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Honestly GW has the only armies that look remotley worth playing to me, but the price is high. I gave a 5.

8. The quality of their models make them industry leaders and no-one else comes close in my option.

The quality is backed up by an outstanding replacement policy that goes above what I expected. I've utilised this twice this year and been very satisfied. Either full model replacement (Finecast) or full sprue containing damaged components (plastic).

The prices? Why buy full retail? I don't for any other items so this is not, IMHO, as much of a deterrent that others make it out to be. I try not to buy direct from GW as a retailer. There are distributors that sell for far less (locally and internationally).

The rules, well, I'm still on the fence about that.

I think it would be good if posters made it clear if they have only experienced the 'GW' part of the war game hobby.

Because if you only have experience of GW , you are not capable of objective comparison to other companies products and service.

If you like the style of GW minatures more than any other that is a valid opinion.
However, please do not confuse style with quality. Quality is objective not subjective .
And there are minatures of equal or higher quality , at similar or cheaper prices, available from other companies..

And just to point out replacing faulty goods or refunding purchase price is trading law.GW have to do one or the other or they are breaking the law.

The fact it is much cheaper to send a full replacement box, (24% of purchase price plus P&P.).Than any other option is not good customer service.Its just following the law, in the cheapest possible way for GW plc. .

Good customer service would actually mean having a Marketing department to conduct market research to find out who the customers actually are, and provide what they actually want.
And having open 2 way communication with GWs customers, would be a better direction than just presuming the customer would buy what ever GWplc make , at what price GWplc want to charge. .

I gave them a 10! Yes a 10! I've played their games since I was young, the company was young too. GW has kept me entertained for over two decades, I've made loads of friends, played loads of games, love the models they make, I enjoy the novels too.

8. Love the universe. Love the games. Love the books.

Love that if I get tired of an army, I can eBay it for more than I bought it for if I sell units individually (I'm a good painter). Not many hobbies allow that return.

Love their customer service. Their screw ups have been rare, but I've found dealing with them on the phone is great and they often throw in freebies. GW Scottsdale is awesome and every GW should take note to how it's run.

Don't like how secretive they are about releases. Hate how long it takes inbetween releases (though the last 2 years has been the best it's ever been). Don't like that they give some armies updates each edition but others every 2-3 editions. Don't like unexplainable price increases or pricing points.

Overall, I love the hobby and have for two decades now. Some of my fondest memories in general have come from the hobby surrounded by close friends.

Great back story, great universe, aesthetic, etc.; some very high quality products but on the other hand some terrible products like micro transaction pay to win type rules, fine crap, generally over priced products and bad customer service in some regards. The game is fun but could be improved by the rules NOT being written for the purpose of selling the more expensive models. I think if they made the game, new rules etc. more customer driven I.e. having polls for consumers to vote on and reacting accordingly and making prices cheaper and some armies more feasible to collect it would be a better company but right now they seem to have terrible business sense and appear quite sleazy.

About 2. They make some very nice models. If they charged a reasonable price for them, provided decent rules to play them with, and didn't act like flaming jackholes I'd love them more than hipsters love Apple.