boarders and backgrounds it all had a GW flavour. This site just feels like a very basic very watered down; very "off the shelf 5 mins editing" storefront.

There's nothing on army pages to really sell the army.

It kind of almost feels like it was built to be a fancy upgrade for 3rd party stores to order stock off its so -- bland.

In general a big problem with the previous site, and the new one, is that its a web shop completely devoid of any fluff or explanation of the game. The old GW webstore , going back like 15 years ago, was filled with descriptions of each faction and their playstyles, as well as regular content and hobby blogs and stuff. The faction guides and whatnot are all gone as far as I can tell, otherwise you have content on the completely separate warhammer-commuinity site. It would be nice if they were able to integrate and consolidate all that information into a single multipurpose web portal that was functional as both a store and as an informational resource for players. Would probably net them more sales too.

lol, you still can't pay when pick up the order from their Stores.

Let's get some paints.... Click paint shop...

404

Page not found

RazorEdge wrote:
lol, you still can't pay when pick up the order from their Stores.

Why would that be a thing? Reserving something already there I can understand, but if you mean getting it delivered and then pay, that sounds like something that could be a bit problematic.

This also means they've done away with the GW logo completely, which seems like a bizarre move.

 Mentlegen324 wrote:

RazorEdge wrote:
lol, you still can't pay when pick up the order from their Stores.

Why would that be a thing? Reserving something already there I can understand, but if you mean getting it delivered and then pay, that sounds like something that could be a bit problematic.

Why would it be problematic when you let them send the order to the local GW Store and pay there.

Klickor wrote:

They took this thinking into account and made it so you won't be able to find them before the next price increase.

The cads!

What a godawful site. Slow, far too much whitespace, gah

RIP forgeworld.co.uk

 Olthannon wrote:
This also means they've done away with the GW logo completely, which seems like a bizarre move.

given that they are working for several years now to replace the "Games Workshop" brand with the "warhammer" brand this looks more like the final step rather than a bizarre move

remember this is "the warhammer hobby" not the games workshop hobby, renaming the stores to Warhammer stores but still having a GW online store was more bizarre

Not a fan of the site. The lack of multi-faction filter function (ie I want to look at the Orks and the Marines in one go), absent filter for 'Newest/oldaest first', and need to go right back to start to jump to the next faction/game system/item collection is such a retrograde step.

Not sure this is an improvement over keeping their old main page, and simply adding FW product items to each relevant category.

The simple white layout like someone else mentioned above also lacks soul - they've lost that immersion within their world that you got from the old sites design.

 kodos wrote:

 Olthannon wrote:
This also means they've done away with the GW logo completely, which seems like a bizarre move.

given that they are working for several years now to replace the "Games Workshop" brand with the "warhammer" brand this looks more like the final step rather than a bizarre move

remember this is "the warhammer hobby" not the games workshop hobby, renaming the stores to Warhammer stores but still having a GW online store was more bizarre

Exactly this! The new website is basically a confirmation of what we all knew was going to happen.

Well, that escalated quickly! Overwhelmingly negative feedback on this magnitude oughta send GW reeling and scrambling for "day 1 fixes"

What do I think about it? meh, as long as the search works and I get free shipping on all "Expert" kits, I'm good thanks. I'm not really in the habit of scrolling around the stores looking for things to buy, usually I just search it, cart it and I'm out

Interesting spot - all FW Custodes are available from the 40K Custodes entry, even though not playable in that game.

Titans are hiding away in Horus Heresy, Forces of the CUlt Mechanicum, Titan Legions. Not locatable from the 40K list and 'searching' returns a list of items matching the search term, picking one brings up that item alone with no breadcrumb trail or option to link off to a wider associated collection.

RazorEdge wrote:

 Mentlegen324 wrote:

RazorEdge wrote:
lol, you still can't pay when pick up the order from their Stores.

Why would that be a thing? Reserving something already there I can understand, but if you mean getting it delivered and then pay, that sounds like something that could be a bit problematic.

Why would it be problematic when you let them send the order to the local GW Store and pay there.

Well, retail experience talking here, when borders/waldenbooks 'teamed up' with Amazon and Barnes and Noble/B Dalton partnered with the B&N webstore.... its a fething disaster. People order stuff, don't pick up, and then the local shop has to pay for shipping the stuff back.

If you don't put the payment on the customer to begin with, someone has to pay for pointlessly moving stuff around, and odds are it isn't going to be corporate.

It's an awful website. I much preferred the old one because it was easier to get into and I could actually find what I was looking for. I'd always stuck to using their webstore even though the other sites were cheaper but I'll be avoiding this like the plague.
GW going one step forward and half a mile back.

chaos0xomega wrote:
In general a big problem with the previous site, and the new one, is that its a web shop completely devoid of any fluff or explanation of the game. The old GW webstore , going back like 15 years ago, was filled with descriptions of each faction and their playstyles, as well as regular content and hobby blogs and stuff.

And Black Gobbo!

I just don't get how people can be happy about free FW shipping...It has been there before, for even less. 300euros+ gave you ups tracked, while orders from, I think, 80+ were regular untracked.
GW, on the other hand, would charge +12 for tracked(?) for anything below 100. So it's more of a loss than a win, no?

Speaking of website. It's ugly. I hate it. So glad there's only very few things I still want from them. RIP FW website.